The U.S. Market for Fruit Food Products
Jun 1, 2001
346 Pages - Pub ID: LA727216
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  1. Executive Summary
    Scope and Methodology
    • Scope of Fruit Products Market
    • The Fruit Juice Products Market
    • The Packaged Fruit Market
    • The Fruit Confectionary Market
    • Report Methodology

    The Overall Market
    • Retail Sales Approach $21 Billion in 2000, Forecast to Near $25 Billion by 2005
    • Table 1-1: U.S. Retail Sales of Fruit Products by Market Category, 1996-2005 (dollars): Fruit Juice Products, Packaged Fruit, Fruit Confectionary, Total
    • Fruit Juice Products Account for Three-Fourths of Market
    • Figure 1-1: Share of U.S. Fruit Product Retail Sales by Market Category, 2000 (percent): Fruit Juice Products, Packaged Fruit, Fruit Confectionary
    • Competition from Fresh Fruit
    • Single Serve Is New Fruit Product Frontier
    • Consumers Expect Better Nutrition
    • Children's Segment Important, But Recent Health Report Not Encouraging
    • Four Main Classes of Marketers
    • Licensing an Important Market Component
    • Private Label Is Largest Shareholder

    The Packaged Fruit Market
    • Four Product Categories
    • Canned and Bottled Fruit
    • Dried Fruit
    • Frozen Fruit
    • Maraschino Cherries
    • Packaged Fruit Sales Reach $3.5 Billion in 2000
    • Food Stores Account for 83% of Sales
    • Figure 1-2: Share of Packaged Fruit Market by Class of Trade, 2000 (percent): Food Stores, Mass Merchandisers, Other
    • Private Label Beats All Brands with a 29% Share
    • Private Label Is Formidable Competition
    • Billion-Dollar Food Companies Control Packaged Fruit
    • Single-Serve Multi-Packs
    • Consumer Advertising Expenditures at $14 Million in 2000
    • Mass Merchandisers #1 in Sales Growth
    • Three-Fourths of U.S. Adults Use Canned or Jarred Fruit

    The Fruit Confectionary Market
    • Four Product Categories
    • Jams, Jellies, and Preserves
    • Fruit Rolls, Bars, and Snacks
    • Pie Fillings
    • Fruit Butter
    • Fruit Confectionary Sales Over $2 Billion in 2000
    • Jams, Jellies, and Preserves Are Largest Category
    • General Mills Jumps to First
    • Licensed Children's Products
    • Specialty Jams, Jellies, and Preserves
    • Consumer Advertising Expenditures at $31 Million in 2000
    • Mass Merchandisers Are Best-Performing Mass-Market Retailers
    • Three-Fourths of U.S. Adults Use Jams, Jellies, and Preserves
    • One-Fifth of U.S. Adults Use Fruit Snacks
    • More Than One-Third of U.S. Adults Use Pie Fillings
  2. The Overall market
    The Products
    • Scope of Market
    • The Fruit Juice Products Market
    • The Packaged Fruit Market
    • The Fruit Confectionary Market

    Labeling and Regulations
    • Two Congressional Initiatives Open Door
    • NLEA Requires Food Nutrition Labels
    • The NLEA and Fruit Juice Products
    • Absolute Values and % of Daily Values Required for Nutrients
    • Definitions of NLEA Terms "High," "Good Source," and "More"
    • NLEA Allows Health Claims
    • Canned and Frozen Fruit Can Be Labeled "Healthy"
    • Figure 2-1: U.S. Retail Sales of Fruit Products, 1996-2000 (dollars)

    Market Size and Composition
    • Fruit Products Market Approaches $21 Billion
    • Table 2-1: U.S. Retail Sales of Fruit Products by Market Category, 1996-2000 (dollars): Fruit Juice Products, Packaged Fruit, Fruit Confectionary, Total
    • Fruit Juice Product Sales Top $15 Billion
    • Packaged Fruit Market Is $3.5 Billion in 2000
    • Fruit Confectionary Sales of $2 Billion in 2000
    • Fruit Juice Products Account for Three-Fourths of Market
    • Figure 2-2: Share of U.S. Fruit Product Retail Sales by Market Category, 2000 (percent): Fruit Juice Products, Packaged Fruit, Fruit Confectionary

    Factors to Market Growth
    • Competition from Fresh Fruit
    • Single Serve Is New Fruit Product Frontier
    • Consumers Expect Better Nutrition
    • Children's Segment Important, But Recent Health Report Not Encouraging
    • Figure 2-3: Projected U.S. Retail Sales of Fruit Products, 2000-2005 (dollars)

