• The Products
  • Defining Cosmeceuticals
  • Two Product Categories: Skincare and Hair-Growth
  • Ingredients Drive Cosmeceuticals Market
  • Alpha-Hydroxy Acids Take Market by Storm
  • Beta-Hydroxy Acids a Newer Alternative
  • Newer Products Include Vitamins, Botanicals
• The Market
  • U.S. Retail Sales to Reach $1.8 Billion by 2003
  • Table 1-1: U.S. Cosmeceuticals Market Size and Growth, 1994-2003 (dollars)
  • New Products Prompt Growth Spurts
  • Skincare Cosmeceuticals Lead Sales
  • Figure 1-1: Share of Cosmeceutical Sales by Product Category, 1998 (percent): Hair-Growth Cosmeceuticals and Skincare Cosmeceuticals
  • Hair-Growth Products Boost Market
  • Mass-Market Retailers Lead in Cosmeceutical Sales
  • Market Growth Drivers
• The Marketers
  • Cosmeceuticals Marketed by Wide Variety of Companies
  • Two Companies Dominate Mass Market
  • Estée Lauder Dominates Prestige Arena
  • Alternative Marketers
  • Cosmeceutical Field Highly Competitive
  • Marketers Add, Extend Lines
  • Cosmeceutical Ad Spending Tops $210 Million
• Distribution and Retail
  • Mass, Prestige Marketers Tend Towards Direct Distribution
  • Retailers Face Special Challenges with Cosmeceutical Market Growth
  • Cosmeceuticals Experiencing Strong Sales in All Retail Sectors
  • Class-to-Mass Shift Creates Mass-Market Challenge
  • Markup and Price Vary by Retailer Type
  • Private Label a Growing Factor
• The Consumer
  • Overview
  • Over 30 Million Heavy Users of Facial Moisturizers
  • Factors Favoring Use
  • Four Million Adults Use Hair Thinning/Loss Treatment Products
  • Key Demographic Indicators
• Scope and Methodology
  • Market Scope
  • Report Methodology

• Introduction
  • Scope of Report
• Skin Structure and Behavior
  • Overview
  • Skin Consists of Three Layers
  • Skin Replenishment and Aging
  • Collagen and Elastin
  • Skin Changes as It Ages
  • Intrinsic Aging of the Skin
  • Photo-aging of the Skin
  • UV Rays and Free Radicals
  • Cellulite
  • Scalp Structure and Behavior: Three Phases of Hair Growth
  • Follicle Structure Alters with Age
  • Pattern Hair Loss
• Evolution of Modern Cosmeceuticals
  • Early Skincare Products: Mostly Moisturizers
  • Exfoliants Scrub Away Skincare Blues
  • Advent of Therapeutic Ingredients in Skincare Products
  • Growing Awareness of UV Radiation Danger
  • Cell Renewal: The Marriage of Skincare and Science
  • Retin-A Ushers in Age of Cosmeceuticals
  • Retinoids Enter the Market
  • Minoxidil Goes OTC in 1996
  • Alpha-Hydroxy Acids Take Market by Storm in 1992
  • Beta-Hydroxy Acids a Newer Alternative to AHAs
  • Newer Products Include Vitamins, Botanicals
  • Renova
  • Delivery Systems Grow More Sophisticated
  • Other Options for Better Skin
• Product Definition
  • Defining Cosmeceuticals
  • Two Product Categories: Skincare and Hair-Growth
  • Skincare Cosmeceutical Market Segments
  • Cosmeceuticals Found in Wide Variety of Forms
  • More Cosmeceuticals Feature Sun Protection Ability
• Product Ingredients
  • Ingredients Drive Cosmeceuticals Market
  • Cosmeceutical Ingredients and FDA Regulations
  • Alpha-Hydroxy Acids Take Over Market
  • Types of Alpha-Hydroxy Acids
  • AHAs Offer Visible Results
  • Drawbacks of AHAs
  • AHAs and Skin Irritation
  • AHAs and Sun Sensitivity
  • Industry Conducts AHA Studies
  • FDA Concerned about AHA Safety
  • Beta-Hydroxy Acid: The Next Generation
