U.S. Market for Deli and Other Refrigerated Processed Meats
Mar 1, 2008
204 Pages - Pub ID: LA1682329
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Abstract Table of Contents Related Reports

Chapter 1 Executive Summary
  • Report Scope
  • Methodology
  • Market Size and Growth
    • U.S. Market Tops $17.6 Billion
    • Figure 1-1 U.S. Retail Sales of Refrigerated Processed Meat Products,
    • 2003-2007 (in billion $)
    • Cold Cuts Lead in Market Share and Growth
    • Table 1-1 U.S. Retail Sales of Refrigerated Processed Meat Products by Category, 2003-2007 (in million $)
    • Top Marketers and Brands by Segment
    • Sliced Lunch Meat
    • Table 1-2 IRI-Tracked Sales of Top 5 Refrigerated Sliced Lunch Meat Marketers and Brands, 2003-2007 (in million $)
    • Lunch Kits
    • Table 1-3 IRI-Tracked Sales of Top 5 Refrigerated Lunch Kit Marketers and Brands, 2003-2007 (in million $)
    • Non-Sliced Lunch Meat
    • Table 1-4 IRI-Tracked Sales of Top 5 Refrigerated Non-Sliced Lunch Meat Marketers and Brands, 2003-2007 (in million $)
    • Frankfurters
    • Table 1-5 IRI-Tracked Sales of Top 5 Refrigerated Frankfurter Marketers and Brands, 2003-2007 (in million $)
    • Dinner Sausage
    • Table 1-6 IRI-Tracked Sales of Top 5 Refrigerated Dinner Sausage Marketers and Brands, 2003-2007 (in million $)
    • Bacon
    • Table 1-7 IRI-Tracked Sales of Top 5 Refrigerated Bacon Marketers and Brands, 2003-2007 (in million $)
    • Breakfast Sausage
    • Table 1-8 IRI-Tracked Sales of Top 5 Refrigerated Breakfast Sausage Marketers and Brands, 2003-2007 (in million $)
    • U.S. Market to Reach $19.1 Billion
    • Figure 1-3 U.S. Retail Sales Forecast of Refrigerated Processed Meat Products, 2007-2012 (in billion $)

  • Trends and Opportunities
    • Consumer Expenditures on Meat, Poultry, Fish & Eggs
    • Table 1-9 Average Annual Consumer Food Expenditures: Total vs. Meats, Poultry, Fish & Eggs, 2002-2006 ($)
    • Two-Person Households Most Valuable
    • Convenience Fundamental
    • Can Nutrition and Convenience Co-exist?
    • Supermarkets Face Competition from Restaurants
    • Competition in Store
    • Private Label
    • Organic Foods Going Mainstream
    • Growth of the Green Revolution
    • Food Fears: From Mad Cow to Cloned Cow
    • Attack of the Clones
    • Global Community, Global Palate
    • Labeling Confusion

  • Product Promotion and Innovation
    • Increased Marketing Activity
    • Meat Online
    • Cross-Merchandising
    • Licensing Deals
    • Outreach Through Music
    • Youth Marketing Platforms Must Be Sensitive
    • Corporate Ethics
    • Word-of-Mouth Good … If It’s Good
    • Coupon Comeback?
    • In-Store Marketing Hot, But Retailers Restricting
    • Online Grocery Stores Growth
    • Convenience Focus Spurs Shift to Smaller Stores
    • Top Marketing Claims: Upscale, Fresh and Natural
    • Table 1-10 Estimated Number of New Refrigerated Meat & Poultry Products Introduced, by Selected Package Tags/Claims, 2003-2007
    • Top Flavor Claims: Smoked, Honey and Roasted
    • Table 1-11 Estimated Number of New Refrigerated Meat & Poultry Products Introduced, by Selected Flavor Tags/Claims, 2003-2007
    • Going Ethnic
    • Adding Gourmet Indulgence
    • Crossover Products
    • Snackwich
    • Health Trends Fueling Innovation