    Projected Market Growth
    • Fruit Product Sales to Reach $24 Billion in 2005
    • Table 2-2: Projected U.S. Retail Sales of Fruit Products by Market Category, 2000-2005 (dollars): Fruit Juice Products, Packaged Fruit, Fruit Confectionary, Total
    • Fruit Juice Products Market to Reach $18 Billion by 2005
    • Packaged Fruit Market to Near $4 Billion by 2005
    • Fruit Confectionary Sales to Near $2.3 Billion in 2003

    The Marketers
    • Four Main Classes of Marketers
    • Licensing an Important Market Component
    • Table 2-3: U.S. Market for Fruit Products: Selected Marketers and Brands (139 Marketers)

    Marketer and Brand Share Overview
    • Methodology
    • Private Label Is Largest Shareholder
    • PepsiCo and Coca-Cola Are Top Marketers
    • Table 2-4: Marketer/Brand Shares of U.S. Supermarket Sales of Fruit Products, 2000 (percent): 17 Marketers/35 Brands, Private Label, All Others
  3. The Packaged Fruit Market
    Scope of Market
    • Four Product Categories
    • Canned and Bottled Fruit
    • Dried Fruit
    • Frozen Fruit
    • Maraschino Cherries
    • Products Not Included
    • Figure 3-1: U.S. Retail Sales of Packaged Fruit, 1996-2000 (dollars)

    Overall Market Size and Composition
    • Methodology
    • Packaged Fruit Market Reaches $3.5 Billion in 2000
    • Table 3-1: U.S. Retail Sales of Packaged Fruit, 1996-2000 (dollars)
    • Food Stores Account for 83% of Overall Sales
    • Figure 3-2: Share of Packaged Fruit Market by Class of Trade, 2000 (percent): Food Stores, Mass Merchandisers, Other
    • Supermarket Sales of Packaged Fruit Exceed $2.3 Billion in 2000
    • Table 3-2: U.S. Supermarket Sales of Packaged Fruit, 1996-2000 (dollars)
    • Canned and Bottled Fruit Make Up Largest Category
    • Table 3-3: Share of U. S. Supermarket Sales of Packaged Fruit by Product Category, 1998 vs. 2000 (percent): 4 Product Categories

    Market Size and Composition: Canned and Bottled Fruit
    • Canned and Bottled Sales Flat at $1.6 Billion in 2000
    • Applesauce at 24% of Canned and Bottled Sales
    • Supermarket Sales of Applesauce at $383 Million
    • Sales of Canned and Bottled Peaches at $315 Million
    • Canned and Bottled Pineapple Sales Rebound
    • Canned and Bottled Mixed Fruit Sales Reach $265 Million
    • Sales of Canned and Bottled Pears Fall 7% in 2000
    • Canned and Bottled Cranberry Sauce in Decline
    • Canned and Bottled Citrus Is Fastest-Growing Segment
    • Table 3-4: U.S. Supermarket Sales of Canned and Bottled Fruit, 1996-2000 (dollars)
    • Table 3-5: Share of U.S. Supermarket Sales of Canned and Bottled Fruit by Type, 1998 vs. 2000 (percent): 7 Fruit Types, Other
    • Table 3-6: U.S. Supermarket Sales of Canned and Bottled Applesauce, 1996-2000 (dollars)
    • Table 3-7: U.S. Supermarket Sales of Canned and Bottled Peaches, 1996-2000 (dollars)
    • Table 3-8: U.S. Supermarket Sales of Canned Pineapple, 1996-2000 (dollars)
    • Table 3-9: U.S. Supermarket Sales of Canned and Bottled Mixed Fruit, 1996-2000 (dollars)
    • Table 3-10: U.S. Supermarket Sales of Canned and Bottled Pears, 1996-2000 (dollars)
    • Table 3-11: U.S. Supermarket Sales of Canned and Bottled Cranberry Sauce, 1996-2000 (dollars)
    • Table 3-12: U.S. Supermarket Sales of Canned and Bottled Citrus, 1996-2000 (dollars)

