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Ethnic Health and Beauty Care Products in the U.S., 7th Edition
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Mar 1, 2010
285 Pages - Pub ID: LA2467564
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- Chapter 1: Executive Summary
- Three Main Ethnic HBC Categories: Haircare, Makeup, Skincare
- Two Modes of $ Data: Ethnic-Specific HBC Sales, Ethnics’ Outlay for General-Market HBC
- Ethnic-Specific HBC Sales Near $2.7 Billion in 2005-2009
- Ethnic-Specific HBC Market to Hit $3.7 Billion in 2014
- Table 1-1: U.S. Retail Dollar Sales of Ethnic-Specific HBC Products, 2005-2014 (In Millions)
- Haircare Category Still the Retail Leader
- Beauty Supply, Mass Retailers Dominate Ethnic-Specific Sell-Through
- Table 1-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific HBC, by Retail Channel, 2007-2009 (In Millions)
- Ethnics Spend Grand Total of $9.5 Billion on HBC in 2009
- Table 1-3: Combined U.S. Retail Dollar Sales of Ethnic-Specific HBC Products and Ethnics' Purchases of General-Market HBC, 2005-2009
- Ethnic HBC Sales Can Grow Even Faster Than Ethnic Population
- Hispanics
- African Americans
- Asians
- Other Groups
- The Arab/South Asian Wild Card
- Table 1-4: Projection of U.S. Population, by Race and Hispanic Origin, 2010-2020 (In Thousands)
- Ethnic Spending Power: I’ll Raise You a Trillion Bucks
- Whites’ Spending Power to Reach $11.8 Trillion in 2013
- Hispanics Enabled to Spend $1.4 Trillion
- African Americans’ Spending Power Will Top $1.2 Trillion
- Asians’ Outlay Jumping to $752.3 Billion
- Native Americans Up Spending Power to $84.6 Billion
- Muslim-Americans Said to Have $170.0 Billion to Distribute
- News Flash: Folks of Color More Eco-Conscious Than Whites
- Spotlighting Five Notable New Ethnic Haircare Products
- Four Intriguing New Ethnic Makeup Products
- Five New Ethnic Skincare Products Worth Noting
- Numbers of Ethnic Consumers of HBC Products
- Table 1-5: Numbers of U.S.-Resident Ethnics' Using Certain Haircare, Makeup, and Skincare Products, 2009 (Adults, In Thousands)
- Chapter 2: The Overall Market
- Highlights
- Introduction
- The Scope of This Report
- Three Main Product Categories: Haircare, Makeup, Skincare
- Two Modes of $ Data: Ethnic-Specific HBC Sales, Ethnics’ Outlay for General-Market HBC
- Big Overlap of Ethnic-Specific and General HBC User-Bases
- Word “Ethnic” Useful in Discussion of U.S. Market, But...
- Terms Clarified: A Glossary
- Cosmeceutical
- Direct
- Ethnic
- Fair Trade
- Green
- HBC
- Market versus Category versus Segment
- Mass
- “Natural” versus “Organic”
- Prestige and Pop Prestige
- SKU
- Specialty
- Supermarket, Chain Drugstore, Mass Merchandiser
- Sustainable (also, Renewable)
- Methodology
- Overall Market Size and Growth
- Ethnic-Specific HBC Sales Near $2.7 Billion in 2005-2009
- Table 2-1: U.S. Retail Dollar Sales of Ethnic-Specific HBC Products, by Category, 2005-2009 (In Millions)
- Haircare Category Still the Retail Leader
- Ethnic-Specific Haircare Brushes $1.5 Billion Mark
- Ethnic-Specific Makeup Rockets to $961.0 Million
- Ethnic-Specific Skincare in Push to $210 Million
- B & Bs, Mass Retailers Dominate Ethnic-Specific Sell-Through
- Table 2-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific HBC, by Retail Channel, 2007-2009 (In Millions)
- Ethnics Buy $6.9 Billion Worth of General-Market HBC
- In Mass, Stagnation
- Outside of Mass, Prestige and Natural/Organic Channels Hold Big Potential ..32
- Table 2-3: U.S. Retail Dollar Purchases of General-Market HBC Products by Hispanics, African Americans, and Asians, 2005-2009 (In Millions)
- Ethnics Spend Grand Total of $9.5 Billion on HBC in 2009
- Table 2-4: Combined U.S. Retail Dollar Sales of Ethnic-Specific HBC Products and Ethnics' Purchases of General-Market HBC, 2005-2009
- Factors in Future Growth
