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The Foodservice Landscape in the U.S.: Restaurant Industry and Consumer Trends, Momentum and Migration
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May 1, 2010
209 Pages - Pub ID: LA2624812
Attention: There is an updated edition available for this report.
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- Chapter 1: Executive Summary
- Scope and Methodology
- Scope
- Methodology
- Macroeconomic summary
- Relevant facts and figures
- Consumer Outlook Tracker
- Relevant facts and figures
- Consumer Restaurant Spend Tracker
- Relevant facts and figures
- Share of Stomach: Sales Analysis
- Relevant facts and figures
- Health, budgeting and technology
- Relevant facts and figures
- Menu regulation
- Relevant facts and figures
- Restaurant & menu selection influencers
- Relevant facts and figures
- Restaurant & menu selection influencers: Restaurant attributes and recommendations
- Relevant facts and figures
- Restaurant & menu selection influencers: Restaurant and menu discounts & incentives
- Relevant facts and figures
- Share of Stomach: day part analysis
- Relevant facts and figures
- Psychographic groups: Budgeters, Health Seekers, and Big Eaters
- Brand Analysis: selected insights
- Starbucks
- McDonald’s
- Burger King
- Wendy’s
- Domino’s
- Chipotle
- Panera Bread
- Cracker Barrel
- Denny’s
- P.F. Chang’s China Bistro
- The Cheesecake Factory
- Darden Restaurants, Inc
- Ruth’s Chris Steak House
- Chapter 2: Restaurant Macroeconomic Analysis
- Consumers’ heavy burden will not lift soon
- Consumer Confidence
- Unemployment
- Personal Savings Rate
- Graph 2-1: Unemployment, Savings Rate and Consumer Confidence: 2007-2010
- Packaged Facts’ Consumer Restaurant Tracker: Home Meal Use Continues to Gain Ground
- Graph 2-2: Consumer Restaurant Tracker: Current Behavior: A Top Line View
- Graph 2-3: Consumer Restaurant Tracker: Next 3 Months: A Top Line View
- Unemployment trends adversely affect everyday consumer; QSR and family segments to suffer
- Graph 2-4: Unemployment Rate, Education Level, Adults Aged 25+, 2007-10
- Graph 2-5: Unemployment Rate, Adults Aged 16+, 2007-10
- Regional weakness
- Unemployment forecast: a little less bleak in 2011, and just a little less bleak than that in 2012
- Graph 2-6: Unemployment Forecast, 2010-12
- Stock and housing declines take toll on household wealth; rebound to 2006 levels a long way off
- Graph 2-7: Household Net Worth, 2005-09
- Graph 2-8: Wealth Effect: Wilshire 5000 and Case Shiller Index
- Food at home gains pricing edge
- Graph 2-9: CPI: Food at Home vs. Food Away from Home, 2005-2009
- Graph 2-10: CPI: Food at Home vs. Food Away from Home, July 2008 - December 2009
- Slight uptick in food inflation expected for 2010
- Graph 2-11: PPI: Selected Commodities, 2007-2009
- Graph 2-12: CPI: Selected Processed Foods and Feeds, 2007-2009
- Chapter 3: Consumer Restaurant Outlook
- Note on reading charts
- Consumers’ burden will not lift soon: 2534s with $50K+ HH show promise
- Consumer Confidence
- Current Situation vs. Expectations
- Graph 3-1: The Conference Board Consumer Confidence Index: 2007-2010
- Packaged Facts’ Consumer Restaurant Tracker: Significant Shift to Home Food Spend Continues
- Graph 3-2: Consumer Restaurant Tracker: Current Behavior
- Near Future Portends More of the Same
- Graph 3-3: Consumer Restaurant Tracker: Future Behavior
- Hope resides in positive perceptions about future job security and treating self/others
- Graph 3-4: Consumer Restaurant Tracker: Event Occurrence Likelihood
- Restaurant spend to be led by 25-34s?
