The U.S. Market for Frozen Quick Meal Solutions
Nov 1, 2001
309 Pages - Pub ID: LA479939
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  1. Executive Summary
    Scope and Methodology
    • Market Parameters
    • Report Methodology

    The Market
    • Retail Sales to Near $14 Billion in 2006
    • Frozen Dinners/Entrees Sales Surpass $6.1 Billion in 2001
    • Table 1-1: U.S. Retail Sales of Frozen Quick Meal Solutions by Category, 1997-2006 (dollars): Frozen Dinners/Entrees, Frozen Pizza, Frozen Hand-Held Entrees, Frozen Breakfast Meals
    • Market Composition by Product Category
    • Factors Affecting Market Growth

    The Marketers
    • Major Marketers
    • Nestlé, ConAgra Are Leading Marketers
    • The Competitive Situation

    Marketing and New Product Trends
    • Marketing Trends
    • New Product Trends
    • Over $200 Million in National Consumer Advertising
    • Advertising Themes

    Distribution and Retail
    • Warehouse or Direct Store Delivery Distribution
    • Market Shares by Retail Sector
    • Figure 1-1: Estimated Share of U.S. Frozen Quick Meal Solutions Market by Retail Channel, 2001 (percent): 5 Retail Sectors, All Other
    • Supermarkets Move the Biggest Volume

    The Consumer
    • Pizza Enjoys Deepest Household Penetration Rates
    • Frozen Dinners Users
    • Frozen Entree Users
    • Frozen Pizza Users
    • Frozen Hand-Held Entree Users
  2. The Market
    Scope of Report
    • Market Definition
    • Multi-Component Meals
    • Most Foods Meant to Be Served Hot
    • Focus on Products Sold Through Retail Stores

    Market Background
    • Background of Frozen Foods
    • How Foods Are Frozen

    Product Categories
    • Four Main Product Categories
    • Frozen Dinners/Entrees
    • Frozen Pizza
    • Frozen Hand-Held Entrees
    • Frozen Breakfast Meals

    Federal Regulations
    • Regulatory Agencies
    • Food Labeling Basics
    • Nutrition Labeling
    • Exceptions to Nutrition Labeling
    • Marketing Claims
    • Exceptions for Main Dishes and Meals
    • Table 2-1: Allowable Food Claims
    • Figure 2-1: Estimated U.S. Retail Sales of Frozen Quick Meal Solutions, 1997-2001 (dollars)

    Market Size and Growth
    • Methodology for Estimates
    • U.S. Retail Sales Approach $10.5 Billion in 2001
    • Table 2-2: Estimated U.S. Retail Sales of Frozen Quick Meal Solutions, 1997-2001 (dollars)
    • Frozen Dinners/Entrees Category Tops $6.1 Billion
    • Table 2-3: Estimated U.S. Retail Sales of Frozen Dinners/Entrees, 1997-2001 (dollars)
    • Frozen Pizza Sales Rise, Topping $2.9 Billion
    • Table 2-4: Estimated U.S. Retail Sales of Frozen Pizza, 1997-2001 (dollars)
    • Frozen Hand-Held Entrees Surpass $1.1 Billion Mark
    • Table 2-5: Estimated U.S. Retail Sales of Frozen Hand-Held Entrees, 1997-2001 (dollars)
    • Frozen Breakfast Meals at $256 Million
    • Table 2-6: Estimated U.S. Retail Sales of Frozen Breakfast Meals, 1997-2001 (dollars)

    Market Composition
    • Retail Sales by Product Category
    • Figure 2-2: Share of U.S. Retail Dollar Sales of Frozen Quick Meal Solutions by Product Category, 1997 vs. 2001 (percent): Frozen Dinners/Entrees, Frozen Pizza, Frozen Hand-Held Entrees, Frozen Breakfast Meals
    • Supermarkets the Dominant Retail Outlet
    • Figure 2-3: Estimated Share of U.S. Frozen Quick Meal Solutions Market by Retail Channel, 2001 (percent): 5 Retail Sectors, All Other
    • Sales by Region
    • Table 2-7: Regional Usage Indices by Product Type: Frozen Quick Meal Solutions, Spring 2001 (index): 5 Product Types
    • Winter Favors Sales of Frozen Quick Meal Solutions

