U.S. Footwear Market : Packaged Facts

U.S. Footwear Market

Jan 1, 1997
150 Pages - Pub ID: LA460

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Abstract

Table of Contents

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Executive Summary
The Products
- Shoe Classification Systems
- Casual Shoes
- Athletic Shoes
- Dress Shoes
- Rugged Shoes
- Three Retail Product Segments
- Classification by Price Categories
- Figure 1-1: U.S. Retail Sales of Footwear by Product Category, 1992 vs. 1996 (dollars): Casual, Athletic, Dress, Rugged
The Market
- Retail Sales Approach $37 Billion in 1996
- Table 1-1: The U.S. Market for Footwear: Retail Sales by Category, 1992-2001 (dollars): Casual, Athletic, Dress, Rugged, Total
- The Role of Imports
- Department Stores Capture Most Sales
- An Aging Baby Boomer Segment
- Price, Quality, and Value
- The Convenience Factor
- Title IX and Targeting Women
The Marketers
- The Front-Runners: Nike, Inc. and Reebok International Ltd.
- An Extremely Competitive Market
- Causes for Decline
- Nine West Challenges Reebok for Second Place
- Airwalk and Vans Are Names to Watch
- Endorsement and Equity
- Back-Door Endorsements
- Footwear Advertising Tops $336 Million
Distribution and Retail
- Direct vs. Wholesaler Distribution
- Mass vs. Authorized Distribution
- Sales by Retail Channel
- A Zero-Sum Game
- Department Store Prices Deemed High
- Share and Surges in Women's Shoes
The Consumer
- Consumer Profile for Casual Leather Shoes
- Purchasing Levels for Athletic Shoes
- Spending Ranges for Athletic Shoes
- Consumer Profile for Men's Dress Shoes
- Consumer Profile for Hiking Boots
Scope and Methodology
- Market Parameters
- Report Methodology
The Products
Introduction
- Scope of Report
Product Classifications
- The Shoe: A Brief History
- A Categorization Dilemma; Four Manufacturing Categories
- Casual Shoes
- Athletic Shoes
- Dress Shoes
- Rugged Shoes
- Three Retail Product Segments
- Classification by Price Categories
Product Components
- Two Major Components for All Shoes
- The Upper
- The Bottoms
- Newer Component Features
Product Sizing and Packaging
- Shoe Sizes and Widths
- Packaging
The Market
- Figure 3-1: U.S. Retail Sales of Footwear, 1992-1996 (dollars): Total
Market Size and Growth
- Note on Methodology
- Retail Sales Approach $37 Billion in 1996
- Table 3-1: U.S. Retail Sales of Footwear, 1992-1996 (dollars): Total Casual Shoes Lead in Sales
- Sales of Athletic Footwear Slow Down
- Manufacturers' Shipments of Athletic Shoes Reach $8.4 Billion
- Dress Shoe Growth Declining
- Rugged Footwear Growth Also Slows
- Table 3-2: U.S. Retail Sales of Footwear by Product Category, 1992-1996 (dollars): Casual, Athletic, Dress, Rugged, Total
Market Composition
- Imports Account for 90% of Sales
- China Leads in Imports
- U.S. Exports Are Declining
- Market Share by Product Category
- Figure 3-2: Share of U.S. Retail Footwear Sales by Product Category, 1996 (percent): Casual, Athletic, Dress, Rugged Department Stores Capture Most Sales
- Low-End Retailers Garner Highest Share of Sales
- Sales by Region
- Table 3-3: Regionality of Footwear Purchasing by Product Category and Segment, 1996 (percent): Casual Footwear (Men's, Women's), Casual, Dress, Rugged
- Sales by Season
Factors Affecting Market Growth
- An Aging Baby Boomer Segment
- The Senior Segment
- Table 3-4: Projections of U.S. Households by Age of Householder, 1997-2001 (percent and number): Age Under 25 to 75 and Older
- Price, Quality, and Value
- The Convenience Factor
- Going Casual
- Going to Extremes
- Title IX and Targeting Women
- If the Shoe Fits ...