  • Consumer Usage
    • Household Penetration of Refrigerated Processed Meats
    • Table 1-12 Household Penetration of Refrigerated Processed Meats by Category, 2004-2007 (%)
    • Households with Children Show Greater Penetration
    • Table 1-13 Penetration of Refrigerated Processed Meats by Category: All Households vs. Households with Children, 2007 (%)
    • Demographic Profiles for Selected Brands
    • Oscar Mayer and Boar’s Head Cold Cuts
    • Ball Park and Hebrew National Hot Dogs
    • Oscar Mayer and Armour Bacon
    • Jimmy Dean and Hillshire Farm Sausage

Chapter 2 Market Size and Growth

  • Report Scope
  • Refrigerated Processed Meats Defined
  • Breakfast Meats
  • Table 2-1 Recommended Refrigerator Storage Time Limits for Sausage Products
  • Table 2-2 Recommended Refrigerator Storage Time Limits for Ham Products
  • Cold Cuts
  • Frankfurters & Dinner Sausages
  • Methodology
  • Market Size and Growth
    • U.S. Market Tops $17.6 Billion
    • Figure 2-1 U.S. Retail Sales of Refrigerated Processed Meat Products,
    • 2003-2007 (in billion $)
    • Table 2-3 U.S. Retail Sales of Refrigerated Processed Meat Products,
    • 2003-2007 (in million $)
    • Cold Cuts Lead in Market Share and Growth
    • Table 2-4 U.S. Retail Sales of Refrigerated Processed Meat Products by Category, 2003-2007 (in million $)
    • Figure 2-2 Market Share of Refrigerated Processed Meat Products by Category, 2003-2007 (%)
    • Cold Cuts Category
    • Table 2-5 IRI-Tracked Sales of Cold Cuts by Segment, 2003-2007
    • (in million $)
    • Figure 2-3 IRI-Tracked Share of Cold Cuts by Segment, 2007 (%)
    • Sliced Lunch Meat Marketers and Brands
    • Table 2-6 IRI-Tracked Sales of Top 10 Refrigerated Sliced Lunch Meat Marketers, 2003-2007 (in million $)
    • Figure 2-4 IRI-Tracked Share of Top 10 Refrigerated Sliced Lunch Meat Marketers, 2007 (%)
    • Table 2-7 IRI-Tracked Sales of Top 10 Refrigerated Sliced Lunch Meat Brands, 2003-2007 (in million $)
    • Figure 2-5 IRI-Tracked Share of Top 10 Refrigerated Sliced Lunch Meat Brands, 2007 (%)
    • Lunch Kit Marketers and Brands
    • Table 2-8 IRI-Tracked Sales of Top 10 Refrigerated Lunch Kit Marketers, 2003-2007 (in million $)
    • Figure 2-6 IRI-Tracked Share of Top 10 Refrigerated Lunch Kit Marketers, 2007 (%)
    • Table 2-9 IRI-Tracked Sales of Top 10 Refrigerated Lunch Kit Brands,
    • 2003-2007 (in million $)
    • Figure 2-7 IRI-Tracked Share of Top 10 Refrigerated Lunch Kit Brands,
    • 2007 (%)
    • Non-Sliced Lunch Meat Marketers and Brands
    • Table 2-10 IRI-Tracked Sales of Top 10 Refrigerated Non-Sliced Lunch Meat Marketers, 2003-2007 (in million $)
    • Figure 2-8 IRI-Tracked Share of Top 10 Refrigerated Non-Sliced Lunch Meat Marketers, 2007 (%)
    • Table 2-11 IRI-Tracked Sales of Top 10 Refrigerated Non-Sliced Lunch Meat Brands, 2003-2007 (in million $)
    • Figure 2-9 IRI-Tracked Share of Top 10 Refrigerated Non-Sliced Lunch Meat Brands, 2007 (%)
    • Frankfurters & Dinner Sausages Category
    • Table 2-12 IRI-Tracked Sales of Frankfurters & Dinner Sausages by Segment, 2003-2007 (in million $)
    • Figure 2-10 IRI-Tracked Share of Frankfurters & Dinner Sausages by Segment, 2007 (%)
    • Frankfurter Marketers and Brands
    • Table 2-13 IRI-Tracked Sales of Top 10 Refrigerated Frankfurter Marketers, 2003-2007 (in million $)
    • Figure 2-11 IRI-Tracked Share of Top 10 Refrigerated Frankfurter Marketers, 2007 (%)
    • Table 2-14 IRI-Tracked Sales of Top 10 Refrigerated Frankfurter Brands, 2003-2007 (in million $)
    • Figure 2-12 IRI-Tracked Share of Top 10 Refrigerated Frankfurter Brands, 2007 (%)
    • Dinner Sausage Marketers and Brands
    • Table 2-15 IRI-Tracked Sales of Top 10 Refrigerated Dinner Sausage Marketers, 2003-2007 (in million $)
    • Figure 2-13 IRI-Tracked Share of Top 10 Refrigerated Dinner Sausage Marketers, 2007 (%)
    • Table 2-16 IRI-Tracked Sales of Top 10 Refrigerated Dinner Sausage Brands, 2003-2007 (in million $)
    • Figure 2-14 IRI-Tracked Share of Top 10 Refrigerated Dinner Sausage Brands, 2007 (%)

