• Debit Cards and Profitability
• Online vs. Offline Debit
• Old Fee Disparities Provoke Current Conflict
• Consumers Prefer PIN, But Banks Aim for Change
• Banks and Associations Want Best of Both Worlds
• Merchants Fight Fees, But Fear Losses
• The Interchange Wars
• Selected Class Action Suits
• EFT, Acquirers, and Consolidation
• Investigating Phishing and Data Theft
• Major Legislation Under Debate
• Figure 3-1: U.S. Market for Debit Cards, 2001-2005 (in billions of dollars)

Chapter 3: The Market

• Market Size and Growth
  • Note on Methodology
  • Debit Closes in on Credit Volume
  • Table 3-1: U.S. Market for Debit Cards, 2001-2005 (in billions of dollars)
  • Table 3-2: Offline vs. Online Transaction Volume, 2001-2005 (in billions of dollars)
  • Table 3-3: Value of Electronic Credit and Debit Payments, 2000 and 2003 (in millions)
  • Figure 3-2: Value of Electronic Credit and Debit Payments, 2000 vs. 2003 (percent)
  • More Than 22 Billion Transactions in 2005
  • Growth Shifting to PIN-based Debit
  • Table 3-4: U.S. Debit Card Transactions by Category, 2001-2005 (in billions of transactions)
  • Debit Is Preferred by Majority of Consumers
  • Table 3-5: Estimated Number of Debit Cards in Circulation, 2001- 2005 (in millions)
  
  
• Factors to Market Growth
• Convenience In-Store and Online
• Rewards, Interchange Incentives Driving Bill Payments
• Increased Penetration Among Young Consumers
• Recruiting Teens with Prepaid Debit
• Exclusive Student ID Deals
• Debit Popular for Largest and Smallest Transactions
• “Rounding Up” to Bigger Rewards
• Merchant Backlash on the Way?
• New Technology Wins Debit Converts
• Wireless Technology Poised to Break Out
• Figure 3-3: Projected U.S. Market for Debit Cards by Category, 2005-2010 (in billions of dollars)

Chapter 4: Competitive Overview

• Market Leaders and Consolidation
  • Bank of America Conquers Debit Arena
  • Figure 4-2: Leading Debit Card Issuers by Share of Transaction Volume, 2005 (percent)
  • Table 4-1: Leading Debit Card Issuers: Estimated Number of Cards, Transaction Volume, and Market Share, 2001
  • Table 4-2: Leading Debit Card Issuers: Estimated Number of Cards, Transaction Volume, and Market Share, 2005
  • Slow Growth for Smaller Issuers in Signature
  • Interlink Pulls Ahead in EFT
  • Table 4-3: Leading U.S. Merchant Acquirers by Transactions Processed, 2005 (in millions)
  • Table 4-4: Leading U.S. EFT Networks by Point-of-Sale Transactions, 2005 (in millions)
  
  
• Marketing and New Product Trends
  • Cross-Pollination Between Debit and Credit Markets
  • Discover Breaks Into Signature Debit
  • Debit Giants Set Sights on Credit
  • Innovation in Rewards Programs
  • Spanning the Spectrum of Banking Services
  • Bringing Merchants On Board
  • Going to Extremes
  • Convincing Cardholders to Sign on the Line…
  • …But Allowing Them to Punch In a PIN
  • The Evolution of Debit: Payroll, Travel, Tax Cards
  • High-Tech, But Low Penetration?
  • Table 4-5: Selected Debit Card Issuers, and Debit Card Products and Programs, 2004-05

Chapter 5: Competitor Profiles

• Competitor Profile: Visa
  • Debit Originator and Innovator
  • More Than Credit in the 21st Century
  • Increasing Control Over Debit at all Levels
  • Advances in Authorization
  • Entering the Booming HSA Market
  
  
• Competitor Profile: MasterCard
  • Debit Outpacing Credit
  • Surcharge-Free ATMs
  • Core Debit Card Lineup
  
  
• Competitor Profile: Discover
  • Discover Breaks Into Tight Market
  • Entering Health Care Card Market
  • An About-Face on Fees
  
  
• Competitor Profile: Bank of America
  • Overview
  • Letting Consumers “Keep the Change”
  • SafeSend Drops the Cards
  
  
• Competitor Profile: Wells Fargo Bank
  • Number Two in Debit Market
  
  
• Competitor Profile: Wachovia Bank
  • Overview
  • Cross-Marketing: Debit/Student ID Hybrids
  
  
• Competitor Profile: Washington Mutual Bank
  • Overview
  • New Debit Rebate Program and Movement to MasterCard
  
  
• Competitor Profile: J.P. Morgan Chase & Co.
  • Overview
  • Pushing New Products: Payroll and Tax Refund Cards
  • Short-Lived Deal for Katrina Survivors
  
