• Three Primary Categories
• First Category: Cultured Fluid
• Second Category: Non-Drinkable Yogurt
• Third Category: Other Non-Pourable Cultured Dairy
• Retail Packaging Dynamics
• Foodservice Sizes and Offerings

• 2004 Sales Are Almost at $6.0 Billion
• Sales Approach $11.4 Billion by 2009
• Table 1-1
• U.S. Sales of Cultured Dairy Products, 2000-2009 (in millions of dollars)
• Market Share by Product Category
• Table 1-2
• U.S. Sales of Cultured Dairy Products by Primary Category, 2004 (in thousands of dollars)
• Projected Category Growth Strongest for Cultured Fluid Products
• Table 1-3
• U.S. Sales of Cultured Dairy Products by Primary Category, 2009 (in thousands of dollars)

• All Types of Marketers
• Leading Marketers

• Distribution Methods
• Acquisitions Result in Enhanced Distribution Efforts
• The Consumer
• Kids, Hispanics Driving Factors
• Consumer Trends Support Continued Growth in Organics
• Does the Low-Carb Consumer Still Exist?

Chapter 2 The Products

• Key Points
• Scope of the Report
• Products Outside of Scope
• Product Breakouts: Three Primary Categories
• First Category: Cultured Fluid
• Second Category: Non-Drinkable Yogurt
• Third Category: Other Non-Pourable Cultured Dairy
• Yogurt Production on the Rise
• Table 2-1 U.S. Yogurt Production, 1990-2003
• Refrigeration Required
• Retail Packaging Dynamics
• Foodservice Sizes and Offerings
• Other Descriptors
• Table 2-2 Legal Descriptors for Fat and Calorie Contents
• Low-Carb Trend Slows, Counting Calories Picks Up Pace
• Fiber’s Place in the Big Picture
• Government Regulations and The Regulatory Environment
  
  • Understanding Price Supports
  • If Those Are Orders, Then What’s a Compact
  • Dairy Compacts Remain Non-Existent
  • 2004—Policy Reform Progress
  • Labeling Overview
  • Standards of Identity
  • Table 2-3 U.S. Standards for Select Cultured Dairy Products
  • Changing Culture Content Requirements
  • Live and Active Culture Seal
  • Labeling Nomenclature
  • Low-Carb Is Not a Legal Descriptor . . . Yet
  • Provide the Facts: Nutritional Information Musts
  • Trans Fats Are a New Addition
  • Products That Are Exempt
  • Nutrition Regulations in Foodservice
  • A Variety of Possible Claims
  • Types of Health Claims
  • Health Claims That Meet Significant Scientific Agreement
  • Qualified Health Claims
  • Structure/Function and Dietary Guidance Claims
  • Nutrient Content Claims
  • Allergen Issues
  • Are You Prepared for a Product Recall?
  • Table 2-4 A Sampling of Recalls, 2000-2004

Chapter 3 The Market

• Key Points

• 2004 Retail Sales for Total Market Almost $6 Billion
• Table 3-1: Total U.S. Retail Sales of Cultured Dairy Products, 2000-2004 (in millions of dollars)
• Figure 3-1: Total U.S. Retail Sales of Cultured Dairy Products, 2000-2004 (in millions of dollars)
• Market Larger for Single-Serve Products Because of Foodservice Sales
• Other Cultured Dairy Foodservice Sales
• Non-Drinkable Yogurt Leads Market
• Table 3-2: Total U.S. Retail Sales of Cultured Dairy Products by Primary Category, 2000-2004 (in millions of dollars)
• Drinkable Yogurt/Yogurt Smoothies Driving Cultured Fluid Category
• Table 3-3: Total U.S. Retail Sales of Cultured Fluid by Sub-Categories, 2000-2004 (in millions of dollars)
• Single Yogurt Cups Remain the Largest Sub-Category
• Table 3-4: Total U.S. Retail Sales of Non-Drinkable Yogurt by Sub-Categories, 2000-2004 (in millions of dollars)
• Other Non-Pourable Cultured Products Are a Relatively Small Business
• Table 3-5: Total U.S. Retail Sales of Other Non-Pourable Cultured by Sub-Categories, 2000-2004 (in thousands of dollars)
• Cream Cheese Sales Almost Split Between Brick and Spreadable
• Table 3-6: Total U.S. Retail Sales of Cream Cheese by Sub-Categories, 2000-2004

