• Scope of the Report
• Methodology
• Size and Growth of the Market
  • 2005 Retail Sales for Total Market Almost $9.7 Billion
  • Sales Approach $15.4 Billion by 2010
  • Table 1-1 U.S. Sales of Cultured Dairy Products, 2001-2010
  • (in millions of dollars)
  • Market Share by Product Category
  • Table 1-2 U.S. Sales of Cultured Dairy Products by Primary Category,
  • 2005 (in millions of dollars)
  • Projected Category Growth Strongest for Cultured Fluid Products
  • Table 1-3 U.S. Sales of Cultured Dairy Products by Primary Category,
  • 2010 (in millions of dollars)
  
  
• The Marketers
  • All Types of Marketers
  • Leading Marketers
  
  
• Marketing Dynamics
  • Retail Packaging Dynamics
  • Single-Serve Shake Up
  • Aseptic Packaging Misleading?
  • Seals Add Weight
  • Benefits of Rigid Packaging
  • Fresh-er Innovation
  • Advertising and Promotions
  • 2005 Ad Spending Low
  • Stonyfield Farm Reaches Out To Kids
  • Horizon Organic’s Sampling Program
  • Weight Watchers and Wells’ Dairy Mix It Up
  • Yoplait Continues Web Initiative
  • DMI’s Slimmer Summer Effort
  • Dannon Eco-Marketing
  • Crowley Gets A Makeover
  • New Product Highlights
  
  
• Trends and Factors to Growth
  • Unrealized Potential of Yogurt and Other Cultured Dairy Products
  • Organic Driving Growth
  • Yogurt Production Continues to Rise
  • Continuing Innovation Is Key
  • Certain Consumer Populations Key For Growth
  • Supermarkets Versus Specialty Markets
  • On The Regulatory Scene
  
  
• The Consumer
  • Simmons Data on Cultured Dairy Products
  • Usage Patterns by Gender, Age, Race, HH Income and Size
  • User Profiles Can Be Dramatically Different
  • Yogurt and Cottage Cheese Psychographics

Chapter 2 The Market

• Scope of the Report
• Methodology
• The Three Primary Categories
  • First Category: Cultured Fluid
  • Second Category: Non-Drinkable Yogurt
  • Third Category: Other Non-Pourable Cultured Dairy
  • Other Descriptors
  • Table 2-1 Legal Descriptors for Fat and Calorie Contents
  
  
• Market Size and Composition
  • 2005 Retail Sales for Total Market Almost $9.7 Billion
  • Table 2-2 U.S. Retail Sales of Cultured Dairy Products, 2001-2005 (in million $)
  • Figure 2-1 U.S. Retail Sales of Cultured Dairy Products, 2001-2005 (in million $)
  • Non-Drinkable Yogurt Category Leads Total Market
  • Table 2-3 U.S. Retail Sales of Cultured Dairy by Primary Product Category, 2005 (in million $)
  • Figure 2-2 Market Composition by Category Share of Cultured Dairy, 2005
  • Yogurt Cups Product Dominates Total Market
  • Figure 2-3 Market Composition by Sub-Category Share of Cultured Dairy, 2005
  
  
• Cultured Fluid Category
  • The Smoothie Is King of Cultured Fluid
  • Other Cultured Fluids Still Struggle
  • Table 2-4 U.S Retail Sales of Cultured Fluid by Sub-Categories, 2001-2005 (in million $)
  • Figure 2-4 Market Composition by Sub-Category Share of Cultured Fluid, 2005
  
  
• Non-Drinkable Yogurt Category
  • Slower Growth for Yogurt
  • Table 2-5 U.S. Retail Sales of Non-Drinkable Yogurt by Sub-Categories, 2001-2005 (in million $)
  • Figure 2-5 Market Composition by Sub-Category Share of Non- Drinkable Yogurt, 2005
  • Figure 2-6 Market Composition of Non-Drinkable Yogurt, Branded vs. Private Label, 2005
  
