• The U.S. Debit Card Market
  
  • History and Development
  • Selling Points
  • Movement from a Papered to a Paperless Society: The Debit Card’s Torrid Growth
  • Table 1-1: Number and Rate of Growth of Retail Non-Cash Payments
  • PIN vs. Signature
  • Online Debit Organizations
  • Table 1-2: Online Debit Card Volumes in 2000
  • Offline Debit Organizations
  • Table 1-3: Offline Debit Card Volumes in 2000
  • Figure 1-1: 2000 Debit Card Volume
  • The Debit Card Transaction
  • Fees
  • Interchange Fees
  
  
• The Players
  
  • The Card Associations
  • Figure 1-2: Visa and MasterCard Offline Debit Purchase Volume: First Half of 2003
  • Debit Programs at Visa, U.S.A
  • The Visa Check Card
  • Figure 1-3: Visa Q3 2003 Transaction Volume
  • Figure 1-4: Visa Q3 2003 Dollar Volume
  • Table 1-4: Number of Visa Debit Cards
  • Debit Programs at MasterCard
  • Table 1-5: Number of MasterCard Debit Cards
  • The EFT Networks
  • Table 1-6: Market Share by the Top 10 POS Debit Networks (%)
  • Debit Card Issuers
  • Why Do Banks Like Debit Cards?
  • Loss of Interchange Income - A Hit to Banks’ Bottom Line
  • The Effect on Banks
  • Debit Card Programs, PIN Fees, and Rewards
  • PIN Fees
  • Debit Issuer Survey
  • Rewards Programs
  • Fifth Third Bank - An Example
  • Debit Cards Offered
  • Rewards Programs
  • PIN Fees
  • Table 1-7: By the Numbers
  • The Merchants
  • The “Wal-Mart” Settlement
  • The Settlement Agreement
  • To What Did the Associations Agree?
  • How Will Online and Offline Debit Volume Be Affected?
  • Competition, Freedom of Choice, and Online and Offline Debit Fee Convergence
  • Merchant Options
  • All is Not Quiet on the Pin Front
  
  
• Demographics
  
  • The Cash/Check/Debit Triumvirate
  • Miles of Room for Debit Card Growth
  • Figure 1-5: How Consumers Pay Their Utility Bills
  • Men and Women
  • Figure 1-6: Percentage of Men and Women Who Use Their Debit Card to Buy
  
  
• Buying Power by Ethnicity
  
  • Table 1-8: U.S. Population and Buying Power/Income, by Race/Ethnicity, 1990 & 2001
  • Banking and Investment Products and the Relationship to the Debit Card
  • Simmons Market Research
  • The Bottom Line
  • Table 1-9:Investments by All Adults and by Debit Card Holders
  • Race/Ethnicity
  • Table 1-10: Investment Ownership by Debit Card Holders
  • Online Banking and Credit Card Ownership
  • The Bottom Line
  • Table 1-11: Online Usage/Online Banking Activity: General U.S. Population
  • Table 1-12: Online Usage/Online Banking Activity: Debit Card Holders
  • Trends and Growth Markets
  • E-Commerce
  • Table 1-13: Recurring Payments
  • Table 1-14: U.S. Households Using Online Banking
  • Fast Food Restaurants
  • Table 1-15: Fast Food Restaurants Accepting Payment Cards
  • The Gap Is Closing Quickly
  • Flexible Spending Accounts
  • U.S. Debit Card 2003 Market Estimate and Forecast
  • Overall Debit Card Market
  • Table 1-16: MasterCard and Visa Combined Offline Debit Purchase Volume: 1999-2003
  • Table 1-17: Offline and Online Debit Purchase Volume
  • The Five-Year Forecast
  • Table 1-18: Overall Debit Purchase Volume