- Graph 3-5: Restaurant Visits, by Age: 2008-09
- Graph 3-6: Consumer Restaurant Tracker: Current Behavior, by Age
- Graph 3-7: Consumer Restaurant Tracker: Future Behavior, by Age
- Graph 3-8: Consumer Restaurant Tracker: Event Occurrence Likelihood, by Age
- A split along income lines suggests increasing divergence in use by HH income
- Graph 3-9: Consumer Restaurant Tracker: Current Behavior, by HH Income
- Graph 3-10: Consumer Restaurant Tracker: Future Behavior, by HH Income
- Graph 3-11: Consumer Restaurant Tracker: Event Occurrence Likelihood, by HH Income
- Age & Income Consumer Drill-Downs Reinforce Importance of $50K+ 25-34s to present and future
- Graph 3-12: Consumer Restaurant Tracker: Current Behavior, by Age and Income
- Graph 3-13: Consumer Restaurant Tracker: Future Behavior, by Age and Income
- Graph 3-14: Consumer Restaurant Tracker: Event Occurrence Likelihood, by Age and Income
- Appendix: Consumer Survey
- Chapter 4: Consumer Restaurant Usage & Spend Tracker
- Note on reading charts
- Triple threat: declining guest counts, guest checks, and sales
- Graph 4-1: Average Check, Guest Traffic, and Sales Trends: 2002-09
- Graph 4-2: Annual Meals Purchased at Restaurants, Per Person: 2000-09
- Fast food remains traffic king: 4 in 10 restaurant visits in past month were to fast food/QSR
- Graph 4-3: Mean Restaurant Usage in Last Month, by Restaurant Type
- Restaurant use near complete saturation; street stands now used by 17% of restaurant goers
- Graph 4-4: Restaurant Usage in Last Month, by Restaurant Type, 2010
- The Restaurant Generation: 18-34 year-olds still moving through restaurant doors
- Graph 4-5: Mean Restaurant Usage in Last Month, by Restaurant Type, 2010, by Age
- Graph 4-6: Restaurant Usage in Last Month, by Restaurant Type, 2010, by Age
- Discretionary income translates to more frequent use; fast food an egalitarian exception
- Graph 4-7: Mean Restaurant Usage in Last Month, by Restaurant Type, 2010, by HH Income
- Graph 4-8: Restaurant Usage in Last Month, by Restaurant Type, 2010, by HH Income
- Minorities above-average users across most restaurant types
- Graph 4-9: Mean Restaurant Usage in Last Month, by Restaurant Type, 2010, by Race/Ethnicity
- Graph 4-10: Restaurant Usage in Last Month, by Restaurant Type, 2010, by Race/Ethnicity
- Total Spend Award goes to 25-34s
- Graph 4-11: Consumer Restaurant Meal Spend and Party Size Analysis, 2010, by Age
- Average mean cost increases with HH income; party size highest among middle-income users
- Graph 4-12: Consumer Restaurant Meal Spend & Party Size Analysis, February 2010, by HH Income
- If they love eating healthy, they’ll love spending money
- Graph 4-13: Consumer Restaurant Meal Spend & Party Size Analysis: Food & Health Attitudes, 2010
- Appendix: Consumer Survey
- Chapter 5: Share of Stomach: Sales Analysis
- Restaurant Performance Index on upswing but still exhibits contraction
- Graph 5-1: Restaurant Performance Index, 2006-2010
- Food away from home sales get a leg up on food at home sales
- Graph 5-2: Food Away From Home versus Food at Home, 2004-2008
- Food away from home: market size and forecast: 2004-11
- Graph 5-3: Food Away From Home, by Segment, 2004-11
- Eating and drinking places: market size and forecast: 2004-11
- Full-service segment trends
- Limited-service segment trends
- Graph 5-4: Eating and Drinking Places: Sales Growth, 2004-11
- Graph 5-5: Eating and Drinking Places: Percentage Sales Growth, 2004-11
- Quarterly same-store sales comparisons, by brand and restaurant segment
- Note on same-store sales
- Summary analysis
- Fast food/QSR burger segment
- Graph 5-6: Quarterly Same-Store Sales Comparables, Fast Food/QSR Burger, 2008-09
- Fast food/QSR fast casual segment
- Graph 5-7: Quarterly Same-Store Sales Comparables, Fast Food/QSR Fast Casual, 2008-09
- Other fast food/QSR
- Graph 5-8: Quarterly Same-Store Sales Comparables, QSR Other, 2008-09
- Family restaurants
- Graph 5-9: Quarterly Same-Store Sales Comparables, Family, 2008-09
