Volume I: The U.S. Market for Hispanic Foods
I. Executive Summary
II. The Market
Market Size and Composition
- Market Definition
- Figures: Census 2000 Statistics For U.S. Hispanic Population
- Table: Regional Distribution Of Hispanic Population
- Table: Hispanic Population By Country of Origin
- Latin Influence On Mainstream U.S. Consumers
- Table: U.S. Total Retail Sales Of Mexican Foods, 1997-2001
- Tables/Figures: U.S. Retail Sales of Mexican Foods By Category, 1997-2001
- Table: Household Usage Rates for Mexican Products
Projected Market Growth
- Consumption Trends
- Demographic Mix And Market Growth
- Role Of Distribution Channels
- Role Of Internet
- Table: Projected U.S. Retail Sales Of Mexican Foods, 2003-2007
III. The Marketers
Marketer and Brand Shares
- Tables/Figures: Mass-Market Shares
- Prominence Of Private-Label Products
- Table: Private-Label Shares
IV. Competitive Profiles
V. Retail Strategies
- Retailer-Driven Strategies
- Marketer-Driven Strategies
- Strategic Trends: Spinoffs, Store-Within-a-Store
VI. The Food-Service Factor
Food Service as Culinary Trend Leader/Tastemaker
- Rise Of Celebrity Chefs
- Figures: Viewership Of TVFN, Sales Of Chef-Authored Cookbooks
- Celebrity Chefs Making Mexican/Hispanic Ingredients Mainstream
- Mary Sue Milliken and Susan Feniger
- Bobby Flay
- Rick Bayless
- Nuevo Latino: Chef-Driven 21st-Century Cuisine
- Origins Of Nuevo Latino
- Consumer Appeal As Adapted/Americanized/Fusion Cuisine
VII. The Consumer
- Demographics For Mexican Foods Overall
- Consumption By Gender
- Consumption By Race/Ethnicity
- Consumption By Age Bracket
- Trends Promising Continued Mainstream Growth:
- Tweens' Embrace of Mexican Foods
- Boomers with Adventurous Palates Becoming Seniors
- Consumption By Household Composition
- Consumption By Household Income & Individual Income
- Pleasing the Mainstream Palate: Authentic vs. Adapted
- Crossover Success: The Dulce de Leche Phenomenon
VIII. The Products
- Established Product Categories
- Trends Driving New-Product Creation
- Lifestyle And Demographic Trends
- Flavor Trends
- Packaging And Sizing Trends
- Most Dynamic Product Categories in Terms of Sales and Number of Product Introductions
- On the Leading Edge: Product and Category Innovations
IX. Trends and Opportunities for Marketers: Summary and Recommendations
Appendix I: Figures: Advertising and Promotion
Appendix II: Company Information for Marketers Active in Mexican/Hispanic Foods Market
- Company Contact Information: Addresses, Phone Numbers, Websites
- Executive Contact Information (Where Available)
Volume II: The U.S. Market for Asian Foods
Chapter 1: Executive Summary
Scope and Methodology
- Scope of Report
- Report Methodology
- Note on Simmons Survey Data and Figures
The Market
- Market Definition
- Growth of the U.S. Asian Population
- Asian Immigration to the U.S.
- Ethnic Origins of the U.S. Asian Population
- Figure 1-1: Ethnic Origins of Asian Americans, 2002
- Regional Distribution of the U.S. Asian Population
- Mainstream Interest in Asian Foods
- Figure 1-2: Favorite Ethnic Cuisines of Adults Aged 55 and Older
Retail Sales of Asian Foods—Past, Present, and Future
- Total Retail Sales of Asian Foods, 1998-2002
- Retail Sales of Oriental Foods by Category, 1998-2002
- Table 1-1: U.S. Retail Sales of Oriental Foods, 1998-2002
- Projected Market Growth
- Projection of Total Retail Sales, 2003-2008
- A Conservative Estimate?
- Figure 1-3: Projected U.S. Retail Sales of Oriental Foods, 2003-2008
The Competitive Situation
- Overview of Competitive Landscape
- Major Mainstream Players
- Leading Specialists
- Frozen-Food Specialists
- Private-Label Power
- Up-and-Comers
- Marketer Shares
- Subcategory Sales Breakdown
- Figure 1-4: U.S. Market Share of Oriental Food Category by Subcategory, 2002
- Overall Category Shares by Brand/Subcategory
- Figure 1-5: Overall Market Share of Oriental Food Category by Brand/Subcategory 2002
- Subcategory Shares by Brand
- Oriental Sauce/Marinade
- Oriental Food Items
- Bamboo Shoots/ Water Chestnuts
- Chow Mein Noodles
- Oriental Cooking Oils
- Private-Label Shares by Subcategory
Retail Strategies
- Catering to Ethnic and Mainstream Consumers
- Educating the Mainstream: Show, Don’t Tell
- Best Practices for Courting Ethnic Consumers
- The Online Channel
The Foodservice Factor
- Chinese Food on the Mainstream Menu
- Southeast Asian Cuisines on the Rise
- The Pan-Asian Phenomenon
- The Roles of Chefs
- Fine Dining: Infused with Inspiration
- Midscale: Szechuan and the City
- Fast-Casual: Sizzling Like Oil in a Hot Wok
- QSR: Is Panda E. the Next Mickey D’s?
