I Executive Summary
II The Overall Market
- Introduction
- Defining “Ethnic”
- Overlap Between Ethnic and General HBC Markets
- Three Ethnic HBC Categories: Hair Care,
Cosmetics, Skin Care
- Mass, Prestige, and “Pop Prestige” Covered
- Ethnic Men’s HBC Covered Here and in Separate
Report
- Clarification of Other Terms
- Methodology
- A Brief History
- Overall Market Size and Composition
- Market Hovers Around $1.5 Billion Mark
- Ethnic Purchasing in General-Market Adds Muscle
- Radically Different Results, Depending on Your
Your Involvement...
- Share by Category
- Outlet Share
- Factors in Future Growth
- Ethnic Population Sectors Still Growing
- Hispanics Now Most Numerous Minority
- But African Americans Are Key Target
- Asian-American Audience Growing Rapidly
- Ethnic Pride + Assimilation = Urban Style
- Minorities’ Major Spending Power
- Non-Specialized Brands to Increase Offerings for
Ethnics
- From Zero to Sixty: Brands for Hispanics
- Launching in Mass
- The Commodity Nature of HBC
- Retailers Scouting Abroad for Brands of Ethnic
Interest
- Potential in Youth and Men’s Audiences
- Projected Sales
- Ethnic HBC to Hit $1.7 Billion in 2008
- Consumer Advertising Expenditures
- Trade Shows
III The Hair Care Category
- The Products
- Scope of Hair Care Category
- A Word About African-American Hair
- ...And About Hispanic and Asian Hair
- Perms, Straightened Hair, Dreads Require Use of
a Range of Products
- Seven Ethnic Hair Care Segments
- Relaxers/Home Perms
- Treatments
- Hair Color
- Styling Products
- Shampoo and Conditioner
- Men’s Styling Products
- Children’s Products
- Wigs
- The Harsh and the Gentle
- Hair Category Size and Growth
- Hair Category Sinks to $1 Billion Mark in 2003
- Ethnic Purchasing in General-Market Adds Muscle
- Here, Too, Fortunes Depended on Market Stances
- Share of Sales by Product Segment
- Outlet Share
- Regionality of Relaxer/Home Perm Sales
- Factors in Future Growth
- General-Market Activity Favoring Non-Ethnic-
Specific Brands
- Gentler Formulations Nudging Ethnics Over to
Prestige, Natural Channels
- More Hairstyles and Colors Accepted in Daily Life
- Watch for the Explosion: Hispanic Brands Hitting
Mass
- Retailers Importing Foreign Brands
- Kids’ Sectors Offer Opportunity
- Men Are Worthy of Attention
- Projected Sales
- Ethnic Hair Category to Struggle to $1.1 Billion
by 2008
- The Marketers
- Field of Ethnic-Specific Hair Care Marketers
Remains Narrow
- Degrees of Specialization
- Both Public and Private Companies
- Consolidation
- Table of Ethnic Hair Care Marketers and Brands
- Market Share
- A Special Note on Hair Care Data
- L’Oreal, Alberto-Culver Are Relaxer Leaders
- Other Segments...
- Product Trends
- Consumer Advertising Expenditure
- Consumer Advertising Positioning
- Consumer Promotions
IV The Cosmetics Category
- The Products
- Scope of Color Cosmetics Category
- Different Chemistry Required for Ethnic Cosmetics
- Ms. Walden, Ms. Roberts, Johnson Publishing Are
Ethnic Cosmetics Pioneers
- Asians Accommodated by a Very Few Marketers
- Hispanics’ Cosmetic Needs Historically Neglected
- Four Ethnic Cosmetics Segments: Face, Lip, Eye,
Nail
- Facial Makeup
- Foundation
- Face Powder
- Blusher
- Concealer/Coverup
- Lip Color
- Eye Makeup
- Shadow
- Eyeliner/Eyebrow Pencils
- Mascara
- Nail Care
- FDA Oversight
- Cosmetics Category Size and Growth
- Ethnic Cosmetics Push on to $367 Million
- Ethnic Purchasing in General-Market Adds $__
- Cosmetics Have Been Best Ethnic Performers
- Share by Product Segment
- Outlet Share
- Factors in Future Growth
- Major-Player Activities Stimulating Category
- More Cosmetics for Hispanics, Asians, Others
- Cosmeceutical Features a Plus
- Ethnic Youth Eager to Use Cosmetics
- Projected Sales
- Ethnic Cosmetics to Be Valued at $492 Million in
2008
- The Marketers
- Cosmetics Marketers the Smallest Ethnic-Specific
Cadre
- Major Marketers Getting More Involved
- Company Types
- Table of Marketers and Brands
- Marketer Rankings
- Product Trends
- Consumer Advertising Expenditure
- Consumer Advertising Positioning
- Consumer Promotions
V The Skin Care Category
- The Products
- Scope of Ethnic Skin Care Category
- Two Segments: Basic Skincare and Shaving
Products
- African Americans’ Special Skin Care Problems
- Ashiness
- Impetigo
- Keloid
- Oiliness
- Melanin Imbalances
- Razor Bumps
- Hispanic Skin Care Needs Rarely Addressed
- Asians’ “Delicacy” of Skin
- Three Key Ingredients
- AHAs
- Butters
- Hydroquinone
- Skin Care Products Regulated by FDA
- Skin Care Category Size and Growth
- Ethnic Skin Care Edges Up to $118 Million in 2003
- General Skin Care Products Hold Back Ethnic-
Specific Versions
- Share of Sales by Product Segment
- Outlet Share
- Factors in Future Growth
- Marketers Opting for Broader Stances Than Ethnic-
Specific
- Assortment: Who Needs Ethnic Skin Care, Anyway?
- New Lines for Hispanic and Asians Now Debuting
- Retailers Look Abroad for Ethnic-Friendly Brands
- Potential in Ethnic Male Audience
- ...But Less Skin Care Potential in Kid Audience
- Projected Sales
- Ethnic Skin Care to Brush $150 Million by 2008
- The Marketers
- A Handful of Ethnic Skin Care Leaders
- Public and Private, But Mostly Specialists
- Table of Ethnic Skin Care Marketers and Their
- Brands
- Marketer and Brand Share
- Product Trends
- Consumer Advertising Expenditure
- Consumer Advertising Positioning
- Consumer Promotions
VI The Competitive Situation
- Pros and Cons of a Virtual Commodity Market
- Ethnic-Specific Marketers Give Up Sales to
Generalists
- The Upshot of All That Consolidation
- The Coming Wave of Hispanic-Specific Brands
- Retailers Importing Brands from Latin America,
Europe...
- The Battlefield by Category
- Hair Care
- Cosmetics
- Skin Care
- Competitive Profiles
- Alberto-Culver/Pro-Line
- Colomer USA
- Estee Lauder
- [M.A.C. brand]
- Johnson Publishing
- L’Oreal/Soft Sheen Carson
- Luster Products
- Procter & Gamble
- J. Strickland
- Wella AG
- Marketers to Watch
- BioCosmetics Research Labs
- Dr. Bronner
- Ella Cosmetics
- Tupperware Corp.
VII Distribution and Retail
- Range of Ethnic HBC Outlets Broadened
- Margins
- Store Product Mixes Improved in Anticipation of
Hispanic Items
- But Many Mixes Still Do Not Meet Ethnics’ Needs
- Retail Focus: Alberto-Culver/Sally Beauty
- Retail Focus: M.A.C.
VII The Consumer
VIII Trends and Opportunities
Appendix: Addresses of Selected Marketers
