The U.S. Market for Fruit Juice Products
Jun 1, 2001
353 Pages - Pub ID: LA727217
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  1. Executive Summary
    Scope and Methodology
    • Scope of Fruit Products Market
    • The Fruit Juice Products Market
    • The Packaged Fruit Market
    • The Fruit Confectionary Market
    • Report Methodology

    The Overall Market
    • Retail Sales Approach $21 Billion in 2000, Forecast to Near $25 Billion by 2005
    • Table 1-1: U.S. Retail Sales of Fruit Products by Market Category, 1996-2005 (dollars): Fruit Juice Products, Packaged Fruit, Fruit Confectionary, Total
    • Fruit Juice Products Account for Three-Fourths of Market
    • Figure 1-1: Share of U.S. Fruit Product Retail Sales by Market Category, 2000 (percent): Fruit Juice Products, Packaged Fruit, Fruit Confectionary
    • Competition from Fresh Fruit
    • Single Serve Is New Fruit Product Frontier
    • Consumers Expect Better Nutrition
    • Children's Segment Important, But Recent Health Report Not Encouraging
    • Four Main Classes of Marketers
    • Licensing an Important Market Component
    • Private Label Is Largest Shareholder

    The Fruit Juice Products Market
    • Three Types of Product Classification
    • Classification by Storage Method
    • Classification by Flavor
    • Classification by Juice Content
    • Fruit Juice Product Sales Top $15 Billion in 2000
    • Refrigerated Fruit Juice at 43% of Sales
    • Orange Juice Products Claim 41% Share
    • Premium Products Drive Up Sales
    • PepsiCo Leads with a 17% Share
    • PepsiCo and Coca-Cola Vie for Dominance
    • Ocean Spray vs. Northland in the Cranberry Segment
    • Tree Top vs. Mott's in the Apple Juice Segment
    • Campbell Soup Company Monopolizes Tomato Juice Segment
    • Welch Foods Monopolizes Grape Juice Segment
    • Marketers Fortifying Their Products
    • Everyone Is Competing with Single-Serve
    • Vegetable-Fruit Blends
    • Consumer Advertising Expenditures Reach $255 Million in 2000
    • Retail Margins Lower Than Average
    • Corporate Websites
    • Orange Juice Consumers Are Most Numerous
    • Three-Fourths of U.S. Adults Use Refrigerated, Bottled, or Canned Orange Juice
    • Close to Half of U.S. Adults Use Frozen Orange Juice
    • Two-Thirds of U.S. Adults Use Other Fruit Juices or Fruit Drinks
    • Two-Fifths of U.S. Adults Use Tomato or Vegetable Juice
  2. The Overall market
    The Products
    • Scope of Market
    • The Fruit Juice Products Market
    • The Packaged Fruit Market
    • The Fruit Confectionary Market

    Labeling and Regulations
    • Two Congressional Initiatives Open Door
    • NLEA Requires Food Nutrition Labels
    • The NLEA and Fruit Juice Products
    • Absolute Values and % of Daily Values Required for Nutrients
    • Definitions of NLEA Terms "High," "Good Source," and "More"
    • NLEA Allows Health Claims
    • Canned and Frozen Fruit Can Be Labeled "Healthy"
    • Figure 2-1: U.S. Retail Sales of Fruit Products, 1996-2000 (dollars)

    Market Size and Composition
    • Fruit Products Market Approaches $21 Billion
    • Table 2-1: U.S. Retail Sales of Fruit Products by Market Category, 1996-2000 (dollars): Fruit Juice Products, Packaged Fruit, Fruit Confectionary, Total
    • Fruit Juice Product Sales Top $15 Billion
    • Packaged Fruit Market Is $3.5 Billion in 2000
    • Fruit Confectionary Sales of $2 Billion in 2000
    • Fruit Juice Products Account for Three-Fourths of Market
    • Figure 2-2: Share of U.S. Fruit Product Retail Sales by Market Category, 2000 (percent): Fruit Juice Products, Packaged Fruit, Fruit Confectionary

    Factors to Market Growth
    • Competition from Fresh Fruit
    • Single Serve Is New Fruit Product Frontier
    • Consumers Expect Better Nutrition
    • Children's Segment Important, But Recent Health Report Not Encouraging
    • Figure 2-3: Projected U.S. Retail Sales of Fruit Products, 2000-2005 (dollars)

    Projected Market Growth
    • Fruit Product Sales to Reach $24 Billion in 2005
    • Table 2-2: Projected U.S. Retail Sales of Fruit Products by Market Category, 2000-2005 (dollars): Fruit Juice Products, Packaged Fruit, Fruit Confectionary, Total
    • Fruit Juice Products Market to Reach $18 Billion by 2005
    • Packaged Fruit Market to Near $4 Billion by 2005
    • Fruit Confectionary Sales to Near $2.3 Billion in 2003

    The Marketers
    • Four Main Classes of Marketers
    • Licensing an Important Market Component
    • Table 2-3: U.S. Market for Fruit Products: Selected Marketers and Brands (139 Marketers)

