• Figure 2-1 Footwear Industry Retail Sales Trend, 2001 - 2005 (E) (in billion $)
• Market Composition
• Figure 2-2 Market Composition by Category Share of U.S. Footwear Sales, 2004 (%)
• Men’s Versus Women’s Shoes
• Figure 2-3 Adult Purchase Preference for Different Types of Footwear, Men and Women, 2005 (%)
• A Closer Look at The Athletic Footwear Industry
• Athletic Shoes By Type
• Figure 2-4 Adults Purchase Preference for Different Types of Athletic Shoes, 2005 (%)
• Athletic Footwear Marketers
• Figure 2-5 Top Eight Athletic Shoe Manufacturers by Sales, 2004 (in million $)
• Figure 2-6 Top Eight Athletic Shoe Manufacturers by Sales, Media Expenditure, 2004 (%)

• Figure 2-7 Shipment, Import and Export Trends of Footwear in the U.S., 2001-2005 (E) (in billion $)
• Table 2-1 Annual U.S. Footwear Spending (Consumption ), 2001- 2005 (E) (in million $)
• Imports
• Table 2-2 U.S. Footwear Imports from all Countries, by Type of Material, 2001 - 2004 (in million $)
• Table 2-3 Leading U.S. Footwear Imports by Type of Material, by Country, 2001-2004 (in million $) Imports of Footwear with Leather Uppers
• Table 2-4 U.S. Imports of Footwear With Leather Uppers From Top 15 Countries, 2001 - 2004 (in thousand $)
• Figure 2-8 U.S. Imports of Footwear With Leather Uppers From Top 5 Countries, 2001- 2004 (in million $) Imports of Footwear With Textile Uppers
• Table 2-5 U.S. Imports of Footwear With Textile Uppers From Top 15 Countries, 2001 - 2004 (in thousand $) Imports of Rubber Or Plastic Footwear
• Table 2-6 U.S. Imports of Rubber Or Plastic Footwear From Top 15 Countries, 2001 - 2004 (in thousand $) Waterproof Footwear Imports
• Table 2-7 U.S. Imports of Waterproof Footwear From Top 15 Countries, 2001 - 2004 (in thousand $)
• Table 2-8 U.S. Imports of Footwear by Type of Footwear, 2001-2004 (in million $)
• Exports
• Table 2-9 U.S. Export of Footwear by Type of Footwear to All Countries, 2001-2004 (in million $)

• Athletic Shoes Drive Footwear Industry
• Table 2-10 Consumer Spending on Athletic Shoes, 2002 - 2004 (in billion $)
• Table 2-11 Market Shares of Athletic Shoes by Type, 2004 (%)
• Consumers are Trading Up
• Table 2-12 Average Price Points of Athletic Footwear Ranked by Percentage Increase, 2003-2004
• Growing Hispanic Market
• Mergers and Acquisitions
• Projected Growth in U.S. Retail Sales of Footwear
• Figure 2-9 Projected Growth in U.S. Retail Sales of Footwear, 2005 - 2010 (in billion $)

Chapter 3 Company Profiles

• Nike, Inc.
  • Overview
  • Timeline
  • Operations
  • Table 3-1 Nike Sales by Region, 2004 - 2005 (in million $)
  • Figure 3-1 Nike Worldwide Sales by Product Category, 2005 (%)
  • Figure 3-2 Nike Sales in the U.S. by Product Category, 2003 - 2005 (in million $)
  • Figure 3-3 Worldwide Sales for Nike Footwear, 2002 - 2005 (in billion $)
  • Initiatives
  
  
• Converse Inc.
  • Overview
  • Timeline
  • Operations
  • Figure 3-4 Sales of Converse Products Prior to Nike Purchase, 1999 - 2002 (in million $)
  
  
• Reebok International Ltd.
  • Overview
  • Timeline
  • Initiatives
  • Operations
    • Figure 3-5 Reebok Sales by Product Category, 2004 (%)
    • Table 3-2 Sales for Reebok, 2003-2004 (in billion $)
    • Figure 3-6 U.S. Sales for the Reebok Brand, 2001 - 2004 (in billion $)
    • Figure 3-7 Worldwide Annual Sales of Reebok Products, 2001 - 2004 (in billion $)
  
  
• Adidas-Salomon AG
  • Overview
  • Timeline
  • Initiatives
  • Operations
    • Figure 3-8 Worldwide Annual Sales of Adidas Branded Products, 2000 - 2004 (in billion $)
    • Figure 3-9 Distribution of Adidas-Salomon AG Sales, by S.B.U., 2003 (%)
  