    Factors to Market Growth
    • Impact of Terrorist Attacks
    • Frozen Quick Meal Solutions in a Graying America
    • Table 2-8: Projected U.S. Population by Age Bracket, 2000-2010 (number): From Age Under 5 to Age 100 and Over
    • Kids, Teenagers, Young Adults Another Driving Force
    • Competition Across the Aisles
    • Competition from the Fast-Food Industry
    • Convenience Rules the Kitchen
    • Ethnic Foods Spurring Sales
    • Table 2-9: Population Projections for Selected U.S. Racial Populations, 2000-2020 (number): Non-Hispanic White, Non-Hispanic Black, Hispanic, Non-Hispanic Asian-American
    • Product Innovation, Higher Quality Drive Growth
    • Crunch for Freezer Space
    • Category Focus: Factors Affecting Frozen Dinners/Entrees
    • Category Focus: Factors Affecting Frozen Pizza
    • Category Focus: Factors Affecting Frozen Hand-Held Entrees
    • Category Focus: Factors Affecting Frozen Breakfast Meals
    • Figure 2-4: Projected U.S. Retail Sales of Frozen Quick Meal Solutions, 2001-2006 (dollars)

    Market Projections
    • Market to Approach $14.0 Billion by 2006
    • Table 2-10: Projected U.S. Retail Sales of Frozen Quick Meal Solutions, 2001-2006 (dollars)
    • Frozen Dinners/Entrees to Near $8.2 Billion
    • Table 2-11: Projected U.S. Retail Sales of Frozen Dinners/Entrees, 2001-2006 (dollars)
    • Frozen Pizza Will Rise to $3.8 Billion
    • Table 2-12: Projected U.S. Retail Sales of Frozen Pizza, 2001-2006 (dollars)
    • Frozen Hand-Held Entrees to Near $1.7 Billion
    • Table 2-13: Projected U.S. Retail Sales of Hand-Held Entrees, 2001-2006 (dollars)
    • Frozen Breakfast Meals Will Top $300 Million
    • Table 2-14: Projected U.S. Retail Sales of Frozen Breakfast Meals, 2001-2006 (dollars)
  3. The Marketers
    The Marketers
    • Over 300 Marketers
    • Most Major Marketers Publicly Owned
    • Major Privately Owned Marketers
    • Significant Minor Marketers
    • Marketers of Mexican-Style Specialties
    • Asian-Style Specialties
    • Other International Specialties
    • Natural and Vegetarian Marketers
    • Recent Divestitures, Mergers, and Acquisitions
    • Table 3-1: The U.S. Frozen Quick Meal Solutions Market: Leading Marketers and Their Top Brands (105 Marketers)

    Marketer and Brand Shares
    • Data Based on Supermarket Sales
    • Nestlé and ConAgra Lead Overall Market
    • Nestlé, ConAgra Also Lead Frozen Dinners/Entrees
    • Kraft the King in Pizza Category
    • Chef America Sweeps Hand-Held Entrees
    • Swanson Tops Frozen Breakfast Meals
    • Table 3-2: Share of U.S. Supermarket Sales of Frozen Quick Meal Solutions by Marketer and Brand, 2000 vs. 2001 (percent): 12 Marketers/32 Brands, All Other Brands, Private Label
    • Table 3-3: Share of U.S. Supermarket Sales of Frozen Dinners/Entrees by Marketer and Brand, 2000 vs. 2001 (percent): 11 Marketers/19 Brands, All Other Brands, Private Label
    • Table 3-4: Share of U.S. Supermarket Sales of Frozen Pizza by Marketer and Brand, 2000 vs. 2001 (percent): 8 Marketers/15 Brands, All Other Brands, Private Label
    • Table 3-5: Share of U.S. Supermarket Sales of Frozen Hand-Held Entrees by Marketer and Brand, 2000 vs. 2001 (percent): 13 Marketers/22 Brands, All Other Brands, Private Label
    • Table 3-6: Share of U.S. Supermarket Sales of Frozen Breakfast Meals by Marketer and Brand, 2000 vs. 2001 (percent): 12 Marketers/15 Brands, All Other Brands, Private Label

    The Competitive Situation
    • Old Players Reshuffle; New Ones Emerge
    • Smaller Marketers Invent New Products
    • Some Marketers Focus on Non-Supermarket Channels
    • Regional Marketers Serve Regional Tastes
    • Private-Label Penetration Small

    Competitive Profile: Amy's Kitchen, Inc.
    • Corporate Background
    • Amy's Line
    • Natural Sector and Mainstream Distribution
    • Vegetarian, Business, and Environmental Values

    Competitive Profile: Aurora Foods, Inc.
    • Corporate Background
    • Celeste Pizza Shines Regionally
    • Chef's Choice Skillet Meals

