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Feminine Hygiene Products in The U.S.
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Jul 1, 2006
186 Pages - Pub ID: LA1209578
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Chapter 1 Executive Summary
- Scope of the Report
- Report Methodology
- The Market
- Figure 1-1 U.S. Retail Sales of Feminine Hygiene, 2001-2005 (in billion $)
- The Feminine Protection Category
- Feminine Protection Category Composition
- Intimate Care Category
- Intimate Care Category Composition
- Factors Affecting Growth
- Intimate Care Attracts Consumers
- Increased Awareness and Openness
- Meeting Universal and Specific Needs
- Environmental Concerns
- Baby Boomers Create Opportunity for Feminine Hygiene Marketers
- Market Projections
- Figure 1-2 Projected U.S. Retail Sales of Feminine Hygiene, 2006-2010
The Marketers
- Top Marketers in The Feminine Hygiene Market
- Top Brands in The Feminine Hygiene Market
- Private Label in Feminine Hygiene
- Figure 1-3 IRI-Tracked Sales of Private Label Feminine Hygiene Products, 2001-2005 (in million $)
- Marketing Dynamics
- Advertising Expenditure and Promotion
- Table 1-1 Major Marketers by Ad Spend, January-December 2005
- Marketing Initiatives
- P&G Increases Promotional Activity
- J&J Promotes New Launches
- Kimberly-Clark Promotes the New Kotex Packaging
- Seventh Generation Promotes Through Sampling and Educational Programs
- Beyond Fresh Intimates Line Launched
- New Product Introductions
- Marketers By Brands
- Table 1-2 Number of Feminine Hygiene Brands Introduced by Marketer, January 2005-June 2006
- The Retail Scenario
- The Consumer
- Trends
- Creating Excitement in a Mature Category
- Time for a Makeover
- Branching Out to Meet Niche and Unmet Needs
- Intimate Care Gets More Attention
- Private Label: A Growing Threat to National Marketers
- An Answer in Organic/Natural
Chapter 2 The Market
- Scope of the Report
- Report Methodology
- Market Classification and Product Definitions
- Feminine Protection
- Intimate Care
- Feminine Hygiene Market
- Feminine Hygiene Struggles Toward Growth
- Figure 2-1 U.S. Retail Sales of Feminine Hygiene, 2001-2005 (in billion $)
- Feminine Hygiene Market Composition
- Figure 2-2 IRI-Tracked Market Composition by Category Share of Feminine Hygiene, 2004-2005 (%)
- The Feminine Protection Category
- Feminine Protection: Overcoming Barriers
- Figure 2-3 IRI-Tracked Sales of Feminine Protection Category, 2001-2005
- Feminine Protection Category Composition
- Figure 2-4 IRI-Tracked Market Composition by Category Share of Feminine Protection, 2004-2005 (%)
- Sales of Sanitary Napkins/Liners
- Figure 2-5 IRI-Tracked Sales of Sanitary Napkins/Liners, 2001-2005
- (in million $)
- Sales of Tampons
- Figure 2-6 IRI-Tracked Sales of Tampons, 2001-2005 (in million $)
- Intimate Care Category
- Intimate Care Touches New Heights
- Figure 2-7 IRI-Tracked Sales of Feminine Intimate Care Products, 2001-2005
- (in million $)
- Intimate Care Category Composition
- Figure 2-8 IRI-Tracked Market Composition by Category Share of Feminine Intimate Care Products, 2004-2005 (%)
- Vaginal Treatment Segment Revives Slightly
- Figure 2-9 IRI-Tracked Sales of Vaginal Treatments, 2001-2005 (in million $)
- Personal Lubricants
- Figure 2-10 IRI-Tracked Sales of Personal Lubricants, 2001-2005 (in million $)
- Other Feminine Hygiene/Medicated Treatments
- Figure 2-11 IRI-Tracked Sales of Other Feminine Hygiene/Med. Treatments,
- 2001-2005 (in million $)
- Douches
- Figure 2-12 IRI-Tracked Sales of Douches, 2001-2005 (in million $)
- Factors Affecting Growth
- Intimate Care Attracts Consumers
- Increased Awareness and Openness
- Meeting Universal and Specific Needs
- Environmental Concerns
- Baby Boomers Create Opportunity
