• Report Scope and Methodology
  • Scope
  • Methodology
  • Seafood
  
  
• Market Size
  • Market Size and Growth
  • Figure 1-1 IRI-Tracked Retail Sales of Seafood*, 2000-2004 (in billion $)
  • Market Composition
  • Figure 1-2 IRI-Tracked Market Composition by Category of Seafood Product, 2004 (%)
  
  
• Market Overview
  • Frozen Seafood
  • Figure 1-3 IRI-Tracked Retail Sales of Frozen Seafood, 2000-2004 (in million $)
  • Shelf Stable Seafood
  • Figure 1-4 IRI-Tracked Retail Sales of Shelf Stable Seafood, 2000-2004 (in million $)
  • Market Composition of Shelf Stable Seafood
  • Figure 1-5 IRI-Tracked Market Composition by Category of Shelf Stable Seafood Product, 2004 (%)
  • Refrigerated Seafood
  • Figure 1-6 IRI-Tracked Retail Sales of Frozen Seafood, 2000-2004 (in million $)
  
  
• Top Marketers
  • Figure 1-7 IRI-Tracked U.S. Market Share of Top Overall Seafood Marketers*, 2004 (%)
  • Table 1-1 Top 5 Seafood Marketers by Category, 2000-2004 (in million $)
  • A Look at Fresh Seafood
    • Figure 1-8 Estimated Sales of Fresh Seafood, 2003-2009 (in billion $)
    
    
  • The Consumer
    • Figure 1-9 Consumer Consumption of Seafood Products, 2004 (%)
    • Tuna (Canned or Pouch)
    • Frozen Prepared Seafood
    • Frozen Main Courses
    
    
  • Trends
  • Outlook
  • Figure 1-10 Projected Retail Sales of Seafood (Excluding Fresh Seafood), 2004-2009 (in billion $)

Chapter 2 Market

• Product Introduction
• Shelf Stable (SS)/Canned Seafood
• Frozen Seafood
• Refrigerated Seafood
• Fresh Seafood
• Temperature Quotient
• Overall Market
  • Retail Seafood Market at $5.4 billion
  • Figure 2-1 U.S. Seafood Market Retail Sales (Excluding Fresh)*, 2000-2004 (in billion $ and % change)
  • Market Structure
  • Figure 2-2 IRI-Tracked Market Composition by Category Share of Seafood Market, 2004 (%)
  
  
• Market Segments
  • Table 2-1 IRI-Tracked Retail Sales of Seafood by Category, 2000-2004 (in million $)
  
  
• Frozen Seafood
  • Table 2-2 IRI-Tracked Retail Sales of Frozen Seafood, 2000-2004 (in billion $)
  
  
• Market Forecast
• Figure 2-3 Estimated U.S. Retail Sales of Frozen Seafood, 2004-2009 (in billion $)
• Shelf Stable Seafood
  • Table 2-3 IRI-Tracked Retail Sales of Shelf Stable Seafood, 2000-2004 (in billion $)
  • Table 2-4 IRI-Tracked Retail Sales of Shelf Stable Seafood by Category, 2000-2004 (in million $)
  • Figure 2-4 IRI-Tracked Market Composition by Category of Shelf Stable Seafood, 2004 (%)
  • Canned Tuna
  • Figure 2-5 IRI-Tracked Retail Sales of Canned Tuna, 2000-2004 (in million $)
  • Canned Salmon
  • Figure 2-6 IRI-Tracked Retail Sales of Canned Salmon, 2000- 2004 (in million $)
  • Clams
  • Figure 2-7 IRI-Tracked Retail Sales of Clams, 2000- 2004 (in million $)
  • All Other Fish/Seafood
  • Figure 2-8 IRI-Tracked Retail Sales of All Other Fish/Seafood, 2000- 2004 (in million $)
  • Market Forecast
  • Figure 2-9 Estimated U.S. Retail Market Sales of Shelf Stable Seafood, 2004-2009 (in billion $)
  