  
• The Timberland Company
  • Overview
  • Timeline
  • Operations
    • Figure 3-10 Timberland Sales by Product Category, 2004 (%)
    • Figure 3-11 Annual Sales of Timberland Products in the U.S., 2001 - 2004 (in million $)
    • Figure 3-12 Worldwide Annual Sales of Timberland Products, 2001 - 2004 (in billion $)
  
  
• Nine West Group Inc. CHARTS
  • Overview
  • Timeline
  
  
• Brown Shoe Company, Inc.
  • Overview
  • Timeline
  • Operations
    • Figure 3-13 Brown Shoes’ Different Retail Formats, by Number of Stores, 2005
    • Figure 3-14 Client Profile of Brown Shoes, by Annual Sales, 2005 (%)
    • Figure 3-15 U.S. Sales for Brown Shoes, 2002 - 2005 (in billion $)
    • Figure 3-16 Worldwide Sales of Brown Shoes, 2002 - 2005 (in billion $)
    
    
  • Genesco Inc.
    • Overview
    • Timeline
    • Operations
    • Table 3-3 Retail Store Concepts of Genesco Inc., 2005
    • Table 3-4 Genesco Revenues From Different Retail Concepts, 2004 - 2005 (in million $)
    • Figure 3-17 Genesco Retail Formats, by Annual Sales, 2005 (%)
    • Figure 3-18 Sales of Brown Shoes, 2003 - 2005 (in million $)
    
    
  • Fila U.S.A., Inc
    • Overview
    • Timeline
    • Operations
    • Figure 3-19 U.S. Sales of Fila Products, 1999 - 2002 (in million $)
    
    
  • K-Swiss Inc.
    • Overview
    • Timeline
    • Operations
    • Figure 3-20 Sales of K-Swiss Shoes, by Category, 2004 (in million $)
    • Figure 3-21 Sales of K-Swiss Shoes and Apparel, 2004 (in million $)
    • Figure 3-22 Total Revenue of K-Swiss Inc., 2002 - 2004 (in million $)
    • Figure 3-23 Quarterly Revenue of K-Swiss Inc., 2005 (in million $)
    
    
  • L.A. Gear, Inc.
    • Overview
    • Operations
    • Timeline
    
    
  • New Balance Athletic Shoe, Inc.
    • Overview
    • Operations
    • Timeline
    • Initiatives
    • Figure 3-24 Worldwide Sales of New Balance Products, 2000 - 2004 (in billion $)
    
    
  • Wolverine World Wide, Inc.
    • Overview
    • Timeline
    • Operations
    • Table 3-5 Results of Operations of Wolverine World Wide, Inc., 2003-2004 (in million $)
    • Table 3-6 Branded Footwear and Licensing Revenue of Wolverine World Wide, Inc., 2003 - 2004 (in million $)
    • Figure 3-25 Annual Sales of Wolverine Products in the U.S., 2001 - 2004 (in million $)
    • Figure 3-26 Worldwide Annual Sales of Wolverine Products, 2001 - 2004 (in million $)
    
    
  • The Stride Rite Corporation
    • Overview
    • Timeline
    • Operations
    • Table 3-7 Net Sales and Percentage Change for Different Business Units, 2003 - 2004 (in million $)
    • Table 3-8 Net Sales and Percentage Change for Different Business Units, H1 2004 - H1 2005 (in million $)
    
    
  • Skechers U.S.A., Inc.
    • Overview
    • Operations
    • Timeline
    • Figure 3-27 Annual Sales of Skechers U.S.A., Inc., 2001 - 2004 (in million $)
    • Figure 3-28 Quarterly Sales of Skechers U.S.A., Inc., 2005 (in million $)
    
    
  • Justin Brands
    • Overview
    
    
  • Kenneth Cole Productions, Inc.
    • Operations
    • Figure 3-29 Annual Revenue of Kenneth Cole Productions, 2002 - 2004 (in million $)
    • Figure 3-30 Quarterly Revenue of Kenneth Cole Productions, 2005 (in million $)
    • Figure 3-31 Distribution Pattern of Kenneth Cole Productions, Inc., 2004 (%)
    
    
  • Weyco Group, Inc.
    • Overview
    • Timeline
    • Operations
    • Figure 3-32 Annual Revenue of Weyco Group, Inc., 2002 - 2004 (in million $)
    • Figure 3-33 Quarterly Revenue of Weyco Group, Inc., 2004 - 2005 (in million $)
    • Figure 3-34 Revenue Sources for Weyco Group, Inc., 2004 (%)
    