    Competitive Profile: Chef America, Inc.
    • Corporate Background
    • Product Lines
    • Competitive Strategies
    • Extending the Hot Pockets Franchise

    Competitive Profile: ConAgra Foods, Inc.
    • Corporate Background
    • Many Frozen Food Brands
    • Healthy Choice Sales Falter
    • Marie Callender's Line Extended
    • Banquet a Family-Oriented Mainstay
    • ConAgra's Mexican Food Lines
    • Alliance with Wolfgang Puck
    • ConAgra Breakfast Meals
    • Advantage\10 Health Foods Line

    Competitive Profile: H.J. Heinz Co.
    • Corporate Background
    • Heinz Sells Budget Gourmet to Rival Luigino's
    • Heinz Acquires Delimex and License to T.G.I. Friday's
    • Goodbye Weight Watchers, Hello Smart Ones
    • Heinz Moves into Pizza
    • Boston Market Rolls Out
    • Trading on Celebrity
    • Is Linda McCartney Next for the U.S.A.?

    Competitive Profile: Kraft Foods, Inc.
    • Corporate Background
    • The Leader in Frozen Pizza
    • Tombstone the Nation's Leading Pizza
    • Tombstone Goes Mexican
    • DiGiorno the Leading Rising-Crust Brand
    • Kraft Sues Schwan's
    • Jack's Is Value-Priced Brand
    • California Pizza Kitchen Tested, Tolled Out

    Competitive Profile: Luigino's, Inc.
    • Corporate Background
    • Michelina's Targets Value-Priced Segment
    • A Taste of the Southwest
    • Luigino's Acquires Budget Gourmet
    • New Vending Push

    Competitive Profile: Nestlé USA, Inc.
    • Corporate Background
    • Stouffer's and Stouffer's Lean Cuisine
    • Competitive Strategy
    • Family Packs
    • Nestlé Debuts Skillet Sensations
    • Ortega Mexican Foods Relaunched
    • Recipe Contests and Gift Certificates

    Competitive Profile: On-Cor Frozen Foods, Inc.
    • Corporate Background

    Competitive Profile: The Pillsbury Co.
    • Corporate Background
    • Broad Frozen Quick Meal Solutions Involvement
    • Totino's Frozen Pizza Claims Most Unit Sales
    • Green Giant Extends to Complete Skillet Meals
    • Toaster Scrambles Is Frozen Breakfast Meals Entry

    Competitive Profile: Sara Lee Corp.
    • Corporate Background
    • Sara Lee Frozen Quick Meal Solutions
    • Sara Lee Launches Calzone Creations

    Competitive Profile: Schwan's Sales Enterprises, Inc.
    • Corporate Background
    • Number Two in Frozen Pizza
    • Changing for the Better
    • Schwan's DSD Strategy
    • Red Baron and Tony's
    • Freschetta Sales Rise, But Not as Fast as Kraft's
    • Schwan Sued by Kraft
    • Promotions

    Competitive Profile: Swanson (Hicks, Muse, Tate & Furst, Inc.)
    • Swanson Re-Cast
    • Swanson Attempts to Revitalize Frozen Food Line

    Competitive Profile: Uncle Ben's, Inc. (Mars, Inc.)
    • Corporate Background
    • Bowling Them Over

    Competitive Profile: White Castle System, Inc.
    • Corporate Background
    • Responding to Consumer Demand
    • Growth Through Vending
    • Promotional Program
  4. Marketing and Product Trends
    Marketing Trends
    • Premium Versus Value Positioning
    • Mexican Foods Going Upscale
    • Homestyle Foods
    • Sophisticated, Restaurant Style Foods
    • Health Replacing Diet Positioning
    • The Stamp of Approval
    • Reaping Sales in Secondary Outlets
    • Family and Warehouse Sizes
    • Beyond the Microwave

    New Product Trends
    • New Products Continue to Proliferate
    • Mainstreaming Ethnic Flavors
    • Natural and Vegetarian Selections Increasing
    • Trend Focus: Frozen Dinners/Entrees
    • Bowl Meals
    • Meal Kits
    • Traditional Frozen Dinners and Entrees
    • Family-Sized Meals
    • Children's Meals
    • Trend Focus: Frozen Pizza
    • Split Toppings
    • Mexican Flavors
    • Single-Serve Pizzas Go Upper-Crust
    • Seafood Pizzas
    • Trend Focus: Frozen Hand-Held Entrees
    • Calzones
    • Next on the Horizon: Hand-Held Pasta?
    • Trend Focus: Frozen Breakfast Meals
    • Thinking Outside the Box
    • Selected New Product Introductions
    • Table 4-1: The U.S. Frozen Quick Meal Solutions Market: Selected New Product Introductions, 2000-Fall 2001

