Ethical Consumers and Corporate Responsibility: The Market and Trends for Green Products in Food and Beverage, Personal Care and Household Items

Jan 1, 2007
246 Pages - Pub ID: LA1282418
Attention: There is an updated edition available for this report.
Abstract Table of Contents Search Inside Report Buy By the Section Related Reports

Chapter 1: Executive Overview
  • Scope & Methodology
    • Scope of Report: Focus on Three Grocery Product Areas
    • Report Methodology

  • Market Overview
    • Key Ethical Issues
    • Organic
    • No Genetic Modification or Cloned Animals
    • Fair Trade
    • Locally Grown
    • Sustainable Agriculture
    • Humane Treatment of Animals
    • No Animal Testing/Cruelty-Free
    • GreenEco-FriendlyNon-Toxic
    • Biodegradable, Recyclable, Reusable, and Minimal Packaging
    • Criteria and Certification
    • Consumers Union Lists 147 Different Eco-Labels
    • Ethical Product Sales Top $32.8 Billion in 2006
    • Table 1-1: U.S. Retail Sales of Ethical Products, 2002-2006 (in billions of dollars)
    • Foods and Beverages Account for 82% of Retail Sales
    • Figure 1-1: Share of U.S. Retail Sales of Ethical Products by Product Group, 2006 (percent)
    • Natural Foods Channel Generates Nearly Half of Retail Sales
    • Figure 1-2: Share of U.S. Retail Sales of Ethical Products by Retail Channel, 2006 (percent)

  • Market Outlook
    • Ethical Consumerism: A Mindset and A Lifestyle
    • Green Goes Mainstream as Conscientious Consumerism Rises
    • Media Spreads a Global Green Culture
    • Americans Shift From Ego to Eco
    • Globalized Consumer Class
    • Who Are the Eco-Friendly Consumers?
    • Gap Between Opinions and Buying Behavior
    • Voting at the Checkout
    • Consumer Boycotts
    • Major Corporations Get More Involved
    • Retailers Are Pressuring Suppliers Ethics
    • The Profit Motive
    • Controversy Over Green Ethics
    • Ethical Issues Sometimes Conflict
    • Retail Sales Will Approach $57.3 Billion in 2011
    • Table 1-2: Projected U.S. Retail Sales of Ethical Products, 2006-2011 (in billions of dollars)

  • Competitive Trends
    • Mainstream Moves to Incorporate Ethical Products
    • Selling, or Selling Out?

  • Marketing and New Product Trends
    • Third-Party Certification Adds Credibility, Luxury Cachet
    • Alternative Marketing
    • Natural, Organic Lead New Products Claims
    • Figure 1-3: Top 10 Ethical Claims on New Products, 2001 vs. 2006

  • Retail Trends
    • Supernaturals Set the Pace
    • At Least 25,000 Stores in Natural Foods Channel
    • Ethical Becoming an Essential Competitive Thrust for Supermarkets
    • Wal-Mart and Target Also Going Ethical
    • Specialty and Department Stores Strong in Personal Care
    • Farmers Markets and CSAs
    • Alternative Distribution Channels
    • Case Study: Wal-Mart Goes Sustainable
    • Success, Controversy, and Green Initiatives
    • Case Study: Whole Foods as Whole-Mart
    • Growth Strategy
    • Ethical Convictions and Corporate Responsibility
    • Yet, Even Whole Foods is Criticized on Ethics
    • Lower Expectations

  • The Consumer
    • The Simmons Consumer Survey
    • Three Out of Four Consumers Believe Companies Should Act Ethically
    • 55% Recycle; 61% Think Product Packaging Should Be Recycled
    • Figure 1-4: High-Index Demographics of Consumers Who Agree That Packaging for Products Should Be Recycled, 2006 (U.S. adults)
    • Table 1-3: Demographic Overview for Consumers Who Agree It Is Important a Company Acts Ethically, 2006 (U.S. adults)
    • Table 1-4: Demographic Overview for Consumers Who Agree That Packaging for Products Should Be Recycled, 2006 (U.S. adults)

  • Looking Ahead
    • Appealing to a Broader Consumer Base
    • Retail Competition, Expansion Will Continue to Drive Market
    • The Wal-Mart Effect
    • More Mergers and Acquisitions
    • Continued Cross-Over by Mainstream Marketers
    • Ethical vs. Ethical, Inc.