- Ethnic HBC Sales Can Grow Even Faster Than Ethnic Population
- Hispanics
- African Americans
- Asians
- Other Groups
- The Arab/South Asian Wild Card
- Table 2-5: Projection of U.S. Population, by Race and Hispanic Origin, 2010-2020 (In Thousands)
- Ethnic Spending Power: I’ll Raise You a Trillion Bucks
- Whites’ Spending Power to Reach $11.8 Trillion in 2013
- Hispanics Enabled to Spend $1.4 Trillion
- African Americans’ Spending Power Will Top $1.2 Trillion
- Asians’ Outlay Jumping to $752.3 Billion
- Native Americans Up Spending Power to $84.6 Billion
- Muslim-Americans Said to Have $170.0 Billion to Distribute
- Ethnic-Specific Sales Go Up, Gen-Mart Sales Go Down-and Vice Versa
- Ethnics’ Cosmetic Surgeries Point to Greater HBC Spends
- Assimilation Bypasses Problem of Reaching Diverse Hispanic, Asian, Arab Sectors
- News Flash: Folks of Color More Eco-Conscious Than Whites
- Concepts of Halal Have Crossover Potential
- Michelle Obama, America’s First Lady
- Ethnic HBC Can Ride the Men’s Grooming Wave
- Projected Overall Market Sales
- Ethnic-Specific HBC Market to Hit $3.7 Billion in 2014
- Ethnic-Specific Haircare Category to Reach $1.9 Billion
- Ethnic-Specific Makeup Category to Surpass $1.5 Billion
- Ethnic-Specific Skincare Category Climbing to $284.0 Million
- Table 2-6: Projected U.S. Retail Dollar Sales of Ethnic-Specific HBC Products, by Category, 2009-2014 (In Millions)
- Chapter 3: Insights and Opportunities
- Highlights
- Insights and Opportunities
- Is Ethnic-Specific HBC “On the Bubble?”
- Recovery a Time of Experimentation with New Products - and Value
- The Key Is the Barber and Beauty Supplier
- It’s Multiculturalism, Stupid!
- Natural/Organic Options to Harsh Formulations
- On Global HBC Front, Balance of Power Starts to Shift
- Chapter 4: The Ethnic Haircare Category
- Highlights
- The Products
- Haircare Category Parameters
- Sales Estimates from Two Perspectives
- Eight Ethnic Haircare Segments
- Characteristics of Ethnic Hair
- African-American Hair
- Hispanic Hair
- Asian Hair
- That Natural Afro Can Be High-Maintenance
- Natural/Organic Relaxers Offer Alternative to Harsh Chemicals
- Ethnic Haircare Category Size and Growth
- Ethnic-Specific Haircare Brushes $1.5 Billion Mark in 2009
- Ethnic-Specific Hair Preparations Segment Approaches $1.3 Billion
- Ethnic-Specific Wig Segment Hits $211 Million
- Table 4-1: U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, 2005-2009 (In Millions)
- Preparations versus Wigs
- Share of Ethnic Haircare Prep Sales by Type
- Table 4-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, by Segment, 2005-2009 (In Millions)
- B & Bs: Top Ethnic Haircare Retail Channel, Widens the Gap
- Table 4-3: Share of U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, by Retail Channel, 2007-2009 (In Millions)
- Folks of Color Spend $3.2 Billion on Gen-Mart Hair Items
- In Mass, Poor Progress in Ethnic Buys of Gen-Mart Haircare Products
- ...And Such Buys Suffer Outside Mass, Too
- Table 4-4: U.S. Retail Dollar Purchases of General-Market Haircare Products by Hispanics, African Americans, and Asians, 2005-2009 (In Millions)
- Grand Total Ethnic Haircare Spend Reaches $4.7 Billion in 2009
- Table 4-5: Combined U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products and Ethnics' Purchases of General-Market Haircare Products, 2005-2009
- Factors in Category Growth
- Factors in Overall Ethnic HBC Growth Transfer to Ethnic Haircare Category
- Consumers Postponing Relaxer Use for as Long as They Can
- Safety Fears Shift Ethnic Haircare $ to Natural, Prestige Channels
- Male-Specific Shampoo, Conditioner a Global Trend
- Part 2: Upwardly Mobile or Not, African Americans Will Have Same Haircare Needs
- Projected Ethnic Haircare Sales
- Ethnic-specific Haircare to Reach $1.9 Billion in 2014
- Preparations Segment Will Push Past $1.6 Billion