  • Ethocyn Increases Elastin Fibers
  • Antioxidant Ingredients Hunt Down Free Radicals
  • Vitamins "Hottest" Ingredient Trend
  • How Vitamins Affect the Skin
  • Vitamin A Derivatives, Retin-A, Other Retinoids
  • Vitamin C Is Latest Ingredient Trend
  • Vitamin C's Benefits
  • Stability, Other Drawbacks to Vitamin C
  • Some Experts Skeptical of Vitamin C's Topical Efficacy
  • Vitamin E Also Popular
  • Collagen and Elastin
  • DHEA
  • Enzymes
  • Botanicals, Other Natural Substances Also Important New Ingredients
  • Research on Trail of New Natural Ingredients
  • Variety of Botanicals Used
  • Problems with Botanical Ingredients
  • Moisturizing Ingredients
  • Increasing Use of Sun Protectants in Cosmeceuticals
  • Topical Aminophylline Reputed to Fight Cellulite
  • On Deck: New Ingredients in Sight
  • Ingredient Cocktails Include AHAs, Vitamins, and Other Ingredients
  • Minoxidil Heads Hair-Growth Ingredients
• Product Delivery Systems
  • Potential to Affect Market Profoundly
  • Multiple Active Ingredients Provide Delivery Challenge
  • Delivery Systems Rely on Variety of Strategies
  • Patches Are Popular
  • Sophisticated New Delivery Systems Venturing into Regulatory Gray Area
• The Regulatory Environment
  • The FDA and Regulation of Skincare Products
  • FDA Policy Regarding Drugs, Cosmetics
  • Regulatory Differences
  • The Cosmeceutical Gray Area
  • Labeling and Packaging Claims
  • FDA Acknowledges Renova's Anti-Aging Claims
  • FDA Clears Way for Minoxidil
• Packaging
  • Cosmeceutical Packaging Adopts Several Forms
  • Prestige Packaging Conveys Quality
  • Multi-Product Regimens Packaged Together
  • Special Ingredients Demand Special Packaging

• Figure 3-1: Estimated U.S. Retail Sales of Cosmeceuticals, 1994-1998 (dollars)
• Market Size and Growth
  • Lack of Data Hampers Sales Estimates
  • Market Definition
  • Methodology for Determining Sales Estimates
  • U.S. Retail Sales Estimated at $875 Million in 1998
  • Table 3-1: Estimated U.S. Retail Sales of Cosmeceuticals, 1994-1998 (dollars)
  • New Products, OTC Availability Prompt Growth Spurts
• Market Composition
  • Skincare Cosmeceuticals Lead Sales
  • Table 3-2: Share of Cosmeceutical Sales by Product Category, 1995-1998 (percent): Skincare Cosmeceuticals and Hair-Growth Cosmeceuticals
  • Within Skincare Category, Facial Products Lead Sales
  • Figure 3-2: Share of U.S. Mass-Market Cosmeceutical Sales: 1997 vs. 1998 (percent): Facial and Hand & Body
  • Hair-Growth Products Boost Market
  • Table 3-3: Estimated U.S. Sales of Hair-Growth Products, 1995-1998 (dollars)
  • But Rogaine Flourishes
  • Table 3-4: Share of U.S. Hair-Growth Product Sales: Rogaine vs. Other, 1996-1998 (percent)
  • Mass-Market Retailers Lead in Cosmeceutical Sales
  • Figure 3-3: Share of U.S. Cosmeceutical Retail Sales by Distribution Channel, 1998 (percent): Mass, Alternative, Prestige
  • Cosmeceutical Products Dominate Prestige Sales
  • Department Stores Losing Ground
  • Alternative Distribution
• Factors Affecting Market Growth
  • Cosmeceuticals a Dynamic Field
  • Aging Americans Primary Force Behind Cosmeceutical Market Boom
  • Table 3-5: Share of U.S. Population by Age Segment, 1998 vs. 2010 (number and percent): Age 18 to 65 and Older
  • Boomers Are Maturing
  • Aging Boomers Seek "Ageless Body"
  • Boomers Embrace Cosmeceuticals
  • Boomers Attitudes Support Non-Traditional Marketing
