Foot Care Market
Oct 1, 1996
166 Pages - Pub ID: LA444
Ask a question about this report >
Email a colleague >
Printer format >
Order by fax >
Abstract Table of Contents Search Inside Report Buy By the Section Related Reports

  1. Executive Summary
    The Products
    • Three Product Categories

    The Market
    • U.S. Retail Sales Top Half Million Dollars in 1996
    • Table 1-1: U.S. Retail Sales of Foot Care Products by Category, 1992-2001 (dollars): Medications, Devices
    • Medications May Have Peaked
    • Devices Experience Continued Growth
    • Specialty Items Increasing Rapidly
    • U.S. Retail Sales to Approach $590 Million in 2001
    • Drugstores Still Dominate Foot Care Sales,
    • Though Mass Merchandisers Fast Gaining
    • Figure 1-1: Share of U.S. Foot Care Retail Sales by Outlet, 1996 (percent): Drugstores, Mass Merchandisers, Food Stores
    • Factors Affecting Market Growth

    The Marketers
    • Many Players, One Leader
    • Body Care and Beauty Care Marketers Find a Niche
    • One Company Leads, Four Others Follow
    • Marketer Shares
    • Upscale Image Produces Lush Margins
    • Advances in Technology

    Distribution and Retail
    • Drugstores Losing Share to Mass Merchandisers
    • Redundant Products Hurt Sales
    • Use of Cross-Merchandising Increasing

    The Consumer
    • Users of Foot Care Products
    • User Profiles Differ According to Product

    Scope and Methodology
    • Products Covered
    • Report Methodology
  2. The Products
    Scope of Report
    • Foot Care Products Sold at Retail

    Facts about the Feet
    • Foot Physique
    • Foot Ailments
    • Figure 2-1: Incidence of Foot Problems (percent)
    • Other Factors that Affect the Feet

    A Brief History of Foot Care
    • Centuries of Foot Care
    • Massage and Mudbaths

    The Products and Their Uses
    • Product Categories
    • Medications
    • Foot Care Devices
    • Specialty Items
    • How the Products Are Presented
    • Packaging and Labeling
  3. The Market
    • Figure 3-1: U.S. Retail Sales of Foot Care Products by Category, 1992-1996 (dollars): Medications, Devices, Total

    Market Size and Growth
    • Difficulty in Quantifying Market
    • Methodology Used to Determine Market Size
    • Retail Sales Top Half-Billion-Dollar Mark in 1996
    • Table 3-1: Estimated U.S. Retail Sales and Growth of Foot Care Products by Category, 1992-1996 (dollars): Medications, Devices, Total
    • Medications May Have Peaked
    • Devices Experience Continued Growth
    • Specialty Items Increasing Rapidly
    • Figure 3-2: Share of Total U.S. Foot Care Product Sales by Category, 1994 vs. 1995 (dollars): Medications, Devices, Specialty

    Market Composition
    • Sales by Product Category: Devices Outpace Medications
    • Table 3-2: Share of U.S. Sales of Foot Care Products by Category, 1992-1996 (percent): Medications, Devices
    • Specialty Category Comprises 8% of Market
    • Drugstores Still Dominate Foot Care Sales
    • Mass Merchandisers Claim 35% of Sales in 1996
    • Table 3-3: Share of U.S. Mass-Market Sales of Foot Care Products by Retail Outlet, 1992, 1994, 1996 (percent): Drugstores,
    • Mass Merchandisers, Food Stores, Total
    • Regional Use of Medications
    • Table 3-4: U.S. Foot Care Market: Product Use by Region, 1994 (percent and index of use)
    • Summer Is Hot Season for Foot Care Sales