    Consumer Advertising and Promotions
    • Over $200 Million in National Consumer Advertising
    • Nestlé, Kraft, Uncle Ben's, Lead Advertisers
    • Advertising Positioning
    • The Athletic Connection
    • Pizzas Vie with Take-Out
    • Pizza, Mexican Food Ads Tie in with Events
    • Price Promotions
    • Coupons a Popular Promotional Tool
    • Demos an Obvious Vehicle
    • Sweepstakes and Merchandise Giveaways
    • Recipe Contests
    • Rebates and Merchandise Promotions
    • Industry-Wide Promotions
    • Examples of Consumer Advertising and Promotions

    Trade Advertising and Promotions
    • Trade Advertising
    • Trade Promotions
    • Co-Op Offers
    • Sampling Programs
    • Trade Shows Are Vital
  5. Distribution and Retail
    Distribution
    • Two Main Methods of Distribution
    • Warehouse Delivery
    • Direct Store Delivery

    Retailers
    • Supermarkets the Dominant Retail Channel
    • Warehouse Clubs Growing in Clout
    • Convenience Stores
    • Natural Foods Supermarkets
    • Vending Machines
    • Mass Merchandisers and Drugstores
    • Consumer-Direct Shopping

    At the Retail Level
    • Supermarket Merchandising Varies
    • Freezer Space at a Premium
    • Slotting Fees
    • Changing Space Allocations
    • Pizza Benefits from More Shelf Space
    • Moving the Frozen Food Aisles?
    • Mobile Cases and Outpost Locations
    • Doors, Coffins, or Multi-Decks
    • Signage and Visuals
    • Retail Margins
  6. The Consumer
    Consumer Overview
    • The Simmons Survey System
    • Simmons Data on Frozen Quick Meal Solutions
    • Product Usage Rates
    • Table 6-1: Consumer Usage of Frozen Quick Meal Solutions, 2001 (U.S. Adults)
    • Table 6-2: Consumer Overview for Frozen Quick Meal Solutions, 2001 (U.S. Adults)

    Consumer Focus: Frozen Dinners/Entrees
    • Frozen Dinners Users
    • Frozen Entree Users
    • Frozen Dinners by Brand
    • Frozen Entrees by Brand
    • Table 6-3a: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: All Users, 2001 (U.S. Adults)
    • Table 6-3b: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Heavy Users, 2001 (U.S. Adults)
    • Table 6-4a: Demographic Characteristics Favoring Use of Frozen Main Courses: All Users, 2001 (U.S. Adults)
    • Table 6-4b: Demographic Characteristics Favoring Use of Frozen Main Courses: Heavy Users, 2001 (U.S. Adults)
    • Table 6-5: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Banquet, 2001 (U.S. Adults)
    • Table 6-6: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Swanson, 2001 (U.S. Adults)
    • Table 6-7: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Healthy Choice, 2001 (U.S. Adults)
    • Table 6-8: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Weight Watchers, 2001 (U.S. Adults)
    • Table 6-9: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Swanson Hungry Man, 2001 (U.S. Adults)
    • Table 6-10: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Marie Callender's, 2001 (U.S. Adults)
    • Table 6-11: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Budget Gourmet, 2001 (U.S. Adults)
    • Table 6-12: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Tyson, 2001 (U.S. Adults)
    • Table 6-13: Demographic Characteristics Favoring Use of Frozen Complete (TV) Dinners: Banquet Kid Cuisine, 2001 (U.S. Adults)
    • Table 6-14: Demographic Characteristics Favoring Use of Frozen Main Courses: Banquet Pot Pies, 2001 (U.S. Adults)
    • Table 6-15: Demographic Characteristics Favoring Use of Frozen Main Courses: Swanson Hungry Man Pot Pies, 2001 (U.S. Adults)
    • Table 6-16: Demographic Characteristics Favoring Use of Frozen Main Courses: Stouffer's Regular, 2001 (U.S. Adults)
    • Table 6-17: Demographic Characteristics Favoring Use of Frozen Main Courses: Stouffer's Lean Cuisine, 2001 (U.S. Adults)
    • Table 6-18: Demographic Characteristics Favoring Use of Frozen Main Courses: Banquet Family Entrees, 2001 (U.S. Adults)
    • Table 6-19: Demographic Characteristics Favoring Use of Frozen Main Courses: Marie Callender's, 2001 (U.S. Adults)
    • Table 6-20: Demographic Characteristics Favoring Use of Frozen Main Courses: Healthy Choice, 2001 (U.S. Adults)
    • Table 6-21: Demographic Characteristics Favoring Use of Frozen Main Courses: Weight Watchers Smart Ones, 2001 (U.S. Adults)
    • Table 6-22: Demographic Characteristics Favoring Use of Frozen Main Courses: Green Giant Create A Meal!, 2001 (U.S. Adults)
    • Table 6-23: Demographic Characteristics Favoring Use of Frozen Main Courses: Stouffer's Skillet Sensations, 2001 (U.S. Adults)
    • Table 6-24: Demographic Characteristics Favoring Use of Frozen Main Courses: Michelina's, 2001 (U.S. Adults)
    • Table 6-25: Demographic Characteristics Favoring Use of Frozen Main Courses: Budget Gourmet, 2001 (U.S. Adults)