- Wig Segment to Yield $260.0 Million
- Table 4-6: Projected U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, 2009-2014 (In Millions)
- The Marketers
- Among Hundreds of Ethnic Haircare Marketers, 32 Notables in Mass
- Most Marketers Exhibit Some Degree of Specialization
- Table of Ethnic Haircare Marketers and Their Brands
- Table 4-7: Selected Ethnic Haircare Marketers and Their Brands, 2010
- Marketer and Brand Share
- Special Note on IRI Data
- Four Marketers - L’Oreal, Namaste, P & G, Fantasia - Lead Five Haircare Segments
- Table 4-8: Ethnic Brands' Share of All U.S. Mass-Retail Dollar Sales of Haircare Products, by Category, 2008-2009
- Ethnic Haircare Product Trends
- Over 40 New Ethnic Haircare Products in 2008-2009
- “Ethnic,” “Upscale,” “Women,” “Natural,” Lead Claims/Tags
- Table 4-9: Product Launch Analytics Reports of Claim/Tags on New Ethnic Haircare Product Labeling, 2008-2009
- Spotlighting Five Notable New Ethnic Haircare Products
- Consumer Advertising and Promotion
- Traditional Beauty Shots, Advertorials, and Viral Videos
- Ethnic Haircare Products’ Safety and Gentleness
- ...and Natural Formulation
- Covering the Grey
- Star Endorsers, From Diahann Caroll to Will Smith to Jay Z
- Do the Pre-Bump!
- Promotional Overview
- Sources of Ethnic Haircare Ads Discussed Here
- Chapter 5: The Ethnic Makeup Category
- Highlights
- The Products
- Category Definition
- Sales Data Presented in Two Modalities
- Four Ethnic Makeup Segments: Eye, Lip, Nail, Face
- Eye Makeup
- Lipcolor
- Nail Makeup
- Facial Makeup
- Black, Brown, Yellow, Olive Skin Flattered by Special Chemistries. 112
- History of Ethnic Makeup Explains Need for It
- Hispanic Brands Have Won Wall-Sets in Mass
- But Asian-Specific Makeup Still Rare
- Ethnic Makeup Category Size and Growth
- Ethnic-Specific Makeup Rockets to $961.0 Million in 2005-2009
- Sales Drivers: Employment Worries, “Lipstick Factor,” More Retail Shelving
- Table 5-1: U.S. Retail Dollar Sales of Ethnic-Specific Makeup, 2005-2009 (In Millions)
- Eye Makeup Is Biggest Gainer in Share of Retail Coin
- Table 5-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific Makeup, by Product Segment, 2003-2009
- In Share of Ethnic Makeup Sales by Channel, Mass Rules
- Table 5-3: Share of U.S. Retail Dollar Sales of Ethnic-Specific Makeup Products, by Retail Channel, 2007-2009 (In Millions)
- Ethnics’ Outlay for Gen-Mart Makeup Reaches $1.4 Billion
- In Mass, Mild Progress
- Outside Mass, Sales Slip
- Table 5-4: U.S. Retail Dollar Purchases of General-Market Makeup Products by Hispanics, African Americans, and Asians, 2005-2009 (In Millions)
- Grand Total of Ethnics’ Makeup Buys Breaks $2.3 Billion in 2009
- Table 5-5: Combined U.S. Retail Dollar Sales of Ethnic-Specific Makeup and Ethnics' Purchases of General-Market Makeup, 2005-2009
- Factors in Category Growth
- How Overall Ethnic HBC Market Conditions Pertain to Makeup Category
- Female Ethnic Population to Keep Rising
- Table 5-6: Projection of U.S. Female Population, by Race and Hispanic Origin, 2010-2020 (In Thousands)
- Ethnic-Specific Makeup versus Ethnic-Suitable Versions
- Specific versus Suitable 2: Natural and Prestige Makeup
- Update: Both Upscale and Value-Positioning Drive Sales
- Makeup Use: Time to Look Beyond Ethnic Stereotypes
- Leonard Lauder’s “Lipstick Factor”
- Projected Ethnic Makeup Sales
- Ethnic-Specific Makeup to Surpass $1.5 Billion by 2014
- Table 5-7: Projected U.S. Retail Dollar Sales of Ethnic-Specific Makeup, 2009-2014 (In Millions)
- The Marketers
- Of Hundreds of Ethnic Makeup Marketers, Just Eight Notables in Mass Channels
- Majority of Ethnic Makeup Rivals Are Specialists
- Table of Marketers and Brands
- Table 5-8: Selected Ethnic Makeup Marketers and Their Representative Brands, 2010
- Marketer and Brand Share
- About IRI Data...