Chapter 2: Food and Beverages

  • Market Trends
    • Market Definition
    • Key Ethical Issues Affecting Food and Beverages
    • Organic
    • Definition of Organic
    • Many Organic Foods Support Other Social Issues
    • No Hormones
    • No Genetic Modification
    • Use of Genetically Modified Ingredients Widespread
    • Controversial Products Pulled from Market
    • Few Americans Understand GMO
    • Group Proposes Non-GMO Certification
    • No Meat or Milk from Cloned Animals
    • Is Locally Grown the Next Organic?
    • The Food Miles Concept
    • Whole Foods Goes Local
    • As Does Wild Oats
    • Humane Treatment of Animals
    • Cage-Free Eggs
    • No Standards for Free-Range Label
    • Grass-Fed Beef
    • Certified Humane and Free-Farmed Labels
    • Whole Foods Bans Sale of Live Lobsters
    • Humane Society Seeks Foie Gras Production Ban; Banned in Chicago
    • Retailers Spearhead Animal Welfare Standards
    • Fair Trade Practices
    • TransFair Certifies Products Sold in USA
    • Sustainable Agriculture
    • Some Marketers Setting Their Own Sourcing Guidelines
    • Sustainable Seafood
    • The Organic Fish Debate
    • Sales of Organic Foods and Beverages Easiest to Track
    • Ethical Food and Beverage Sales Grow to $26.9 Billion
    • Table 2-1: U.S. Retail Sales of Ethical Foods and Beverages, 2002-2006 (in billions of dollars)
    • Produce and Dairy Are Largest Ethical Categories
    • Figure 2-1: Share of U.S. Retail Sales of Ethical Foods and Beverages by Product Category, 2006 (percent)
    • Natural Foods Channel Leads Retail Sales
    • Figure 2-2: Share of U.S. Retail Sales of Ethical Foods and Beverages by Retail Channel, 2006 (percent)

  • Market Outlook
    • More Consumers Choose Ethical Shopping
    • Organic Foods and Beverages Growing in Popularity
    • Ethical Issues Serve as a Point of Differentiation
    • Mainstream Retailers, Marketers Offering Ethical Foods and Beverages
    • Fair Trade Bananas to Get a Big Push
    • Price a Deterrent, But Many Consumers Willing to Pay More
    • Growing Shortage of Organic Ingredients
    • Authentic vs. Fabricated (Mass-Produced) Products
    • Many Consumers Distrust Big Business to Produce Ethical Foods
    • Cheating on Fair Trade?
    • Will Organic Growth Fizzle Out?
    • Food Contamination Scares Affect Industry
    • Ethical Foods and Beverages Market to Near $47.0 Billion in 2011
    • Table 2-2: Projected U.S. Retail Sales of Ethical Foods and Beverages, 2006-2011 (in billions of dollars)

  • Competitive Trends
    • Ethical Food and Beverage Marketers
    • Global Marketers, Investors Control Many Top Brands of Ethical Foods and Beverages
    • Recent Mergers and Acquisitions
    • Is Smaller Better?
    • Starbucks, Stonyfield Farm, and Ben & Jerrys Are Largest Mass-Market Ethical Brands
    • Table 2-3: IRI-Tracked Sales of Selected Ethical Foods and Beverages, 2005 vs. 2006 (in millions of dollars)
    • Table 2-4: IRI-Tracked Sales of Selected Ethical Foods and Beverages, 2001-2005 (in millions of dollars)

  • Marketing and New Product Trends
    • Mainstream Marketers Seek More Participation and Visibility
    • A Switch to Biodegradable and Recycled/Recyclable Packaging
    • Natural and Organic the Most Popular Product Tags
    • Figure 2-3: Top Five New Ethical Food and Beverage Product Claims, 2001 vs. 2006
    • Table 2-5: Ethical Foods and Beverages: Selling Points by Package Tags, 2001-2006

  • The Consumer
    • The Simmons Consumer Survey
    • Higher Levels of Education Characterize Consumers
    • Figure 2-4: Selected High-Index Demographics of Consumers Who Look for Organic/Natural Food, 2006 (U.S. adults)
    • Asian-Americans Skew High
    • Older Shoppers, Small Households Also Indicated
    • Table 2-6: Demographic Overview for Consumers Who Look for Organic/Natural Food (Any Agree), 2006 (U.S. adults)
    • Table 2-7: Demographic Overview for Consumers Who Look for Organic/Natural Food (Agree a Lot), 2006 (U.S. adults)
    • Table 2-8: Demographic Overview for Patrons of Whole Foods Market or Trader Joes, 2006 (U.S. adults)