- Market Projections
- Figure 2-12 Projected U.S. Retail Sales of Feminine Hygiene, 2006-2010
(in billion $)
Chapter 3 The Marketers
- Top Marketers in The Feminine Hygiene Market
- Marketers Push for Growth
- Table 3-1 IRI-Tracked Retail Sales of Top Feminine Hygiene Marketers,
- 2001-2005 (in million $)
- Figure 3-1 IRI-Tracked Retail Market Shares of Top Feminine Hygiene Marketers, 2005 (%)
- Top Brands
- Table 3-2 IRI-Tracked Sales of Top Feminine Hygiene Brands, 2001-2005
- (in million $)
- Category: Feminine Protection
- Top Marketers
- Table 3-3 IRI-Tracked Sales of Top Feminine Protection Marketers, 2001-2005
- (in million $)
- Figure 3-2 IRI-Tracked Retail Market Shares of Top Feminine Protection Marketers, 2005 (%)
- Top Brands
- Table 3-4 IRI-Tracked Sales of Top Feminine Protection Brands, 2001-2005
- (in million $)
- Figure 3-3 IRI-Tracked Retail Market Shares of Top Feminine Protection Brands, 2005 (%)
- Segment: Sanitary Napkins/Liners
- Marketers
- Table 3-5 IRI-Tracked Sales of Top Sanitary Napkins/Liners Marketers, 2001-2005 (in million $)
- Brands
- Table 3-6 IRI-Tracked Sales of Top Sanitary Napkins/Liners Brands, 2001-2005
- (in million $)
- Segment: Tampons
- Marketers
- Table 3-7 IRI-Tracked Sales of Top Tampon Marketers, 2001-2005 (in million $)
- Brands
- Table 3-8 IRI-Tracked Sales of Top Tampon Brands, 2001-2005 (in million $)
- Category: Intimate Care
- Top Marketers
- Table 3-9\ IRI-Tracked Sales of Top Intimate Care Marketers, 2001-2005
(in million $)
- Figure 3-4 IRI-Tracked Retail Market Shares of Top Intimate Care Marketers,
2005 (%)
- Top Brands
- Table 3-10 IRI-Tracked Sales of Top Intimate Care Brands, 2001-2005
(in million $)
- Segments: Personal Lubricants
- Marketers
- Table 3-11 IRI-Tracked Sales of Top Personal Lubricant Marketers, 2001-2005
(in million $)
- Brands
- Table 3-12 IRI-Tracked Sales of Top Personal Lubricant Brands, 2001-2005
(in million $)
- Segment: Vaginal Treatments
- Marketers
- Table 3-13 IRI-Tracked Sales of Top Vaginal Treatment Marketers, 2001-2005
(in million $)
- Brands
- Table 3-14 IRI-Tracked Sales of Top Vaginal Treatment Brands, 2001-2005
(in million $)
- Segment: “Other” Feminine Hygiene Treatments
- Marketers
- Table 3-15 IRI-Tracked Sales of Top Other Feminine Hygiene Treatments Marketers, 2001-2005 (in million $)
- Brands
- Table 3-16 IRI-Tracked Sales of Top Other Feminine Hygiene Treatments Brands, 2001-2005 (in million $)
- Segment: Douches
- Marketers
- Table 3-17 IRI-Tracked Sales of Douches, by Marketers, 2001-2005
(in million $)
- Brands
- Table 3-18 IRI-Tracked Sales of Douches, by Brands, 2001-2005 (in million $)
- Private Label
- Feminine Hygiene
- Figure 3-5 IRI-Tracked Sales of Top Feminine Hygiene Private Label Products, 2001-2005 (in million $)
- Feminine Hygiene Private Label Product Composition
- Figure 3-6 IRI-Tracked Market Composition by Category Share of Private Label Feminine Hygiene Products, 2005 (%)
- Feminine Protection
- Figure 3-7 IRI-Tracked Sales of Feminine Protection, 2001-2005 (in million $)
- Table 3-19 IRI-Tracked Sales of Private Label Feminine Protection Products by Segment, 2001-2005 (in million $)
- Intimate Care
- Figure 3-8 IRI-Tracked Sales of Private Label Intimate Care Products, 2001-2005 (in million $)
- Table 3-20 IRI-Tracked Sales of Private Label Intimate Care Products, by Segment, 2001-2005 (in million $)
Chapter 4 Marketing Dynamics
- Advertising Expenditure and Promotion
- Table 4-1 Major Marketers by Ad Spend, January-December 2005 (in million $)
- Procter & Gamble
- Table 4-2 Estimates of Ad Spends of Procter & Gamble, January-December 2005 (in thousand $)
- Johnson & Johnson
- Table 4-3 Estimates of Ad Spends of Johnson & Johnson, January-December 2005 (in thousand $)
- Kimberly-Clark Corp.