- Eight Key Ethnic Makeup Marketers, But Jordana Rules 10 of 12 Breakouts
- Table 5-9: Ethnic Brands' Share of All U.S. Mass-Retail Dollar Sales of Makeup Products, by Category, 2008-2009
- Ethnic Makeup Product Trends
- Few Intros, But These Are Much Extended
- Top Tags Are “Ethnic,” “Long-Lasting,” “No Chemicals”
- Table 5-10: Product Launch Analytics Reports of New Ethnic Makeup Products in United States, by Claims ("Tags") on Labels, 2008-2009
- Four Intriguing New Ethnic Makeup Products
- Consumer Advertising and Promotions
- Ethnic Makeup Ads: Beauty Shots, Wordy Pitches, Viral Videos
- Advertorials Give Way to Air-Time
- Blogs
- Videos Go Behind the Scenes, Demonstrate Products
- Smoothness
- Value
- Celebrity Endorsements
- Marketers’ Promotions
- Chapter 6: The Ethnic Skincare Category
- Highlights
- The Products
- Category Parameters
- Data on Two Sales Modes Are Presented
- ...And Two Distinct Segments Covered: Skincare Preparations, Shaving Products
- African Americans’ Skincare Needs
- Acne Keloidalis Nuchae
- Ashiness
- Keloid
- Melanin Imbalances
- Oiliness
- Razor Bumps
- Vitiligo
- Hispanic Skincare Assortment Grows Ever So Slowly
- Asian Skin’s “Delicacy”
- Skincare Products Regulated by FDA
- Ten Controversial Ingredients
- Artificial Color
- Diazolidinyl Urea
- Diethanolamine (DEA)
- Hydroquinone
- Imidazolidinyl Urea
- Parabens
- Petroleum, Petrolatum
- Phthalates
- Propylene Glycol
- Sodium Lauryl Sulfate (SLF)
- Ethnic Skincare Category Size and Growth
- Ethnic-Specific Skincare Bolts to $210 Million in 2009
- Smallest Ethnic Category Is Responsive to World Trends
- Ethnic Skincare Preparations Segment Climbs to $160 Million
- Ethnic Shaving Segment Pushes to $50 Million
- Table 6-1: U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, by Segment, 2005-2009 (In Millions)
- Hand & Body Lotion, Fade Creams Are Biggest Ethnic-Specific Sellers
- Table 6-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, by Product Subsegment, 2007-2009 (In Millions)
- Barbers, Beauty Supply and Mass Lead Ethnic-Specific Skincare Retail Channels
- Table 6-3: Share of U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, by Retail Channel, 2007-2009 (In Millions)
- Ethnics’ Gen-Mart Skincare Buys Stuck Near $2.3 Billion
- In Mass, Ethnics’ Gen-Mart Skincare Buys Plod Along...