  • Case Studies
    • Ben & Jerrys Homemade: From Hippies to Alternative Corporate Culture
    • Green Mountain Coffee Roasters: Tops in Business Ethics
    • Horizon Organic Dairy: Under Fire
    • Cornucopia Institute Files Complaints
    • Natural Selection Foods: Industrial Organic Produce
    • Newmans Own: All Profits Go to Charity
    • Niman Ranch: Pioneer in Naturally Raised Meat Helps Small Farmers
    • Organic Valley Family of Farms: A Farmers Co-Op
    • Starbucks: A Pioneer in Corporate Responsibility
    • Stonyfield Farm: Guerilla Marketing

Chapter 3: Personal Care Products

  • Market Trends
    • Market Definition
    • Key Ethical Issues Affecting Personal Care Products
    • Natural, Organic, or Synthetic
    • Commonly Used Ingredients
    • Cruelty FreeNot Tested on Animals
    • Biodegradable, Recycled, and/or Recyclable
    • Ethical Personal Care Sales Top $5.2 Billion
    • Table 3-1: U.S. Retail Sales of Ethical Personal Care Products, 2002-2006 (in billions of dollars)
    • HBC Dominates Personal Care Product Categories
    • Figure 3-1: Share of U.S. Retail Sales of Ethical Personal Care Products by Product Category, 2006 (percent)
    • Natural Foods Channel Accounts for Two-Thirds of Sales
    • Figure 3-2: Share of U.S. Retail Sales of Ethical Personal Care Products by Retail Channel, 2006 (percent)

  • Market Outlook
    • Ethical HBC Brands Still Mostly Niche, But Growing Fast
    • Retail Space a Challenge
    • Crossing Over
    • Premium Price Tags Buoying Sales Increases
    • Product and Packaging Efficacy Must Improve
    • Personal Paper Goods Expected to Stay Small
    • Ethical Personal Care to Reach $8.8 Billion by 2011
    • Table 3-2: Projected U.S. Retail Sales of Ethical Personal Care Products, 2006-2011 (in billions of dollars)

  • Competitive Trends
    • Hundreds of Marketers, Only a Few Dozen Majors
    • Recent Mergers and Acquisitions
    • Aveda and The Body Shop Lead the Pack
    • Levlad, Hain the Strongest HBC Players in Natural Foods Channel
    • Mass-Market Sales Gain 29% in 2006
    • Toms of Maine, Burts Bees Lead in Mass
    • Table 3-3: IRI-Tracked Sales of Selected Ethical Personal Care Products, 2005 vs. 2006 (in millions of dollars)
    • Table 3-4: IRI-Tracked Sales of Selected Ethical Personal Care Products, 2001-2005 (in millions of dollars)

  • Marketing and New Product Trends
    • Personal Care Marketers Still Building Assortment
    • New Product Package Claims
    • Figure 3-3: Top Five New Ethical Personal Care Product Claims, 2001 vs. 2006
    • Table 3-5: Ethical Personal Care Products: Selling Points by Package Tags, 2001-2006
    • Mineral Makeup a Hot Trend
    • Major Lines Expanding
    • Without, Minus, and Free Of
    • More Than Just Basics
    • More Natural
    • Personal Paper Products

  • The Consumer
    • The Simmons Consumer Survey
    • 30% of Women Dont Buy Cosmetics Tested on Animals
    • Figure 3-4: Selected High Indexes for Consumers Who Never Buy Cosmetics Tested on Animals (Any Agree), 2006 (U.S. adults)
    • Table 3-6: Demographic Overview for Consumers Who Never Buy Cosmetics Tested on Animals (Any Agree), 2006 (U.S. adults)
    • Table 3-7: Demographic Overview for Consumers Who Never Buy Cosmetics Tested on Animals (Agree a Lot), 2006 (U.S. adults)

  • Case Studies
    • Aveda: Its Own Retailer
    • The Body Shop: Snatched Up by LOral
    • The Hain Celestial Group: Jason and Zia Join the Empire
    • Kiss My Face: Irreverently Organic
    • Toms of Maine: Colgate Buys Majority Interest

Chapter 4: Household Products

  • Market Trends
    • Market Definition: Household Products
    • Green or Eco-Friendly Household Products Share Many Similar Attributes
    • No Phosphates
    • No Chlorine Bleach
    • No Regulated Standards for Most Household Products
    • Ethical Household Product Sales Rise to $680 Million
    • Table 4-1: U.S. Retail Sales of Ethical Household Products, 2002-2006 (in millions of dollars)
    • Household Cleaners Is Larger Household Products Category
    • Figure 4-1: Share of U.S. Retail Sales of Ethical Household Products by Product Category, 2006 (percent)
    • Eco-Friendly Cleaners a $327 Million Business in 2005
    • Natural Foods Channel Accounts for Half of Retail Sales
    • Figure 4-2: Share of U.S. Retail Sales of Ethical Household Products by Retail Channel, 2006 (percent)