    
  • Footstar, Inc.
    • Overview
    • Figure 3-35 Annual Revenue of Footstar, Inc., 2001 - 2004 (in million $)
    • Timeline
    
    
  • Vans, Inc.
    • Overview
    • Timeline
    • Operations
    • Figure 3-35 Net Sales of Vans Inc., 2001 - 2003 (in million $)
    • Figure 3-36 Sales Distribution of Vans Products, by Market, 2003 (in million $)
    • Figure 3-37 Export Sales Distribution of Vans Products, by Region, 2003 (in million$)

Chapter 4 Marketing Dynamics

• Advertising Expenditures
  • Table 4-1 Top Footwear Marketers by Ad Spend, 2004 (in million $)
  • Athletic Shoes
  • Nike Leads in Ad-Spend
  • Adidas Spends $55.8 Million
  • Reebok in Third
  • Casual Shoes
  • Skechers
  • Vans
  • Rugged Shoes/Boots
  • Timberland
  • Wolverine
  • Dress Shoes
  • Jones Apparel Group Inc.
  • Brown Shoe Co. Inc.
  • Table 4-2 Top Footwear Brands by Ad Spend, 2004 (in million $)
  
  
• Recent Campaigns and Promotions
  • Dress Shoes
    • Jimmy Choo: Celebrity Endorsement
    • Brown Shoe’s Naturalizer: Change of Brand Image
    
    
  • Casual Shoes
    • Keds: Celebrity Endorsement
    • Converse: Sports Celebrity Endorsement
    
    
  • Rugged Shoes/Boots
    • Timberland: Cause Marketing
    
    
  • Athletic Shoes
    • Nike Celebrates Real Women
    • Nike: Cause Marketing and Celebrity Endorsement
    • Nike: Digital & Viral Marketing
    • Reebok: Global Branding and Celebrity Endorsement
    • Reebok: VOD Ad Campaign
    • New Balance: Anti-Celebrity Endorsement
    • Adidas: Sports Celebrity Endorsement
    • Adidas: Interactive Advertising
  
  
• Marketing Strategies
  • Athletic Shoes
    • New Balance: Ageless Marketing
    • K-Swiss: Product Design and Inventory Management
    • Puma: Sports Sponsorship to Lifestyle Branding
    
    
  • Casual Shoes
    • Keds: Sampling, Event Marketing and Celebrity Endorsement
    • L.A. Gear: Brand Re-positioning, Contests and Sweeps
    • Brown Shoe’s Naturalizer: Re-Branding
    
    
  • Casual And Dress Shoes
    • Genesco’s Journeys: Interactive Marketing, Contests and Sweeps
    
    
  • Luxury/Premium Dress Shoes
    • Manolo Blahnik: Premium Branding
    
    
  • Large Retailers
    • Foot Locker: Interactive Marketing, Contests and Sweeps
    • Acquirers: Jones Apparel & Liz Claiborne
    • Jones Apparel: Cause Marketing
  
  
• Retail & Distribution
  • Footwear Distribution Channels
  • Wholesale or Direct
  • Authorized or Mass
  • Two Distributor Classes
  
  
• Footwear Retail Channels
  • Shoe Stores
  • Athletic Stores
  • Discount Shoe Stores
  • Mass Discounters
  • Department Stores and National Chains
  • Off-Pricers
  • Mail Order
  • Specialty Stores
  • Online
  
  
• Retail Trends
  • Footwear Vendors Are Shaking Up Traditional Selling Seasons
  • Stylish Comfort Shoes Take Up Shelf Space
  • Unique Specialty Formats
  • Department Stores Launch Private-Labels
  • Hip-Hop Culture and Modern Day Branding
  • Athletic Marketers Adapt Strategies
  • Fashion and Technology Merge
  • Online Sales To See Greater Growth

Chapter 5 The Consumer

• Note on Simmons Survey Data and Figures
• Consumer Expenditure on Footwear
  • Table 5-1 Average Consumer Expenditure on Footwear, by Demographic Characteristics, 2004 (in $)
  • Table 5-1 [cont.] Average Consumer Expenditure on Footwear By Demographic Characteristics, 2004 (in $)
  
  Consumer Overview
  • Figure 5-1 Percentage of Adults Favoring Purchase of Different Types of Footwear, by Gender, 2005 (in %)
  • Figure 5-2 Adults Favoring Purchase of Different Types of Footwear, by Gender, 2005 (%)
  