- Casual bar & grill
- Graph 5-10: Quarterly Same-Store Sales Comparables, Casual Bar & Grill, 2008-09
- Casual international
- Graph 5-11: Quarterly Same-Store Sales Comparables, Casual International, 2008-09
- Other casual restaurants
- Graph 5-12: Quarterly Same-Store Sales Comparables, Casual Other, 2008-09
- Upscale restaurants
- Graph 5-13: Quarterly Same-Store Sales Comparables, Upscale, 2008-09
- Guest traffic count and frequency comparisons, 2007-09
- Summary analysis
- Frequency counts: definition
- Guest traffic: LSR, family and casual restaurants: 2007-09
- Graph 5-14: Guest Traffic: LSR, Family, and Casual, 2007-09
- Guest traffic: Snack & beverage: 2007-09
- Graph 5-15: Guest Traffic: Snack & Beverage, 2007-09
- Guest traffic: Fast food/QSR burger: 2007-09
- Graph 5-16: Guest Traffic: Fast Food/QSR Burger, 2007-09
- Guest traffic: Fast food/QSR chicken: 2007-09
- Graph 5-17: Guest Traffic: Fast Food/QSR Chicken, 2007-09
- Guest traffic: Fast food/QSR pizza: 2007-09
- Graph 5-18: Guest Traffic: Fast Food/QSR Pizza, 2007-09
- Guest traffic: Buffet/cafeteria: 2007-09
- Graph 5-19: Guest Traffic: Buffet/Cafeteria, 2007-09
- Guest traffic: Family restaurants: 2007-09
- Graph 5-20: Guest Traffic: Family Restaurants, 2007-09
- Guest traffic: Casual bar & grill: 2007-09
- Graph 5-21: Guest Traffic: Casual Bar & Grill, 2007-09
- Guest traffic: Casual international: 2007-09
- Graph 5-22: Guest Traffic: Casual International, 2007-09
- Guest traffic: Casual steakhouse: 2007-09
- Graph 5-23: Guest Traffic: Casual Steakhouse, 2007-09
- Chapter 6: Health, Budgeting & Technology: Consumer Analysis
- Note on reading charts
- Consumer food, health and budgeting attitudes suggest challenge and opportunity
- Graph 6-1: Food and Health Attitudes, February-March 2010, by HH Income
- Graph 6-2: Food and Health Attitudes, February-March 2010, by Age
- Graph 6-3: Food and Health Attitudes, February-March 2010, by HH Income
- Appendix: Consumer Survey
- Chapter 7: Health and Menu Regulation
- A healthful America: whether we like it or not
- Don’t forget: It’s about money
- Graph 7-1: Prevalence of Adult Overweight, Obesity, and Extreme Obesity, 1988-2006
- Graph 7-2: Prevalence of Overweight Among Children and Adolescents, 1988-2006
- Why pick on restaurants?
- February 2010 report weighs impact of food away from home on diet quality
- How to address menu labeling
- Chapter 8: Restaurant & Menu Selection Influencers: an Overview
- Note on reading charts
- Convenience and familiarity more apt to influence decision than discounts
- Graph 8-1: Restaurant Selection Factors, February-March 2010
- Among restaurant attributes, environmentally friendly practices least apt to influence
- Graph 8-2: Restaurant Selection Factors: Restaurant Attributes, February-March 2010
- Direct experience with restaurant more likely to influence than recommendations
- Graph 8-3: Restaurant Selection Factors: Recommendations & Curiosity, February-March 2010
- A range of discounts and incentives share influence among consumers
- Graph 8-4: Restaurant Selection Factors: Discounts & Incentives, February-March 2010
- Healthy and new menu items not a significant restaurant draw
- Graph 8-5: Restaurant Selection Factors: Food Attributes, February-March 2010
- On the menu, combo plates and mix-and-match options spur selections
- Graph 8-6: Menu Item Selection Factors, February-March 2010
- Appendix: Consumer Survey
- Chapter 9: Restaurant Selection Analysis: Attributes, Recommendations & Other Preferences
- Note on reading charts
- Practical but memorable, with a twist
- Graph 9-1: Restaurant Selection Factors: Restaurant Attributes, 2010
- Environmental pulse quickens with youth
- Graph 9-2: Restaurant Selection Factors: Restaurant Attributes, 2010, by Age
- Special services, ambience, and quick service influenced by HH income
- Graph 9-3: Restaurant Selection Factors: Restaurant Attributes, 2010, by HH Income
- Take me to . . . where I’ve already been!