    Market Size and Composition: Dried Fruit
    • Supermarket Sales of Dried Fruit at $453 Million in 2000
    • Raisins Shrink to 44% of Dried Fruit Sales
    • Supermarket Sales of Raisins at $198 Million in 2000
    • Sales of Other Dried Fruit Grow 16% in 2000
    • Prunes Down to $80 Million
    • Sales of Dates on Hold at $26 Million
    • Sales of Glazed Fruit Steady at $15 Million
    • Table 3-13: U.S. Supermarket Sales of Dried Fruit, 1996-2000 (dollars)
    • Table 3-14: Share of U.S. Supermarket Sales of Dried Fruit by Type, 1998 vs. 2000 (percent): 5 Fruit Types
    • Table 3-15: U.S. Supermarket Sales of Raisins, 1996-2000 (dollars)
    • Table 3-16: U.S. Supermarket Sales of Other Dried Fruit, 1996-2000 (dollars)
    • Table 3-17: U.S. Supermarket Sales of Prunes, 1996-2000 (dollars)
    • Table 3-18: U.S. Supermarket Sales of Dates, 1996-2000 (dollars)
    • Table 3-19: U.S. Supermarket Sales of Glazed Fruit, 1996-2000 (dollars)

    Market Size and Composition: Frozen Fruit
    • Supermarket Sales of Frozen Fruit at $209 Million in 2000
    • Table 3-20: U.S. Supermarket Sales of Frozen Fruit, 1996-2000 (dollars)

    Market Size and Composition: Maraschino Cherries
    • Supermarket Sales of Maraschino Cherries at $42 Million
    • Table 3-21: U.S. Supermarket Sales of Maraschino Cherries, 1996-2000 (dollars)

    Factors to Market Growth
    • Competition from Fresh Fruit
    • Busy Consumers Snack
    • Consumers Expect Better Nutrition
    • Consumers Respond to Exotic Flavors
    • Children's Products
    • Figure 3-3: Projected U.S. Retail Sales of Packaged Fruit, 2000-2005 (dollars)

    Projected Market Growth
    • Sales Near $4 Billion in 2005
    • Table 3-22: Projected U.S. Retail Sales of Packaged Fruit, 2000-2005 (dollars)
    • Supermarket Sales of Packaged Fruit to Reach $2.7 Billion in 2005
    • Table 3-23: Projected U.S. Supermarket Sales of Packaged Fruit, 2000-2005 (dollars)

    The Marketers
    • Hundreds of Marketers
    • Table 3-24: U.S. Market for Packaged Fruit: Selected Marketers and Brands (75 Marketers)

    Overall Marketer and Brand Shares
    • Methodology
    • Private Label Beats All Brands with a 29% Share
    • Del Monte Controls Almost One-Fifth of Market
    • Dole Gains Share
    • Fourth-Place Cadbury Schweppes Competes Only with Applesauce
    • Fifth-Place Sun-Maid Markets Dried Fruit
    • Other Leading Marketers
    • Table 3-25: Marketer Shares of U.S. Supermarket Sales of Packaged Fruit, 1998-2000 (percent): 8 Marketers, Private Label, All Others

    Marketer and Brand Shares: Canned and Bottled Fruit
    • Methodology
    • Private Label and Del Monte Dominate Canned and Bottled Category
    • Cadbury Schweppes Is #1 Marketer of Canned and Bottled Applesauce
    • Del Monte Is #1 in Canned and Bottled Peaches
    • Dole Leads Pineapple Segment
    • Del Monte Is #1 in Mixed Fruit Sales
    • Del Monte Dominates Pears Segment
    • Ocean Spray Cranberry Sauce Is #1
    • Private Label and Dole Lead in Canned and Bottled Citrus
    • Table 3-26: Marketer/Brand Shares of U.S. Supermarket Sales of Canned and Bottled Fruit, 2000 (percent): 8 Marketers/11 Brands, Private Label, All Others
    • Table 3-27: Marketer/Brand Shares of U.S. Supermarket Sales of Canned and Bottled Applesauce, 2000 (percent): 4 Marketers/5 Brands, Private Label, All Others
    • Table 3-28: Marketer/Brand Shares of U.S. Supermarket Sales of Canned and Bottled Peaches, 2000 (percent): 3 Marketers/5 Brands, Private Label, All Others
    • Table 3-29: Marketer/Brand Shares of U.S. Supermarket Sales of Canned and Bottled Pineapple, 2000 (percent): 2 Marketers/Brands, Private Label, All Others
    • Table 3-30: Marketer/Brand Shares of U.S. Supermarket Sales of Canned and Bottled Mixed Fruit, 2000 (percent): 3 Marketers/4 Brands, Private Label, All Others
    • Table 3-31: Marketer/Brand Shares of U.S. Supermarket Sales of Canned and Bottled Pears, 2000 (percent): 2 Marketers/3 Brands, Private Label, All Others
    • Table 3-32: Marketer/Brand Shares of U.S. Supermarket Sales of Canned and Bottled Cranberry Sauce, 2000 (percent): 1 Marketer/Brand, Private Label, All Others
    • Table 3-33: Marketer/Brand Shares of U.S. Supermarket Sales of Canned and Bottled Citrus Fruit, 2000 (percent): 5 Marketers/Brands, Private Label, All Others