- The Power of the Brand
- Figure 3-3: Projected Growth in U.S. Retail Sales of Footwear, 1996-2001 (dollars): Total
Projected Market Growth
- Sales to Reach $44.8 Billion by 2001
- Table 3-5: Projected Growth in U.S. Retail Sales of Footwear, 1996-2001 (dollars)
- Fashion Is Fickle
- Table 3-6: Projected U.S. Retail Sales of Footwear by Product Category, 1996-2001 (dollars): Casual, Athletic, Dress, Rugged, Total
The Marketers
The Marketers
- Over 175 Marketers of Footwear
- The Front-Runners: Nike, Inc. and Reebok International Ltd.
- Third-Tier Marketers
- Table 4-1: The U.S. Market for Footwear: Top Marketers by Brand Line (6 marketers and 69 brand lines)
- Table 4-2 The U.S. Market for Footwear: Selected Marketers by Brand Line (131 marketers and 161 brand lines)
Marketer and Brand Shares
- An Extremely Competitive Market
- Nike Leads With 14% Share
- Reebok Holds on to Second
- Nine West Challenges Reebok's Place
- Brown Group, Genesco, and Timberland Follow
- Figure 4-1: Top U.S. Footwear Marketers by Market Share, 1996 (percent): Nike, Inc., Reebok International Ltd., Nine West Group, Inc., Brown Group, Inc., Genesco, Inc., Timberland Co., Others,
- Rockport Close Behind Timberland in Casual
- Athletic Marketers Battle It Out
The Competitive Situation
- The Key to Gaining Market Share
- Comparing Cultures: Nike and Reebok
- The Olympics and Marketer Jockeying
- Close-Outs Affect Athletic Category
- Airwalk and Vans Are Names to Watch
- Luxury Brand Resurgence
Competitive Profile: Brown Group, Inc.
- Corporate Overview
- Retail Operations
- Growth Plans
Competitive Profile: Genesco, Inc.
- Corporate Overview
- Growth Plans
Competitive Profile: Nike, Inc.
- Corporate Overview
- Product Lines and Retail Outlets
- Image Issues
- Nothing Succeeds Like Success
Competitive Profile: Nine West Group, Inc.
- Corporate Overview
- Nine West Group Acquires U.S. Shoe Corp.
- Growth Plans
Competitive Profile: Reebok International Ltd.
- Corporate Overview
- Organizational Shifts
- Growth Plans
Competitive Profile: The Timberland Company
- Corporate Overview
- Growth Plans
Competitive Focus: Other Marketers
- Adidas: Anti-Technology, Pro-Women
- Airwalk: Anti-Nike, But Shifting?