    Marketer and Brand Share Overview
    • Methodology
    • Private Label Is Largest Shareholder
    • PepsiCo and Coca-Cola Are Top Marketers
    • Table 2-4: Marketer/Brand Shares of U.S. Supermarket Sales of Fruit Products, 2000 (percent): 17 Marketers/35 Brands, Private Label, All Others
  3. The Fruit juice products market
    Scope of Market
    • Products Included
    • Products Not Included

    Product Classifications
    • Three Types of Product Classification
    • Classification by Storage Method
    • Classification by Flavor
    • Classification by Juice Content
    • Classifications Overlap

    Ingredients
    • Meaning of "100% Juice" and "No Sugar Added" Sometimes Fuzzy
    • Calcium
    • Vitamin C

    Product Packaging
    • Product Packaging
    • Gabletop Rules Supermarket Refrigerated Segment
    • PET Making Inroads in All Outlets and Sizes
    • Glass Still Used for Most Single-Serve Products . . .
    • . . . and for Premium Fruit Juice Products
    • Aseptic Paper Boxes and Juice Pouches

    Labeling and Regulations
    • Two Congressional Initiatives Open Door
    • NLEA Requires Food Nutrition Labels
    • The NLEA and Fruit Juice Products
    • Absolute Values and % of Daily Values Required for Nutrients
    • Definitions of NLEA Terms "High," "Good Source," and "More"
    • NLEA Allows Health Claims for Healthy Products
    • Labeling Unpasteurized Juices
    • Figure 3-1: U.S. Retail Sales of Fruit Juice Products, 1996-2000 (dollars)

    Overall Market Size and Composition
    • Methodology
    • Fruit Juice Products Market Tops $15 Billion in 2000
    • Table 3-1: U.S. Retail Sales of Fruit Juice Products, 1996-2000 (dollars)
    • Supermarkets Account for 68% of Total Retail Sales
    • Figure 3-2: Share of Fruit Juice Product Market by Class of Trade, 2000 (percent): Supermarkets, Convenience Stores, Mass Merchandisers, Warehouse Clubs, Other
    • Supermarket Sales of Juice Products Reach $10.2 Billion in 2000
    • Table 3-2: U.S. Supermarket Sales of Fruit Juice Products, 1996-2000 (dollars)

    Market Size and Composition by Storage Method
    • Methodology
    • Refrigerated Fruit Juice at 43% of Sales
    • Supermarket Sales of Refrigerated Juice Approach $4.4 Billion in 2000
    • Orange Juice at 70% of Refrigerated Sales
    • Slow-Down for Sales of Shelf-Stable Bottled Juices
    • Cranberry Juice at 25% of Bottled Juice Sales
    • Frozen Concentrate Sales Slip Below $1 Billion Mark
    • Frozen Fruit Drink Concentrates Increase Share
    • Aseptic Sales Overtake Canned
    • Juice Drinks at 76% of Aseptic Sales
    • Canned Juice Sales Fall 5% in 2000
    • Juice Drinks Increase Their Share of Canned Sales
    • Frozen Fruit Juice Bars at $137 Million in 2000
    • Falling Interest in Shelf-Stable Liquid Concentrates
    • Shelf-Stable Concentrate Segment Split in Half Between Juice Drinks, Fruit Juices
    • Table 3-3: Share of U. S. Supermarket Sales of Fruit Juice Products by Storage Method, 1998 vs. 2000 (percent): 7 Types of Storage Method
    • Table 3-4: U.S. Supermarket Sales of Refrigerated Fruit Juice Products, 1996-2000 (dollars)
    • Table 3-5: Share of U.S. Supermarket Sales of Refrigerated Fruit Juice Products by Flavor, 1998 vs. 2000 (percent): 4 Flavors, Other
    • Table 3-6: U.S. Supermarket Sales of Shelf-Stable Bottled Fruit Juice Products, 1996-2000 (dollars)
    • Table 3-7: Share of U.S. Supermarket Sales of Shelf-Stable Bottled Fruit Juice Products by Flavor, 1998 vs. 2000 (percent): 7 Flavors, Other
    • Table 3-8: U.S. Supermarket Sales of Frozen Fruit Juice Concentrates, 1996-2000 (dollars)
    • Table 3-9: Share of U.S. Supermarket Sales of Frozen Fruit Juice Concentrates by Flavor, 1998 vs. 2000 (percent): 6 Flavors, Other
    • Table 3-10: U.S. Supermarket Sales of Aseptic Fruit Juice Products, 1996-2000 (dollars)
    • Table 3-11: Share of U.S. Supermarket Sales of Aseptic Fruit Juice Products by Type, 1998 vs. 2000 (percent): Juice Drink, Fruit Juice
    • Table 3-12: U.S. Supermarket Sales of Canned Fruit Juice Products, 1996-2000 (dollars)
    • Table 3-13: Share of U.S. Supermarket Sales of Canned Fruit Juice Products by Type/Flavor, 1998 vs. 2000 (percent): Fruit Juice, Vegetable Juice/Cocktail, Juice Drink
    • Table 3-14: U.S. Supermarket Sales of Frozen Fruit Juice Bars, 1996-2000 (dollars)
    • Table 3-15: U.S. Supermarket Sales of Shelf-Stable Liquid Fruit Juice Concentrates, 1996-2000 (dollars)
    • Table 3-16: Share of U.S. Supermarket Sales of Shelf-Stable Liquid Fruit Juice Concentrates by Type, 1998 vs. 2000 (percent): Juice Drink, Fruit Juice