  • Maturing Women Likely Cosmeceutical Candidates
  • Maturing Women Confident…and Concerned with Signs of Aging
  • Women, Men Feel Differently about Anti-Aging Efforts
  • Men Also Concerned with Appearance
  • Aging Americans Seek to Repair Sun-Damaged Skin
  • Trend Towards Prevention as Cancer, Photoaging Concerns Grow
  • Thinning Ozone Layer Increases UV Dangers
  • Younger Consumers Also Concerned with Anti-Aging, Prevention
  • Consumer Independence Inspires Do-It-Yourself Attitude
  • Drug Lab to Drugstore: New Ingredients, Delivery Systems Enter Market
  • Rogaine's Marketing Exclusivity
  • The FDA and Cosmeceutical Regulations
  • Research May Establish Long-Term Efficacy of AHAs, Vitamins, Other Workhorse Ingredients
  • Natural Products Retaining Popularity
  • New and Extended Product Lines Crowd Retail Shelves
  • Figure 3-4: Projected U.S. Retail Sales of Cosmeceuticals, 1998-2003 (dollars)
• Projected Market Growth
  • U.S. Retail Sales Expected to Reach $1.8 Billion by 2003
  • Table 3-6: Projected U.S. Retail Sales of Cosmeceuticals, 1998-2003 (dollars)

• Marketer Overview
  • Three Classes of Marketers
  • Cosmeceuticals Marketed by Wide Variety of Companies
  • Marketers Target Variety of Ethnic Consumer Types
  • Table 4-1: U.S. Cosmeceuticals Market: Selected Marketers and Brands (103 Marketers and Their Brands)
• Marketer and Brand Shares
  • Marketer and Brand Shares Difficult to Determine
  • Methodology Used to Determine Marketer and Brand Shares
  • Prestige, Alternative Methodology
  • Two Companies Dominate Mass Market
  • Table 4-2: Marketer Shares of Mass-Market Cosmeceutical Sales, 1996 vs. 1998 (percent): 10 Marketers/Brand, Private Label
  • More Companies Gaining Market Share
  • Pharmacia & Upjohn Leads Market
  • Figure 4-1: Marketer Shares of Mass-Market Hair-Growth Product Sales: Pharmacia & Upjohn vs. Private Label/Other, 1998 (percent)
  • Cosmair Remains a Market Leader
  • Four Second-Tier Companies Close in Share
  • Unilever Remains Competitive
  • Revlon Enters Ranks of Market Leaders
  • Alberto-Culver Debuts as Serious Marketer
  • Proctor & Gamble Gains Share
  • Scott's Liquid Gold Maintains Market Presence
  • Beiersdorf Almost Tied with Scott's
  • University Medical Edges Upward
  • Estée Lauder Dominates Prestige Arena
  • Prestige Treatments Generate Department Store Volume
  • Alternative Marketers: Direct Sales
  • Alternative Marketers: Retail
• The Competitive Situation
  • Cosmeceutical Field Highly Competitive
  • Line Extensions, New Products Crowd Field
  • Lines Blur Between Mass and Class
  • Larger Companies Maintain Control
  • Table 4-3: Annual Sales of Leading U.S. Companies Marketing Cosmeceuticals, 1998 (dollars, ranking, marketer types)
  • Table 4-4: Annual Sales of International Companies Marketing Cosmeceuticals in U.S., 1998 (dollars, ranking, marketer types)
  • Acquisitions Help Major Marketers Stay on Top
  • Research and Development Important
  • Smaller Companies Face Uphill Climb
  • Despite Challenges, Smaller Companies Find Competitive Niche
  • Competition Increases Within Prestige Market
  • Consumers Demand Product Performance
• Competitive Profile: Pharmacia & Upjohn, Inc.
  • A Pharmaceutical Marketing Giant
  • Rogaine Number-One Hair-Growth Cosmeceutical
  • Rogaine Extra Strength For Men Invigorates Brand
  • Propecia Challenges Rogaine
• Competitive Profile: Cosmair, Inc.