- Graph 9-4: Restaurant Selection Factors: Recommendations & Curiosity, February-March 2010
- Age: Reputation and past experience versus recommendations, reviews and something new
- Graph 9-5: Restaurant Selection Factors: Recommendations & Curiosity, 2010, by Age
- Higher HH income; higher use of online reviews
- Graph 9-6: Restaurant Selection Factors: Recommendations & Curiosity, 2010, by HH Income
- Convenience comes in many flavors
- Ordering technology continues to evolve; virtual ordering platforms to continue rapid adoption
- Graph 9-7: Technology-Related Ordering and Research Behaviors, by Age and HH Income
- But the pizza players continue to lead on innovation.
- Free internet wireless is the rule and expectation
- Adapting to QSR efficiency
- Text coupons on the rise
- iPhone apps
- Reimaging the rule, not the exception
- Dual branding trend widens
- Spreading the word and learning from patrons via social networking
- Appendix: Consumer Survey
- Chapter 10: Discounting & Incentives, Food Attributes, and Menu Attributes
- Note on reading charts
- Influence of discounts and incentives on consumers
- A range of discounts and incentives share influence among consumers
- Graph 10-1: Restaurant Selection Factors: Discounts & Incentives, 2010
- Degree of influence correlates with youth
- Graph 10-2: Restaurant Selection Factors: Discounts & Incentives, by Age
- Specials & combos spur bottom end; gift cards & loyalty programs spur middle and high end
- Graph 10-3: Restaurant Selection Factors: Discounts & Incentives, 2010, by HH Income
- Take note of different needs by race & ethnicity
- Graph 10-4: Restaurant Selection Factors: Discounts & Incentives, 2010, by Race/Ethnicity
- Higher interest in rewards programs among healthy eaters and online order placers
- Graph 10-5: Food and Health Attitudes, 2010, by Discounts & Incentives
- Yes, food matters
- Graph 10-6: Restaurant Selection Factors: Food Attributes, 2010
- To 18-34s: Here’s to your health! Something new? Something small?
- Graph 10-7: Restaurant Selection Factors: Food Attributes, 2010, by Age
- With heavier pocketbooks comes wider interest in cuisine, healthful items & smaller portions
- Graph 10-8: Restaurant Selection Factors: Food Attributes, 2010, by HH Income
- Menu item strategies that incent selection
- Graph 10-9: Menu Item Selection Factors, 2010
- Fickle youth, strongly persuaded by all but smaller portions
- Graph 10-10: Menu Selection Factors, 2010, by Age
- HH income: LTOs & lower prices draw lower end; waiter recs & new items the higher end
- Graph 10-11: Menu Selection Factors, 2010, by HH Income
- Menu item selection influence among men & women by healthy eating characteristics
- Graph 10-12: Healthy Attitudes, Gender Column, Menu Selection Factors, 2010
- Menu item selection influence among men & women by budgeting characteristics
- Graph 10-13: Budget Attitudes, Gender Column, by Menu Selection Factors, 2010
- In the past three months, which of the following has influenced your selection from the restaurant menu?
- Menu pricing strategy a top priority
- Fast food/QSR must avoid extreme affordability death spiral
- Notable fast food/QSR initiatives
- With “Barbell Strategy,” Burger King plays catch up with McDonald’s on value
- Wendy’s: “Real” food at a real value
- Arby’s adjusts to value pricing
- Starbucks pricing restructure nears completion
- Sonic also hones value message
- Domino’s pizza introduction draws new fans
- CKE stays upstream
- Coffeehouses embrace value bundling
- Other notable promotions
- Fast casual QSR segment innovates in face of recession
- This promotion brought to you by Facebook
- Family restaurants hope everyday value is the answer; we believe it is
- Denny’s: everyday value with entry-point pricing across all dayparts
- Bob Evans to emphasize value for money
- With petite menus and extra promotions, casual restaurants walk a careful line
- Darden balances the brand positioning of Olive Garden, Longhorn Steakhouse, and Red Lobster
- Smaller portions: a smart move with long-term potential
- Chili’s, Cheesecake Factory, Champps, and California Pizza Kitchen downsize portions
- International aspirations: P.F. Chang’s China Bistro and McCormick & Schmick’s
- To pair or not to pair: Applebee’s versus Chili’s
- Other notable developments: P.F. Chang’s does lunch; Red Robin sets $5.99 price point; CPKI Adventure Card
- Upscale: the fixe is in, for now, but for how long?