    Market Size and Composition by Juice Flavor
    • Methodology
    • Orange Juice Products Claim 41% Share
    • Supermarket Sales of Orange Juice Products at $3.5 Billion in 2000
    • Refrigerated Constitutes 87% of Orange Juice Sales
    • Fruit Drink Sales at $1.6 Billion
    • Fruit Drink Popular in Shelf-Stable and Refrigerated Segments
    • Cranberry Juice Products Plateau in 2000
    • Shelf-Stable Bottles Account for 99% of Cranberry Juice Market
    • 100% Juice Cuts Into Sales of Cranberry Juice Cocktails
    • 100% Juice Cranberry Blends at $203 Million in Sales
    • Apple Juice Product Sales Stagnate
    • Shelf-Stable Bottled at 88% of Apple Juice Segment
    • Shelf-Stable Cider at 64% of Segment
    • Double-Digit Growth for Fruit Juice Blends
    • Refrigerated Products Rise to 58% of Fruit Juice Blend Sales
    • A Downturn for Grapefruit Juice Product Sales
    • Supermarket Sales of Grapefruit Juice at $203 Million
    • Refrigerated Products at 65% of Grapefruit Juice Sales
    • Grapefruit Juice Cocktail in Retreat
    • Shelf-Stable Bottles at Nearly 100% of Grapefruit Juice Cocktail Market
    • 5% Drop for Tomato/Vegetable Juice in 2000
    • Shelf-Stable Bottled at 97% of Tomato/Vegetable Juice Sales
    • Lemonade on the Rebound
    • Shelf-Stable Takes Over Lead in Lemonade
    • Erratic Growth for Grape Juice
    • Shelf-Stable Bottled at 82% of Grape Juice Sales
    • Table 3-17: Share of U.S. Supermarket Sales of Fruit Juice Products by Flavor, 2000 (percent): 9 Flavors, Other
    • Table 3-18: U.S. Supermarket Sales of Orange Juice Products, 1996-2000 (dollars)
    • Table 3-19: Share of U.S. Supermarket Sales of Orange Juice Products by Storage Method, 1998 vs. 2000 (percent): Refrigerated, Frozen Concentrate, Shelf-Stable Bottled
    • Table 3-20: U.S. Supermarket Sales of Fruit Drink Products, 1996-2000 (dollars)
    • Table 3-21: Share of U.S. Supermarket Sales of Fruit Drink Products by Storage Method, 1998 vs. 2000 (percent): Shelf-Stable Bottled, Refrigerated, Frozen Concentrate
    • Table 3-22: U.S. Supermarket Sales of Cranberry Juice Products, 1996-2000 (dollars)
    • Table 3-23: Share of U.S. Supermarket Sales of Cranberry Juice Products by Storage Method, 1998 vs. 2000 (percent): Shelf-Stable Bottled, Refrigerated
    • Table 3-24: U.S. Supermarket Sales of Cranberry Juice Cocktail, 1996-2000 (dollars)
    • Table 3-25: U.S. Supermarket Sales of 100% Juice Cranberry Blends, 1996-2000 (dollars)
    • Table 3-26: U.S Supermarket Sales of Apple Juice Products, 1996-2000 (dollars)
    • Table 3-27: Share of U.S. Supermarket Sales of Apple Juice Products by Storage Method, 1998 vs. 2000 (percent): Shelf-Stable Bottled, Frozen Concentrate, Refrigerated
    • Table 3-28: Share of U.S. Supermarket Sales of Apple Cider by Storage Method, 1998 vs. 2000 (percent): Shelf-Stable Bottled, Refrigerated
    • Table 3-29: U.S. Supermarket Sales of Fruit Juice Blends, 1996-2000 (dollars)
    • Table 3-30: Share of U.S. Supermarket Sales of Fruit Juice Blends by Storage Method, 1998 vs. 2000 (percent): Refrigerated, Shelf-Stable Bottled, Frozen Concentrate
    • Table 3-31: U.S. Supermarket Sales of Grapefruit Juice Products, 1996-2000 (dollars)
    • Table 3-32: U.S. Supermarket Sales of Grapefruit Juice, 1996-2000 (dollars)
    • Table 3-33: Share of U.S. Supermarket Sales of Grapefruit Juice by Storage Method, 1998 vs. 2000 (percent): Refrigerated, Shelf-Stable Bottled, Frozen Concentrate
    • Table 3-34: U.S. Supermarket Sales of Grapefruit Juice Cocktail, 1996-2000 (dollars)
    • Table 3-35: Share of U.S. Supermarket Sales of Grapefruit Juice Cocktail by Storage Method, 1998 vs. 2000 (percent): Shelf-Stable Bottled, Refrigerated
    • Table 3-36: U.S. Supermarket Sales of Tomato/Vegetable Juice, 1996-2000 (dollars)
    • Table 3-37: Share of U.S. Supermarket Sales of Tomato/Vegetable Juice by Storage Method, 1998 vs. 1999 (percent): Shelf-Stable Bottled, Refrigerated
    • Table 3-38: U.S. Supermarket Sales of Lemonade, 1996-2000 (dollars)
    • Table 3-39: Share of U.S. Supermarket Sales of Lemonade by Storage Method, 1998 vs. 2000 (percent): Shelf-Stable Bottled, Frozen Concentrate, Refrigerated
    • Table 3-40: U.S. Supermarket Sales of Grape Juice, 1996-2000 (dollars)
    • Table 3-41: Share of U.S. Supermarket Sales of Grape Juice by Storage Method, 1998 vs. 2000 (percent): Shelf-Stable Bottled, Frozen Concentrate, Refrigerated