    Marketer/Brand Shares: Dried Fruit
    • Methodology
    • Sun-Maid Leads Dried Fruit Category
    • Sun-Maid Leads Raisin Sales
    • Sun-Maid Is #1 Marketer of Other Dried Fruit
    • Sunsweet Is #1 Among Prune Marketers
    • Sunsweet Also Tops Among Date Marketers
    • Paradise, Inc. Is #1 Marketer of Glazed Fruit
    • Table 3-34: Marketer/Brand Shares of U.S. Supermarket Sales of Dried Fruit, 2000 (percent): 7 Marketers/Brands, Private Label, All Others
    • Table 3-35: Marketer/Brand Shares of U.S. Supermarket Sales of Raisins, 2000 (percent): 5 Marketers/Brands, Private Label, All Others
    • Table 3-36: Marketer/Brand Shares of U.S. Supermarket Sales of Other Dried Fruit, 2000 (percent): 6 Marketers/Brands, Private Label, All Others
    • Table 3-37: Marketer/Brand Shares of U.S. Supermarket Sales of Prunes, 2000 (percent): 4 Marketers/Brands, Private Label, All Others
    • Table 3-38: Marketer/Brand Shares of U.S. Supermarket Sales of Dates, 2000 (percent): 8 Marketers/Brands, Private Label, All Others
    • Table 3-39: Marketer/Brand Shares of U.S. Supermarket Sales of Glazed Fruit, 2000 (percent): 4 Marketers/5 Brands, Private Label, All Others

    Marketer and Brand Shares: Frozen Fruit
    • Methodology
    • Private Label Controls Two-Thirds of Frozen Fruit Sales
    • Table 3-40: Marketer/Brand Shares of U.S. Supermarket Sales of Frozen Fruit, 2000 (percent): 4 Marketers/5 Brands, Private Label, All Others

    Marketer and Brand Shares: Maraschino Cherries
    • Methodology
    • Private Label Controls Two-Thirds of Maraschino Cherries Sales
    • Table 3-41: Marketer/Brand Shares of U.S. Supermarket Sales of Maraschino Cherries, 2000 (percent): 4 Marketers/6 Brands, Private Label, All Others

    Competitive Overview
    • Private Label Is Formidable Competition
    • Billion-Dollar Food Companies Control Packaged Fruit
    • Growers Co-Ops Dominate Dried Fruit Category
    • Packaged Fruit Competes Against Fresh Fruit
    • Marketers Woo Consumers with Convenient Products
    • Going After Kids and Parents

    Competitive Profile: Cadbury Schweppes Plc
    • World's Third-Largest Beverage Company
    • Mott's Establishes Four Brand Groups for Its Product Lines
    • #1 Marketer of Applesauce
    • Mott's Offers Several Single-Serve Varieties
    • New Fruitsations Single-Serve Line Debuts
    • The Rugrats License and Affiliated Promotions

    Competitive Profile: Del Monte Foods Company
    • #1 U.S. Marketer of Canned Fruit
    • Texas Pacific Group Owns 47% of Del Monte
    • #1 Marketer of Packaged Fruit
    • Fruit-To-Go Single-Serve Snacks
    • Acquisition of UniMark's SunFresh Brand

    Competitive Profile: Dole Food Company, Inc.
    • World's #1 Producer of Fresh Fruit
    • #1 Marketer of Pineapple
    • Pineapple Fun Shapes Debut in 1999
    • Fruit Bowls Debut in 1999
    • Dole Food Is Biggest Advertiser of Packaged Fruit
    • A Leading Marketer of Dried Fruit
    • Dole Raisins Are Unique

    Competitive Profile: J.R. Wood, Inc.
    • A Major Contender in Frozen Fruit Market
    • #1 Marketer of Frozen Fruit
    • Big Valley Was First Grower Brand
    • Flavorland Falls Under J.R. Wood Umbrella
    • Fruit Tubs Offer Convenience to Consumers

    Competitive Profile: Knouse Foods Cooperative, Inc.
    • A Leading Apple Processor
    • A Leading Marketer of Applesauce
    • An Applesauce Innovator
    • Applesauce Varieties

    Competitive Profile: Ocean Spray Cranberries, Inc.
    • Sales of $1.3 Billion in 2000
    • Ocean Spray Defines Cranberry Sauce Segment
    • Craisins Are a Hit