  
• Refrigerated Seafood
  • Table 2-5 IRI-Tracked Retail Market Sales of Refrigerated Seafood, 2000-2004 (in million $)
  • Market Forecast
  • Figure 2-10 Estimated Retail Sales of Refrigerated Seafood, 2004-2009 (in million $)
  
  
• Total Seafood Imports
  • Figure 2-11 Major U.S. Seafood Imports*, 2004 (%)
  
  
• Total Seafood Exports
  • Figure 2-12 Major U.S. Seafood Exports*, 2004 (%)
  
  
• Factors to Growth
  • The Shrimp Phenomenon
  • Shrimp War
  • Convenience — the Major Growth Factor
  • Hispanics — A Key Target Market
  • Salmon Issue — A Major Hindrance
  • Country of Origin Rule
  • Legal Challenges
  • Fish and Safety Education
  
  
• Market Forecast
  • Figure 2-13 Estimated Retail Sales of Seafood (Excluding Fresh)*, 2004-2009, (in billion $)

Chapter 3 Marketers

• Overview
• Figure 3-1 IRI-Tracked Market Composition by Top Marketer Share of Seafood*, 2004 (%)
• Table 3-1 IRI-Tracked Retail Sales of Top 10 Seafood Marketers*, 2000-2004 (in million $)
• Shelf Stable Seafood
  • Top Marketers
  • Figure 3-2 IRI-Tracked Market Composition by Top Marketer Share of Shelf Stable Seafood, 2004 (%)
  • Table 3-2 IRI-Tracked Retail Sales of Top Shelf Stable Seafood Marketers, 2000-2004 (in million $)
  • Top Shelf Stable Brands
  • Table 3-3 IRI-Tracked Retail Sales of Top Shelf Stable Seafood Brands, 2000-2004 (in million $)
  
  
• Canned Tuna
  • Top Marketers
  • Figure 3-3 IRI-Tracked Market Composition by Top Marketer Share of Canned Tuna, 2004 (%)
  • Table 3-4 IRI-Tracked Retail Sales of Top Canned Tuna Marketers, 2000-2004 (in million $)
  • Top Canned Tuna Brands
  • Table 3-5 IRI-Tracked Retail Sales of Top Canned Tuna Brands, 2000-2004 (in million $)
  
  
• Canned Salmon
  • Top Marketers
  • Table 3-4 IRI-Tracked Market Composition by Top Marketers Share of Canned Salmon, 2004 (%)
  • Table 3-6 IRI-Tracked Retail Sales of Top Canned Salmon Marketers, 2000-2004 (in million $)
  • Top Canned Salmon Brands
  • Table 3-7 IRI-Tracked Retail Sales of Top Canned Salmon Brands, 2000-2004 (in million $)
  
  
• All Other Fish/Seafood
  • Top Marketers
  • Table 3-8 IRI-Tracked Market Composition by Marketer Share of All Other Fish/Seafood, 2000-2004 (%)
  • Table 3-9 IRI-Tracked Retail Sales of All Other Fish/Seafood Marketers, 2000-2004 (in million $)
  • Top Brands of All Other Fish/Seafood
  • Table 3-10 IRI-Tracked Retail Sales of All Other Fish/Seafood Brands, 2000-2004 (in million $)
  
  
• Frozen Seafood
  • Top Marketers
  • Figure 3-6 IRI-Tracked Market Composition by Top Marketers of Frozen Seafood, 2004 (%)
  • Table 3-11 IRI-Tracked Retail Sales of Top Frozen Seafood Marketers, 2000-2004 (in million $)
  • Frozen Seafood Top Brands
  • Table 3-12 IRI-Tracked Retail Sales of Top Frozen Seafood Brands, 2000-2004 (in million $)
  
  
• Refrigerated Seafood
  • Top Marketers
  • Table 3-13 IRI-Tracked Market Composition by Top Marketer Share of Refrigerated Seafood, 2000-2004 (%)
  • Table 3-14 IRI-Tracked Retail Sales of Top Refrigerated Seafood Marketers, 2000-2004 (in million $)
  • Refrigerated Seafood Top Brands
  • Table 3-15 IRI-Tracked Retail Sales of Top Refrigerated Seafood Brands, 2000-2004 (in million $)