- Highbrow, meet comfort food
- Loyalty/rewards programs to pick up steam
- Graph 10-14: Top U.S. loyalty program memberships ranked by industry
- Up next: Chipotle
- Up next: Panera Bread
- A case for loyalty: it’s all about ROI
- The marketer’s view
- The consumers’ view
- Case study: Levy Restaurants & Bistro 110
- Bistro 110 Préféré membership
- Starbucks tweaks Customer Loyalty Program
- Other developments
- American Express teams with Dunkin’ Donuts to reward for recharging shopping card
- BJ’s rolls out new loyalty programs
- Kona Grill ramps up Konavore Loyalty Program
- Gift card programs expand; we see an oversaturated market ahead
- Red Robin incents gift cards with Bonus Bucks
- Cracker Barrel gift card sales up 14%
- The Cheesecake Factory, Inc. gift card redemptions up 25%
- Ruth’s Chris gift card sales top $40 million per year
- Chapter 11: Day Part & Ordering Behavior Trend Analysis
- Note on reading charts
- Breakfast activity belies industry sales impact
- Breakfast sales rise to 10.2% of restaurant-related meal spend in 2008
- Graph 11-1: Restaurant Meal Sales Per Consumer Unit, by Daypart: 2005-08
- In 2010, dinner day part accounts for half of all usage; breakfast less than 10%
- Graph 11-2: Day Part Usage on Last Visit, February-March 2010
- With age comes wisdom—and breakfast restaurant use
- Graph 11-3: Day Part Usage on Last Visit, February-March 2010, by Age
- For Black and Asian restaurant goers, sweet snacks and “just a beverage” more popular
- Graph 11-4: Day Part Usage on Last Visit, February-March 2010, by Race/Ethnicity
- Dinner ordering behavior: two menu items per person is the norm
- Graph 11-5: Dinner Ordering Behavior, February-March 2010
- 25-34s most likely to order appetizers, alcoholic beverages; 65+ diners most likely to order dessert
- Graph 11-6: Dinner Ordering Behavior, February-March 2010, by Age
- Alcoholic beverage use 60% more likely among $75K+ diners
- Graph 11-7: Dinner Ordering Behavior, February-March 2010, by HH Income
- Day part trends
- Day part pricing trends
- Breakfast now a mixed bag: near-term growth prospects challenged; long-term growth promising
- McDonald’s racks up $7.5 billion in 2009 breakfast sales; $1 value menu to pressure competition
- Burger King addresses breakfast challenges
- Wendy’s to reenter breakfast wars
- Chick-fil-A adds yogurt parfait
- Fast casual: Einstein Noah and Panera Bread tread water
- Family restaurants: Denny’s
- Panera Bread scores at lunch
- Dinner impact: Sonic and Denny’s
- Snacking moves
- Happy Hour attempts to rescue afternoon business
- Chapter 12: Psychographic Profile Analysis
- Note on reading charts
- Meet the psychographic groups
- Consumer food, health and budgeting attitudes dues suggest both challenge and opportunity
- Graph 12-1: Psychographic Profile Analysis, by Age
- Graph 12-2: Psychographic Profile Analysis, by HH Income
- Graph 12-3: Psychographic Profile Analysis, by Restaurant Discounts and Incentives
- Graph 12-4: Psychographic Profile Analysis, by Menu Selection Factor
- Chapter 13: Restaurant Brand Analysis
- Note on food lifestyle segmentation charts
- Note on low- and high-frequency users
- Starbucks Corporation
- Recession response
- Menu pricing strategies and customer incentives
- Healthful and “foodie” user groups important to the brand
- Graph 13-1: Starbucks Usage Frequency Analysis, Health Attitudes
- Graph 13-2: Starbucks Usage Frequency Analysis, Food Lifestyle Segmentation
- Starbucks core low- and high-frequency users
- Graph 13-3: Starbucks core demographics: low- and high-frequency users
- Starbucks by the numbers
- Graph 13-4: Starbucks by the numbers
- McDonald’s Corporation
- 2009-10 menu pricing strategy
- Going forward
- Core customers: Convenience and Ease and Weekend Cooks
- Graph 13-5: McDonald’s Usage Frequency Analysis, Food Lifestyle Segmentation
- Snack Wrap expansion may tweak user and non-user interest
- Graph 13-6: McDonald’s Usage Frequency Analysis, Snacking Behavior
- McDonald’s core low- and high-frequency users
- Graph 13-7: McDonald’s core demographics: low- and high-frequency users
- McDonald’s by the numbers
- Graph 13-8: McDonald’s by the numbers
- Burger King Holdings, Inc.
- Barbell strategy
- Reinvigorating breakfast
- Attempts to broaden fan appeal
- Convenience and Variety on a Budget
- Graph 13-9: Burger King Usage Frequency Analysis, Food Lifestyle Segmentation
- Snacking: opportunity or lost opportunity?