- Foodservice Beyond Restaurants: Strategic Acquisitions
- Sysco and Asian Foods
- ICV and Chung’s Foods
The Consumer
- Defining the Asian-Foods Consumer
- Ethnic Consumers: Changing Consumption Patterns
- Mainstream Consumers: Exploring New Territory
- Appeal Across All Ages
- Figure 1-6: Percentage of Consumers Choosing Soy Sauce As Most Often Used BBQ/Seasoning Sauce, by Age
- No Gender Gap
- Saying "Si" to Soy Sauce
- Leaning Westward
- Figure 1-7: Percentage of Consumers Choosing Asian Sauces as Most Often Used by Ethnic/Racial Origin
- Salaries and Sauces
- Well-Seasoned Bliss
New Products and Product Trends
- Defining Asian Foods
- What "Oriental Food" Means
- Sushi
- Soy Foods
- Chai
- Pho
- Flavoring as Points of Entry
Trends and Opportunities
- Flavor Trends
- Adventure and Intensity
Lifestyle Trends
- Portability
- Convenience
- Portability + Convenience = Bowls
- Meals for One
Chapter 2: The Market
- Market Definition
- The Ubiquity of Asian Foods
- A Note about IRI Data
The Asian Population: Who and Where
- Census 2000 Statistics for U.S. Asian Population
- Figure 2-1: Growth of U.S. Asian Population & Total U.S. Population 1990 & 2000
- Asian Immigration to the U.S.
- Table 2-1: Number of Immigrants to the U.S. in the 1980’s & 1990’s by Country
- Ethnic Origins of the U.S. Asian Population
- Figure 2-2: Ethnic Origins of Asian Americans 2002
- Regional Distribution of the U.S. Asian Population
- Figure 2-3: States with Highest Percentage of Asian Population 2002
- Asian Concentration in Metropolitian Areas
Mainstream Interests in Asian Foods
- An $800+ Million Industry
- Table 2-2: U.S. Retail Sales of Oriental Foods 1998-2002
- Figure2-4: U.S. Retail Sales of Oriental Foods 1998-2002
- Sales Growth According to IRI Categories
- Figure 2-5: U.S. Retail Sales of Oriental Foods by Category 1998-2002
- The Ramen Noodle Factor
- Table 2-3: U.S. Retail Sales of Ramen Noodles, 1998-2002
- Figure 2-6: U.S. Retail Sales of Ramen Noodles, 1998-2002
- Frozen Entrées “Bowl Over” Consumers
Projected Market Growth
- Demopraphic Mix and Market Growth
- Hispanics are A Growth-Opportunity Population
- Figure 2-7: Favorite Ethnic Cuisines of Adults Aged 55 and Older
- Increase in Asian Supermakets Leads to More Choices, Exposure
- Quick Causal Restaurants, Higher-End Chains Will Spur Growth
- Sales To Reach $975 Million by 2008
- Figure 2-8: Projected U.S. Retail Sales of Oriental Foods, 2003-2008
- A Conservative Estimate?