- Table 4-4 Estimates of Ad Spends of Kimberly-Clark Corp., January-December 2005 (in thousand $)
- Playtex Products, Inc.
- Table 4-5 Estimates of Ad Spends of Playtex Products, Inc., January-December 2005 (in thousand $)
- C.B. Fleet
- Table 4-6 Estimates of Ad Spends of C.B. Fleet, January-December 2005
(in thousand $)
- Combe, Inc.
- Table 4-7 Estimates of Ad Spends of Combe, Inc., January-December 2005
(in thousand $)
- Marketing Initiatives
- P&G Increases Promotional Activity
- J&J Promotes New Launches
- Kimberly-Clark Promotes the New Kotex Packaging
- Seventh Generation Promotes Through Sampling and Educational Programs
- Beyond Fresh Intimates Line Launched
- New Product Introductions
- Table 4-8 Number of Feminine Hygiene Brand Introductions By Marketer, January 2005-June 2006
- Table 4-9 Number of Feminine Hygiene New SKUs by Marketer, January 2005-June 2006
- Table 4-10 Feminine Hygiene Brands Introductions by Brand/Marketer, January 2005-June 2006
- New Product Introductions by Package Tags
- Table 4-11 Feminine Hygiene’s New Product Selling Points, by Select Package Tags, January 2005-June 2006
- Disposable
- Table 4-12 New Feminine Hygiene Brand Introductions with “Disposable”
- Package Tag
- Natural
- Table 4-13 New Feminine Hygiene Brand Introductions with “Natural”
- Package Tag
- Upscale
- Table 4-14 New Feminine Hygiene Brand Introductions with “Upscale” Package Tag
- Table 4-15 New Feminine Hygiene Brand Introductions with “Single Serving” Package Tag
- New Product Introductions by Ingredients
- Table 4-16 Feminine Hygiene’s New Product Selling Points, by Select Ingredients, January 2005-June 2006
- Table 4-17 New Feminine Hygiene Brand Introductions with
- “Glycerin” Ingredient
- Table 4-18 New Feminine Hygiene Brand Introductions with
- “Propylene Glycol” Ingredient
- Table 4-19 New Feminine Hygiene Brand Introductions with
- “Fragrance” Ingredient
- Table 4-20 New Feminine Hygiene Brand Introductions with
- “Vitamin E” Ingredient
The Retail Scenario
- Feminine Hygiene
- Table 4-21 Dollar & Unit Sales for Feminine Hygiene, by Trade Class, 2005
(in million $)
- Table 4-22 Dollar and Unit Sales of Feminine Hygiene Best Sellers in Drug Stores, 2005 (in million $)
- Table 4-23 Total Food/Drug/Discount Dollar Sales for Feminine Protection, 2005 (in million $)
- Table 4-24 Total Food & Drug Dollar Sales for Feminine Protection, 2005
(in million $)
- Table 4-25 Total Supermarket/Drug/Discount Dollar Sales for Intimate Care, 2005 (in million $)
- Sanitary Napkins/Liners
- Table 4-26 Dollar & Unit Sales for Sanitary Napkins/Liners, by Trade Class, 2005 (in million $)
- Table 4-27 Dollar and Unit Sales of Sanitary Napkins/Liners’ Best Sellers in Drug Stores, 2005 (in million $)
- Tampons
- Table 4-28 Dollar & Unit Sales of Tampons, by Trade Class, 2005 (in million $)
- Table 4-29 Dollar and Unit Sales of Tampon Best Sellers in Drug Stores, 2005
(in million $)
- Vaginal Treatments
- Table 4-30 Dollar & Unit Sales of Vaginal Treatments, by Trade Class, 2005
(in million $)
- Table 4-31 Dollar and Unit Sales of Vaginal Treatment Best Sellers in Drug Stores, 2005 (in million $)
- Personal Lubricants
- Table 4-32 Dollar Sales of Personal Lubricants Top Brands in Supermarkets, Drug Stores, and Discount Stores, July 2004-July 2005 (in million $)
Chapter 5 The Consumer
- Simmons Survey
- Feminine Hygiene Users
- Women in Large Households Favor Sanitary Pads
- Panty Liner Use Edges Up
- Young Women Prime Consumers for Tampons
- Figure 5-1 Usage Rates for Sanitary Pads, Panty Liners, and Tampons,