- Grant Hill Opens Growth Track for Fila
- L.A. Gear Aims to Re-Spark Business
- Spalding and the Women's Segment
- Vans Springs to Life
- Wolverine Doesn't Let Sleeping Dogs Lie
Marketing and New Product Trends
- Sports and Sales
- Brand Recognition at an Early Age
- Endorsements Are Major Promotional Vehicle
- Table 4-3: Celebrity Endorsers of Leading Footwear Brands (6 brands, 19 endorsers)
- Nike Sports Entertainment
- Hush Puppies, J.P. Tod's, and Back-Door Endorsements
- Genesco, Rockport, Stride Rite Team Up with Designers
- Cashing In on Adventure Sports
- New Technologies
- True Colors
- The Female Focus
- Table 4-4: The U.S. Market for Footwear: Selected New Product Introductions (19 marketers and 29 products with descriptions)
Consumer Advertising Expenditures
- Figures Based on CMR Tracking
- Footwear Advertising Tops $336 Million
- Ten Companies Account for Over 80% of Ad Expenditures
- Nike's Coffers Contribute Over One-Third
- Reebok Spends One-Fifth of Ad Total
- Nine West Spends Significantly
- Converse and Fila Follow in Expenditures
- Other Top-Ten Advertisers
- Media Trends: Television Dominates
- Heading Outdoors
Consumer Advertising Positioning
- The Nike vs. Reebok Effect
- Nike: Marketer of the Decade
- Creative Concepts: Fila vs. Reebok
- Puma Stages Comeback
- Variety of Positionings
- Nine West: Function, Fashion, Information
- Samples of Consumer Advertising
Trade Advertising and Promotion
- Trade Ads: Products on Parade
- Trade Shows: A Cost-Effective Venue
- Nike Educates Retailers
- Trade Promotions: Standard Approaches
Distribution And Retail
Distribution
- Direct vs. Wholesaler Distribution
- Mass Distribution
- Limited Distribution
- Mass-Market vs. Authorized Distributors
- The Gray Market
- The Importance of Insurance
- Software a Two-Edged Sword
Retail Overview
- The Retail Channels
- Department Stores Lead in Sales
- Retailers High and Low
- A Zero-Sum Game
- Shifts in Consumer Shopping, Retailer Share
- Retailers Use Price-Point Brands to Lure Consumers
- Discount Pricing May Backfire
- Plusses and Minuses of Personal Shopping
- The Inventory Balance
- Looking Forward: Four Survival Strategies
Retail Focus: By Outlet Type
- Department Store Prices Deemed High
- Growth of the Branded Concept Store
- Alternative Sizes an Opportunity for Independent Retailers
- The Custom Option
- Athletic Stores Plan for Massive Expansion
- Mass Discounters Offer Convenience of One-Stop Shopping
- Impulse Purchases Drive Mass Discounter Sales
- Merchandising Enhancements by Mass Discounters
- Mail Order, Internet, and Home Shopping Sales
Retail Focus: By Product Segment
- Women's Shoes
- Men's Shoes
- Children's Shoes
The Consumer
- Figure 6-1: The U.S. Footwear Market: Median Household Income and Median Age Statistics, 1996 (dollar and year): U.S. Adults, Women's Casual Leather and Dress, Men's Casual
- Leather and Dress
Introduction
- Simmons Consumer Survey
- Simmons Data on Footwear
Consumer Overview: Casual Shoes
- Introduction
- Casual Leather Shoes Are Most Popular for Both Genders
- Table 6-1: Consumer Purchasing of Casual Footwear by Product Type, 1996 (percent and number): Casual Leather, Canvas, Slippers, Other Boots, Rain/Snow Boots, Western/Cowboy Boots
Consumer Focus: Women's Casual Shoes
- Casual Leather Shoes
- Canvas Shoes
- Western/Cowboy Boots
- Other Leather Boots
- Slippers
- Rain/Snow Boots
- Table 6-2a: Demographic Characteristics Favoring Purchase of Women's Casual Shoes: By Product Type, 1996 (Casual Leather, Canvas, Western/Cowboy Boots)
- Table 6-2b: Demographic Characteristics Favoring Purchase of Women's Casual Shoes: By Product Type , 1996 (Other Boots, Slippers, Rain/Snow Boots)
Consumer Focus: Men's Casual Shoes