    Competitive Profile: Pro-Fac Cooperative, Inc. (Agrilink Foods)
    • A Leader in Frozen Fruit
    • Birds Eye a Pioneer in Frozen Foods
    • Supermarket Sales of $12 Million

    Competitive Profile: Sun-Maid Growers of California
    • #1 Marketer of Dried Fruit
    • Dried Fruit Sales of Almost $138 Million in 2000
    • Recent Activity
    • New Packaging for Raisins
    • Sun-Maid's Licensing Efforts
    • Marketing
    • Sun-Maid Growers Doubles Its Advertising

    Competitive Profile: Sunsweet Growers, Inc.
    • World's #1 Marketer of Dried Tree Fruit
    • #1 Marketer of Prunes
    • New Strategies to Promote Prunes
    • Increased Focus on Other Dried Fruits
    • Fruitlings
    • #1 Marketer of Dates
    • Sunsweet Cuts Back Its Advertising

    Competitive Profile: Tri-Valley Growers, Inc.
    • A Large Growers Cooperative
    • Tri-Valley Share Drops
    • Tri-Valley's Bankruptcy Woes

    Competitive Highlights
    • Mariani Packing Co.
    • Paradise, Inc.
    • Seneca Foods Corporation
    • Tree Top, Inc.

    New Product Trends
    • Flavored Applesauce
    • Single-Serve Multi-Packs
    • Snack-Sized Dried Fruit
    • Table 3-42: U.S. Market for Packaged Fruit: Selected New Product Introductions, 1999-2000

    Advertising and Promotions
    • Advertising Expenditures at $14 Million in 2000
    • Dole Food Is Biggest Spender
    • Three Marketers Each Spend Approximately $2 Million
    • Sunsweet Cuts Back Its Advertising
    • Focus on Brand Image
    • Unique Packaging Fills Ads
    • Entertainment Ties-Ins Are Standard
    • Trade Advertising

    Retail Overview
    • Food Stores Account for 83% of Overall Sales
    • Supermarkets Are #1 Mass-Market Outlet
    • Supermarkets Display Packaged Fruit by Packaging Type
    • Shelf-Stable
    • Frozen Fruit
    • Refrigerated
    • Margins Slightly Lower Than Average
    • Mass Merchandisers #1 in Sales Growth
    • Drugstores Outperform Supermarkets

    Internet Retailing
    • Shopping the Internet
    • The Internet Food Shopper
    • Corporate Websites
    • Dried Fruit Available for Purchase Online

    The Consumer
    • The Simmons Survey System
    • Simmons Data on Canned and Jarred Fruit
    • Three-Fourths of U.S. Adults Use
    • Heavy Usage Skews to Families
    • Applesauce Is Most Popular Type of Canned or Jarred Fruit
    • Older Americans Use Canned or Jarred Fruits
    • Users Present Downscale Profiles
    • Use of Canned or Jarred Fruits Skews to Families
    • Table 3-43: U. S. Adult Use of Canned or Jarred Fruit by Frequency of Use, 2000 (number and percent): Heavy, Medium, Light
    • Table 3-44: Demographic Characteristics Favoring Use of Canned or Jarred Fruit by Frequency of Use: All Users vs. Heavy Users, 2000 (U.S. Adults)
    • Table 3-45: U.S. Adult Use of Canned or Bottled Fruit by Type, 2000 (number and percent): 8 Types
    • Table 3-46a: Demographic Characteristics Favoring Use of Canned or Jarred Fruit by Type: Applesauce, Peaches, and Pineapple, 2000 (U.S. Adults)
    • Table 3-46b: Demographic Characteristics Favoring Use of Canned or Jarred Fruit by Type: Fruit Cocktail/Mixed Fruit, Pears, and Cranberries/Cranberry Sauce, 2000 (U.S. Adults)
    • Table 3-46c: Demographic Characteristics Favoring Use of Canned or Jarred Fruit by Type: Cherries vs. Grapefruit, 2000 (U.S. Adults)
  4. The Fruit Confectionary Market
    Scope of Market
    • Four Product Categories
    • Jams, Jellies, and Preserves
    • Fruit Rolls, Bars, and Snacks
    • Pie Fillings
    • Fruit Butter
    • Products Not Included
    • Figure 4-1: U.S. Retail Sales of Fruit Confectionary, 1996-2000 (dollars)