  • Breakfast Meat Category
  • Table 2-17 IRI-Tracked Sales of Breakfast Meats by Segment, 2003-2007
  • (in million $)
  • Figure 2-15 IRI-Tracked Share of Breakfast Meats by Segment, 2007 (%)
  • Bacon Marketers and Brands
  • Table 2-18 IRI-Tracked Sales of Top 10 Refrigerated Bacon Marketers, 2003-2007 (in million $)
  • Figure 2-16 IRI-Tracked Share of Top 10 Refrigerated Bacon Marketers, 2007 (%)
  • Table 2-19 IRI-Tracked Sales of Top 10 Refrigerated Bacon Brands,
  • 2003-2007 (in million $)
  • Figure 2-17 IRI-Tracked Share of Top 10 Refrigerated Bacon Brands,
  • 2007 (%)
  • Breakfast Sausage Marketers and Brands
  • Table 2-20 IRI-Tracked Sales of Top 10 Refrigerated Breakfast Sausage Marketers, 2003-2007 (in million $)
  • Figure 2-18 IRI-Tracked Share of Top 10 Refrigerated Breakfast Sausage Marketers, 2007 (%)
  • Table 2-21 IRI-Tracked Sales of Top 10 Refrigerated Breakfast Sausage Brands, 2003-2007 (in million $)
  • Figure 2-19 IRI-Tracked Share of Top 10 Refrigerated Breakfast Sausage Brands, 2007 (%)

  • Market Forecast
    • U.S. Market to Reach $19.1 Billion
    • Figure 2-20 U.S. Retail Sales Forecast of Refrigerated Processed Meat Products, 2007-2012 (in billion $)

    Chapter 3 Corporate Profiles

    • Kraft Foods, Inc.
      • Overview
      • Performance
      • Figure 3-1 IRI-Tracked Sales of Kraft Refrigerated Processed Meat Products, 2003-2007 (in billion $)
      • Product Portfolio
      • Table 3-1 Kraft Product Portfolio
      • Significant Events
      • Sara Lee Corp.
        • Overview
        • Performance
        • Figure 3-2 IRI-Tracked Sales of Sara Lee Refrigerated Processed Meat Products, 2003-2007 (in billion $)
        • Product Portfolio
        • Table 3-2 Sara Lee Product Portfolio
        • Significant Events

      • ConAgra Foods, Inc.
      • Overview
      • Performance
      • Figure 3-3 IRI-Tracked Sales of ConAgra Refrigerated Processed Meat Products, 2003-2007 (in billion $)
      • Product Portfolio
      • Table 3-3 ConAgra Product Portfolio
      • Significant Events

    • Hormel Foods Corp.
      • Overview
      • Performance
      • Figure 3-4 IRI-Tracked Sales of Hormel Foods Refrigerated Processed Meat Products, 2003-2007 (in million $)
      • Product Portfolio
      • Table 3-4 Hormel Product Portfolio
      • Significant Events

    • Smithfield Foods
      • Overview
      • Performance
      • Figure 3-5 IRI-Tracked Sales of Smithfield Foods Refrigerated Processed Meat Products, 2003-2007 (in million $)
      • Product Portfolio
      • Table 3-5 Smithfield Foods Product Portfolio
      • Significant Events