    Consumer Focus: Frozen Pizza
    • Frozen Pizza Users
    • Frozen Pizza by Brand
    • Table 6-26a: Demographic Characteristics Favoring Use of Frozen Pizza: All Users, 2001 (U.S. Adults)
    • Table 6-26b: Demographic Characteristics Favoring Use of Frozen Pizza: Heavy Users, 2001 (U.S. Adults)
    • Table 6-27: Demographic Characteristics Favoring Use of Frozen Pizza: DiGiorno, 2001 (U.S. Adults)
    • Table 6-28: Demographic Characteristics Favoring Use of Frozen Pizza: Tombstone Original, 2001 (U.S. Adults)
    • Table 6-29: Demographic Characteristics Favoring Use of Frozen Pizza: Totino's Regular, 2001 (U.S. Adults)
    • Table 6-30: Demographic Characteristics Favoring Use of Frozen Pizza: Jeno's, 2001 (U.S. Adults)
    • Table 6-31: Demographic Characteristics Favoring Use of Frozen Pizza: Celeste, 2001 (U.S. Adults)
    • Table 6-32: Demographic Characteristics Favoring Use of Frozen Pizza: Stouffer's French Bread, 2001 (U.S. Adults)
    • Table 6-33: Demographic Characteristics Favoring Use of Frozen Pizza: Red Baron Deep Dish, 2001 (U.S. Adults)
    • Table 6-34: Demographic Characteristics Favoring Use of Frozen Pizza: Tombstone Double Top, 2001 (U.S. Adults)
    • Table 6-35: Demographic Characteristics Favoring Use of Frozen Pizza: Jack's, 2001 (U.S. Adults)
    • Table 6-36: Demographic Characteristics Favoring Use of Frozen Pizza: Tony's Microwave, 2001 (U.S. Adults)
    • Table 6-37: Demographic Characteristics Favoring Use of Frozen Pizza: Red Baron Super Pan, 2001 (U.S. Adults)

    Consumer Focus: Frozen Hand-Held Entrees
    • Frozen Hand-Held Entree Users
    • Frozen Hand-Held Entrees by Brand
    • Table 6-38: Demographic Characteristics Favoring Use of Frozen Hot Snacks, Including Frozen Hand-Held Entrees, 2001 (U.S. Adults)
    • Table 6-39: Demographic Characteristics Favoring Use of Frozen Hand-Held Entrees: Hot Pockets, 2001 (U.S. Adults)
    • Table 6-40: Demographic Characteristics Favoring Use of Frozen Hand-Held Entrees: Lean Pockets, 2001 (U.S. Adults)
    • Table 6-41: Demographic Characteristics Favoring Use of Frozen Hand-Held Entrees: Toaster Breaks, 2001 (U.S. Adults)

    Consumer Focus: Frozen Breakfast Entrees
    • Frozen Breakfast Entree Users
    • Frozen Breakfast Entree Users by Brand
    • Table 6-42a: Demographic Characteristics Favoring Use of Frozen Breakfast Entrees/Sandwiches: All Users, 2001 (U.S. Adults)
    • Table 6-42b: Demographic Characteristics Favoring Use of Frozen Breakfast Entrees/Sandwiches: Heavy Users, 2001 (U.S. Adults)
    • Table 6-43: Demographic Characteristics Favoring Use of Frozen Breakfast Entrees/Sandwiches: Jimmy Dean, 2001 (U.S. Adults)
    • Table 6-44: Demographic Characteristics Favoring Use of Frozen Breakfast Entrees/Sandwiches: Swanson Great Starts, 2001 (U.S. Adults)

    Appendix I: examples of consumer advertising and promotions
    Appendix II: addresses of selected marketers
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