• Drinkable Yogurt/Yogurt Smoothies Drive Share Growth
• Figure 3-2: Total U.S. Retail Sales of Cultured Dairy Products: Share of Dollar Sales by Primary Category, 2004 (percent)
• When All Sub-Categories Are Compared, There’s Not Much to Compare
• Figure 3-3: Total U.S. Retail Sales of Cultured Dairy Products: Share of Dollar Sales by All Sub-Categories, 2004 (percent)
• Other Cultured Fluid Share Expected to Continue to Decrease
• Figure 3-4: Total U.S. Retail Sales of Cultured Fluid: Share of Dollar Sales by Sub-Categories, 2004 (percent)
• Single Yogurt Cups Claim Three-Fourths of Non-Drinkable Yogurt Sales
• Figure 3-5: Total U.S. Retail Sales of Non-Drinkable Yogurt: Share of Dollar Sales by Sub-Categories, 2004 (percent)
• Organic Labeling Is Only Noteworthy in Yogurt Products
• Figure 3-6: Total U.S. Retail Sales of Drinkable Yogurt/Yogurt Smoothies and Non-Drinkable Yogurt: Share of Dollar Sales by Organic Labeling, 2004 (percent)
• Low-Fat Non-Drinkable Yogurt Is More Than Half of Category
• Figure 3-7: Total U.S. Retail Sales of Non-Drinkable Yogurt: Share of Dollar Sales by Fat Content, 2004 (percent)
• Cottage Cheese Has Greatest Share in Other Non-Pourable Category
• Figure 3-8: Total U.S. Retail Sales of Other Non-Pourable Cultured: Share of Dollar Sales by Sub-Categories, 2004 (percent)
• Figure 3-9: Total U.S. Retail Sales of Cottage Cheese: Share of Dollar Sales by Package Size, 2004 (percent)
• Nonfat Cottage Cheese Remains a Small Part of the Category
• Figure 3-10: Total U.S. Retail Sales of Cottage Cheese: Share of Dollar Sales by Fat Content, 2004 (percent)
• Cream Cheese Almost Cut Down the Middle Between Forms
• Figure 3-11: Total U.S. Retail Sales of Cream Cheese: Share of Dollar Sales by Form, 2004 (percent)
• With So Many Flavors, What Flavors Are Most Popular?
• Figure 3-12: Total U.S. Retail Sales of Cream Cheese: Share of Dollar Sales by Presence of Flavor, 2004 (percent)
• Figure 3-13: Total U.S. Retail Sales of Flavored Cream Cheese: Share of Dollar Sales by Flavor, 2004 (percent)
• Cream Cheese Users Want Fat
• Figure 3-14: Total U.S. Retail Sales of Cream Cheese: Share of Dollar Sales by Fat Content, 2004 (percent)
• Sour Cream Users Also Want Fat
• Figure 3-15: Total U.S. Retail Sales of Sour Cream: Share of Dollar Sales by Package Size, 2004 (percent)
• Figure 3-16: Total U.S. Retail Sales of Sour Cream: Share of Dollar Sales by Fat Content, 2004 (percent)
• Private Label Is Popular Only With Certain Cultured Dairy Products
• Figure 3-17: Total U.S. Retail Sales of All Non-Drinkable Yogurt, Branded vs. Private Label: Share of Dollar Sales, 2004 (percent)
• Other Non-Pourable Cultured Dairy Private Label Varies
• Figure 3-18: Total U.S. Retail Sales of Cottage Cheese, Branded vs. Private Label: Share of Dollar Sales, 2004 (percent)
• Figure 3-19: Total U.S. Retail Sales of Cream Cheese, Branded vs. Private Label: Share of Dollar Sales, 2004 (percent)
• Dairy Dips Are More of a Branded Business
• Figure 3-20: Total U.S. Retail Sales of Dairy Dips, Branded vs. Private Label: Share of Dollar Sales, 2004 (percent)
• Figure 3-21: Total U.S. Retail Sales of Sour Cream, Branded vs. Private Label: Share of Dollar Sales, 2004 (percent)
• Traditional Supermarkets Are the Primary Retail Sales Venue
• Figure 3-22: Total U.S. Retail Sales of Cultured Dairy Products: Share of Dollar Sales by Retailer Type, 2004 (percent)
• Regional Preferences by Product Type
• Table 3-7 Regional Distribution Indices for Consumption of Cultured Dairy Products by Product Type, 2004: (U.S. adults)