Chapter 4 Fresh Seafood

• Introduction
• Figure 4-1 U.S. Sales of Fresh Seafood, 2000-2004 (in billion $)
• Fresh Tuna
  • Figure 4-2 U.S. Imports of Fresh Tuna (in 1000 tons)
  • Figure 4-3 U.S. Imports of Fresh/Chilled Tuna by Species Dressed Without Tail (%)
  
  
• Fresh Tilapia
  • Figure 4-4 Value of Fresh Tilapia Imports, 2002-2004 (in million $)
  
  
• Fresh Shrimp
  • Figure 4-5 Value of Fresh Shrimp Imports, 2002-2004 (in $million)
  
  
• Atlantic Salmon
  • Figure 4-6 Value of Fresh Salmon Imports, 2002-2004 (in million $)
  
  
• Market Forecast
• Figure 4-7 U.S. Sales of Fresh Seafood, 2005-2009 (in billion $)

Chapter 5 Company Profiles

• Bumble Bee Seafoods, LLC
  • Overview
  • Table 5-1 Bumble Bee Seafoods Shelf Stable Seafood Portfolio
  • Table 5-1 (cont.) Bumble Bee Seafoods Shelf Stable Seafood Portfolio
  • Highlights
  • Performance Analysis
  • Figure 5-1 IRI-Tracked Retail Sales of Bumble Bee Seafoods, 2000-2004 (in $ million)
  
  
• Pinnacle Foods Group Inc.
  • Overview
  • Highlights
  • Performance Analysis
  • Figure 5-2 IRI-Tracked Retail Sales of Pinnacle Foods Group Inc.’s Seafood, 2000- 2004 (in $ million)
  
  
• Chicken of the Sea International
  • Overview
  • Table 5-2 Chicken of the Sea International Shelf Stable Seafood Brand Portfolio
  • Table 5-3 Chicken of the Sea International Frozen Seafood Brand Portfolio
  • Highlights
  • Performance Analysis
  • Figure 5-3 IRI-Tracked Retail Sales of Chicken of the Sea International, 2000-2004 (in $ million)
  
  
• Ocean Beauty Seafoods, Inc.
  • Overview
  • Table 5-4 Ocean Beauty Seafoods, Inc. Brand Portfolio
  • Highlights
  • Performance Analysis
  • Figure 5-4 IRI-Tracked Retail Sales of Ocean Beauty Seafoods, Inc. Products, 2000-2004 (in $ million)
  
  
• StarKist Foods, Inc.
  • Overview
  • Table 5-5 StarKist Foods, Inc. Shelf Stable Tuna Portfolio
  • Highlights
  • Performance Analysis
  • Figure 5-5 IRI-tracked Retail Sales of Del Monte Foods (Seafood Products), 2000-2004 (in $ million)
  
  
• Gorton Inc.
  • Overview
  • Table 5-6 Gorton’s Product Portfolio
  • Highlights
  • Performance Analysis
  • Figure 5-6 IRI-Tracked Retail Sales of Gorton Inc.’s Seafood, 2000-2004 (in $ million)
  
  
• Vita Food Products, Inc.
  • Overview
  • Table 5-7 Vita Food Products, Inc.’s Seafood Brand Portfolio
  • Performance Analysis
  • Figure 5-7 IRI-Tracked Retail Sales of Vita Food Products, Inc.’s Seafood, 2000-2004 (in $ million)
  
  
• Peter Pan Seafoods, Inc.
  • Overview
  • Table 5-8 Peter Pan Seafoods, Inc. Seafood Brand Portfolio
  • Highlights
  • Performance Analysis
  • Figure 5-8 IRI-Tracked Retail Sales of Peter Pan Seafoods, Inc., 2000-2004 (in $ million)
  