    • Applegate Farms
      • Overview
      • Performance
      • Product Portfolio
      • Table 3-6 Applegate Farms Product Portfolio
      • Significant Events

    Chapter 4 Trends and Opportunities

    • Overview
    • Consumer Expenditures on Meat, Poultry, Fish & Eggs
    • Table 4-1 Average Annual Consumer Food Expenditures: Total vs. Meats, Poultry, Fish & Eggs, 2002-2006 ($)
    • Two-Person Households Most Valuable
    • Table 4-2 U.S. Households by Number of Members, 2002-2006
    • (in millions)
    • Table 4-3 Average U.S. Household Spending on Meats, Poultry, Fish & Eggs by Household Size, 2002-2006 ($)
    • Table 4-4 Total Estimated U.S. Household Spending on Meats, Poultry, Fish & Eggs by Household Size, 2002-2006 (in billion $)
    • Consumer Price Trends: Bacon vs. Bologna
    • Figure 4-1 Average Prices for Sliced Bacon and Bologna, 1998-2007
    • Convenience Fundamental
    • Can Nutrition and Convenience Co-exist?
    • Supermarkets Face Competition from Restaurants
    • Competition in Store
    • A Look at Deli Service
    • Bringing the Deli Home
    • Table 4-5 IRI-Tracked Sales of Aidell’s Sausage Co. Refrigerated Processed Meat Products, 2003-2007 (in million $)
    • Deli Counter’s Increased Importance
    • Private Label
    • Table 4-6 IRI-Tracked Sales of Private Label Refrigerated Processed Meat Products by Segment, 2003-2007 (in million $)
    • Figure 4- IRI-Tracked Market Share of Private Label Refrigerated Processed Meat Products by Segment, 2003-2007 (in million $)
    • Organic Foods Going Mainstream
    • Growth of the Green Revolution
    • Food Fears: From Mad Cow to Cloned Cow
    • Attack of the Clones
    • Set a Place for Religion
    • Kosher
    • Table 4-7 Kosher vs. Treif Foods
    • Halal
    • Global Community, Global Palate
    • Rising Taste Expectations
    • Gourmet
    • Taste and Freshness
    • Veg Out
    • Flexitarians Spur Sales of Meat Substitutes
    • Packaging for Safety and Convenience
    • Labeling Confusion
    • Natural, Minimally Processed, Organic, Cured and Other Labels
    • Country of Origin
    • What About Consumers?

    Chapter 5 Product Promotion and Innovation

    • Increased Marketing Activity
    • Meat Online
    • Cross-Merchandising
    • Licensing Deals
    • Outreach Through Music
    • Youth Marketing Platforms Must Be Sensitive
    • Transparency and Corporate Ethics
    • Word-of-Mouth Good … If It’s Good
    • Coupon Comeback?
    • A Look at Retail Trends
      • In-Store Marketing Hot, But Retailers Restricting
      • Online Grocery Stores Growth
      • Blurring of Retail Channels
      • Convenience Focus Spurs Shift to Smaller Stores
      • Convenience Stores Growth
      • Dollar Stores Growth

    • New Product Innovation
      • Top Marketing Claims: Upscale, Fresh and Natural
      • Table 5-1 Estimated Number of New Refrigerated Meat & Poultry Products Introduced, by Selected Package Tags/Claims, 2003-2007
      • Top Flavor Claims: Smoked, Honey and Roasted
      • Table 5-2 Estimated Number of New Refrigerated Meat & Poultry Products Introduced, by Selected Flavor Tags/Claims, 2003-2007
      • Going Ethnic
      • Adding Gourmet Indulgence
      • Crossover Products
      • Snackwich
      • Health Trends Fueling Innovation
      • Trans Fat
      • Gluten-Free
      • Omega-3 Fatty Acids
      • Get Your Antioxidants Here
      • Cutting the Salt