    Overall Market Size and Composition
    • Methodology
    • Fruit Confectionary Market Over $2 Billion in 2000
    • Table 4-1: U.S. Retail Sales of Fruit Confectionary, 1996-2000 (dollars)
    • Food Stores Account for 83% of Total Retail Sales
    • Figure 4-2: Share of Fruit Confectionary Market by Class of Trade, 2000 (percent): Food Stores, Mass Merchandisers, Other
    • Supermarket Sales of Fruit Confectionary Reach $1.2 Billion in 2000
    • Table 4-2: U.S. Supermarket Sales of Fruit Confectionary, 1996-2000 (dollars)
    • Jams, Jellies, and Preserves Are Largest Category
    • Table 4-3: Share of U.S. Supermarket Sales of Fruit Confectionary by Product Category, 1999 vs. 2000 (percent): 4 Product Categories

    Market Size by Category
    • Jam, Jelly, Preserves Sales at $623 Million in 2000
    • Table 4-4: U.S. Supermarket Sales of Jams, Jellies, and Preserves, 1996-2000 (dollars)
    • Fruit Rolls, Bars, Snacks Sales at $416 Million
    • Table 4-5: U.S. Supermarket Sales of Fruit Rolls, Bars, and Snacks, 1996-2000 (dollars)
    • Pie Filling Sales Up 3%
    • Table 4-6: U.S. Supermarket Sales of Pie Fillings, 1996-2000 (dollars)
    • Fruit Butter Sales Decrease During 1996-2000 Period
    • Table 4-7: U.S. Supermarket Sales of Fruit Butter, 1996-2000 (dollars)

    Factors to Market Growth
    • Busy Consumers Turn to Snacking
    • Consumers Demand Better Nutrition
    • Children's Product's Appeal to Kids and Parents
    • Consumers Want 100%-Fruit and Sugar-Free Jams and Preserves
    • Figure 4-3: Projected U.S. Retail Sales of Fruit Confectionary, 2000-2005 (dollars)

    Projected Market Growth
    • Sales Hover Around $2.3 Billion in 2005
    • Table 4-8: Projected U.S. Retail Sales of Fruit Confectionary, 2000-2005 (dollars)
    • Supermarket Sales of Fruit Confectionary Reach $1.3 Billion in 2005
    • Table 4-9: Projected U.S. Supermarket Sales of Fruit Confectionary, 2000-2005 (dollars)

    The Marketers
    • Hundreds of Marketers
    • Table 4-10: U.S. Market for Fruit Confectionary: Selected Marketers and Brands (32 Marketers)

    Overall Marketer and Brand Shares
    • Methodology
    • General Mills Jumps to First
    • J.M. Smucker Falls to Second
    • Private Label Places Third with a 15% Share
    • Welch Foods Loses Share
    • Farley Competes with Fruit Snacks Only
    • Pro-Fac Markets Pie Fillings
    • Five Marketers Jockey for a 2%-3% Share Each
    • Table 4-11: Marketer Shares of U.S. Supermarket Sales of Fruit Confectionary, 1998-2000 (percent): 10 Marketers, Private Label, All Others

    Marketer and Brand Shares: Jams, Jellies, and Preserves
    • Methodology
    • J.M. Smucker Is #1
    • Table 4-12: Marketer/Brand Shares of U.S. Supermarket Sales of Jams, Jellies, and Preserves, 2000 (percent): 4 Marketers/Brands, Private Label, All Others

    Marketer and Brand Shares: Fruit Rolls, Bars, and Snacks
    • Methodology
    • General Mills Controls Almost Two-Thirds of Market
    • Table 4-13: Marketer/Brand Shares of U.S. Supermarket Sales of Fruit Rolls, Bars, and Snacks, 2000 (percent): 4 Marketers/5 Brands, Private Label, All Others

    Marketer and Brand Shares: Pie Fillings
    • Methodology
    • Pro-Fac Controls One-Third of Category
    • Table 4-14: Marketer/Brand Shares of U.S. Supermarket Sales of Pie Fillings, 2000 (percent): 5 Marketers/7 Brands, Private Label, All Others

    Marketer and Brand Shares: Fruit Butter
    • Methodology
    • Knouse Foods Leads Fruit Butter Category
    • Table 4-15: Marketer/Brand Shares of U.S. Supermarket Sales of Fruit Butter, 2000 (percent): 7 Marketers/11 Brands, Private Label, All Others

    Competitive Overview
    • General Mills Surpasses J.M. Smucker
    • Multimillion-Dollar Food Companies Dominate Fruit Snacks Category
    • Targeting Kids and Parents
    • Private Label Offers Modest Competition