  
• Other Non-Pourable Cultured Dairy Category
  • Other Non-Pourable Cultured Dairy Sales Stagnate
  • Table 2-6 U.S. Retail Sales of Other Non-Pourable Cultured Dairy by Sub-Categories, 2001-2005 (in million $)
  • Figure 2-7 Market Composition by Sub-Category Share of Non-Pourable Cultured Dairy, 2005
  • Cottage Cheese Growth Curdles But Some Brands Show Growth
  • Figure 2-8 Market Composition of Cottage Cheese, Branded Vs. Private Label, 2005
  • Cream Cheese Flat, Brick Beats Spreadable
  • Table 2-7 U.S. Retail Sales of Cream Cheese by Sub-Categories, 2001-2005 (in million $)
  • Figure 2-9 Market Composition of Cream Cheese by Form, 2005
  • Figure 2-10 Market Composition of Cream Cheese, Branded Vs Private Label, 2005
  • Barely Sweeter Results for Sour Cream
  • Figure 2-11 Market Composition of Sour Cream, Branded Vs Private Label, 2005
  • Dairy Dips Sales Bland
  • Figure 2-12 Market Composition of Dairy Dips, Branded Vs Private Label, 2005
  
  
• Retail Channels
  • Figure 2-13 Total U.S. Retail Sales of Cultured Dairy Products by Retailer Type, 2005
  
  
• Factors to Growth
  • Unrealized Potential of Yogurt and Other Cultured Dairy Products
  • Organic Driving Growth
  • Yogurt Production Continues to Rise
  • Table 2-8 U.S. Yogurt Production, 1990-2005
  • Continuing Innovation Is Key
  • Certain Consumer Populations Key for Growth
  • Traditional Supermarkets Suffer
  
  
• Projected Growth
  • Total Cultured Dairy Market at $15.4 Billion by 2010
  • Table 2-9 Projected U.S. Retail Sales of Cultured Dairy Products, 2006-2010 (in billion $)
  • Figure 2-14 Projected U.S. Retail Sales for Cultured Dairy Products, 2006 - 2010 (in million $)
  • Cultured Fluid Drives 9.8% CAGR
  • Table 2-10 Projected U.S. Retail Sales of Cultured Dairy Products by Primary Category, 2005-2010 (in million $)
  • Smoothies to Nearly Quadruple by 2010
  • Table 2-11 Projected U.S. Retail Sales of Cultured Fluid by Sub-Categories, 2005-2010 (in million $)
  • Multi-Packs and Tubes to Drive Yogurt Sales
  • Table 2-12 Projected U.S. Retail Sales of Non-Drinkable Yogurt by Sub-Categories, 2005-2010 (in million $)
  • Mature Markets Limit Growth for Other Forms of Cultured Dairy
  • Table 2-13 Projected U.S. Retail Sales of Cream Cheese by Sub-Categories, 2005-2010 (in million $)
  • Table 2-14 Projected U.S. Retail Sales of Other Non-Pourable Cultured Dairy by Sub-Categories, 2005-2010 (in million $)

Chapter 3 The Marketers

• Many Types of Marketers
• Table 3-1 Select Marketers of Cultured Dairy Products by Primary Brand & Product Lines
• National Players Focus on Core Product Lines
• General Mills, Dannon Control Yogurt Market
• Table 3-2 IRI-Tracked Retail Sales of Top Yogurt Marketers (Non Drinkable & Drinkable Yogurt), 2005 (in million $)
• Dannon Dominates Drinkables
• Table 3-3 IRI-Tracked Retail Sales of Top Yogurt Smoothie/Drinkable Yogurt Brands, 2005 (in million $)
• Probiotic Shots and Kefir
• Yoplait Brand Rules Non-Drinkable
• Table 3-4 IRI-Tracked Retail Sales of Top Non Drinkable Yogurt (Single Cups, Multipack Cups & Yogurt Tubes) Brands, 2005 (in million $)
• Kraft Rules Cottage Cheese
• Table 3-5 IRI-Tracked Retail Sales of Top Cottage Cheese Marketers, 2005 (in million $)
• Table 3-6 IRI-Tracked Retail Sales of Top Cottage Cheese Brands, 2005 (in million $)
• Philly Is Cream Cheese
• Table 3-7 IRI-Tracked Retail Sales of Top Cream Cheese Brands, 2005 (in million $)
• The Leader in Dairy Dips Is Confusing
• Table 3-8 IRI-Tracked Retail Sales of Top Dairy Dip Marketers, 2005 (in million $)
• Table 3-9 IRI-Tracked Retail Sales of Top Dairy Dip Brands, 2005 (in million $)
• Sour Cream Is Sweet for Kraft and Daisy
• Table 3-9 IRI-Tracked Retail Sales of Top Sour Cream Marketers, 2005 (in million $)
• Table 3-10 IRI-Tracked Retail Sales of Top Sour Cream Brands, 2005 (in million $)
• Competitive Profiles
• Anderson Erickson Dairy Co.
  • Company Overview
  • Performance
  • AE’s Quality Promise
  • New Savory Cottage Cheese
  