Chapter 2: The Debit Card

• History and Development
• Selling Points
• Movement from a Papered to a Paperless Society: The Debit Card’s Torrid Growth
• Table 2-1: Number and Rate of Growth of Retail Non-Cash Payments
• Table 2-2: Total Estimated Volume and Dollar Value of Electronic Payments
• Figure 2-1: Electronic Payments Volume by Payment Instrument
• Figure 2-2: Electronic Payments Value by Payment Instrument
• PIN vs. Signature
• Table 2-3: Online vs. Offline: A Tabled Synopsis
• Online Debit Organizations
• Table 2-4: Online Debit Card Volumes in 2000
• Offline Debit Organizations
• Table 2-5: Offline Debit Card Volumes in 20006
• Table 2-6: PIN (or online) Debit Transactions in the USA*
• Table 2-7: NON-PIN (or offline or signature) Debit Transactions in the USA*
• Debit Card Fees

Chapter 3: The Debit Card Transaction - Who Is Affected?

• Debit Cards as a “Two-Sided Market” - An Explanation for PIN vs. Signature Fee Disparity?
• The Steps Involved in Processing a PIN-Based Debit Card Transaction
• What’s All the Fuss About?
• Table 3-1: 2003 EFT Network Pricing for Online Debit
• Future of Interchange in Downward Flux
• Interchange Fees
• Table 3-2: 2003 Interchange Fees, by Network and Retail Channel
• Online Debit Incentives - Recent Changes
• Table 3-3: 2003 Network Pricing

• The Card Associations
  
  • Visa
  • General Facts
  • Visa Members
  • The Visa Check Card
  • Figure 3-1: Visa Q3 2003 Transaction Volume
  • Figure 3-2: Visa Q3 2003 Dollar Volume
  • Table 3-4: Visa Q3 2003 Card Volume
  • Table 3-5: Number of Visa Debit Cards
  • Table 3-6: Visa Offline Debit Volume
  • Figure 3-3: Number of Visa Debit and Credit Cards: 1995-2003*
  • Table 3-7: Visa Q2 2003 Card Synopsis: Debit/Credit, $Volume, Transactions and Cards
  • Table 3-8: Visa Q2 2003 Card Synopsis: Debit/Credit, $Volume, Transactions and Cards
  • Visa Year in Review: 2002
  • Table 3-9: Visa Full Year 2002 Card Synopsis: Debit/Credit, $Volume, Transactions and Cards
  • Visa 1999-2001 Card Volume
  • Table 3-10: Visa Card Volume, 1999-2001
  • MasterCard
  • Debit Programs at MasterCard
  • MasterCard by the Numbers
  • A Note of Explanation
  • Table 3-11: Master Card Credit/Debit Programs, Volumes Transactions and Cards
  • Nine months ending September 30, 2003
  • Table 3-12: Master Card Credit/Debit Programs, Volumes Transactions and Cards, 2002
  • Table 3-13: Master Card Credit/Debit Programs, Volumes Transactions and Cards, 2001
  • Table 3-14: Master Card Credit/Debit Programs, Volumes Transactions and Cards, 2000
  
  
• Visa and MasterCard: A Comparative Look
  
  • Figure 3-6: Purchase Volume: First Half of 2003, Visa vs. MasterCard
  • Table 3-15: Visa Check Card Activity, 2000-2002
  • Table 3-16: Debit MasterCard Activity, 2000-2002
  
  
• The EFT Networks
  
  • Table 3-17: Market Share by the Top 10 POS Debit Networks
  • The State of the EFT Industry: A Synopsis
  • First Data Corporation
  • Concord EFS
  • Table 3-18: Concord EFS ATM and Debit Transactional Information (Network Services) Third Quarter 2003
  • Table 3-19: 2002 Concord EFS ATM and Debit Transactions (Network Services)
  • Table 3-20: January - September 2003 Concord EFS Year-Over-Year ATM and Debit Transaction Growth (Network Services)
  • Table 3-21: Concord EFS Payment Services Activity, Third Quarter 2003
  • Table 3-22: 2002 Concord EFS Payment Services Activity, Debit and EBT Transactions
  • Table 3-23: January - September 2003 Year-Over-Year Debit/ATM and EBT Transaction Growth, Concord EFS Payment Services
  • The Proposed First Data/Concord Merger
  • Pulse
  • Shazam
  • Table 3-24: SHAZAM 2002 Electronic Payment Transaction Synopsis
  • Fifth Third Bancorp
  • Fiserv Inc

Chapter 4: Who Is Involved?