    Competitive Profile: B & G Foods, Inc.
    • Maker of Polaner Fruit Spreads
    • All Fruit Is #1 100% Fruit Spread
    • B & G Loses Share

    Competitive Profile: Brach's Confections, Inc.
    • A Privately-Owned Candy Company
    • Chattanooga Plant Shifts from Hard Candy to Fruit Snack Production
    • Brach's Supermarket Sales Plummet
    • Brach's Has Licensing Agreement with Hi-C
    • New Hi-C Juice Fillers Perform Well
    • Other Licensed Products Target Teens

    Competitive Profile: Farley Candy Co.
    • The Second-Largest Marketer of Fruit Snacks
    • Farley's Supermarket Sales Dip
    • Farley's Stable Consists of Licensed Products

    Competitive Profile: General Mills, Inc.
    • A Billion-Dollar Food Company
    • #1 Marketer of Fruit Confectionary
    • Company Strategy Focuses on Licensed Products
    • General Mills Cuts Deal with Disney
    • General Mills Partners with Zeeks.com

    Competitive Profile: J.M. Smucker Company
    • #1 Marketer of Jams, Jellies, and Preserves
    • J.M. Smucker Loses Share
    • An Extensive Product Selection
    • A Leading Marketer of Fruit Butter
    • Company Tries to Offset Slow Jam and Jelly Market Growth
    • Smucker Enters E-Marketplace

    Competitive Profile: Knott's Berry Farm Foods
    • Acquired by ConAgra in 1995
    • Supermarket Sales of $20 Million in 2000

    Competitive Profile: Knouse Foods Cooperative, Inc.
    • A Leading Apple Processor
    • #1 Marketer of Fruit Butter
    • Many Pie Filling Varieties

    Competitive Profile: Nestlé USA, Inc.
    • U. S. Subsidiary of World's Largest Food Company
    • Libby's Is #1 Brand of Pie Filling
    • Nestlé Is Sixth Among Fruit Confectionary Marketers

    Competitive Profile: Pro-Fac Cooperative, Inc. (Agrilink Foods)
    • A Leader in Frozen Fruit
    • Comstock and Wilderness Is #1 in Pie Fillings

    Competitive Profile: Welch Foods, Inc.
    • The World's Largest Marketer of Grape Products
    • Welch's Enjoys Phenomenal Brand Equity
    • Welch Loses Share
    • Company Offers Welch's and Bama Brands
    • Welch's Plastic Containers Offer Convenience to Consumers
    • Welch Markets Jellies in Limited-Edition Jars
    • Bama Brand Competes in Fruit Butter

    New Product Trends
    • Licensed Children's Products
    • Specialty Jams, Jellies, and Preserves
    • Table 4-16: The U.S. Market for Fruit Confectionary: Selected New Product Introductions and Line Extensions, 1999-2000

    Advertising and Promotions
    • Consumer Advertising Expenditures at $31 Million in 2000
    • General Mills Is Biggest Spender
    • J.M. Smucker Spends $4 Million
    • Pro-Fac Increases Its Advertising
    • Farley and Brach's Each Spend Approximately $1 Million
    • Brand Image Is Extremely Important
    • Promoting Kid-Appeal Is Standard Approach
    • Trade Advertising

    Retail Overview
    • Food Stores Have Largest Share of Fruit Confectionary Sales
    • Supermarkets Are Most Significant Mass-Market Outlet
    • Supermarkets Display Fruit Confectionary by Product Segment
    • Jams, Jellies, and Preserves
    • Fruit Rolls, Bars, and Snacks
    • Pie Fillings
    • Fruit Butter
    • Fruit Confectionary Margins Parallel That for Overall Dry Grocery
    • Mass Merchandisers Are Best-Performing Mass-Market Retailers
    • Drugstores Have Fewer Products, Higher Prices

    Internet Retailing
    • Shopping the Internet
    • The Internet Food Shopper
    • Corporate Websites
    • Jams, Jellies, and Preserves Widely Available Online
    • Transora.com Formed to Promote E-Business

    The Consumer
    • Note on Simmons Market Research Bureau Data
    • Simmons Data on Fruit Confectionary