- Casual Leather Shoes
- Canvas Shoes
- Western/Cowboy Boots
- Other Leather Boots
- Slippers
- Rain/Snow Boots
- Table 6-3a: Demographic Characteristics Favoring Purchase of Men's Casual Shoes: By Product Type, 1996 (Casual Leather, Canvas, Western/Cowboy Boots)
- Table 6-3b: Demographic Characteristics Favoring Purchase of Men's Casual Shoes: By Product Type, 1996 (Other Boots, Slippers, Rain/Snow Boots)
Consumer Overview: Athletic Footwear
- Almost Three-Fourths of Adults Purchase Athletic Footwear
- Casual Sneakers Are Most Popular Type
- Table 6-4: Consumer Purchasing of Athletic Footwear by Product Type, 1996 (percent and number): Any, Casual Snickers, Exercise/Walking, Cross-Training, Jogging/Running, Basketball, Tennis, Aerobic, Bowling, Golf, Soccer, Aerobic/Step
- Most Consumers Are Light Purchasers
- Table 6-5: Frequency of Purchasing by Athletic Shoe Type, 1996 (percent): Golf, Exercise/Walking, Aerobic/Step, Aerobic, Cross-Training, Jogging/Running, Soccer, Bowling, Tennis, Basketball, Casual Sneakers
- Spending Typically in the Under-$50 Range
- Table 6-6: Consumer Spending Ranges by Athletic Shoe Type (percent): Bowling, Casual Sneakers, Tennis, Aerobic, Soccer, Aerobic/Step, Exercise/Walking, Jogging/Running, Golf, Cross-Training, Basketball
- Nike and Reebok Are the Most Popular Athletic Footwear Brands
- Table 6-7: Consumer Purchasing of Athletic Footwear by Brand (percent and number): 37 brands
- An Upscale Trend
- Single with Children
- Gender and Sneakers
- The Race Factor
- Regional Differences
- Focus on Casual Sneakers
- Purchasing Levels
- Spending Levels
- Consumer Profile
- Focus on Exercise/Walking Shoes
- Purchasing Levels
- Spending Levels
- Consumer Profile
- Focus on Cross-Training Shoes
- Purchasing Levels
- Spending Levels
- Consumer Profile
- Focus on Jogging/Running Shoes
- Purchasing Levels
- Spending Levels
- Consumer Profile
- Focus on Basketball Shoes
- Purchasing Levels
- Spending Levels
- Consumer Profile
- Focus on Tennis Shoes
- Purchasing Levels
- Spending Levels
- Consumer Profile
- Focus on Aerobic Shoes
- Purchasing Levels
- Spending Levels
- Consumer Profile
- Focus on Bowling Shoes
- Purchasing Levels
- Spending Levels
- Consumer Profile
- Focus on Golf Shoes
- Purchasing Levels
- Spending Levels
- Consumer Profile
- Focus on Soccer Shoes
- Purchasing Levels
- Spending Levels
- Consumer Profile
- Focus on Aerobic/Step Shoes
- Purchasing Levels
- Spending Levels
- Consumer Profile
- Table 6-8a: Demographic Characteristics Favoring Purchase of Athletic Footwear, 1996 (in a 12-month period): Casual Sneakers, Exercise/Walking, Cross-Training
- Table 6-8b: Demographic Characteristics Favoring Purchase of Athletic Footwear, 1996 (in a 12-month period): Jogging/Running, Basketball, Tennis
- Table 6-8c: Demographic Characteristics Favoring Purchase of Athletic Footwear, 1996 (in a 12-month period): Aerobic, Bowling, Golf
- Table 6-8d: Demographic Characteristics Favoring Purchase of Athletic Footwear, 1996 (in a 12-month period): Soccer, Aerobic/Step
Consumer Overview: Dress Shoes
- Over One-Third of Adults Purchase Dress Shoes
- Female Consumer Profile
- Male Consumer Profile
- Table 6-9: Demographic Characteristics Favoring Purchase of Dress Shoes, 1996 (in a 12-month period): Females, Males
Consumer Focus: Rugged Shoes
- Focus on Hiking Shoes
- Purchasing Levels
- Spending Levels
- Consumer Profile
- Focus on Men's Work Boots
- Consumer Profile
- Table 6-10: Demographic Characteristics Favoring Purchase of Rugged Shoes, 1996 (in a 12-month period): Hiking Shoes, Men's Work Boots
Appendix I: Examples Of Consumer ADVERTISING
Appendix II: Addresses Of Selected Marketers ,/B>

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