    Factors Affecting Market Growth
    • Foot Problems Affect 80% of Adults
    • Less than Half of Adults Use OTC Foot Care Products
    • Refocus of Market Toward Aging Consumers
    • Most Foot Problems Experienced by People Over Age 35
    • Women Over 40 Are Primary Foot Care Purchasers, Target of New Product Appeals
    • Self-Care Grows as Medications Shift from Prescription to OTC
    • AHAs Redefine Foot Creams and Lotions
    • Higher-End Image Yields Higher Profit Margins
    • Private-Label Products Increasingly Popular
    • New, Small Suppliers Pushing Market Expansion
    • Figure 3-3: Projected U.S. Retail Sales of Foot Care Products, 1996-2001 (dollars)

    Projected Market Growth
    • Sales to Reach $590 Million by 2001
    • Market for Medications Likely to Slow
    • Devices to Exceed $325 Million by 2001
    • Table 3-5: Projected U.S. Retail Sales of Foot Care Products by Category, 1996-2001 (dollars): Medication, Devices, Total Specialty Items to Enjoy Double-Digit Growth
  4. The Marketers
    The Marketers
    • Many Players, One Leader
    • Niche Marketers Fill a Need
    • Private Labelers an Important Factor
    • Specialty Retailers Find a Market
    • Table 4-1: Selected Marketers of Foot Care Products

    Marketer and Brand Shares
    • IRI Is Major Data Source
    • Schering-Plough Holds Two-Thirds of Market
    • Four Companies Share One-Fifth of Market
    • Other Marketers Account for 14% of Total Sales
    • Table 4-2: Estimated Share of U.S. Retail Dollar Sales: Foot Care Products, 1994 vs. 1995 (percent)
    • Marketer Shares: Foot Care Medications
    • Table 4-3: Marketer and Brand Shares: Foot Care Medications, 1994 vs. 1995 (dollar and percent)
    • Marketer Shares: Foot Care Devices
    • Table 4-4: Marketer and Brand Shares: Foot Care Devices, 1994 vs. 1995 (dollar and percent)
    • Marketer Involvement: Specialty Products

    The Competitive Situation
    • Market Leader Stirs Up Competition
    • Emphasis on Luxury Pulls the Market Upscale
    • Category Lines Blur as Health Care and Skin Care Merge
    • Traditional Skin Care Companies Vie for Slice of Foot Care Pie
    • Old Guard Responds to Challenge with New Products
    • Advances in Technology Show Up in Products
    • Natural and Botanical Products Increasingly Popular
    • Alternative Therapies Provide Basis for New Lines

    Competitive Profile: Avon Products, Inc.
    • Giant Beauty Marketer Returns to Profitable Practices
    • Foot Products an Avon Staple
    • More Foot Care Products Planned

    Competitive Profile: Ciba-Geigy Corporation
    • Ciba-Geigy to Be Transformed by Merger
    • Three Major Market Divisions
    • $5 Billion in Sales for U.S. Group
    • Desenex Holds Second-Highest Spot in U.S. Market

    Competitive Profile: Combe, Inc.
    • $100 Million-Plus in Sales
    • Odor-Eaters Comes on Strong

    Competitive Profile: Del Laboratories
    • Trendy Body Care Products at Affordable Prices
    • Sales Rise by More Than 10% in First Half of 1996
    • Wal-Mart Is Del's Biggest Customer

    Competitive Profile: Freeman Cosmetic Corporation
    • Fresh Products Sell Like Hotcakes
    • Foot Care a Specialty
    • Prices Stay in the Middle of the Road

    Competitive Profile: The Limited, Inc.
    • Limited Scores in Body Care
    • Bath & Body Works Focuses on Specialty Foot Care Products
    • Healthy Ingredients Yield Healthy Profits
    • Success Spurs Company Break-Up
    • B&BW Challenges Body Shop on Home Turf

    Competitive Profile: ProFoot Care, Inc.
    • Aggressive Marketer Reaches Market's Top Echelon
    • 1995 Revenues Near $10 Million
    • "Leaders in Foot Care Innovation"

    Competitive Profile: Schering-Plough Corp.
    • Schering-Plough Leads Foot Care Market
    • Dr. Scholl's Is Top Foot Care Brand
    • Lotrimin AF Leads Antifungals
    • New Products Emphasize Technological Advances and Luxury
    • Did Schering Shoot Itself in the Foot?