    The Jams, Jellies, and Preserves Consumer
    • Three-Fourths of U.S. Adults Use
    • Heavy Usage Skews to Families
    • Regular Is Most Popular Type
    • Regular Usage Skews to Families
    • Specialty Usage Skews to Older, Upscale Consumers
    • Grape Is Most Popular Flavor
    • Users of Grape Present Downscale Profile
    • Strawberry Usage Is Widespread
    • Raspberry, Blackberry, and Blueberry Usage Skews to Older Consumers
    • Apricot Usage Skews to Older Consumers
    • Cherry Users Present Downscale Profile
    • Smucker's Is #1 Brand
    • Smucker's Enjoys Widespread Penetration
    • Welch's Users Present Downscale Profile
    • No Distinct Profile for Knott's Berry Farm Users
    • Polaner All Fruit Usage Skews to Older, Upscale Consumers
    • Bama Users Resemble Welch's Users
    • Table 4-17: U.S. Adult Use of Jams, Jellies, and Preserves by Frequency of Use, 2000 (number and percent): Heavy, Medium, Light
    • Table 4-18: Demographic Characteristics Favoring Use of Jams, Jellies, and Preserves by Frequency of Use: Heavy Users, 2000 (U.S. Adults)
    • Table 4-19: U.S. Adult Use of Jams, Jellies, and Preserves by Type, 2000 (number and percent): 4 Types
    • Table 4-20a: Demographic Characteristics Favoring Use of Jams, Jellies, and Preserves by Type: Regular vs. All-Fruit No-Sugar-Added (U.S. Adults)
    • Table 4-20b: Demographic Characteristics Favoring Use of Jams, Jellies, and Preserves by Type: Light/Reduced-Sugar vs. Diet (U.S. Adults)
    • Table 4-21: U.S. Adult Use of Jams, Jellies, and Preserves by Flavor, 2000 (number and percent): 7 Flavors
    • Table 4-22a: Demographic Characteristics Favoring Use of Jams, Jellies, and Preserves by Flavor: Grape vs. Strawberry, 2000 (U.S. Adults)
    • Table 4-22b: Demographic Characteristics Favoring Use of Jams, Jellies, and Preserves by Flavor: Raspberry, Blackberry, and Apricot, 2000 (U.S. Adults)
    • Table 4-22c: Demographic Characteristics Favoring Use of Jams, Jellies, and Preserves by Flavor: Cherry vs. Blueberry, 2000 (U.S. Adults)
    • Table 4-23: U.S. Adult Use of Jams, Jellies, and Preserves by Brand, 2000 (number and percent): 5 Flavors
    • Table 4-24a: Demographic Characteristics Favoring Use of Jams, Jellies, and Preserves by Brand: Smucker's vs. Welch's, 2000 (U.S. Adults)
    • Table 4-24b: Demographic Characteristics Favoring Use of Jams, Jellies, and Preserves by Brand: Knott's Berry Farm, Polaner All Fruit, and Bama, 2000 (U.S. Adults)

    The Fruit Rolls, Bars, and Snacks Consumer
    • One-Fifth of U.S. Adults Use Fruit Snacks
    • Fruit Snack Usage Skews to Young Female Consumers and Families
    • Betty Crocker Fruit Rolls Ups Are Most Popular Fruit Snack
    • Betty Crocker Users More Downscale Than Fruit Snack Users
    • Farley's Users More Upscale Than Sunkist Users
    • Table 4-25: Demographic Characteristics Favoring Use of Fruit Snacks: Any vs. Fruit, 2000 (U.S. Adults)
    • Table 4-26: U.S. Adult Use of Fruit Snacks by Brand, 2000 (number and percent): 7 Brands
    • Table 4-27: Demographic Characteristics Favoring Use of Fruit Snacks by Brand: Betty Crocker Brand Summary, 2000 (U.S. Adults)
    • Table 4-28: Demographic Characteristics Favoring Use of Fruit Snacks by Brand: Sunkist Fun Fruits vs. Farley's, 2000 (U.S. Adults)

    The Pie Fillings Consumer
    • More Than One-Third of U.S. Adults Use
    • Comstock Is Most Popular Brand
    • Comstock and Thank You Usage Skews to Older Consumers
    • Table 4-29: U.S. Adult Use of Pie Fillings by Frequency of Use, 2000 (number and percent): Heavy, Medium, Light
    • Table 4-30: Demographic Characteristics Favoring Use of Pie Fillings by Frequency of Use: All Users vs. Heavy Users, 2000 (U.S. Adults)
    • Table 4-31: U.S. Adult Use of Pie Fillings by Brand, 2000 (number and percent): 3 Brands
    • Table 4-32: Demographic Characteristics Favoring Use of Pie Fillings by Brand: Comstock, Libby's, and Thank You, 2000 (U.S. Adults)

    Appendix I: Examples Of Consumer And Trade Advertising And Promotions
    Appendix II: Addresses Of Selected Marketers
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