• Scope
• Report Methodology
• Key Drivers
• Food or Fuel?
• Green Cuisine
• Young at Heart
• Food Fights
• Trend/Countertrend
• A Look Back and Ahead
• Global Flavors
• Health and Wellness
• Local and Organic
• Flavor and Freshness
• Functional and Flavorful Fruit
• Protein Power
• Sweet Endings

Chapter 2 Global Flavors

• Globalization of Food Preferences
• Authentic Still Key
• Allure of the Unfamiliar
• Old Favorites and New Friends
• Table 2-1 Ethnic Foods Appeal (2007 vs. 2006) Ratings of Extremely/Somewhat Appealing
• Table 2-2 Percent of Consumers Eating Ethnic Foods in the Past Year)
• Hispanic Consumers
• Looking Ahead
• Latin Lives On
• Cuban
• Pan-Latin
• Asian, Asian, and More Asian
• Japanese, American Style
• Sushi Sells
• Indian Increasing
• Mediterranean Going Strong
• Debutants
• Korean
• Moroccan and North Africa
• Ethiopian and Somalian
• Crossover For Maximum Flavor

Chapter 3 Local - The New Organic?

• Organic Still Growing
• Organics at Retail
• Table 3-1 Organic Food Sales by Category (2006 and 2007 Projected)
• Organic Seafood
• Organics On-the-Go
• Organic Shortage Drives Global Sourcing
• Chinese Ingredient Worries
• Unsavory Ingredients
• No Small Potatoes
• Table 3-2 Select Agricultural and Seafood Imports from China (2006)
• Food Safety Paramount
• Looking Ahead
• Converging on Local: Eco-friendly and Ethical
• Looking Ahead
• Production, Delivery, and Promotion
• Looking Ahead
• More Locavores
• Local Rumination
• Country of Origin Labeling
• Food Miles
• 100-Mile Menus
• Carbon Footprint
• Food Mile Math
• Tap vs. Bottle
• Beyond Fine Dining
• Rethinking the Drive-Thru
• Organic vs. Local: Forced to Choose?

Chapter 4 Tracking the Trends

• Snacking
• Crossover Foods - Flattery at its Best
• Savories into Sweet
• Coffee
• Pomegranate
• Wasabi
• Takeout or Bring In?
• Restaurants as Supermarkets
• Supermarkets as Restaurants
• Meal Assembly - Takeout or Frozen Entrée?
• Bring in the Chef
• Baby Boomers Drive Bold and Spicy Flavors
• Table 4-1 Reports of New Products Launched: “Hot”, “Spicy”, or With Select Sensory Irritants (2004 - 2007)
• Umami - Discover the Fifth Taste
• Fresh and Natural Here to Stay
• Table 4-2 Natural and Organic Food Purchases by Outlet Type (2006)
• Table 4-3 Number of New Product Launches with “Fresh” and “Natural” Related Package Tags - All Categories (2004 - 2007)
• Steaming Gets Hotter
• Niche Dining
• Tempting Textures
• Small Plates: Entrées Under Threat?
• Sandwiches Sell

Chapter 5 Health & Wellness Winners

• Superfoods - Time to Check-In
• Nutrition Moves to the Front
• Downsizing Expands
• Live Longer, Feel Better, Enjoy More
• At the Heart of It
• The Salt Connection
• Seeing is Believing
• Beauty - No Longer Skin Deep
• Stress - Sip It Away
• Avoidance Behavior
• Trans Fat
• High Fructose Corn Syrup
• Gluten
• Ecologically Unfriendly Fish
• Antioxidants Still Battling Free Radicals
• Antioxidant Combinations
• Entire Foods vs. Components
• Antioxidant Herbs and Spices
• Omega-3 Fatty Acids
• Probiotics and Prebiotics - Now Easier to Digest
• Fiber - From Regularity to Weight Control

Chapter 6 Beverage Bonanza

• On the Menu
• Mocktails on the Rise
• Tis the Season…
• Appealing to Ethnic Tastes
• Functional Beverages
• Enhanced Water
• Packets of Enhancement on the Go
• Energy Drinks
• Soft Drinks Reinvented
• Coffee
• Beverages for Kids

Chapter 7 Functional and Flavorful Fruits

• Superfruits: Race to Mainstream
• Table 7-1 Number of Products Launched Containing Select Superfruits (2005 - 2007)
• Superfruits Take Functional Beverages Mainstream
• Beyond Smoothies
• In or Out?
• Blood Orange
• Clementine
• Guava
• Lychee
• Mango
• Papaya
• Pomegranate
• Pumpkin
• Dried Fruit - Or Not
• Dates and Figs
• Grill-Friendly Fruits
• Fruit Salsa

Chapter 8 Protein Power

• Egg-ceptional
• Organic and Cage-Free Gaining Ground
• Cheese - Now The Main Event
• Artisanal Goes Mainstream
• Artisanal Italian Fresh Cheese Goes Gourmet
• Iberian Artisanal Cheeses Still Hot
• Blends: More Complex and Sophisticated
• Organic & Pasture Grazed on the Rise
• Innovation and Marketing
• Meat and Poultry
• Beef and Chicken Still Dominate
• Chicken’s Charm
• Organic, Natural and Grass Fed Increasing
• Meat is COOL, Chicken is Not
• American “Kobe” Gaining Ground
• Angus Going Strong
• Steakhouses: U.S.A. vs. Brazil
• Goat
• Niche Pork
• Functional Pork?
• American Charcuterie
• Seafood - “Sustainable” Matters
• Table 8-1 Top 10 Seafood Consumption by Species (annual pounds per capita) 2000, 2003, 2006
• Fish Fixins

Chapter 9 Sweet Endings

• Cupcakes - Is the Party Over?
• Bite-Size Still Big
• Building with Bite-Size
• Samplers and Flights
• Dessert Tasting Menus on the Rise
• Dessert-Only Served Here
• New Takes on Old Favorites
• Apple Pie
• Cheesecake
• Ice Cream
• Chocolate Desserts
• Bread Pudding
• Gastronomic Rearrangement (a.k.a. Molecular Gastronomy)
• Animal, Vegetable or ….. Dessert?
• Chocolate Still Strong
• Geography Lessons
• Organic and Sustainable
• From Less Guilt to Better-For-You
• Predictable to Premium
• Ethnic Desserts

Appendix A

• Best and Worst Seafood Selector