2003-2005 (%)
- Table 5-1 Demographic Characteristics Favoring Use of Sanitary Pads, Panty Liners and Tampons, 2005
- Sanitary Pads
- Sanitary Pads Preferences By Type
- Usage of Thin and Regular Pads Remain Stagnant
- Pads without Wings Fly High
- Regular/Non-Deodorant Outshine Deodorant Kinds
- Table 5-2 Usage Rates for Sanitary Pads by Type, Form, and Kind, 2005
- Table 5-3 Demographic Characteristics Favoring Use of Regular/Maxi Pad and Ultra Thin Pad Types, 2005
- Table 5-4 Demographic Characteristics Favoring Use of Forms— Pads With Wings and Pads Without Wings, 2005
- Table 5-5 Demographic Characteristics Favoring Use of Deodorant and Regular/Non-Deodorant Kind of Pads, 2005
- Sanitary Pads Preferences By Brands
- Always Appeals To Younger Women
- Kotex Favored by Hispanics
- Stayfree
- Carefree
- Table 5-6 Usage Rates for Sanitary Pads by Brands, 2003-2005 (%)
- Figure 5-2 Usage Rates for Sanitary Pads by Brands, January 2005- September 2005 (%)
- Table 5-7 Demographic Characteristics Favoring Use of Always and Kotex Brands of Sanitary Pads, 2005
- Table 5-8 Demographic Characteristics Favoring Use of Carefree and Stayfree Brands of Sanitary Pads, 2005
- Panty Liners
- Panty Liner Preferences by Type
- Regular Versus Deodorant
- The Long and Short of It
- Table 5-9 Usage Rates for Panty Liners by Kinds and Length, 2005 (%)
- Table 5-10 Demographic Characteristics Favoring Use of Deodorant and Regular/Non-Deodorant Kinds of Panty Liners, 2005
- Table 5-11 Demographic Characteristics Favoring Use of Panty Liners with Long and Regular Length, 2005
- Panty Liner Preferences by Brands
- Carefree Favored by Middle Aged Women
- Always Alldays Attracts Mothers
- Kotex Climbs the Popularity Charts
- Table 5-12 Usage Rates for Panty Liners by Brands, 2003-2005 (%)
- Figure 5-3 Usage Rates for Panty Liners by Brand, 2005 (%)
- Table 5-13 Demographic Characteristics Favoring Use of Carefree, Always Alldays, and Kotex Panty Liners, 2005
- Tampons
- Tampon Preferences by Type
- Regular Rules with the Highest Percentage of Users
- Super Absorbent Tampons Favored by Younger Women
- Super Plus Favored by Women Aged 35-44 Years
- Figure 5-4 Usage Rates for Tampons by Regular, Super and Super Plus Absorbency, 2003-2005 (%)
- Table 5-14 Demographic Characteristics Favoring Use of Tampons by Regular, Super and Super Plus Absorbency, 2005
- Regular Non-deodorant Versus Deodorant
- Figure 5-5 Usage Rates for Tampons by Kind: Non-Deodorant versus Deodorant, 2003-2005 (%)
- Table 5-15 Demographic Characteristics Favoring Use of Tampons by Regular/Non-Deodorant Kind, 2005
- Tampon Preference by Brand
- Tampax
- Playtex
- Kotex
- o.b. Attracts Women Aged 35-44 Years
- Figure 5-6 Usage Rates for Tampons by Brand: Tampax, Playtex, Kotex, o.b., 2003-2005 (%)
- Table 5-16 Demographic Characteristics Favoring Use of Tampons by Brand: Tampax, Playtex, Kotex, & o.b., 2005
- Store Brands Make A Mark
- Figure 5-7 Usage Rates for Store Brand Sanitary Pads, Panty Liners, and Tampons, 2003-2005 (%)
- Table 5-17 Demographic Characteristics Favoring Use of Store Brands by Category: Sanitary Pads, Panty Liners, and Tampons, 2005
Chapter 6 Trends
- Creating Excitement in a Mature Categories
- Time for a Makeover
- No Longer a Taboo
- Branching Out to Meet Niche and Unmet Demands
- Menstrual Cups Never Took Off
- Intimate Care Gets More Attention
- Table 6-2 New Product Introductions in the Intimate Care Category,
- January 2005-June 2006
- Upscale Feminine Hygiene
- Table 6-3 New Feminine Hygiene Brand Introductions with “Upscale”