  
• Louis Kemp Seafood Company
  • Overview
  • Table 5-9 Louis Kemp Seafood Company’s Seafood Brand Portfolio
  • Highlights
  • Performance Analysis
  • Figure 5-9 IRI-Tracked Retail Sales of Louis Kemp Seafood Company’s Seafood, 2000-2004 (in $ million)

Chapter 6 Marketing Dynamics

• Advertising and Promotion
  • Consumer Advertising Expenditure
  • Table 6-1 Estimated Ad Spend by Major Brands, 2004 (in thousand $)
  • The Hunk
  • Charlie the Tuna
  • Pinnacle Gets Comfortable with Fish
  • Gorton’s Heavy Advertising Investment
  • Tuna Campaign, A Group Effort
  
  
• Marketing Initiatives
  • Fish Oil Supplements
  • Chunk Light Tuna Promotion
  • Alaskan Venture
  • Mission Shrimp
  • Gorton’s Healthy Connection
  • SMART Marketing
  • Disney Enters Seafood
  • Upscale Seafood
  • Marketing with a Difference
  • Retail
  • Retail Advertising and Promotional Initiatives
  • Lent Still Relevant
  • Super (Fish) Bowl
  • Seafood Clubs
  • Warehouse Clubs
  • Ethnic Inspired Flavors
  • Safety Issues — Retailer Initiatives
  • Country of Origin Labeling
  
  
• New Product Introductions
  • Shelf Stable Seafood
  • New Product Introductions by Marketers
  • Table 6-2 U.S. Top Shelf Stable Seafood Marketers’ Based on Number of SKUs Introduced, Jan 2004-February 2005
  • New Product Introductions by Package Tags
  • Table 6-3 U.S. Top Shelf Stable Seafood Package Tags, Jan 2004 - February 2005
  • Table 6-4 Major New Shelf Stable Seafood Introductions with “Omega-3” Package Tag, January 2004 - February 2005
  • Table 6-5 Major New Shelf Stable Seafood Introductions with “Upscale” Package Tag, January 2004 - February 2005
  • Table 6-6 Major New Shelf Stable Seafood Introductions with “Fresh” Package Tag, January 2004 - February 2005
  • Table 6-7 Major New Shelf Stable Seafood Introductions with “Natural” Package Tag, January 2004 - February 2005
  • New Product Introductions by Flavor
  • Table 6-8 U.S. Top Shelf Stable Seafood Flavors, Jan 2004 - February 2005
  • Table 6-9 Major Shelf Stable Seafood Introductions with Blended Flavor, January 2004 - February 2005
  • Table 6-10 Major Shelf Stable Seafood Introductions with Smoked Flavor, January 2004 - February 2005
  • Table 6-11 Major Shelf Stable Salmon Seafood Introductions, January 2004 - February 2005
  • Table 6-12 Major Shelf Stable Tuna Seafood Introductions, January 2004 - February 2005
  • New Product Introductions by Package Type
  • Table 6-13 U.S. Top Shelf Stable Seafood Package Types, Jan 2004 - February 2005
  
  
• Refrigerated Seafood
  • New Product Introductions by Marketers
  • Table 6-14 U.S. Top Refrigerated Seafood Marketers’ Based on Number of SKUs Introduced, Jan 2004 - February 2005
  • New Product Introductions by Package Tags
  • Table 6-15 U.S. Top Refrigerated Seafood Package Tags, Jan 2004 - February 2005
  • Table 6-16 Major New Refrigerated Seafood Introductions with “Fresh” Package Tag, January 2004 - February 2005
  • Table 6-17 Major New Refrigerated Seafood Introductions with “Natural” Package Tag, January 2004 - February 2005
  • Table 6-18 Major New Refrigerated Seafood Introductions with “Upscale” Package Tag, January 2004 - February 2005
  • Table 6-19 Major New Refrigerated Seafood Introductions with “Omega 3” Package Tag, January 2004 - February 2005
  • Table 6-20 Major New Refrigerated Seafood Introductions with “No Preservatives” Package Tag, January 2004 - February 2005
  • New Product Introductions by Flavor
  • Table 6-21 U.S. Top Refrigerated Seafood Flavors, Jan 2004 - February 2005
  • Table 6-22 Major Refrigerated Seafood Introductions with Blend Flavor, January 2004 - February 2005
  • Table 6-23 Major Refrigerated Salmon Introductions, January 2004 - February 2005
  • Table 6-24 Major Shelf Stable Seafood Introductions with Smoked Flavor, January 2004 - February 2005
  • New Product Introductions by Package Types
  • Table 6-25 U.S. Top Refrigerated Seafood Package Types, Jan 2004 - February 2005
  