  • Competes in Both Mass and Prestige Segments
  • Plénitude Alters Mass Market
  • Revitalift Launch Gives Renewed Boost to Plénitude
  • Middle-Positioning Strategy Is Winner
  • Futur-e and Turning Point Are Latest Plénitude Additions
  • L'Oréal Acquires Maybelline
  • Lancôme Scores Big with Cosmeceutical Entry, Bienfâit Total
  • Lancôme Scores Again with Primordiale
  • Lancôme Sets Sights on Overtaking Estée Lauder
  • Plénitude Alters Mass Market
  • Interbeauty Cosmetics, Inc. Offers Natural Sea Beauty
• Competitive Profile: Johnson & Johnson
  • A Healthcare Powerhouse
  • Second in Overall Skincare Sales—Aims for Number One
  • Johnson & Johnson Acquires S.C. Johnson & Son
  • Healthy Skin Places Neutrogena Among Brand Leaders
  • Neutrogena Moves Into Therapeutic Cosmetics
  • Emphasis on Research and Development
  • Ortho's Renova Breaks Through FDA Barrier
  • Ortho, NeoStrata Join Forces
• Competitive Profile: Unilever
  • Family Includes Major Mass-Market Brands
  • Unilever Targets Mass Market with Vaseline Cosmeceutical Products
  • Pond's Products Are Mass-Market Leaders
  • Pond's Offers Age Defying Line
  • Pond's Also Offers Skin-Smoothing Capsules, Ultra-Silk Body Lotions
  • Unilever Offers Elizabeth Arden Brand at Prestige Level
  • Ceramide Is Elizabeth Arden's Anti-Aging Line
  • Elizabeth Arden Also Offers Cellulite Cream, Other Anti-Aging Products
• Competitive Profile: Revlon, Inc.
  • Revlon Competes Mainly in Mass-Market Arena
  • Revlon Targets Aging Consumers with Age Defying Brand
  • No Time Off for Almay
  • Revlon Finds Radiance in Ultima II
• Competitive Profile: Alberto-Culver Co.
  • International Powerhouse a Relative Newcomer to Cosmeceutical Scene
  • St. Ives Offers Therapeutic Benefits
  • Microsponges Add to Swiss Formula's Anti-Aging Luster
• Competitive Profile: Procter & Gamble Co.
  • The Leading Mass Marketer
  • Age-Defying Line Boasts "Kinder, Gentler" Formulation
  • ProVital Targets Aging Boomers
  • Oil of Olay Cosmeceutical Advertising and Promotion
• Competitive Profile: Scott's Liquid Gold, Inc.
  • Cosmeceutical Pioneer Is Relative Newcomer to Skincare
  • Alpha Hydrox First to Mass Market
  • Alpha Hydrox Line
  • Neoteric Cosmetics Adds Diabetic Line
  • Latina Women Also Targeted
• Competitive Profile: Beiersdorf, Inc.
  • Company Fields Several Successful Brands
  • Eucerin Plus: Early Entry in Cosmeceuticals market
  • Nivea Visage
  • Basis Anti-Aging Products
  • Beiersdorf Offers Prestige La Prairie, Juvena Brands
  • La Prairie's Age Management Series
  • Juvena
• Competitive Profile: University Medical Products/USA, Inc.
  • University Medical Seeks Skin Regeneration
  • Face Lift Takes Off
  • University Medical at Forefront of Vitamin C Trend
  • Shape and Slim Line Targets Tummy, Thighs
• Competitive Profile: Andrew Jergens Company (Kao Corporation)
  • Jergens Lotions Target Mass-Market Consumers
  • Jergens Offers Cosmeceutical Skincare Products
  • Curel, Soft Sense Join Jergens Family
  • Bioré Pores It On
  • Bioré Fine Line Gel Patches Target Older Women
• Competitive Profile: The Estée Lauder Companies, Inc.