• Dairy’s Reputation at an All-Time High
• Others Support Consuming More Dairy
• 3-A-Day Programs Drives Consumers to Eating More Yogurt
• Dairy and Weight Loss Connection
• Licensing the Dairy and Weight Loss Connection Claim
• A Coo for Cultured Dairy Regarding Splenda Formulations
• Cultured Dairy Naturally Has that Healthful Halo
• Globalization of Culture
• Projected Market Growth
• Sales to Approach $11.4 Billion by 2009
• Table 3-8 Projected Total U.S. Retail Sales of Cultured Dairy Products, 2004-2009 (in millions of dollars)
• Figure 3-23 Projected Total U.S. Retail Sales of Cultured Dairy Products, 2004-2009 (in millions of dollars)
• Probiotic Shots Will Experience Greatest Growth
• Table 3-9 Projected Total U.S. Retail Sales of Cultured Dairy Products by Primary Category, 2004-2009 (in thousands of dollars)
• Table 3-10 Projected Total U.S. Retail Sales of Cultured Fluid by Sub-Categories, 2004-2009 (in thousands of dollars)
• Non-Pourable Yogurt Sales Steady and Strong
• Table 3-11 Projected Total U.S. Retail Sales of Non-Drinkable Yogurt by Sub-Categories, 2004-2009: (in thousands of dollars)
• All Other Non-Pourable Cultured Dairy Shows Steady Growth
• Table 3-12: Projected Total U.S. Retail Sales of Other Non-Pourable Cultured Dairy by Sub-Categories, 2004-2009 (in thousands of dollars)
• Table 3-13: Projected Total U.S. Retail Sales of Cream Cheese by Sub-Categories, 2004-2009: (in thousands of dollars)

Chapter 4 The Marketers

• Key Points
• Marketer Diversity
  
  • All Types of Marketers
  • Table 4-1: U.S. Cultured Dairy Products: Select Marketers by Primary Brand and Product Lines, 2005
  • National Leaders Are Growing in Number
  • Regional and Local Marketers Have Strong Following
  • The Long Journey to the New HP Hood
  • With Kraft’s Yogurt Divesture Comes a New Marketer
  • Not Too Much More News Among the Big Guys
  • What Marketers Are Doing to Raise Probiotic Awareness
  • National Players in Natural and Organic Yogurt Emerge
  