  
• Frozen Seafood
  • New Product Introductions by Marketers
  • Table 6-26 U.S. Top Frozen Seafood Marketers’ Based on Number of SKUs Introduced, Jan 2004 - February 2005
  • New Product Introductions by Package Tags
  • Table 6-27 U.S. Top Frozen Seafood Package Tags, Jan 2004 - February 2005
  • Table 6-28 Major New Frozen Seafood Introductions with “Quick” Package Tag, January 2004 - February 2005
  • Table 6-29 Major New Frozen Seafood Introductions with “Upscale” Package Tag, January 2004 - February 2005
  • Table 6-30 Major New Frozen Seafood Introductions with “Microwavable” Package Tag, January 2004 - February 2005
  • Table 6-31 Major New Frozen Seafood Introductions with “Natural” Package Tag, January 2004 - February 2005
  • Table 6-32 Major New Frozen Seafood Introductions with “No Preservatives” Package Tag, January 2004 - February 2005
  • New Product Introductions by Flavor
  • Table 6-33 U.S. Top Frozen Seafood Flavors, Jan 2004 - February 2005
  • Table 6-34 Major Frozen Seafood Introductions with Blended Flavors, January 2004 - February 2005
  • Table 6-35 Major Frozen Shrimp Introductions, January 2004 - February 2005
  • Table 6-36 Major Frozen Fish Fillet Introductions, January 2004 - February 2005
  • Table 6-37 Major Frozen Salmon Introductions, January 2004 - February 2005
  • New Product Introductions by Package Type
  • Table 6-38 U.S. Top Frozen Seafood Package Types, Jan 2004 - February 2005

Chapter 7 The Consumer

• Simmons Survey
• Fresh Versus Frozen
  • Figure 7-1 Consumers Preference for Fresh or Frozen Seafood, January 2004- September 2004 (%)
  • Table 7-19 Demographic Characteristics Favoring Consumption of Fresh and Frozen Fish/Seafood, January 2004-September 2004
  • Seafood Consumption
  • Table 7-1 Frequency of Consumption of Types Meat/ Fish/ Poultry in last 7 days, January 2004-September 2004
  • Table 7-2 Frequency of Consumption of Types Meat/ Fish/ Poultry in last 6 months, January 2004-September 2004
  
  
• Frozen Prepared Seafood
  • Table 7-3 Consumption Rate by Seafood Category, January 2004-September 2004 (%)
  • Table 7-4 Demographic Characteristics Favoring Consumption of Frozen Prepared Seafood, January 2004-September 2004
  • Frozen Prepared Seafood Preference by Variety
  • Table 7-5 Consumption Rate by Frozen Prepared Seafood Variety, January 2004-September 2004 (%)
  • Breaded Clams, Fish Cakes and Fish Fillets
  • Table 7-6 Demographic Characteristics Favoring Consumption of Breaded Clams, Fish Cakes and Fish Fillets, January 2004-September 2004
  • Fish Sticks, Shrimp and Other Frozen Prepared Seafood
  • Table 7-7 Demographic Characteristics Favoring Consumption of Fish Sticks, Shrimp and Other Frozen Prepared Seafood, January 2004-September 2004
  • Brand Preference
  • Figure 7-1 Consumer Preference of Frozen Prepared Seafood Brands, January 2004- September 2004 (%)
  • Table 7-8 Demographic Characteristics Favoring Consumption of Gorton’s and Louis Kemp, January 2004-September 2004
  • Table 7-9 Demographic Characteristics Favoring Consumption of Mrs. Paul’s and Van de Kamp’s, January 2004-September 2004
  