    Chapter 6 Consumer Usage

    • Note on Simmons Market Research Bureau Consumer Data
    • Household Penetration of Refrigerated Processed Meats
    • Table 6-1 Household Penetration of Refrigerated Processed Meats by Category, 2004-2007 (%)
    • Households with Children Show Greater Penetration
    • Table 6-2 Penetration of Refrigerated Processed Meats by Category: All Households vs. Households with Children, 2007 (%)
    • Demographic Characteristics by Category
    • Table 6-3 Selected Demographic Use of Refrigerated Processed Meats by Category, 2007 (index)
    • Cold Cuts
      • Household Penetration of Fresh Cut vs. Packaged Cold Cuts
      • Figure 6-1 Household Penetration of Fresh Cut vs. Packaged Cold Cuts, 2004 vs. 2007 (%)
      • Household Penetration by Type of Meat
      • Figure 6-2 Household Penetration of Cold Cuts by Type of Meat, 2004 vs. 2007 (%)
      • Household Penetration by Pounds Eaten
      • Figure 6-3 Household Penetration of Cold Cuts by Pounds Eaten in Last 30 Days, 2004 vs. 2007 (%)
      • Household Penetration by Brand
      • Figure 6-4 Household Penetration of Cold Cuts by Top 10 Brands, 2004 vs. 2007 (%)
      • Demographic Profiles for Selected Brands
      • Table 6-4 Demographic Profile: Oscar Mayer, 2007 (index)
      • Table 6-5 Demographic Profile: Boar’s Head, 2007 (index)

    • Frankfurters & Hot Dogs
      • Household Penetration by Type of Meat (or Vegetarian)
      • Figure 6-5 Household Penetration of Frankfurters & Hot Dogs by Type of Meat (or Vegetarian), 2004 vs. 2007 (%)
      • Household Penetration by Number of Packages Eaten
      • Figure 6-6 Household Penetration of Frankfurters & Hot Dogs by Number of Packages Eaten in Last 30 Days, 2004 vs. 2007 (%)
      • Household Penetration by Brand
      • Figure 6-7 Household Penetration of Frankfurters & Hot Dogs by Top 10 Brands, 2004 vs. 2007 (%)
      • Demographic Profiles for Selected Brands
      • Table 6-6 Demographic Profile: Ball Park, 2007 (index)
      • Table 6-7 Demographic Profile: Hebrew National, 2007 (index)

    • Bacon
      • Household Penetration by Pounds Eaten
      • Figure 6-8 Household Penetration of Bacon by Pounds Eaten in Last 30 Days, 2004 vs. 2007 (%)
      • Household Penetration by Brand
      • Figure 6-9 Household Penetration of Bacon by Top 10 Brands, 2004 vs. 2007 (%)
      • Demographic Profiles for Selected Brands
      • Table 6-8 Demographic Profile: Oscar Mayer, 2007 (index)
      • Table 6-9 Demographic Profile: Armour, 2007 (index)

    • Sausages
      • Household Penetration of Pre-Cooked vs. Raw Sausage
      • Figure 6-10 Household Penetration of Pre-Cooked vs. Not Pre-Cooked Sausage, 2004 vs. 2007 (%)
      • Household Penetration by Type of Meat
      • Figure 6-11 Household Penetration of Sausages by Type of Meat, 2004 vs. 2007 (%)
      • Household Penetration by Sausage Form
      • Figure 6-12 Household Penetration of Sausages by Form, 2004 vs.
      • 2007 (%)
      • Household Penetration by Flavor
      • Figure 6-13 Household Penetration of Sausages by Flavor, 2004 vs. 2007 (%)
      • Household Penetration by Meal Occasion
      • Figure 6-14 Household Penetration of Sausages by Meal Occasion, 2004 vs. 2007 (%)
      • Household Penetration by Pounds Eaten
      • Figure 6-15 Household Penetration of Sausage by Pounds Eaten in Last 30 Days, 2004 vs. 2007 (%)
      • Household Penetration by Brand
      • Figure 6-16 Household Penetration of Sausages by Top 10 Brands, 2004 vs. 2007 (%)
      • Demographic Profiles for Selected Brands
      • Table 6-10 Demographic Profile: Jimmy Dean, 2007 (index)
      • Table 6-11 Demographic Profile: Hillshire Farm, 2007 (index)

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