• Debit Card Issuers
• Why Do Banks Like Debit Cards?
• Loss of Interchange Income - A Hit to Banks’ Bottom Line
• The Effect on Banks
• PIN Fees
• Debit Issuer Survey
• What was the primary motivation for charging the fee?
• Figure 4-1: Reasons Cited by Issuers for Imposing Fees
• Rewards Programs
• Scope of Use
• Do they work?
• The PIN vs. Signature Issue
• American Express - Potential Debit Card Issuer?
• Banks Jump Ship: Star Network Losing Bank Customers
• The Issuers
• Table 4-1: Debit Card Issuers Ranked by Total Cards

• Bank of America
  
  • Recent Developments
  • Debit Cards Offered
  • The Alaska Airlines Visa® Check Card
  • The America West® FlightFund® Visa® Check Card
  • Table 4-2: Bank of America by the Numbers
  
  
• Wells Fargo Bank
  
  • Recent Developments
  • Debit Cards Offered
  • PIN Fees
  • Table 4-3: Wells Fargo By the Numbers
  
  
• Citibank
  
  • Recent Developments
  • Debit Cards Offered
  • Rewards Programs
  • PIN fees
  • Table 4-4: Citibank By the Numbers
  
  
• Fifth Third Bank
  
  • Debit Cards Offered
  • Rewards Programs
  • PIN Fees
  • Table 4-5: Fifth Third By the Numbers
  
  
• Washington Mutual Bank
  
  • Debit Cards Offered
  • Rewards programs
  • PIN fees
  • Table 4-6: Washington Mutual by the Numbers
  
  
• Wachovia Bank, N.A.
  
  • Wachovia Bank
  • Debit Cards Offered
  • Rewards Programs
  • Processing Developments
  • PIN Fees
  • Table 4-7: Wachovia By the Numbers
  
  
• TD Bank Financial Group
  
  • New Product Developments
  • Debit Card Offerings
  • Rewards Programs
  • PIN fees
  • Table 4-8: TD Bank by the Numbers
  
  
• Bank One Corp
  
  • Debit Cards Offered
  • Rewards Programs
  • Table 4-9: Bank One By the Numbers

• U.S. Bancorp
  
  • Recent Rewards Developments
  • Debit Cards Offered and Associated Rewards
  • The Cash Bonus Visa® Check Card
  • Visa Extras for Check Card
  • The Minnesota Timberwolves Check Card, the Minnesota Vikings Check Card, and Denver Broncos Check Card
  • The Harley-Davidson Visa Check Card
  • WorldPerks® Check Card
  • The ReliaCard
  • PIN Fees
  • Table 4-10: U.S. Bank by the Numbers
  
  
• CIBC
  
  • Table 4-11: CIBC by the Numbers
  
  
• The Merchants
  
  • The “Wal-Mart” Settlement
  • Which Merchants Will Come Out Best?
  • Table 4-12: Visa and MasterCard Transaction Fees: Supermarket and Non-Supermarkets
  • Equal Fees for All?
  • Merchant Options
  • Figure 4-2: Merchants With and Without PIN Pads
  • All is Not Quiet on the PIN Front

Chapter 5: The “Wal-Mart” Suit: A Synopsis

• The Allegations
• The Settlement Agreement
• To What Did the Associations Agree?
• Unbundling Debit from Credit
• Providing a Clear and Conspicuous Identifier
• Electronic Identification
• Providing Signage
• Interchange Rate Reductions
• Visa
• MasterCard
• Steering
• Prohibiting Competing Debit Marks