- Graph 13-10: Burger King Usage Frequency Analysis, Snacking Behavior
- Burger King core low- and high-frequency users
- Graph 13-11: Burger King core demographics: low- and high-frequency users
- Burger King by the numbers
- Graph 13-12: Burger King by the numbers
- Wendy’s
- 2009-10 strategy
- “Real” food at a real value
- Wendy’s to reenter breakfast wars
- Snacking
- Remodeling
- Acquisitions?
- “Food Lifestyle” segmentation groups a blend of McDonald’s and Burger King
- Graph 13-13: Wendy’s Usage Frequency Analysis, Food Lifestyle Segmentation
- Wendy’s core low- and high-frequency users
- Graph 13-14: Wendy’s core demographics: low- and high-frequency users
- Wendy’s by the numbers
- Graph 13-15: Wendy’s by the numbers
- Domino’s Pizza, Inc
- In brief: profile
- 2009-10 strategy
- PULSE helps drives online transactions
- An impulse-driven higher-frequency user
- Graph 13-16: Domino’s Usage Frequency Analysis, Food Lifestyle Segmentation
- Graph 13-17: Domino’s Usage Frequency Analysis, New Product Interaction
- Domino’s core low- and high-frequency users
- Graph 13-18: Domino’s core demographics: low- and high-frequency users
- Domino’s by the numbers
- Graph 13-19: Domino’s by the numbers
- Chipotle Mexican Grill, Inc.
- Competitive positioning: Customization; Food with Integrity
- 2009-10 strategy
- On the menu
- Restaurant expansion plans
- Loyalty program
- Variety on a Budget draws a crowd
- Graph 13-20: Chipotle Usage Frequency Analysis, Food Lifestyle Segmentation
- Graph 13-21: Chipotle by the numbers
- Panera Bread Company
- 2009-10 strategy
- Daypart positioning
- Loyalty program
- Variety on a Budget
- Graph 13-22: Panera Bread Usage Frequency Analysis, Food Lifestyle Segmentation
- Panera Bread core low- and high-frequency users
- Graph 13-23: Panera Bread core demographics: low- and high-frequency users
- Panera Bread by the numbers
- Graph 13-24: Panera Bread by the numbers
- Cracker Barrel Old Country Store, Inc.
- Restaurant operations
- Retail operations
- 2009-10 strategy
- Menu item innovation
- Reformed Traditional users may seek untapped health appeal
- Graph 13-25: Cracker Barrel Usage Frequency Analysis, Food Lifestyle Segmentation
- Cracker Barrel core low- and high-frequency users
- Graph 13-26: Cracker Barrel core demographics: low- and high-frequency users
- Cracker Barrel by the numbers
- Graph 13-27: Cracker Barrel by the numbers
- Denny’s Corporation
- Recession challenges
- 2009-10 menu strategy
- 2010 shift to everyday value supported with LTO entrees
- Weekend Cooks help drive sales
- Graph 13-28: Denny’s Usage Frequency Analysis, Food Lifestyle Segmentation
- Graph 13-29: Denny’s Usage Frequency Analysis, Food Competition
- Denny’s core low- and high-frequency users
- Graph 13-30: Denny’s core demographics: low- and high-frequency users
- P.F. Chang’s China Bistro
- 2009-10 menu strategy and innovation
- Graph 13-31: P.F. Chang’s Usage Frequency Analysis, Food Lifestyle Segmentation
- The Cheesecake Factory
- Menu strategy and innovation
- Coupons can fly
- Graph 13-32: The Cheesecake Factory Usage Frequency Analysis, Coupon Interest
- Darden Restaurants, Inc.
- Menu pricing strategy
- Reimaging in the works
- Food lifestyle analysis: Red Lobster versus Olive Garden
- Graph 13-33: Red Lobster Usage Frequency Analysis, Food Lifestyle Segmentation
- Graph 13-34: Olive Garden Usage Frequency Analysis, Food Lifestyle Segmentation
- Graph 13-35: Olive Garden Usage Frequency Analysis, Health Attitudes
- Olive Garden & Red Lobster core low- and high-frequency users
- Graph 13-36: Olive Garden & Red Lobster core demographics: low- and high-frequency users
- Ruth’s Chris Steak House
- On the menu
- Revenue building strategies and menu moves
- Appendix on food lifestyle segmentation charts
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