  Boots
  • Table 5-2 Demographic Characteristics of Adults Who Favor Purchase of Boots (Excluding Work Boots), 2005
  
  
• Slippers
  • Table 5-3 Demographic Characteristics of Adults Who Favor Purchase of Slippers, 2005
  
  
• Athletic Shoes
  • Table 5-4 Demographic Characteristics of Adults Who Favor Purchase of Athletic Shoes, 2005 Preference by Type of Athletic Shoe
  • Figure 5-3 Percentage of Adults Favoring Purchase of Different Types of Athletic Shoes, 2005 (%)
  • Figure 5-4 Adults Favoring Purchase of Different Types of Athletic Shoes, by Gender, 2005 (%) Casual Sneakers
  • Table 5-5 Demographic Characteristics of Adults Who Favor Purchase of Casual Sneakers, 2005 Exercise/Walking Shoes
  • Table 5-6 Demographic Characteristics of Adults Who Favor Purchase of Exercise/Walking Shoes, 2005 Jogging/Running Shoes
  • Table 5-7 Demographic Characteristics of Adults Who Favor Purchase of Jogging/Running Shoes, 2005
  
  
• Sneaker Brands
  • Figure 5-5 Percentage of Adults Favoring Purchase of Different Brands of Sneakers, 2005 (%)
  • Figure 5-6 Adults Favoring Purchase of Select Brands of Sneakers, by Gender, 2005 (%)
  • Table 5-8 Demographic Characteristics of Adults Favoring Purchase of Sneakers, by Brand: Nike, New Balance, Reebok, Adidas, 2005
  • Nike
  • Reebok
  • Adidas
  • New Balance

• Athletic Shoes
• Boots
• Figure 5-7 Percentage of Teenagers Favoring Purchase of Different Types of Footwear, by Gender, 2005 (%)
• Figure 5-8 Percentage of Teenagers Favoring Purchase of Different Types of Athletic Shoes, by Gender, 2005 (%)
• Sneaker Brands
• Figure 5-9 Percentage of Teenagers Favoring Purchase of Different Brands of Sneakers, 2005 (%)
• Figure 5-10 Percentage of Teenagers Favoring Purchase of Different Brands of Sneakers, by Gender, 2005 (%)
• Table 5-9 Demographic Characteristics of Teenagers Favoring Use of Sneakers by Brand: Nike, Adidas, Reebok, Converse, 2005
• Consumer Psychographics
  • Consumer Purchase Behavior and Their Attitudes Towards Fashion
  • Table 5-10 Attitude Comparison of Athletic Shoe Buyers by Purchase Frequency, Gender, 2005
  • Table 5-11 Attitude Comparison of Boot Buyers by Purchase Frequency, Gender, 2005
  • Table 5-12 Attitude Comparison of Other Shoe Buyers by Purchase Frequency, Gender, 2005

Chapter 6 Trends

• Product Trends
  • Sport- Fusion Fashion for Men Goes Mainstream
  • Retro Revolution
  • Figure 6-1 Casual Footwear Market by Type of Footwear, 2005 (in billion $)
  • Casual Remains Strong
  • Stylish Winter Boots for Women
  • Environmental or Animal-Friendly Footwear
  
  
• Current Fashion Trends
  • Western and Embellishments Big in Fall 2005…What’s Next?
  • Increasing Demand for Fashion and Function
  • Luxury Brands Are All the Rage
  
  
• Consumer Trends
  • Fashion-Conscious Urban Consumers Dressing Up
  • Women Spur Sales of Athletic Footwear
  • Shopping Experiences
  • The Burgeoning Hispanic Market
  • Table 6-1 Characteristics of Hispanic Population in U.S., 2005
  
  
• Industry Trends
  • M&A Activity Gains Momentum
  • The Big Deal - Adidas Buys Reebok
  • Footwear Vendors Are Shaking Up Traditional Selling Seasons
  • Athletic Shoes Pilot The Industry
  • Table 6-2 Consumer Spending on Athletic Shoes, 2003 - 2004 (in billion $)
  • Table 6-3 Market Shares of Athletic Shoes By Type, 2004 (%)
  
  
• Upcoming Fashion Trends - 2006
  • Exotic Boots for Women
  • Designer and Customized Boots
  • Luxury Dress Shoes
  • Celebrity Shoes
  • Hi-Tech Athletic Shoes

Appendix: Addresses of Selected Marketers