• Table 3-1 U.S. Food Gift Sales by Brick-and-Mortar Retailers, 2004-2006 (in million $)
• Mainstream Retailers
• Figure 3-2 Percentage Who Purchased a Specialty Food Gift, by Source
• Mainstream Retailers Capture the Impulse Shopper
• Shoppers Consolidate with Fewer Trips Overall
• Figure 3-3 Average Retail Outlet Trips per Shopper per Month, 2003-2006
• Figure 3-4 Average Retail Outlet Trips per Shopper per Month by Channel, 2006 and % change from 2005
• Grocery Retailers Favor Gift Cards
• Target Drives Food-gifting Sales Through Distribution Gains, Online Sales
• Table 3-2 Target’s Online Assortment of Best-selling Gift Baskets and Gourmet Foods, March 2007
• Wal-Mart Captures Holiday Shoppers
• Table 3-3 Wal-Mart’s Online Assortment of Best-selling Gift Baskets and Gourmet Foods, $25-$50 Price Range, March 2007
• Boxed Chocolates—the Original Food Gift—Fade at Traditional Retailers
• Table 3-4 U.S. Gift-Boxed Chocolate Sales by Food, Drug and Mass Merchandisers: Total, Percent Change and Share, 2004-2006 (in thousand $)
• A Rebound for Department Stores?
• Macy’s Refocusing Its Efforts
• Costco Partners with Harry and David
• Gourmet Confectionary Retailers
• Chocolate Lounges Inspire
• Godiva Chocolates
• See’s Candies
• Natural/Organic and Specialty Foods Retailers
• Williams-Sonoma
• Cost Plus

• Table 3-5 U.S. Food Gift Sales by Online and Direct Marketers, 2004-2006 (in million $)
• Online Food Shopping Emerges Once Again
• Catalog Sales Flourish at the Same Time
• Figure 3-4 Percentage of U.S. Adults Buying Food/Perishables by Catalog in the Last 12 Months: Total, Harry and David, Omaha Steaks and 1-800-FLOWERS, 2003-2006
• The Floral Industry Fuels Gourmet Food Gift Growth
• Specialty Food Direct Marketers
• Harry and David
• Omaha Steaks
• Hickory Farms
• The Swiss Colony
• Online Gift and Floral Companies
• 1-800-FLOWERS
• FTD.com
• All Other Online and Direct Marketing Companies
• Few Dominant Players—But This Is Changing
• Amazon.com
• Table 3-6 Amazon.com’s Best-selling Gourmet Foods, with Customer Ratings, March 2007
• Provide Commerce

• Overview
• Table 3-7 U.S. Independent and Franchise/Distributorship Food Gift Company Revenues,
• 2004-2006 (in million $)
• Independent Gift Basket Companies
• Table 3-8 Independent Gift Basket Companies: Number, Average Revenue and Total Revenues, 2003-2006 (in million $)
• Prices Rise, Gap Between Corporate and Consumer Baskets Narrows
• Table 3-9 Independent Companies’ Average Retail Price, Corporate vs. Consumer Gift Baskets, 2004-2006
• Most Popular Items for Gift Baskets
• Table 3-10 Independent Gift Basket Companies’ Top Products, 2004-2006
• Independent Gift Basket Companies Differentiate Through Customization
• Table 3-11 Independent Gift Basket Companies’ Top Trends, 2006
• Competition from Large Chains and Discounters Biggest Worry
• Table 3-12 Gift Basket Companies’ Biggest Concerns, 2006
• Profile of Business Owners
• Winter Holidays Just 40% of Revenues
• Table 3-13 Independent Gift Basket Companies’ Best-selling Occasions Outside of Major Holidays, 2004-2006
• Franchise and Distributorship Food Gift Companies
• Table 3-14 Franchise/Distributorship Gourmet Gift and Gift Basket Companies: Units, Revenue per Unit and Total Revenue, 2004-2006 (in thousand $)
• Cookies by Design
• Candy Bouquet
• Edible Arrangements
• Le Gourmet
• FruitFlowers
• Cookies in Bloom