  
• Tuna (Can or Pouch)
  • Table 7-12 Demographic Characteristics Favoring Consumption of Tuna, January 2004-September 2004
  • Figure 7-2 Consumers Favoring Various Types of Tuna, January 2004-September 2004 (%)
  • Table 7-13 Demographic Characteristics Favoring Consumption of Chunk Light and Chunk White Tuna Types, January 2004-September 2004
  • Table 7-14 Demographic Characteristics Favoring Consumption of Solid Light and Solid White Tuna Types, January 2004-September 2004
  • Tuna Consumption by Variety: Water vs. Oil
  • Figure 7-3 Consumers Favoring Tuna Variety, January 2004-September 2004 (%)
  • Table 7-15 Demographic Characteristics Favoring Styles of Tuna Packed in Oil and Water, January 2004-September 2004
  • Tuna Consumption by Variety: Regular vs. Low Sodium
  • Figure 7-4 Consumers Favoring Kinds of Tuna, January 2004-September 2004 (%)
  • Table 7-16 Demographic Characteristics Favoring Consumption of Regular and Low Sodium Kinds of Tuna, January 2004-September 2004
  • Figure 7-5 Consumers Favoring Tuna Packaging: Can vs. Pouch, January 2004-September 2004 (%)
  • Table 7-17 Demographic Characteristics Favoring Tuna Packed in Cans and Pouches, January 2004-September 2004
  • Brand Preference
  • Figure 7-6 Consumers Preference for Tuna Brands, January 2004-September 2004 (%)
  • Table 7-18 Demographic Characteristics Favoring Breast O’ Chicken, Bumble Bee, Chicken of the Sea and StarKist brands, January 2004-September 2004
  • Frequency of Tuna Consumption
  • Table 7-19 Frequency of Tuna Consumption, January 2004-September 2004 (%)
  • Table 7-20 Demographic Characteristics of Tuna Consumption in Last 30 days, January 2004-September 2004
  
  
• Frozen Main Courses
  • Table 7-11 Frequency of Consumption of Mrs. Paul’s, Mrs. Paul’s Bowls and Van de Kamp’s, January 2004-September 2004
  • Table 7-10 Frequency of Consumption of Frozen Main Course Brands, January 2004-September 2004 (%)
  
  
• Consumer Psychographics
  • Table 7-21 Consumer Attitudes about Food Trends, January 2004-September 2004(%)
  • Table 7-22 Consumer Attitudes towards Food, January 2004-September 2004 (%)

Chapter 8 Trends

• Consumption Patterns: Fish Consumption Inching Up
• Figure 8-1 Comparative Per Capita Consumption of Fish, Red Meat and Chicken (Edible Weight in Pounds)
• Fish Consumption — U.S. and Other Countries
• Figure 8-2 Comparative Annual Global Per Capita Consumption of Fish and Shellfish, (Live Weight Equivalent in Pounds)
• Shrimp Consumption on the Up
• Figure 8-3 Per Capita Consumption of Seafood, By Species
• Product Trends
  • Organic Seafood
  • Frozen vs. Fresh - Inherent Advantages
  • Product Innovations
  • Seafood Sandwiches
  
  
• Consumer Trends
  • Seafood Grilling
  • Health Benefits of Fish Aid the Market
  • Imparting Culinary Knowledge
  
  
• Industry Issues
• Outlook
  • Fish Prices
  • Table 8-2 Estimated Fish and Seafood Price Index, 2002-2006
  • Fish Consumption Forecast
  • Table 8-3 Projected U.S. Per Capita Daily Fish Consumption, At Home and Away from Home, 2005-2020, (Grams)
  • Table 8-4 Index of Projected Total U.S. Fish Consumption, At Home and Away from Home, 2000-2020

Appendix: Addresses of Selected Marketers