  
• Competitor Profile: U.S. Bank
  • Overview
  • Pioneering Health Savings Account Debit Cards
  • New Service Campaign in 2006
  
  
• Competitor Profile: Citibank
  • Credit Giant Lags Behind in Debit
  • Dealing with First Data
  • ThankYou Network Sets the Standard
  • Massive PayPass Expansion
  
  
• Competitor Profile: Fifth Third Bank
  • Overview
  • Processing Solutions Division Acquires CMC

Chapter 6: The Debit Card Consumer

• Adult Demographics and Opinions
  • Methodology
  • Half of U.S. Adults Have a Debit Card
  • Figure 6-1: Ownership/Usage of Debit Cards: Overall and by Brand, 2005 (U.S. Adults)
  • Figure 6-2: Monthly Usage Rates of Debit Cards: Visa vs. MasterCard, 2005 (U.S. Adults)
  • Two-Thirds of Debit Cardholders Are Age 25-54
  • Hispanics Low in Ownership, Usage Rates
  • Figure 6-3: Debit Card Ownership Indices Among Hispanics, 2005 (U.S. adults)
  • Pacific Is Top Region by Overall Penetration
  • Figure 6-4: Debit Card Ownership Indices by Region, 2005 (U.S. adults)
  • Ownership Tendency Higher Among the Better Educated
  • Upward Skew by Household Income
  • Figure 6-5: Debit Card Ownership Indices by Level of Household Income, 2005 (U.S. adults)
  • Ownership/Usage Patterns by Household Type: Kids Signal Heavier Usage
  • Attitudes Suggest Lack of Fiscal Confidence Among MasterCard, Visa Owners
  • Figure 6-6: Indices by Credit Card Classification for Agreement with Statement: "I tend to spend money without thinking," 2005 (U.S. adults)
  • Table 6-1a: Debit Card Ownership Rates by Selected Demographic Characteristics, 2005 (U.S. adults)
  • Table 6-1b: Debit Card Ownership Indices by Selected Demographic Characteristics, 2005 (U.S. adults)
  • Table 6-2a: Debit Card Monthly Usage Rates by Selected Demographic Characteristics: MasterCard vs. Visa, 2005 (U.S. adults)
  • Table 6-2b: Debit Card Monthly Usage Indices by Selected Demographic Characteristics: MasterCard vs. Visa, 2005 (U.S. adults)
  • Table 6-3: Indices by Credit Card Classification for Agreement with Statement: "I read the financial pages of my newspaper," 2005 (U.S. adults)
  • Table 6-4: Indices by Credit Card Classification for Agreement with Statement: "I shop for the best deal for financial services," 2005 (U.S. adults)
  • Table 6-5: Indices by Credit Card Classification for Agreement with Statement: "I’m no good at saving money," 2005 (U.S. adults)
  • Table 6-6: Indices by Credit Card Classification for Agreement with Statement: "I tend to spend money without thinking," 2005 (U.S. adults)
  • Table 6-7: Indices by Credit Card Classification for Agreement with Statement: "I don’t like the idea of being in debt," 2005 (U.S. adults)
  
  
• Teen Demographics and Opinions
  • ATM Card Usage and Attitudes About Money
  • Figure 6-7: ATM Card Ownership Rates Among Teens: Overall and by Gender, 2005 (U.S. teens)
  • Table 6-8: Teen Opinions Regarding Finances: Overall vs. ATM Card Owners, 2005 (percent of U.S. teens)
  • Table 6-9: Indices by ATM Card Ownership and Usage for Agreement with Statement: "I am good at saving money," 2005 (U.S. teens)
  • Table 6-10: Indices by ATM Card Ownership and Usage for Agreement with Statement: "I spend money without thinking," 2005 (U.S. teens)
  • Table 6-11: Indices by ATM Card Ownership and Usage for Agreement with Statement: "I am very careful with my money," 2005 (U.S. teens)
  • Table 6-12: Indices by ATM Card Ownership and Usage for Agreement with Statement: "I like to save my money at home," 2005 (U.S. teens)
  • Table 6-13: Indices by ATM Card Ownership and Usage for Agreement with Statement: "I don’t like the idea of being in debt," 2005 (U.S. teens)
  • Table 6-14: Indices by ATM Card Ownership and Usage for Agreement with Statement: "Credit cards are a way of getting into debt," 2005 (U.S. teens)
  • Table 6-15: Indices by ATM Card Ownership and Usage for Agreement with Statement: "Credit cards make shopping easier," 2005 (U.S. teens)

Chapter 7: Looking Ahead

• Trends and Opportunities
  • Rewards the Next Big Frontier
  • Prepaid Debit Poised to Break Out
  • Are Consumers Ready to Swipe Their Cell Phones?
  • More Flexibility for the Consumer
  • Behind the Scenes: Trends in Fees and Processing

Appendix: Addresses of Selected Marketers