    Factors to Market Growth
    • Demand for Convenience Accelerates in 1990s
    • Juice Breaks Out of Breakfast Mold
    • Single Serve Is New Fruit Juice Frontier
    • Consumers Expect Better Nutrition
    • The Rise of Nutraceuticals
    • Many Fruit Juice Products Offer Health Benefits
    • New 100% Juice Product Introductions
    • Juice Benefits from Green Trends
    • Premium Products Drive Up Sales
    • Children's Products Are Big
    • But Too Much Juice Can Be Bad for Kids
    • Competition from Other Types of Beverages
    • Figure 3-3: Projected U.S. Retail Sales of Fruit Juice Products, 2000-2005 (dollars)

    Projected Market Growth
    • Sales to Reach $18 Billion in 2005
    • Table 3-42a: Projected U.S. Retail Sales of Fruit Juice Products, 2000-2005 (dollars)
    • Supermarket Sales to Near $12 Billion
    • Table 3-42b: Projected U.S. Supermarket Sales of Fruit Juice Products, 2000-2005 (dollars)

    The Marketers
    • Hundreds of Marketers
    • Table 3-43: U.S. Market for Fruit Juice Products: Selected Marketers and Brands (46 Marketers)

    Overall Marketer and Brand Shares
    • Methodology
    • PepsiCo Leads with a 17% Share
    • Coca-Cola Second at 15%
    • Ocean Spray Cranberries Leads Off Second Tier
    • Private Label Slips Below PepsiCo in Sales
    • Table 3-44: Marketer/Brand Shares of U.S. Supermarket Sales of Fruit Juice Products, 1998-2000 (percent): 12 Marketers, Private Label, All Others

    Marketer and Brand Shares by Storage Method
    • Methodology
    • PepsiCo Dominates Refrigerated Segment
    • Fragmentation Characterizes Shelf-Stable Bottled Segment
    • Coca-Cola Is #1 in Frozen Concentrates
    • Philip Morris/Kraft Is #1 in Aseptic Sales
    • Nestlé USA and Campbell Soup Company Lead Canned Segment
    • Nestlé's Dole Frozen Fruit Juice Bars Are #1
    • Welch Foods Dominates Liquid Concentrate Segment
    • Table 3-45: Marketer/Brand Shares of U.S. Supermarket Sales of Refrigerated Fruit Juice Products, 2000 (percent): 4 Marketers/6 Brands, Private Label, All Others
    • Table 3-46: Marketer/Brand Shares of U.S. Supermarket Sales of Shelf-Stable Bottled Fruit Juice Products, 2000 (percent): 12 Marketers/22 Brands, Private Label, All Others
    • Table 3-47: Marketer/Brand Shares of U.S. Supermarket Sales of Frozen Fruit Juice Concentrate, 2000 (percent): 4 Marketers/9 Brands, Private Label, All Others
    • Table 3-48: Marketer/Brand Shares of U.S. Supermarket Sales of Aseptic Fruit Juice Products, 2000 (percent): 4 Marketers/6 Brands, Private Label, All Others
    • Table 3-49: Marketer/Brand Shares of U.S. Supermarket Sales of Canned Fruit Juice Products, 2000 (percent): 5 Marketers/9 Brands, Private Label, All Others
    • Table 3-50: Marketer/Brand Shares of U.S. Supermarket Sales of Frozen Fruit Juice Bars, 2000 (percent): 5 Marketers/Brands
    • Table 3-51: Marketer/Brand Shares of U.S. Supermarket Sales of Shelf-Stable Liquid Fruit Juice and Drink Concentrate, 2000 (percent): 4 Marketers/5 Brands, Private Label, All Others