- Package Tag
- Sexual Wellness: A Boon For Personal Lubricants
- Table 6-4 New Personal Lubricant Product Introductions,
- January 2005-June 2006
- Private Label: A Growing Threat to National Marketers
- Environmental Issues
- Options in Organic/Natural
Chapter 7 Company Profiles
- Procter & Gamble
- Overview
- Table 7-1 Brand Portfolio of P&G’s Feminine Hygiene Products
- Figure 7-1 Share of P&G’s Business Segments, 2005 (%)
- Figure 7-2 IRI Tracked Sales of Procter & Gamble Feminine Hygiene Products, 2001-2005 (in million $)
- Johnson & Johnson
- Overview
- Table 7-2 Brand Portfolio of J&J’s Feminine Hygiene Products
- Figure 7-3 Share of J&J’s Business Segments, 2004 (%)
- Figure 7-4 IRI Tracked Sales of J&J Feminine Hygiene Products, 2001-2005
- (in billion $)
- Charitable Partnership to Help Promote Stayfree
- Kimberly-Clark Corporation
- Overview
- Table 7-3 Brand Portfolio of Kimberly-Clark’s Feminine Hygiene Products
- Figure 7-5 Share of Kimberly-Clark’s Business Segments, 2004 (%)
- Figure 7-6 IRI-Tracked Sales of Kimberly-Clark Feminine Hygiene Products 2001-2005 (in million $)
- Playtex Products, Inc.
- Overview
- Brands
- Table 7-4 Brand Portfolio of Playtex Products, Inc.’s Feminine Hygiene
- Products
- Figure 7-7 Share of Playtex Products, Inc.’s Business Segments, 2005 (%)
- Financial Performance
- Figure 7-8 IRI Tracked Sales of Playtex Feminine Hygiene Products, 2001-2005
(in million $)
- C.B. Fleet Company, Inc.
- Overview
- Brands
- Table 7-5 Brand Portfolio of C. B. Fleet Company, Inc.’s Feminine Hygiene Products
- Financial Performance
- Figure 7-9 IRI Tracked Sales of C.B. Fleet Feminine Hygiene Products, 2001-2005 (in million $)
- Combe, Inc.
- Overview
- Brands
- Table 7-6 Brand Portfolio of Combe, Inc.’s Feminine Hygiene Products
- Financial Performance
- Figure 7-10 IRI Tracked Sales of Combe Feminine Hygiene Products, 2001-2005 (in million $)
- Alberto-Culver Company
- Overview
- Brands
- Figure 7-11 Share of Alberto-Culver Company’s Business Segments, 2005 (%)
- Financial Performance
- Figure 7-12 IRI Tracked Sales of Alberto Culver Feminine Hygiene Products, 2001-2005 (in million $)
- GlaxoSmithKline (GSK)
- Overview
- Brands
- Table 7-7 Brand Portfolio of GSK’s Feminine Hygiene Products
- Financial Performance
- Figure 7-13 IRI Tracked Sales of GlaxoSmithKline Feminine Hygiene Products, 2001-2005 (in million $)
- SSL International plc
- Brands
- Table 7-8 Brand Portfolio of SSL International’s Feminine Hygiene Products
- Figure 7-14 Brand Share of SSL International plc, 2005 (%)
- Figure 7-15 U.S. Sales of SSL International plc, 2001-2005 (in million $)
- Schering-Plough Corporation
- Overview
- Brands
- Table 7-9 Brand Portfolio of Schering-Plough’s Feminine Hygiene Products
- Figure 7-16 Share of Schering-Plough Corporation’s Business Segments, 2005 (%)
- Financial Performance
- Figure 7-17 IRI Tracked Sales of Schering-Plough Feminine Hygiene Products, 2001-2005 (in million $)
- Columbia Laboratories, Inc.
- Overview
- Brands
- Financial Performance
- Amerifit Nutrition, Inc.
- Overview
- Financial Performance
- Figure 7-19 IRI Tracked Sales of Amerifit Nutrition Feminine Hygiene Products, 2001-2005 (in million $)
- Trigg Laboratories
- Overview
- Brands
- Table 7-10 Brand Portfolio of Trigg Laboratories’ Feminine Hygiene Products
- Financial Performance
- Figure 7-20 IRI Tracked Sales of Trigg Laboratories Feminine Hygiene Products, 2001-2005 (in million $)
Appendix Selected Marketer Addresses
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