- ...While Outside Mass, Such Buys Tumble
- Table 6-4: U.S. Retail Dollar Purchases of General-Market Skincare Products by Hispanics, African Americans, and Asians, 2005-2009 (In Millions)
- Grand Total for Ethnic Skincare Category Climbs to $2.5 Billion
- Table 6-5: Combined U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products and Ethnics' Purchases of General-Market Skincare Products, 2005-2009 (In Millions)
- Factors in Category Growth
- Influences Shared by Ethnic Skincare Category and Ethnic HBC Market as a Whole
- Gen-Mart Skincare Products May Do the Job Just Fine
- Few National Hispanic Skincare Brands, But a Groundswell of Regionals
- Ethnic Men Follow Trend to More Sophisticated Grooming
- Hip Hop and R & B May Help Ethnic Skincare to Cross Over
- Demand for Skin Lightening Never Dies
- U.S. Ethnic Skincare Brands Exportable to the World
- Projected Ethnic Skincare Sales
- Ethnic-Specific Skincare Climbing to $284.0 Million by 2014
- Skincare Preparations Foreseen to Reach $218.0 Million
- Shaving Segment Will Catapult to $66.0 Million
- Table 6-6: Projected U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, by Segment, 2009-2014 (In Millions)
- The Marketers
- Hundreds of Rivals in Ethnic Skincare, Just 17 Notables in Mass
- Large or Small, Public or Private - Specialists Rule
- Table of Ethnic Skincare Marketers and Their Brands
- Table 6-7: Selected Ethnic Skincare Marketers and Their Brands, 2008.177-180
- Marketer and Brand Share
- On IRI Data
- Seven Ethnic Skincare Marketers Rule Eight IRI Breakouts
- Table 6-8: Ethnic Brands' Share of All U.S. Mass-Retail Dollar Sales of Skincare Products, by Product Segment, 2008-2009
- Ethnic Skincare Product Trends
- Fewer Than 20 Notable New Ethnic Skincare Intros in 2008-2009
- Most Popular Claims/Tags Are “Ethnic,” “Upscale,” “Natural”
- Table 6-9: Product Launch Analytics Reports of New Ethnic Makeup Products in The United States, by Claims ("Tags") on Labels, 2008-2009
- Five New Ethnic Skincare Products Worth Noting
- Consumer Advertising and Promotions
- Traditional Ethnic Skincare Ad Layouts: Nudes, Product Shots
- ...And Radically New Media
- Video Promos and Reviews Can Go Viral
- The Blog Scene
- Ethnic Skincare Ad Themes
- Consumer Promotions
- Chapter 7: The Competitive Situation
- Highlights
- The Competitive Situation
- Ethnic HBC Industry Rife for Consolidation
- Key Acquisitions and Divestments
- Eight Marketers Profiled
- Competitive Profile: Alberto-Culver Company
- Net Sales Hover Above $1.4 Billion in FY2009
- An International Marketer, But Strength is U.S.
- Alberto’s Team of Six Ethnic Haircare Brands
- Soft ‘N Beautiful Extended into Skincare Arena
- Tresemme a Steamroller, Pro-Line Ethnic Brands Called “Weak”
- In 2010: More Ads, More Promos, More Shelf Space
- Alberto Meaner, Maybe Not Leaner...
- Alberto’s Non-Ethnic Brands
- Competitive Profile: Ales Groupe
- Net Sales Fall to €164.6 Million in 2009
- Ales Strongest in Europe, North America
- Table 7-1: Share of Ales Groupe Net Sales, by Country/Region, 2008 (In Millions of Euros)
- Ales a Formulator of High-End HBC
- PhytoSpecific, The Brilliant Ethnic Beauty Concept
- Competitive Profile: Johnson & Johnson
- Sales Slip $61.9 Billion in 2009
- J&J Jazzes Consumer Brand Roster, Enters Ethnic Beauty
- What Ambi Was, Is, and Will Be
- Other Famous J&J Brands
- Competitive Profile: L’Oréal SA
- Sales of €17.5 Billion in 2009
- L’Oreal Still World’s Leader in Both Mainstream, Ethnic Beauty Realms