Chapter 4 The Food-gifting Consumer

• Note on Simmons and Packaged Facts Data
• Gift Spending
• Most Spend Under $500 for Winter Holiday Gifts and All Other Gifts
• Figure 4-1 Gift Spending, Winter Holiday Gifts vs. All Other Gifts
• Boxed Chocolates and Other Gift-packaged Candy
• Boxed Chocolate Most Popular Food Gift
• Figure 4-2 Gift-packaged Candy Purchased for Self or as a Gift
• Valentine’s Day Biggest Occasion for Gift-packaged Candy
• Table 4-1 Percentage Purchasing Gift-packaged Candy, by Occasion
• Table 4-1[cont] Percentage Purchasing Gift-packaged Candy, by Occasion
• Gift-packaged Candy Given to Spouse/Significant Other Most Often
• Table 4-2 Percentage Purchasing Gift-packaged Candy, by Recipient
• One-Quarter Bought Gift-packaged Candy for Three or More People
• Table 4-3 Percentage Purchasing Gift-packaged Candy, by Number of Recipients
• Most Spend Less Than $20 on a Boxed Chocolate or Packaged Candy Gift
• Table 4-4 Amount Typically Spent on a Single Purchase of Gift-packaged Candy
• Most Spend Less Than $100 Total on Gift-packaged Candy
• Table 4-5 Amount Typically Spent on Gift-packaged Candy in a Year
• Russell Stover Leads in Gift-packaged Candy Purchases
• Table 4-6 Percentage Purchasing Gift-packaged Candy for Self or as a Gift, by Brand
• Table 4-6[cont.] Percentage Purchasing Gift-packaged Candy for Self or as a Gift, by Brand
• Specialty Food Gifts
• Specialty Food Gifts Given by 39% of Respondents; Assortments, Nuts and Salty Snacks Top Choices
• Table 4-7 Specialty Food Gifts: Percentage Buying for Self and as a Gift and Percentage Receiving as a Gift
• One-Third Give Specialty Food Gifts for Winter Holidays
• Table 4-8 Percentage Purchasing Specialty Food Gifts, by Occasion
• Friends, Family and Spouse Most Likely to Receive Specialty Food Gifts
• Table 4-9 Percentage Purchasing Specialty Food Gifts, by Recipient
• One out of Five Buy Specialty Food Gifts for Three or More People
• Table 4-10 Percentage Purchasing Specialty Food Gifts, by Number of Recipients
• Nearly Two-Thirds Spend More Than $20 on a Single Specialty Food Gift
• Table 4-11 Amount Typically Spent on a Single Purchase of a Specialty Food Gift
• Most Spend Less Than $100 Annually on Specialty Food Gifts
• Table 4-12 Amount Typically Spent on Specialty Food Gifts in a Year
• Attitudes Toward Specialty Food Gifts
• Four in Ten Spend More on Specialty Food Gifts Than Previous Years
• Table 4-13 Change in Spending on Specialty Food Gifts, Last 12 Months vs. a Few Years Ago
• Specialty Food Gift Givers Want Treats That Others Will Use and Enjoy
• Table 4-14 Reasons for Buying Specialty Food Gifts
• Quality and Variety Top the Attributes People Look for in Specialty Food Gifts
• Table 4-15 Attributes People Look for When Buying Specialty Food Gifts
• Gift Cards and Plants/Flowers Lead as Alternatives to Specialty Food Gifts
• Table 4-16 Alternative Gifts Likely to Be Considered in Lieu of Specialty Food Gifts
• Mass and Grocery Top Locations for Buying Specialty Food Gifts
• Table 4-17 Sources for Buying Specialty Food Gifts
• Oversight Tops the Reasons Shoppers Don’t Buy Specialty Food Gifts
• Table 4-18 Reasons That Could Prevent Purchasing Specialty Food Gifts
• Trends and Demographics of Online and Direct Marketing Shoppers
• Food/Perishables in Online and Direct Marketing Channels Grow at the Same Time
• Figure 4-3 Percentage of Households Buying Food/Perishables via Mail/Phone/Internet/Catalog and Catalog Alone, 2003-2006
• Prime Shoppers are Middle-aged Females with Incomes over $100,000
• Table 4-19 Demographic Characteristics Favoring Online and Direct Marketing Purchases of Food/Perishables

Chapter 5 Looking Ahead—Future Trends and Forecast

• Customized Food Gifts
• Organic/Wellness/Ethnic Food Gifts
• Organic/Wellness Food Gifts
• Ethnic Specialty Food Gifts
• Food Gifting All Year Round
• Industry Consolidation
• Forecast for 2010
• Brick-and-Mortar Retailers
• Table 5-1 U.S. Food Gift Sales Forecast by Channel, 2004-2010 (in million $)
• Online and Direct Marketers
• Independents and Franchises/Distributorships
• Consumer vs. Corporate Markets
• Table 5-2 U.S. Food Gift Sales Forecast for the Consumer, Corporate and Total Markets, 2004-2010 (in million $)