    Marketer and Brand Shares by Flavor
    • Methodology
    • PepsiCo's Tropicana Dominates Orange Juice Segment
    • Procter & Gamble Leads Fruit Drink Sales
    • Ocean Spray Still Controls Cranberry Juice Market
    • Ocean Spray Defines Cranberry Juice Cocktail Segment . . .
    • . . . While Northland Defines 100% Juice Cranberry Blend Segment
    • Private Label Is Tops in Apple Juice Segment
    • PepsiCo's Dole Brand Is #1 Fruit Juice Blend
    • Ocean Spray Is #1 Marketer of Grapefruit Juice Products
    • PepsiCo Controls One-Third of 100% Grapefruit Juice Sales
    • Ocean Spray Controls Grapefruit Juice Cocktail Sales
    • Campbell Soup Company Defines Tomato Juice Market
    • Coca-Cola's Minute Maid Is #1 Lemonade
    • Welch Foods Synonymous with Grape Juice
    • Table 3-52: Marketer/Brand Shares of U.S. Supermarket Sales of Orange Juice, 2000 (percent): 3 Marketers/Brands, Private Label, All Others
    • Table 3-53: Marketer/Brand Shares of U.S. Supermarket Sales of Fruit Drink, 2000 (percent): 6 Marketers/14 Brands, Private Label, All Others
    • Table 3-54: Marketer/Brand Shares of U.S. Supermarket Sales of Cranberry Juice Products, 2000 (percent): 7 Marketers/Brands, Private Label, All Others
    • Table 3-55: Marketer/Brand Shares of U.S. Supermarket Sales of Cranberry Juice Cocktail, 2000 (percent): 5 Marketers/Brands, Private Label, All Others
    • Table 3-56: Marketer/Brand Shares of U.S. Supermarket Sales of 100% Juice Cranberry Blends, 2000 (percent): 3 Marketers/Brands, Private Label, All Others
    • Table 3-57: Marketer/Brand Shares of U.S. Supermarket Sales of Apple Juice, 2000 (percent): 4 Marketers/6 Brands, Private Label, All Others
    • Table 3-58: Marketer/Brand Shares of U.S. Supermarket Sales of Fruit Juice Blends, 2000 (percent): 5 Marketers/Brands, Private Label, All Others
    • Table 3-59: Marketer/Brand Shares of U.S. Supermarket Sales of Grapefruit Juice Products, 2000 (percent): 3 Marketers/Brands, Private Label, All Others
    • Table 3-60: Marketer/Brand Shares of U.S. Supermarket Sales of 100% Grapefruit Juice, 2000 (percent): 3 Marketers/Brands, Private Label, All Others
    • Table 3-61: Marketer/Brand Shares of U.S. Supermarket Sales of Grapefruit Juice Cocktail, 2000 (percent): 2 Marketers/Brands, Private Label, All Others
    • Table 3-62: Marketer/Brand Shares of U.S. Supermarket Sales of Tomato/Vegetable Juice, 2000 (percent): 2 Marketers/4 Brands, Private Label, All Others
    • Table 3-63: Marketer/Brand Shares of U.S. Supermarket Sales of Lemonade, 2000 (percent): 3 Marketers/7 Brands, Private Label, All Others
    • Table 3-64: Marketer/Brand Shares of U.S. Supermarket Sales of Grape Juice, 2000 (percent): 2 Marketers/Brands, Private Label, All Others

    Competitive Overview
    • 100% Juices and Juice Blends vs. Fruit Drinks
    • Most Marketers Enter Fortification Trend
    • Marketers Woo Consumers with Convenient Products
    • PepsiCo and Coca-Cola Vie for Dominance
    • Acquisitions Strengthen Cadbury Schweppes' Competitive Position
    • Ocean Spray vs. Northland in the Cranberry Segment
    • Tree Top vs. Mott's in the Apple Juice Segment
    • Campbell Soup Company Monopolizes Tomato Juice Segment
    • Welch Foods Monopolizes Grape Juice Segment
    • New Age Marketers Do Their Own Thing

    Competitive Profile: Cadbury Schweppes Plc
    • World's Third-Largest Beverage Company
    • Company Builds Beverage Empire through Acquisitions
    • Mott's Establishes Four Brand Groups for Its Product Lines
    • Mott's Brand Covers Many Juice Segments
    • Acquisition of Hawaiian Punch in 1999
    • Cadbury Schweppes Promotes Hawaiian Punch Nationally
    • Clamato Is #1 Seafood Blend

    Competitive Profile: The Campbell Soup Company
    • World's Largest Soup Company
    • Campbell Dominates Tomato and Vegetable Juice Segment
    • V8 Brand Defines Tomato and Vegetable Juice Cocktails
    • V8 Splash Stirs Up Tomato Juice Segment in 1998 . . .
    • . . . But Flounders in 2000
    • Campbell Fortifies V8 Splash with Calcium

    Competitive Profile: The Coca-Cola Company
    • World's #1 Soft-Drink Company
    • Hi-C the Original Fortified Fruit Drink, Now Extends to Frozen Juice Bars
    • Fruitopia Is Coca-Cola's New Age Entry
    • Minute Maid Is Premium From-Concentrate Juice Brand
    • Minute Maid Rides the Fortification Trend
    • Minute Maid Re-Enters Not-From-Concentrate Market
    • Coca-Cola Enters Partnership with Procter & Gamble
    • Coca-Cola's Growth Strategy Differs from PepsiCo's
    • Coca-Cola Revises In-School Marketing Contracts
    • Mad River Acquisition in 2001

    Competitive Profile: Florida's Natural Growers
    • A Citrus Growers Cooperative Since 1933
    • A Leading Marketer of Refrigerated Orange and Grapefruit Juices
    • Florida's Natural Goes Up Against Tropicana Orange Juice . . .
    • . . . and Grapefruit Juice
    • Other Refrigerated Not-From-Concentrate Juices

    Competitive Profile: Hansen Natural Corporation
    • Focus on All-Natural Beverages
    • Hansen Offers Fruit Juices, Juice Cocktails, and Lemonades
    • Hansen Fortifies Its 100% Juice Healthy Start Juices