    Marketing and New Product Trends
    • Luxurious Image Produces Lush Margins
    • Wide Margins Pave Way for Value-Strategy Marketers
    • Cross-Merchandising Boosts Sales
    • Non-Traditional Outlets Add Millions
    • Feet Are Made to Be Pampered
    • Peppermint Is the Cool Scent for Feet
    • Multi-Purpose Products Abound
    • Natural Products Predominate
    • AHAs Used in Foot Creams and Lotions
    • More Fashionable Look for Insoles
    • Reflexology Stimulates New Products
    • Cosmetics-Style Packaging
    • One Picture Is Worth a Thousand Instructions
    • Multiple Products Offered in Kits
    • Packet-Size Foot Scrubs, Soaks, Gels, and Lotions
    • Table 4-5: The U.S. Foot Care Market: Selected New Product Introductions and Line Extensions, 1995-1996

    Advertising Expenditures
    • Over $70 Million Spent on Advertising in 1995
    • Additional Unmeasured Expenditures
    • Three Companies Account for Over 95% of Measured Expenditures
    • Table 4-6: Leading Foot Care Advertisers' Share of Total Expenditure, 1993-1995 (percent): Schering-Plough, Ciba-Geigy, Combe, Inc., Johnson & Johnson, Other
    • Schering-Plough Pays Top Dollars
    • Ciba-Geigy Maintains Second Place with Desenex
    • Combe Puts Money on Odor-Eaters
    • Johnson & Johnson Guts Ad Budget
    • Additional Expenditures

    Advertising Positioning
    • Visual Often Predominates
    • The Products Sell Themselves
    • Multiple Products Pushed
    • Product Reliability Emphasized
    • Two Primary Positionings: Therapeutic and Cosmetic
    • The Therapeutic Positioning
    • Addressing Problem Conditions
    • Pain Can Be Stopped
    • The Cosmetic Positioning
    • The Pampering Factor
    • The Appearance Allure
    • The Special Ingredient Appeal
    • The Natural Appeal
    • Examples of Ads

    Consumer Promotions
    • The Incentive of Choice for Most Marketers
    • Coupons and Free-Standing Inserts
    • Refunds and "Free" Offers
    • More Product for the Same Price
    • Contests, Sweepstakes, and Events
    • Examples of Consumer Promotions

    Trade Advertising and Promotion
    • Trade Promotion
    • Trade Advertising
    • In-Store Display Materials: Common Aids to Retailers
    • Marketers Provide Materials and Funds for Promotions
    • Trade Shows
    • Examples of Trade Ads
  5. Distribution and Retail
    Distribution
    • Most Sales Are Direct
    • Distributors Used by Smaller Marketers and Retailers
    • Pedicurists As an Intermediate Channel
    • Direct-to-Consumer Sales

    Retail Outlets
    • Two Types of Outlets
    • Mass-Market Outlets
    • Limited-Distribution Outlets
    • Alternative Outlets

    At the Retail Level: Drugstores
    • The Major Outlet, with Almost Two-Fifths of Sales
    • Drugstores Losing Share to Mass Merchandisers
    • Chain Drugstores Hold 34% Share of Total Market
    • Independent Drugstores Take a Bath
    • Table 5-1: Market Share by Drugstore Type, 1992-1996 (percent): Chain Drugstores, Independent Drugstores
    • Drugstores Offer Convenience and Professionalism
    • 98% of Drugstore Purchases Are Planned
    • Margins Healthy—from 20% to 50%
    • Turnover and Inventory
    • Average Space Allotment Rises by 50%
    • Displays Emphasize Product Positioning
    • Display Support Materials Well Used
    • Use of Cross-Merchandising Increasing
    • Retailers Work with Marketers to Plan Sections
    • Dr. Scholl's Dominates Displays
    • Chain Drugstores Expand Selection
    • Plethora of Products Can Be Confusing to Consumers
    • Private Labels Proliferate at Chains
    • Big Push to Eliminate Product Redundancy
    • New Products Prove Their Worth
    • Pricing
    • Table 5-2: Price Ranges on Selected Foot Care SKUs, 1996 (dollar)
    • "Ideal" Annual Sales Figures for Foot Care Sections
    • Drugstore Advertising and Promotion
    • Examples of Promotions