  
• Competitive Retail Overview
  
  • The Retail Cultured Dairy Products Marketplace
  • Overview of Retail Marketers
  • General Mills Is Number-One in Yogurt, Dannon Is a Close Second
  • Table 4-2: Total U.S. Mainstream Retail Sales of All Yogurt Products (Drinkable Yogurt/Yogurt Smoothies, Single Yogurt Cups, Multi-Pack Yogurt Cups, and Yogurt Tubes): Dollar Sales for the Top-10 Marketers, 2004 (in millions)
  • Dannon Leads in Drinkables
  • Table 4-3: Total U.S. Mainstream Retail Sales of Drinkable Yogurt/Yogurt Smoothies: Dollar Sales for the Top-10 Brands, 2004 (in millions)
  • But When It Comes to Cups, the Yoplait Brand Rules
  • Table 4-4: Total U.S. Mainstream Retail Sales of All Cup Yogurts (Single and Multi-Packs): Dollar Sales for the Top-20 Brands, 2004 (in millions)
  • With Yogurt Tubes, There’s Really Only One Player
  • Kefir, Too, Is Almost a Single Marketer Category
  • Kraft Rules Cottage Cheese and Cream Cheese
  • Table 4-5: Total U.S. Mainstream Retail Sales of Cottage Cheese Products: Dollar Sales for the Top-10 Marketers, 2004 (in millions)
  • Table 4-6: Total U.S. Mainstream Retail Sales of Cottage Cheese: Dollar Sales for the Top-20 Brands, 2004 (in millions)
  • The Leader in Dairy Dips Is Confusing
  • Table 4-7: Total U.S. Mainstream Retail Sales of Dairy Dips: Dollar Sales for the Top-10 Marketers, 2004 (in millions)
  • Table 4-8: Total U.S. Mainstream Retail Sales of Dairy Dips: Dollar Sales for the Top-10 Brands, 2004 (in millions)
  • With Sour Cream, Dean Rules as Marketer Because of Its Many Brands
  • Table 4-9: Total U.S. Mainstream Retail Sales of Sour Cream: Dollar Sales for the Top-10 Marketers, 2004 (in millions)
  • Table 4-10: Total U.S. Mainstream Retail Sales of Sour Cream: Dollar Sales for the Top-10 Brands, 2004 (in millions)
  
  
• Competitive Profile: Anderson Erickson Dairy Co., Des Moines, Iowa
  
  • Company Overview
  • A Growing List of First for AE
  • So Far, the One and Only
  • Making Yogurt Taste Great a Goal From the Start
  • AE’s Weekly Taste Tests
  • Unique Products From a Unique Company
  • AE’s Cottage Cheese—Another One-of-its-Kind
  • A Look Inside the Company’s Crystal Ball
  
  
• Competitive Profile: CoolBrands International, Inc., Ronkonkoma, New York
  
• Company Overview
  
  • The Yogurt Acquisition
  • Other Food-Related Businesses
  • So Many Acquisitions in So Little Time
  • And a New Distribution Deal
  • The Tropicana Relationship
  • Growing Its Better-For-You Business
  • A Whole New Category: Frozen Yogurt for Breakfast
  • Refrigerated and Frozen Synergies?
  
  
• Competitive Profile: The Dannon Co., Inc., White Plains, New York
  
  • Company Overview
  • Daniel Brings Dannon to America
  • Returning to France Brings Changes to U.S. Business
  • Dannon Returns to Groupe Danone
  • Dannon Launches “News You Can Use” About Probiotics
  • The Dannon-Stonyfield Connection
  • New Products for Dannon Are Plentiful
  • Danimals Expands Kid Reach
  • And, of Course, Something for Carb Counters
  
  
• Competitive Profile: Dean Foods Co., Dallas, Texas
  
  • Company Overview
  • Structure of the Company
  • More Reorganizing in Early 2005
  • 2004 Acquisition of Horizon Builds Organic Cultured Business
  • A Bit About Horizon
  • Appealing to Younger Consumers
  • Dean Foods’ Extensive Line of Cultured Dairy Brands
  • Innovations From Mountain High Something Special For Babies
  • Out West, Cultured Products Can Be Purchased at Drive-Thru Dairies
  • Oak Farms Dairy Expands Relationship with Hispanic Consumers
  