  • Market Outlook
    • Consumer Awareness, Availability of Ethical Alternatives Building
    • Where Are the Mainstream Marketers?
    • Product Performance Key
    • Greenpeace Targets Kimberly-Clark
    • Fierce Competition for Mass-Market Shelf Space
    • Supply Chain Vulnerabilities
    • Retail Sales Will Approach $1.5 Billion by 2011
    • Table 4-2: Projected U.S. Retail Sales of Ethical Household Products, 2006-2011 (in millions of dollars)

  • Competitive Trends
    • Ethical Household Product Marketers
    • Most Companies Small and Privately Held
    • Planet Acquires Green Forest
    • Paper Goods Dominate Mass-Market Sales
    • Figure 4-3: IRI-Tracked Sales of Ethical Paper Goods and Household Cleaning Products, 2001-2006 (in millions of dollars)
    • Marcal Controls 93% of Mass-Market Ethical Paper Goods
    • Mass-Market Household Cleaners Growing Rapidly
    • Table 4-3: IRI-Tracked Sales of Selected Ethical Household Products, 2005 vs. 2006 (in millions of dollars)
    • Table 4-4: IRI-Tracked Sales of Selected Ethical Household Products, 2001-2005 (in millions of dollars)
    • Table 4-5: Top Brands of Selected Ethical Household Products by 1-Year Growth, 2006 (in millions of dollars)

  • Marketing and New Product Trends
    • New Product Package Claims
    • Figure 4-4: Top Five Product Claims on New Ethical Household Products, 2001 vs. 2006
    • Table 4-6: Ethical Household Products: Selling Points by Package Tags, 2001-2006
    • Green Household Products Positioned on the Basis of Health Benefits
    • New and Improved
    • Ethical Cleaning Products Making Scents
    • Biodegradable and Compostable Plates, Cups, and Utensils

  • The Consumer
    • The Simmons Consumer Survey
    • Higher Education Characterizes Consumers
    • Figure 4-5: Selected High Indexes for Consumers Who Buy Products That Use Recycled Paper (Any Agree), 2006 (U.S. adults)
    • Older Shoppers, One-Person Households, Women Also Indicated
    • Asian Americans and Hispanics Prime Targets
    • Table 4-7: Demographic Overview for Consumers Who Buy Products That Use Recycled Paper (Any Agree), 2006 (U.S. adults)
    • Table 4-8: Demographic Overview for Consumers Who Buy Products That Use Recycled Paper (Agree a Lot), 2006 (U.S. adults)

  • Case Studies
    • Marcal Paper Mills: Recycled Paper Products = Profits
    • Method Products: Its Hip to Be Eco-Friendly
    • Planet: Relaunches Green Forest Paper Products
    • Seventh Generation: A Phoenix Rising

Chapter 5: International Trends

  • Ethical Consumerism Mostly in Developed Nations
  • Different Ethical Issues Important in Different Countries
  • Are Consumers in Developing Nations Most Willing to Pay More for Ethical Products?
  • Boycotts Popular Worldwide
  • Organic Standards Differ
  • Canada Close to Enacting National Organic Standards
  • EU Proposes Animal Welfare Labeling
  • Focus on Ethical Consumerism in the U.K.
  • 52% of British Consumers Classify Themselves as Ethical
  • Fair Trade Particularly Well-Established
  • Look Behind the Label
  • British Media Play Up the Green Lifestyle
  • Conviction or Tokenism?
  • Case Study: Grupo Eroski (Spain)
  • Case Study: Migros (Switzerland)

Appendix: Addresses of Selected Marketers

800.298.5294
Int'l: +1.240.747.3095
Questions?
Contact a research specialist >

Most Popular Research
Non-GMO Foods: U.S. Market Perspective
Online Food Shopping and Grocery Delivery in the U.S.: Future of Food Retailing
Natural and Organic Foods and Beverages in the U.S., 4th Edition
The Kids Food and Beverage Market in the U.S., 7th Edition
Trader Joe's and the Natural Food Channel
Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice, 8th Edition
Privacy Policy    |    Terms and Conditions    |    Site Map    |    Return Policy    |    Press    |    Help FAQs
Home About Us My Account Personal Library Contact Us
Copyright © 2015 Packaged Facts. All Rights Reserved.
A division of Market Research Group, LLC
5/5/2015 - 40
Contact Us: 800.298.5294 (U.S.)
or +1.240.747.3095 (Int'l)
Hours: Monday - Thursday: 5:30am - 6:30pm EST
Fridays: 5:30am - 5:30pm EST