  
• CoolBrands International, Inc.,
  • Company Overview
  • Performance
  • Breyer’s Acquisition
  • New Product Introductions
  
  
• The Dannon Co., Inc
  • Company Overview
  • Performance
  • Get Moving with Activia!
  • From Carb Counting to Curbed Cravings
  
  
• Dean Foods Co.
  • Company Overview
  • Performance
  • TreeHouse Spin-Off
  
  
• General Mills, Inc.
  • Company Overview
  • Performance
  • Multi-packs, Go-Gurt Smoothie New for 2006
  
  
• HP Hood LLC
  • Company Overview
  • Performance
  • Crowley Makeover
  
  
• Kraft Foods Inc.
  • Company Overview
  • Performance
  • Kraft Divests Breyer’s, Light n’ Lively Yogurt Business
  
  
• Stonyfield Farm
  • Company Overview
  • Performance
  • The Farm Goes to Europe
  • Brown Cow Yogurt and Whole Grain Cereal
  
  
• Wells’ Dairy, Inc.
  • Company Overview
  • Performance
  • Weight Watchers Alliance Gets Stronger
  • Blue Bunny Promotes Healthier Eating

Chapter 4 Marketing Dynamics

• Retail Scenario
  • Retail Packaging Dynamics
  • Single-Serve Shake Up
  • Packaging and Processing Innovations
  • Aseptic Packaging Misleading?
  • Seals Add Weight
  • Benefits of Rigid Packaging
  • Fresh-er Innovation
  • Maintaining Texture, Taste and Consistency
  
  
• Selected Advertising and Promotions
  • 2005 Ad Spending Low
  • Stonyfield Farm Initiatives
  • Reaching Out To Kids
  • Eco-Marketing
  • Horizon Organic’s Sampling Program
  • Weight Watchers and Wells’ Dairy Mix It Up
  • Yoplait Aggressively Promotes Health & Wellness
  • DMI’s Slimmer Summer Effort
  • Dannon Product Placement And Eco-Marketing
  • Crowley Gets A Makeover
  
  
• New Product Introductions
  • Yogurt New Product Highlights
  • Table 4-1 Selected New Product Introductions: Yogurt Brands and SKUs, 2005-2006
  • Table 4-2 Yogurt Top 20 New Product Selling Points, by # of Times Mentioned in New Products Introductions, 2005-2006
  • Table 4-3 Yogurt Top 20 Product Flavors, by # of Times Mentioned in New Product Introductions, 2005-2006
  • Drinkable Yogurt And Smoothies New Product Highlights
  • Table 4-4 Selected New Product Introductions: Drinkable Yogurt/Smoothie Brands and SKUs, 2005-2006
  • Table 4-5 Drinkable Yogurt and Smoothie Top 20 Product Benefits, by # of Times Mentioned in New Product Introductions, 2005-2006
  • Table 4-6 Drinkable Yogurt and Smoothies Top 20 Product Benefits, by # of Times Mentioned in New Product Introductions, 2005-2006
  • Other Cultured Dairy New Product Highlights
  • Table 4-7 Selected New Product Introductions: Other Cultured Dairy Brands and Number of SKUs Introduced, 2005-2006
  • Table 4-8 Other Cultured Diary Top 20 Product Benefits, by # of Times Mentioned in New Product Introductions, 2005-2006
  • Table 4-9 Other Cultured Dairy Top 20 Product Benefits, by # of Times Mentioned in New Product Introductions, 2005-2006