  
• Competitive Profile: General Mills, Inc., Minneapolis, Minnesota
  
  • Company Overview
  • A Smoothie Designed For Women for Breakfast
  • Yoplait Helps Consumers Meet Vitamin D Needs
  • Of Course, Something for the Carb-Conscious
  • New for 2005, Heart Healthy Yogurt
  • Always Committed to Women’s Issues
  • And Committed to Shaping Up America
  
  
• Competitive Profile: HP Hood LLC, Chelsea, Massachusetts
  
  • Company Overview
  • HP Hood LLC Forms in 2004
  • Hood Buys LeCarb Brand From Low-Carb Forerunners
  • Counting Down the Carbs with Atkins
  • Growing Flavored Cottage Cheese Business
  • One Heluva a Dip
  • Hood Still Home Delivers
  
  
• Competitive Profile: Kraft Foods Inc., Northfield, Illinois
  
  • Company Overview
  • The World’s Number-One Brand of Cream Cheese
  • Kraft Makes Sam Breakstone Proud
  • Kraft Wants Out of Yogurt
  
  
• Competitive Profile: Stonyfield Farm, Londonderry, New Hampshire
  
  • Company Overview
  • Strong Beliefs in Yogurt’s Benefits and the Environment
  • Deciding to Spend on Advertising
  • Innovations-a-Plenty
  • Stonyfield Introduces Healthy Vending Machines to Schools
  • A Bit on Brown Cow
  
  
• Competitive Profile: Wells’ Dairy, Inc., LeMars, Iowa
  
  • Company Overview
  • State-of-the-Art Facilities
  • Co-Packing is Big Business for Wells’ Dairy
  • Wells’ Stays in Iowa Thanks to Fast-Passed Bill
  • Freedom for the Carbohydrate-Conscious

• Key Points
• Distribution Overview
  
  • Distribution Methods
  • Direct Delivery Advantages
  • The Cost of Face-To-Face Business
  • Advantages of Warehouse Delivery
  • Acquisitions Result in Enhanced Distribution Efforts
  • Technologies for Refrigerated Fleets
  • Computerizing Distribution for Dairies
  • Wells’ Dairy Bolsters Market Leadership with Data New System
  • Helping the Trucks Help the Driver Be More Efficient
  
  
• Retail Overview
  
  • For This Chapter, All Retail Venues Have Been Analyzed
  • Traditional Supermarkets Account for 71.2% of Retail Sales
  • Dairy Is Big Business for Natural Foods Stores
  • Figure 5-1 Total U.S. Retail Sales of Cultured Dairy Products: Share of Dollar Sales by Retailer Type, 2004 (percent)
  • Regional Receiving Product
  • Milk Crates Are an Enemy on the Way Out
  • Club Stores Require Special Secondary Packaging, Too
  • Some Cultured Products Generate Higher Activity-Based Costs
  • Drink Placement: Dairy Case vs. Beverage Cooler
  • Secondary Merchandising Creates Incremental Growth
  • Typical Cultured Dairy Product Placement
  • Supermarket Retail Prices Can Vary Significantly Product and Brand
  • Table 5-1 U.S. Cultured Dairy Products: Suggested Supermarket Retail Price of Cultured Fluid Products, 2004
  • Table 5-2 U.S. Cultured Dairy Products: Suggested Supermarket Retail Price of Non-Drinkable Yogurt, 2004
  • Table 5-3 U.S. Cultured Dairy Products: Suggested Supermarket Retail Price of Other Non-Pourable Cultured Dairy, 2004
  • Natural Foods Stores Are an Organic Dairy Destination
  • Table 5-4 U.S. Cultured Dairy Products: Suggested Natural Foods Store Price of Selected Products, 2004
  • The Increasingly Popular Club Store
  • Membership Benefits
  • Multi-Packs and Family-Size Products
  • Table 5-5 U.S. Cultured Dairy Products: Suggested Club Store Price of Selected Products, 2004
  • Private Label Pricing
  • Table 5-6 U.S. Cultured Dairy Products: Private Label vs. Branded Retail Price of Drinkable Yogurt/Yogurt Smoothies, 2004
  • Table 5-7 U.S. Cultured Dairy Products: Private Label vs. Branded Retail Price of Buttermilk, 2004
  • Table 5-8 U.S. Cultured Dairy Products: Private Label vs. Branded Retail Price of Single Yogurt Cups, 2004
  • Table 5-9 U.S. Cultured Dairy Products: Private Label vs. Branded Retail Price of Multi-Packs of Yogurt Tubes, 2004
  • Table 5-10 U.S. Cultured Dairy Products: Private Label vs. Branded Retail Price of Cottage Cheese, 2004
  • Table 5-11 U.S. Cultured Dairy Products: Private Label vs. Branded Retail Price of Cream Cheese Brick, 2004
  • Table 5-12 U.S. Cultured Dairy Products: Private Label vs. Branded Retail Price of Dairy Dips, 2004
  • Home Delivery Is Sometimes an Option
  