    Competitive Profile: Nantucket Allserve, Inc.
    • A Privately Owned, New Age Success Story
    • A Complete Line of Fruit Juices and Juice Cocktails
    • Original Nectars Consist of Fresh Juices
    • Nantucket Introduces Nutraceutical-Enhanced Super Nectars
    • Squeezed Nectars Come in Mason Jar-Like Packaging

    Competitive Profile: Nestlé USA, Inc.
    • Subsidiary of the World's Largest Food Company
    • Fifth-Largest Marketer of Fruit Juice Products in Supermarkets
    • Juicy Juice a Leading Fruit Juice Blend
    • Kern's Is #1 Fruit Nectar
    • Dole Frozen Fruit Bars Are #1

    Competitive Profile: Northland Cranberries, Inc.
    • The World's Largest Cranberry Grower
    • Northland Introduces First 100% Juice Cranberry Product
    • Northland Acquires Seneca Brand in 1999
    • Northland Promises Increased Advertising
    • Northland Sells Its Private-Label Unit

    Competitive Profile: Ocean Spray Cranberries, Inc.
    • Sales of $1.3 Billion in 2000
    • Northland Challenges Ocean Spray
    • A History of Innovative Packaging
    • Many Unique Ocean Spray Cranberry Juice Cocktails
    • Fortified Crantastics Juice Drinks Target Kids
    • Ocean Spray's Grapefruit Juice Entries
    • Ocean Spray Promotes Health Benefits of Cranberry Juice . . .
    • . . . and of Grapefruit Juice
    • Acquisition of Nantucket Allserve in 1998
    • Ocean Spray Up for Sale?

    Competitive Profile: Odwalla, Inc.
    • Leading Marketer of Fresh 100% Juice
    • Odwalla Pioneers Flash Pasteurization
    • All-Natural Superpremium Juices
    • Odwalla Turns to Premium PET Packaging for Refrigerated Juices
    • Odwalla's "Nutritionals" Include Cutting-Edge Nutraceuticals
    • Fresh Samantha Garnered Sales of $40 Million in 1999
    • Fresh Samantha Offers Catchy Products

    Competitive Profile: PepsiCo, Inc.
    • Major Competitor in Soft Drinks, Snacks, and Juices Markets
    • 1998 Tropicana Acquisition Puts PepsiCo into the Juice Business
    • Tropicana Leads Refrigerated and Orange Juice Segments
    • Tropicana's Dole Brand Extends in Single-Serve
    • PepsiCo's Fruitworks Takes on Coca-Cola's Fruitopia
    • Tropicana Drenchers Target Teens

    Competitive Profile: Philip Morris Companies, Inc./Kraft Foods
    • The World's #1 Cigarette Maker
    • Philip Morris Acquires Kraft Foods in 1998
    • Seventh-Largest Brand Marketer of Fruit Juice Products in Supermarkets
    • Philip Morris Possibly to Spin Off Kraft?
    • Capri Sun Is #1 Aseptic Fruit Drink
    • Kool-Aid Available in Shelf-Stable Bottled Form
    • Ready-To-Drink Tang

    Competitive Profile: Procter & Gamble Company
    • Sales of $40 Billion in 2000
    • Sunny Delight Sales Fall
    • Procter & Gamble Forms Partnership with Coca-Cola

    Competitive Profile: South Beach Beverage Company
    • Privately Owned Company Takes New-Age Market by Storm
    • The SoBe Lizard
    • SoBe Launches a $9-Million Advertising Campaign in 2000
    • Professional Golfer John Daly Joins Team Lizard
    • 3C Juice Blends
    • Functional Beverages Make Up SoBe's Powerline

    Competitive Profile: Snapple Beverage Group, Inc.
    • Snapple Acquired by Cadbury Schweppes in 2000
    • The Original New Age Marketer
    • Elements Line Consists of Fortified Juices
    • Mistic Brands' Zotics Are "Exotic" Juice Drinks
    • Urban Drinks Tap into Hip-Hop Culture

    Competitive Profile: Tree Top, Inc.
    • The #1 U.S. Apple Juice Marketer
    • Eleventh Largest Marketer of Fruit Juice Products
    • Tree Top Wages War Against Mott's in Shelf-Stable Bottled Segment
    • Tree Top Converts to Plastic Packaging
    • Leading Marketer of Frozen Apple Juice Concentrate

    Competitive Profile: Vitality Beverages, Inc.
    • Formed in 1999
    • Lykes Bros. Decline Begins in 1980s
    • PepsiCo and Coca-Cola Squeeze Lykes Bros. Out
    • Pasco Brands Provides Private Label in Many Segments

    Competitive Profile: Welch Foods, Inc.
    • The World's Largest Marketer of Grape Products
    • Welch Enjoys Phenomenal Brand Equity
    • A Major Product Innovator
    • Introduces Fortified Refrigerated Cocktails in 1999
    • Innovative Concentrate Forms Offer Convenience to Consumers
    • Welch's Frozen Fruit Juice Bars
    • Competes with a Variety of Single-Serve Products
    • Touts Health Benefits of Purple Grape Juice . . .
    • . . . and of White Grape Juice