Chapter 5 The Consumer

• Simmons Consumer Survey
• Simmons Data on Cultured Dairy Products
• Table 5-1 Percent of Adult Consumers Who Use Cultured Dairy Products by Type and Brands, January 2005-September 2005
• Product Usage Patterns by Demography
• Patterns by Age Bracket
• Table 5-2 Indices for Selected Cultured Dairy Products by Age, January 2005-September 2005
• The Gender Skew
• Patterns by Race/Ethnicity
• Table 5-3 Indices for Cultured Dairy Products by Gender and Race, January 2005 to September 2005
• Patterns by Household Income
• Table 5-4 Indices for Cultured Dairy Products by Household Income, January 2005 to September 2005
• Patterns by Household Size and Presence of Children
• Table 5-5 Indices for Cultured Dairy Products by Marital Status & Household Size, January 2005 to September 2005
• Table 5-6 Indices for Cultured Dairy Product Types by Age of Children in Household, January 2005 to September 2005
• User Profiles Can Be Dramatically Different
• Table 5-7 Demographic Characteristics Favoring Use of Drinkable Yogurt & Buttermilk, January 2005 to September 2005
• Psychographic Profiles
  • Yogurt and Cottage Cheese Psychographics
  • Calorie-Conscious
  • Experimental
  • Smart and Committed
  • Other Food and Diet Related Statements
  • Table 5-8 Yogurt User Response to Health and Food Statements, by Heavy, Medium, Light and Non-Usage in the Past 30 Days
  • Table 5-9 Cottage Cheese User Response to Health and Food Statements, by Heavy, Medium, Light and Non-Usage in Last 7 Days
  • Cream Cheese and Sour Cream Psychographics
  • Calorie-Conscious
  • Experimental
  • Smart and Committed
  • Table 5-10 Cream Cheese User Response to Health and Food Statements, by Heavy, Medium, Light and Non-Usage in Last 30 days

Chapter 6 Trends

• The Trinity: Taste, Convenience, and Health
• Taste, Texture and Flavor Expectations
• Convenience Counts
• Health & Wellness Revolution
• Advancements in Technology Further Enhancing Healthful Halo
• Functional and Fortified
• Table 6-1 Reasons For Controlling Diet (% of consumers)
• Plant Sterols
• Fiber Again In Vogue
• Omega-3 Fatty Acids Gaining Interest
• Gluten-free Growing
• Probiotics and Prebiotics
• Alternative Sweeteners Further Displace Sugar
• Organic Driving Growth
• Figure 6-1 Share of U.S. Retail Sales of Organic Foods and Beverages by Product Category, 2005 (%)
• Obstacles to Growth
• Table 6-3 Consumer Unaided Responses About Requirements for Foods to Be Called Organic (%)
• Yogurt Leads Category in Organic
• Figure 6-5 Refrigerated Yogurt: Mass-Market Sales Growth of Organic Brands vs. Conventional Brands, Private-Label, and Overall Category, 2004-2005 (% change)
• Cultivating Other Cultured Dairy Organics
• Glycemic Index Encourages Balance
• High End, Gourmet No Longer Elite
• Upscale Private Label
• The Super Food Phenomenon
• Yogurt, The Most Super
• Other Product Trends
• Limited Edition and Seasonal Flavors
• Multiple Use
• The New Age of Ingredients
• Co-Branding
• The World Is Shrinking
• Beauty Foods
• Energy Enhancement
• Room For Indulgence
• Consumer Populations Key For Growth
  • Opportunities With The Hispanic Consumer
  • Targeting Boomers Healthy Living Efforts
  • Women Know It’s About More Than Calcium
  • Cultured Dairy Is Kids’ Play
  
  
• Retail Trends
  • Yogurt Stores Hit the Streets
  • Traditional Supermarkets Suffer

Chapter 7 Regulatory Overview

• Government and Industry Organizations
• Current Regulatory Scene
• FDA Allows for Filling Sour Cream without Sorbates
• USDA’s National Animal Identification Tagging System Approved
• Farm Reauthorization Bill in 2007
• Global Dairy Reform
• Labeling Overview
  • Standards of Identity
  • Yogurt and Other Cultured Dairy Foods
  • Table 7-1 U.S. Standards for Select Cultured Dairy Products
  • Changing Culture Content Requirements
  • Live and Active Culture Seal
  • Labeling Nomenclature
  • Provide the Facts: Nutritional Information Musts
  • Trans Fats Are a New Addition
  • Products That Are Exempt
  • Nutrition Regulations in Foodservice
  • A Variety of Possible Claims
  • Types of Health Claims
  • Health Claims That Meet Significant Scientific Agreement
  • Qualified Health Claims
  • Structure/Function and Dietary Guidance Claims
  • Nutrient Content Claims
  • Allergen Issues

Appendix: Selected Addresses