  
• Foodservice Overview
  
  • Cultured Dairy Products Sold Three Different Ways
  • All Mexican Restaurants Are Big Users of Bulk Sour Cream
  • Vended Yogurt Products Are Increasing in Popularity
  • Stonyfield Introduces Healthy Vending Machines to Schools

• Key Points
  
• Consumer Attitudes and Use
  
  • Traditional Supermarkets No Longer Primary Store
  • Shopper Differences
  • The Role of Convenience and Nutrition
  • Focusing on Obesity, which Includes Type-Two Diabetes
  • Today’s Nutrition Savvy Consumer
  • Consumers Are in an Overall Wellness Revolution
  • So Who Is the Organic Consumer?
  • 24% of Organic Shoppers Buy Organic Dairy Foods
  • Table 6-1 Categories of Organic Foods Purchases by Those
  • Who Buy Organic
  • Dairy Has About 13% Dollar Share of Organic Foods and Beverages
  • Table 6-2 Category Share by Percent of Market (Consumer Food Sales)
  • But Do Consumers Really Know What Organic Means?
  • Table 6-3 Consumer Responses About Requirements for Foods to Be Called Organic
  • Organic Users Show Greater Understanding
  • Figure 6-1 Percent of Consumers Agreeing “Completely/Somewhat” That Organic Foods and Beverages
  • Organic Industry Must Educate Consumers
  • 31% of Shoppers Attentive to Organic Seal
  • Organic Foods Perceived as Healthier
  • Table 6-4 Reasons Why Consumers Choose Organic
  • Foods and Beverages
  • 60% of Shoppers Feel Organic Foods Are Healthier
  • Another Survey Confirms Perspective that Organic Is Healthier
  • Table 6-5 Percent of Consumers Who Agree Organic/Natural Food
  • Is Beneficial
  • Education Levels Higher for Organic Shoppers
  • As Market Grows, Consumer Profile Changes
  • Ethnic Diversity Among Organic Shoppers
  • Frequency of Use Increasing
  • Demographics of Organic Users and Non-Users
  • Table 6-6 Percent of Adult Consumers Who Use or Do Use Organic Foods and Beverages
  • Opportunities with the Hispanic Consumer
  • Where Do Hispanics Concentrate in the States?
  • Figure 6-2: Regional Distribution of U.S. Hispanic Population
  • Hispanic Shopping Trends
  • Dairy Is Big with Hispanics
  
  
• Connecting with Consumers
  
  • How Different Variables Influence Purchase of New Products
  • Communicating the Benefits of Functional Foods
  