    New Product Trends
    • Marketers Fortify Their Products with Calcium . . .
    • . . . and Other Nutraceuticals
    • . . . and Other Exotic Ingredients
    • Vegetable-Fruit Blends
    • Everyone Is Competing with Single-Serve
    • Marketers Continue to Experiment with Packaging
    • Aseptic Children's Products
    • Table 3-65: The U.S. Market for Fruit Juice Products: Selected New Product Introductions and Line Extensions, 1999-2000

    Advertising and Promotions
    • Methodology
    • Consumer Advertising Expenditures Reach $255 Million in 2000
    • PepsiCo Steps Up Advertising and Become Largest Spender
    • Coca-Cola Is Next Biggest Spender
    • Two Other Marketers Spend More Than $20 Million
    • Five Other Marketers Each Spend $10- $20 Million
    • Brand Image Is Extremely Important
    • Marketers Tout Juice Content
    • Advertising Makes Nutritional Claims
    • Unique Packaging Fills Ads
    • Concentrate Ads Focus on Ease of Use
    • Trade Advertising

    Retail Overview
    • Supermarkets Lead in Fruit Juice Product Sales
    • Margins Are Lower Than Average
    • Supermarkets Display Fruit Juice Products by Storage Method
    • Refrigerated Fruit Juice Products
    • Shelf-Stable Fruit Juice Products
    • Frozen Fruit Juice Products
    • Vending Machines Fall into Three Categories
    • Dedicated Machines
    • Nondedicated Machines
    • All-Purpose Machines
    • Convenience Stores
    • Mass Merchandisers Offer Lowest Prices
    • Drugstores Have Fewer Products, Higher Prices

    Internet Retailing
    • Shopping the Internet
    • The Internet Food Shopper
    • Corporate Websites

    The Consumer
    • Note on Simmons Market Research Bureau Data
    • Orange Juice Consumers Are Most Numerous
    • Table 3-66: Purchaser Overview for Fruit Juice Product Consumers, 2000 (percent): 4 Product Segments

    The Refrigerated, Bottled, and Canned Orange Juice Consumer
    • Three-Fourths of U.S. Adults Use
    • Heavy Usage Skews to Younger Consumers
    • Two-Thirds of U.S. Adults Use Refrigerated Orange Juice
    • Two-Fifths of U.S. Adults Use Cartons
    • Tropicana Pure Premium Is Number-One Orange Juice
    • Age and Household Factors Distinguish Tropicana Users
    • Younger Consumers and Families Use Minute Maid Brands
    • Florida's Natural Consumers Are Older
    • Table 3-67: U. S. Adult Use of Refrigerated, Bottled, or Canned Orange Juice by Frequency of Use, 2000 (number and percent): Heavy, Medium, Light
    • Table 3-68: Demographic Characteristics Favoring Use of Refrigerated, Bottled, or Canned Orange Juice by Frequency of Use: All Users vs. Heavy Users, 2000 (U.S. Adults)
    • Table 3-69: Demographic Characteristics Favoring Use of Refrigerated Orange Juice, 2000 (U.S. Adults)
    • Table 3-70: U. S. Adult Use of Refrigerated, Bottled, or Canned Orange Juice by Form Most Often Used, 2000 (number and percent): 5 Types of Form, Other
    • Table 3-71: U. S. Adult Use of Refrigerated, Bottled, or Canned Orange Juice by Brand, 2000 (number and percent): 26 Brands, Other Brands, Store Brands
    • Table 3-72: Demographic Characteristics Favoring Use of Refrigerated, Bottled, or Canned Orange Juice by Brand Summary: Tropicana, Tropicana Pure Premium, and Tropicana Season's Best, 2000 (U.S. Adults)
    • Table 3-73: Demographic Characteristics Favoring Use of Refrigerated, Bottled, or Canned Orange Juice by Brand Summary: Minute Maid, 2000 (U.S. Adults)
    • Table 3-74: Demographic Characteristics Favoring Use of Refrigerated, Bottled, or Canned Orange Juice by Brand: Florida's Natural vs. Store Brands, 2000 (U.S. Adults)

    The Frozen Orange Juice Consumer
    • Close to Half of U.S. Adults Use
    • Heavy Usage Skews to Younger Consumers
    • Minute Maid Is #1 Frozen Orange Juice
    • Race Not a Factor in Use of Store Brands
    • Table 3-75: U. S. Adult Use of Frozen Orange Juice by Frequency of Use, 2000 (number and percent): Heavy, Medium, Light
    • Table 3-76: Demographic Characteristics Favoring Use of Frozen Orange Juice by Frequency of Use: All Users vs. Heavy Users, 2000 (U.S. Adults)
    • Table 3-77: U. S. Adult Use of Frozen Orange Juice by Brand, 2000 (number and percent): 12 Brands, Other Brands, Store Brands
    • Table 3-78: Demographic Characteristics Favoring Use of Frozen Orange Juice by Brand Summary: Minute Maid vs. Tropicana, 2000 (U.S. Adults)
    • Table 3-79: Demographic Characteristics Favoring Use of Frozen Orange Juice by Brand: Store Brands, 2000 (U.S. Adults)