Chapter 3: The Competitive Situation
- Overview of Competitive Landscape
- Major Mainstream Players
- Leading Specialists
- Frozen-Food Specialists
- Private-Label Power
- Up-and-Comers
Marketer Shares
- Figure 3-1: U.S. Market Share of Oriental Food Category by Subcategory 2002
- Overall Category Shares by Brand/Subcategory
- Figure 3-2: Overall Market Share of Oriental Food Category by Brand/Subcategory 2002
- Subcategory Shares by Brand
- Oriental Sauce/Marinade
- Table 3-1: U.S. Retail Sales and Market Share of Oriental Sauce/Marinade by Marinade 2002
- Oriental Food Items
- Table 3-2: U.S. Retail Sales and Market Share of Oriental Food Items by Brand 2002
- Bamboo Shoots/ Water Chestnuts
- Table 3-3: U.S. Retail Sales and Market Share of Bamboo Shoots/Water Chestnuts by Brand 2002
- Chow Mein Noodles
- Table 3-4: U.S. Retail Sales and Market Share of Chow Mein Noodles by Brand 2002
- Oriental Cooking Oils
- Table 3-5: U.S. Retail Sales and Market Share of Oriental Cooking Oils by Brand 2002
- Private-Label Shares by Subcategory
- Ramen Noodles Awaiting A Revival
- Figure 3-3: Market Share of Ramen Noodles by Brand/Subcategory 2002
Competitive Situation and Profiles
Chapter 4: New Products and Product Trends
- Defining Asian Food
- What “Oriental Food” Means
- Sales of Oriental Foods by Category
- Figure 4-1: U.S. Retail Sales of Oriental Foods, By Subcategory, 2002
Most Dynamic Product Category
- Growth in Terms of IRI Sales Figures
- Figure 4-2: U.S. Retail Sales of Oriental Foods by Category, 1998-2002 (in millions
- Table 4-1: U.S. Retail Sales of Oriental Foods by Category, 1998-2002
- Product Growth by Other Measures
- Sushi
- Soy Foods
- Chai
- Pho
- New-Product Introductions
- Flavorings as Points of Entry
Trends Influencing New-Product Creation
Chapter 5: Retail Strategies
- Retail Strategies
- Asian Aisles
- Catering to Ethnic and Mainstream Consumers
- The Chain Gang
- Educating the Mainstream: Show, Don’t Tell
- Best Practices for Courting Ethnic Consumers
- The Online Channel
- EthnicGrocer.com
- MingsPantry.com
- Asianfoodgrocer.com
- GotEthnicFoods.com
Chapter 6: The Consumer
- Note on Simmons Survey Data and Figures
- Defining the Asian-Foods Consumer
- Ethnic Consumer: Changing Consumption Patterns
- Mainstream Consumers: Exploring New Territory
- Appeal Across All Ages
- Figure 6-1: Percentage of Consumers Choosing Soy Sauce As Most Often Used BBQ/Seasoning Sauce, By Age
- Figure 6-2: Percentage of Consumers Choosing Light vs. Regular Soy Sauce As Most Often Used, By Age
- No Gender Gap
- Saying “Si” to Soy Sauce
- Figure 6-3: Percentage of Consumers Choosing Asian Sauces as Most Often Used By Ethnic/Racial Origin
- Leaning Westward
- Figure 6-4: Percentage of Consumers Choosing Asian Sauces As Most Often Used, by Census Region
- Salaries and Sauces
- Figure 6-5: Percentage of Consumers Choosing Asian Sauces as Most Often Used, By Household Income
- Well-Seasoned Bliss
- Figure 6-6: Percentage of Consumers Choosing Asian Sauces as Most Often Used, by Household Size
Chapter 7: The Food Service Factor
- Food Service Factor
- Chinese Food on the Mainstream Menu
- Southeast Asian Cuisines on the Rise
- The Pan-Asian Phenomenon
- Table 7-1: Number of Ethnic Menu Items on Menus of Non-Ethnic Chain Restaurants, by Cuisine, First Half 2002
- Multiple Types of Appeal
- Table 7-2: Types of Appeal Attributed to Asian Ethnic Cuisines
- The Role of Chefs
- Authentic vs. Adapted
Asian Restaurants Trends at All Levels
Chapter 8: Trends and Opportunities
Trends
- Swimming Toward the Mainstream
- Craving Convenience
- Piquing Appetites of All Ages
- Packing Heat
- Pan-Asian Popularity
- Fast-Food Chains Gearing Up for Growth
- From Chai to Boba
- Soy-ing Into the Stratosphere
Opportunities
- Cater to the Asian/Hispanic Connection
- Turn Traditions Upside Down
- Give Tea a Promotion
- Break Down the Time Barriers to Indian Cuisine
- Scale the Handheld Hurdle
- Speak Your Customers’ Languages
Appendix: Addresses of Select Marketers
Volume III. The U.S. Market for Emerging Ethnic Foods
I. Executive Summary
II. The Market
Market Size And Composition
- Market Definition
- Role of Immigration in Emergence of New Cuisines
- Figures: U.S. Government Statistics for Immigration from Key Regions (Caribbean, Middle East, South Asia, North Africa)
- Religion and Culture as Drivers of Emerging Cuisines (Kosher and Halal Foods)
Projected Market Growth
- Consumption Trends Supporting Expansion into Emerging Cuisines
- Role of Distribution Channels
- Role of Internet
III. The Marketers
Marketer and Brand Shares
- General Ethnic-Foods Marketers and Their Shares of the Market
Retail Trends
- Retail Formats Geared to Exploration of Emerging Cuisines
IV. Competitive Profiles
- Mainstream Marketers—Product Introductions and Trends
- Ethnic-Foods Specialists—Product Introductions and Trends
V. The Food-Service Factor
Food Service as Culinary Trend Leader/Tastemaker
- Food Service Trends in National/Regional Cuisines
- New Fusion Cuisines
VI. The Consumer
- The Ethnic Consumer
- The Mainstream Consumer of Emerging Cuisines
- "Adventurous" Consumer Characteristics: Age, Income, Household Composition, Etc.
VII. The Products
Product And Promotion Trends
- Breakout Crossover Foods
- New Product Introductions
- Flavor Trends
- Packaging and Sizing Trends
- National Ad Expenditures