    At the Retail Level: Mass Merchandisers
    • Mass Merchandisers Gaining Fast
    • Variety and Price Are Key Factors
    • New Products Spur Sales
    • Promotions

    At the Retail Level: Food Stores
    • Food Stores Boast 27% Market Share and Counting
    • Internal Prescription Counters Increase Foot Care Sales
    • Table 5-3: Market Share by Food Store Type, 1992-1996 (percent): Supermarkets, Food/Drug Combinations
    • Aggressive Expansion of Foot Care Offerings Pays Off
    • Supermarkets Benefit from Marketers' Attention
    • Prices and Margins
    • Promotions
    • Examples of Promotions
  6. The Consumer
    Introduction
    • The Simmons Consumer Survey
    • Consumer Data Are Limited

    Consumer Use: Athlete's Foot Remedies
    • 17% of Adults Use Athlete's Foot Remedies
    • Use Linked to Age, Education, Employment, Occupation,
    • and Size of Household
    • Use Higher in the West, More Frequent in the South
    • Table 6-1: U.S. Demographic Characteristics Favoring Use of Athlete's Foot Remedies Resisters
    • Brand Preference: Six Brands Mentioned, Desenex Most Popular
    • Table 6-2: U.S. Consumer Use by Brand: Athlete's Foot Remedies (percent and number): Desenex, Tinactin, Dr. Scholl's, Micatin, Lotrimin AF, NP-27, Other Brands
    • Factors Favoring Use by Brand
    • Midwest Antifungal Market Shows Room for Growth
    • Desenex and Tinactin Appeal to Upscale Users
    • Dr. Scholl's Popular Among Downscale Users
    • Table 6-3: U.S. Demographic Characteristics Favoring Use of Athlete's Foot Remedies: By Brand

    Consumer Use: Wart and Corn Removers
    • 11% of U.S. Adults Use Wart and Corn Removers
    • Use Closely Linked to Age, Education, and Occupation
    • African-Americans Show Above-Average Use
    • Use Higher in the South, Among Households with Teens
    • Table 6-4: U.S. Demographic Characteristics Favoring Use of Wart and Corn Removers
    • Resisters
    • Brand Preference: Four Brands Lead, Dr. Scholl's Most Popular
    • Table 6-5: U.S. Consumer Use by Brand: Wart and Corn Removers (percent and number): Dr. Scholl's, Compound W, Freezone, Clear Away, Other Brands
    • Factors Favoring Use by Brand
    • Table 6-6: U.S. Demographic Characteristics Favoring Use of Wart and Corn Removers: By Brand
800.298.5294
Int'l: +1.240.747.3095
Questions?
Contact a research specialist >
Most Popular Research
Natural and Organic Personal Care Products in the U.S.
Teen and Tween Grooming Products: The U.S. Market
Oral Care Products in the U.S.
Ethical Consumers and Corporate Responsibility: The Market and Trends for Green Products in Food and Beverage, Personal Care and Household Items
The U.S. Cosmeceuticals Market
Ethnic Hair, Beauty and Cosmetics Products in the U.S., 6th Edition
Privacy Policy    |    Terms and Conditions    |    Site Map    |    Return Policy    |    Press    |    Help FAQs
Copyright © 2007 Packaged Facts. All Rights Reserved.
A division of Market Research Group, LLC
Trust-e Logo
Contact Us: 800.298.5294 (U.S.)
or +1.240.747.3095 (Int'l)
Hours: 7:00 a.m. to 7:00 p.m. EST Monday through Friday