- Soft Sheen-Carson: Ten Years Under L’Oreal’s Wing
- Dark & Lovely Extended into Skincare
- Roots of Nature Debuts in 2009
- Ethnic-Specific Brands for Asia, but Not for U.S. Asians
- Competitive Profile: The Procter & Gamble Company
- Net Sales Slip to $79.0 Billion in Fiscal 2009
- Almost a Third of Sales Transacted in Developing Countries
- P&G Has Planet’s Most Powerful Brand Portfolio
- P&G Quietly Builds High-Profile Ethnic HBC Assortment
- P&G Dominates Spanish-Language Mass Media
- Bye Mr. Lafley, Hello Mr. MacDonald: A Spiritual Shift
- Three Marketers to Watch
- Dudley Beauty Corporation LLC
- Johnson Products Company
- Johnson Publishing Company, Inc
- Chapter 8: Distribution and Retail
- Highlights
- Distribution
- DSD, Trad Four-Step, and Direct Sales Paths
- At the Retail Level
- Over 12,000 B & Bs Hold 45% of Ethnic-Specific HBC Sales
- Table 8-1: Share of U.S. Retail Dollar Sales of Ethnic-Specific HBC, by Product Category and Retail Channel, 2007-2009 (In Millions)
- Distributor Profile: TWT Distributing, Inc
- Sales Approaching the $35.0-$45.0 Million Range
- TWT Serves Mass, B & Bs, Other Specialty Outlets
- TWT’s Target Audience
- Interview with Tom Tyree: Why “Black-Owned” Is Important
- Retail Focus: Beauty and Barber Supplies Stores - “B & Bs”
- Government Says B & Bs Generated $10.2 Billion in 2007
- Boundary Between 12,000 B & Bs and Strictly Retail Ops Is Hazy
- Table 8-2: U.S. Census Bureau Profile of Cosmetics, Barber/Beauty Supplies, and Perfume Retail Stores, 2002-2007
- Sally Beauty the Largest B & B Chain
- Some Object to Asian Ownership of B & Bs in Black Neighborhoods
- Dangerous Counterfeit Fade Creams Invading B & B Sell-Through
- Chapter 9: The Ethnic HBC Consumer
- Highlights
- Ethnic Nation
- U.S. Ethnics to Number 119.7 Million in 2014
- Hispanics Will Break 56.0 Million Mark
- African Americans to Reach 41.7 Million
- Asian Sector to Surpass 16.0 Million
- “All Other,” Fastest-Growing Sector, to Hit 13.3 Million
- Table 9-1: Projection of U.S. Population, by Race, Gender, and Hispanic Origin, 2010-2020 (In Thousands)
- About Experian Simmons Information
- What It Is
- How to Use It
- The Overall Gauge
- Table 9-2: Experian Simmons Projection of U.S. Population, by Race or Ethnicity, 2009 (Adults, In Thousands)
- Consumer Focus: Ethnic Green-Consciousness
- Ethnics Skew as Green - or Greener - Than Whites
- Table 9-3: Ethnic Americans' Strong Agreement with Seven Characteristically Green Statements, 2009 (Adults in Thousands)
- Our Own Survey: Ethnics More Receptive to Natural/Organic HBC
- Table 9-4: Demographic Factors in Use of Any Natural or Organic Personal Care Products, by Race or Hispanic Origin, 2009 (Adults, In Recent Twelve Months)
- The Ethnic Consumer of Haircare Products
- Hair Relaxers Have 10.2 Million Ethnic Users
- Table 9-5: U.S. Use of Hair Relaxers and Home Permanents, by Race or Ethnicity, 2009 (Adults, In Thousands)
- Dark & Lovely Relaxers Have 2.5 Million Black Users
- Hairstyling Products Used by 27.4 Million Ethnics
- Table 9-6: U.S. Use of Styling Products/Hairdressings, by Race or Ethnicity, 2009 (Adults, In Thousands)
- Ethnic Consumers of Hairspray Estimated at 16.9 Million
- Table 9-7: U.S. Use of Hairspray, by Race or Ethnicity, 2009 (Adults, In Thousands)
- Ethnic Shampooers Are 60.2 Million
- Table 9-8: U.S. Use of Shampoo, by Race or Ethnicity, 2009 (Adults, In Thousands; Recent 7 Days)
- Dark & Lovely Shampoo Used by 1.4 Million Blacks