  
• Consumer Demographics
  
• U.S. Per Capita Sales Up for Most Cultured Dairy
  
  • Figure 6-3: U.S. Per Capita Sales of Select Cultured Dairy Products, 2002
  • U.S. Per Capita Sales Trends
  • Table 6-7: U.S. Per Capita Consumption of Select Cultured Dairy Products, 1980-2003 (pounds per person)
  • Simmons Consumer Survey
  • Simmons Data on Cultured Dairy Products
  • Table 6-8: Percent of Adult Consumers Who Use Cultured Dair8 Products by Type and Brand, May 2003-April 2004 (U.S. Households)
  • Product Purchasing Patterns
  • Patterns by Age Bracket
  • The Gender Skew
  • Patterns by Race/Ethnicity
  • Patterns by Household Income
  • Patterns by Household Size and Presence of Children
  • Table 6-9: Indices for Use of Select Cultured Dairy Products and Brands by Adult Age Bracket (in Years Old), May 2003-April 2004 (U.S. Households)
  • Table 6-10: Indices for Use of Select Cultured Dairy Products and Brands by Gender and Race, May 2003-April 2004 (U.S. Households)
  • Table 6-11: Indices for Use of Select Cultured Dairy Products and Brands by Household Income (in thousands), May 2003-April 2004 (U.S. Households)
  • Table 6-12: Indices for Use of Select Cultured Dairy Products and Brands by Household Size and Marital Status, May 2003-April 2004 (U.S. Households)
  • Table 6-13: Indices for Use of Select Cultured Dairy Products and Brands by Age of Children in Household (in Years Old), May 2003-April 2004 (U.S. Households)
  • Demographics Favoring Use of Selected Categories and Brands
  • Table 6-14: Demographic Characteristics Favoring Purchase of Drinkable Yogurt and Buttermilk, May 2003-April 2004 (U.S. Households)
  • Table 6-15: Demographic Characteristics Favoring Purchase of Yogurt by Formulation, May 2003-April 2004 (U.S. Households)
  • Cottage Cheese Users Tend to be Older
  • Table 6-16: Demographic Characteristics Favoring Purchase of Cottage Cheese by Formulation, May 2003-April 2004 (U.S. Households)
  • Table 6-17: Demographic Characteristics Favoring Purchase of Cream Cheese by Formulation, May 2003-April 2004 (U.S. Households)
  • Dips Are Universally Liked by Americans
  • Table 6-18: Demographic Characteristics Favoring Purchase of Dips and Sour Cream by Formulation, May 2003-April 2004 (U.S. Households)

• Key Points

• Yogurt—In All Its Forms—Is Where the Excitement Is
• Moving Forward in Cultured Dairy
• Yogurt Beverages Are Just What Parents Ordered
• Probiotics: A Trend on the Verge of an Explosion
• With Probiotics, One Often Finds Prebiotics
• The Time Is Right for Probiotic Shots
• Probiotics in Other Cultured Dairy Products, Too
• Other Cultured Dairy Innovations Focus on Flavor
• Creating Kick and Pitching New Uses
• No BST—A Niche, But One Some Commit to Provide
• Organic Dairy a Much Bigger Niche, With Many More Users
• Consumer Trends Support Continued Growth in Organics
• Yogurt Can Be So Much for So Many
• New Dietary Guidelines Will Influence Product Development Trends
• Foodservice Is Seeing More Cultured Innovation, Too
• Advancements in Technology Further Enhancing Healthful Halo
• Low-Carb Enters the Scene. Will It Stay?
• Adding Other Stuff for Health
• Hispanic Population Is Driving Innovation in Flavor
• Limited Edition Flavors
• The World Is Shrinking
• Global Product Development Trends

• Introductions Have Been Plentiful
• Table 7-1
• U.S. Cultured Dairy Products: Select New Cultured Fluid Items by Marketer, Brand, and Description, 2003-2005
• Table 7-2: U.S. Cultured Dairy Products
• Select New Non-Drinkable Yogurt Items by Marketer, Brand, and Description, 2003-2005
• Table 7-3: U.S. Cultured Dairy Products
• Select New Other Non-Pourable Cultured Dairy Items by Marketer, Brand, and Description, 2003-2005