    The Other Fruit Juices/Drinks Consumer
    • Two-Thirds of U.S. Adults Use
    • Heavy Usage Skews to Younger Consumers and Large Households
    • Refrigerated Other Fruit Juices or Fruit Drinks Are Most Popular Type
    • One-Fourth of U.S. Adults Use Bottles
    • Apple Is Most Popular Other Fruit Juice or Fruit Drink
    • Apple and Grape Juice Consumers Are Similar
    • Cranberry Juice Skews to Older Consumers
    • Punches and Blends Skew to the Young and to Families
    • Grapefruit Juice Use Skews to Older Consumers
    • Lemonade Skews to the Young and to Families
    • Ocean Spray Brands Are #1
    • Most Brands Skew to Younger Consumers and Families
    • Ocean Spray and Welch's Brands Users Parallel Flavor Users
    • Welch's Is #1 Brand
    • Fruit Drink and Juice Blend Brands Skew to Younger Consumers and Families
    • Users of Store Brands Differ Somewhat
    • Table 3-80: U. S. Adult Use of Other Fruit Juices/Drinks by Frequency of Use, 2000 (number and percent): Heavy, Medium, Light
    • Table 3-81: Demographic Characteristics Favoring Use of Other Fruit Juices/Drinks: All Users vs. Heavy Users, 2000 (U.S. Adults)
    • Table 3-82: U. S. Adult Use of Other Fruit Juices/Drinks by Type Most Often Used, 2000 (number and percent): 4 Types
    • Table 3-83: U. S. Adult Use of Other Fruit Juices/Drinks by Form Most Often Used, 2000 (number and percent): 5 Forms, Other
    • Table 3-84: U. S. Adult Use of Other Fruit Juices/Drinks by Flavor, 2000 (number and percent): 17 Flavors
    • Table 3-85a: Demographic Characteristics Favoring Use of Other Fruit Juices/Drinks by Flavor: Apple vs. Grape, 2000 (U.S. Adults)
    • Table 3-85b: Demographic Characteristics Favoring Use of Other Fruit Juices/Drinks by Flavor: Cranberry vs. Cranberry Blends, 2000 (U.S. Adults)
    • Table 3-85c: Demographic Characteristics Favoring Use of Other Fruit Juices/Drinks by Flavor: Fruit Punch, Juice Blends, and Tropical Flavors, 2000 (U.S. Adults)
    • Table 3-85d: Demographic Characteristics Favoring Use of Other Fruit Juices/Drinks by Flavor: Pink Grapefruit vs. White Grapefruit, 2000 (U.S. Adults)
    • Table 3-85e: Demographic Characteristics Favoring Use of Other Fruit Juices/Drinks by Flavor: Lemonade, 2000 (U.S. Adults)
    • Table 3-86: U. S. Adult Use of Other Fruit Juices/Drinks by Brand Summary, 2000 (number and percent): 8 Brands
    • Table 3-87a: Demographic Characteristics Favoring Use of Other Fruit Juices/Drinks by Brand Summary: Ocean Spray, Welch's, and Minute Maid, 2000 (U.S. Adults)
    • Table 3-87b: Demographic Characteristics Favoring Use of Other Fruit Juices/Drinks by Brand Summary: Tropicana vs. Dole, 2000 (U.S. Adults)
    • Table 3-87c: Demographic Characteristics Favoring Use of Other Fruit Juices/Drinks by Brand Summary: Mott's vs. Kool-Aid, 2000 (U.S. Adults)
    • Table 3-88: U. S. Adult Use of Other Fruit Juices/Drinks by Brand, 2000 (number and percent): 66 Brands
    • Table 3-89a: Demographic Characteristics Favoring Use of Other Fruit Juices/Drinks by Brand: Sunny Delight, Hi-C, and Hawaiian Punch, 2000 (U.S. Adults)
    • Table 3-89b: Demographic Characteristics Favoring Use of Other Fruit Juices/Drinks by Brand: Juicy Juice, Capri Sun, and Store Brands, 2000 (U.S. Adults)

    The Tomato/Vegetable Juice Consumer
    • Two-Fifths of U.S. Adults Use
    • Heavy Users Slightly Less Upscale Than All Users
    • Campbell's V8 Is Number-One Tomato or Vegetable Juice
    • Use of Campbell's V8 Skews to Older Consumers
    • Table 3-90: U. S. Adult Use of Tomato or Vegetable Juice by Frequency of Use, 2000 (number and percent): Heavy, Medium, Light
    • Table 3-91: Demographic Characteristics Favoring Use of Tomato or Vegetable Juice by Frequency of Use: All Users vs. Heavy Users, 2000 (U.S. Adults)
    • Table 3-92: U. S. Adult Use of Tomato or Vegetable Juice by Brand, 2000 (number and percent): 13 Brands, Other Brands
    • Table 3-93: Demographic Characteristics Favoring Use of Tomato or Vegetable Juice by Brand: Campbell's V8 vs. Other Campbell's, 2000 (U.S. Adults)

    Appendix I: Examples Of Consumer And Trade Advertising And Promotions
    Appendix II: Addresses Of Selected Marketers
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