- Ethnic Consumers of Conditioner Number 38.6 Million
- Table 9-9: U.S. Use of Hair Conditioner, by Race or Ethnicity, 2009 (Adults, In Thousands)
- Dark & Lovely Conditioner Has 1.5 Million Black Users
- Over 15.0 Million Ethnics Color Their Hair
- Table 9-10: U.S. Use of Haircolor, by Race or Ethnicity, 2009 (Adults, In Thousands)
- Dark & Lovely Haircolor’s Black Consumers Number 1.1 Million
- The Ethnic Consumer of Makeup
- Ethnic Users of Eye Shadow/Eyeliner/Eyebrow Pencil at 17.4 Million
- Table 9-11: U.S. Use of Eye Shadow/Eye Liner/Eyebrow Pencil, by Race or Ethnicity, 2009 (Adults, In Thousands)
- Ethnic Consumers of Lipstick/Lip Gloss Number 27.5 Million
- Table 9-12: U.S. Use of Lipstick and Lip Gloss, by Race or Ethnicity, 2009 (Adults, In Thousands)
- Fashion Fair Lipstick/Lip Gloss Has Black Base of 1.3 Million
- Ethnic Foundation Appliers Are 19.7 Million
- Table 9-13: U.S. Use of Foundation Makeup, by Race or Ethnicity, 2009 (Adults, In Thousands)
- Fashion Fair Foundation Used by 1.0 Million Blacks
- Ethnic User-Base for Blusher Is 15.4 Million
- Table 9-14: U.S. Use of Blusher, by Race or Ethnicity, 2009 (Adults, In Thousands)
- Almost 20.2 Million Ethnic Users of Mascara
- Table 9-15: U.S. Use of Mascara, by Race or Ethnicity, 2009 (Adults, In Thousands)
- Ethnic Nail Polishers Projected at 22.6 Million
- Table 9-16: U.S. Use of Nail Polish, by Race or Ethnicity, 2009 (Adults, In Thousands)
- The Ethnic Consumer of Skincare Products
- Moisturizers/Lotions Have 47.5 Million Ethnic Users
- Table 9-17: U.S. Use of Moisturizers and Lotions, by Race or Ethnicity, 2009 (Adults, In Thousands)
- Baby Oil Has 29.5 Million Ethnic Users
- Table 9-18: U.S. Use of Baby Oil or Lotion, by Race or Ethnicity, 2009 (Adults, In Thousands)
- Ethnic Base for Facial Cleansers/Acne-Fighters Is 27.9 Million
- Table 9-19: U.S. Use of Facial Cleansing Creams, Lotions, Gels, Acne-Fighters, and Toners, by Race or Ethnicity, 2009 (Adults, In Thousands)
- Very Modern: Ethnic Users of Body Wash Total 47.9 Million
- Table 9-20: U.S. Use of Body Wash, by Race or Ethnicity, 2009 (Adults, In Thousands)
- Suncare Products Used by Only 16.0 Million People of Color
- Table 9-21: U.S. Use of Suntan Lotion, Sunscreen, and Sunless Tanning Preparations, by Race or Ethnicity, 2009 (Adults, In Thousands)
- Aftershave Slapped on by 25.3 Million Ethnics
- Table 9-22: U.S. Use/Purchase of Aftershave, Cologne, Talc, etc., by Race or Ethnicity, 2009 (Adults, In Thousands)
- Shave Cream Used by 29.2 Million Ethnics
- Table 9-23: U.S. Use of Shaving Cream and Gel, by Race or Ethnicity, 2009 (Adults, In Thousands)
- Ethnic User-Base for Depilatories is 9.3 Million
- Table 9-24: U.S. Use of Depilatories, by Race or Ethnicity, 2009 (Adults, In Thousands)
- Consumer Focus: African-American Media Usage
- Experian Simmons Data on Viewers and Readers
- Table 9-25: Use of African-American Media, by Race or Ethnicity, 2009 (Adults, In Thousands)
- Consumer Focus: Where Ethnics Shop for HBC
- Ethnic Americans Shop the Big Three Drug Chains
- Table 9-26: U.S. Ethnics' Purchasing of Cosmetics at Chain Drugstores, 2009 (Adults in Thousands; Past 30 Days)
- Macy’s, Wal-Mart Are Ethnics’ Top Dept. Store/Discounter Destinations for HBC
- Table 9-27: U.S. Ethnics' Purchasing of Cosmetics at Department and Discount Stores, 2009 (Adults in Thousands; Past 30 Days)
- Appendix: Addresses of Selected Marketers
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