  • Acquisition Fever
  • Estée Lauder Dominates Prestige Market
  • Estée Lauder Is Flagship Brand
  • The Fruits of Success: Fruition Early Cosmeceutical Hit
  • Estée Lauder Offers Variety of Cosmeceutical Products
  • Body Smoothers Include Thigh Cream
  • Veteran Aramis Brand Targets Men
  • Clinique Brand Boasts Many Firsts
  • Clinique Enters Anti-Aging Arena with Stop Signs
  • Prescriptives
  • Origins
  • Aveda
  • The Mystique of Crème de la Mer
• Competitive Profile: Avon Products, Inc.
  • A Major Force in Direct Sales
  • Anew: Avon's Big Anti-Aging Cosmeceutical Seller
  • Avon Continues to Expand Anew Line
  • New Products Feature Vitamin C
  • Moisture Therapy Line, Other Products with Cosmeceutical Ingredients
  • Parsol a Successful Sun Protectant Ingredient
• Competitive Briefs: Selected Other Marketers
  • Abkit, Inc.
  • Allergan, Inc. (M.D. Formulations)
  • CCA Industries, Inc.
  • Freeman Cosmetic Corporation
  • Jason Natural Cosmetics
  • Medi-Cell Laboratories
  • NeoStrata Company, Inc.
  • Osmotics Corporation
• Marketing and New Product Trends
  • Marketers Add, Extend Lines
  • New Products Target Hands, Body—Even Teeth
  • "Class-to-Mass" Movement Expected to Continue
  • Mass Marketers Adopt Prestige Tactics
  • But Prestige Products Remain Popular
  • Niche Marketing a Successful Strategy
  • Performance vs. Convenience: Opposing Trends Towards Regimens, Single Products
  • Consumers Want Results Safely
  • … And They Want Them Now
  • Natural Positioning a Major Trend
  • Therapeutic Positioning: Just What the Doctor Ordered
  • Marketers Seek Medical, Scientific Tie-ins
  • Move from Medical Arena to Mass Market
  • Advanced Delivery Systems
  • Transdermal Patches Latest Delivery Trend
  • Prevention and Repair
  • Marketing to Older Women
  • Alternative Marketing Strategies Prove Successful
  • The Spa Experience: Marketers See Opportunity
  • Cosmeceutical Positioning in Other Skincare, Cosmetic Products
  • Cellulite Reducers Gain Respect
  • Table 4-5: U.S. Cosmeceuticals Market: Selected New Product Introductions, 1998-1999
• Ingredient Trends
  • The "Next Big Thing"
  • Vitamins, Botanicals, Other Natural Ingredients Considered "Supertrend"
  • AHAs: Here to Stay or Old News?
  • Retinols Continue to Thrive
  • Trend Towards Multiple-Ingredient Cocktails
• Consumer Advertising Expenditures
  • Methodology for Ad Spending Estimates
  • Cosmeceutical Ad Spending Tops $210 Million
  • Procter & Gamble Leads Spending
  • Estée Lauder, Johnson & Johnson Make Up Second Tier
  • Nivea Visage, Alpha Hydrox, and Avon Anew Among Third-Tier Advertisers
• Consumer Advertising Positioning
  • Younger, Older Women Targeted by Mass and Prestige Advertising
  • Mature Women Reject "Older" Image
  • Visuals Very Effective
  • Product Uniqueness Important
  • … As Is Effectiveness
  • Clinical Data Outweigh Slick Ad Copy
  • Rogaine's Money-Back Guarantee
  • Use of Celebrities in Cosmeceutical Advertising
  • Latest Celebrity: Your Local Pharmacist
  • Marketers Must Use Care in Advertising and Labeling Claims
  • Examples of Cosmeceutical Advertising
• Consumer Promotions
  • Promotions Important to Marketing Efforts
  • Coupons and Trial Sizes Encourage Experimentation
  • Marketers Focus on Consumer Education
  • Prestige Promotions Include PWPs, GWPs, Education
  • GWPs Under Consideration by Prestige Marketers
  • Direct Mail, Other Strategies
  • Shaklee, Others Use Web Sites for Promotion
• Trade Advertising and Promotion
  • Promotions Are Standard Marketing Tools
  • In-Store Display Materials Are Standard Promotion
  • In-Store Promotions Especially Important to Prestige Marketers
  • Invoice Discounting and Co-Op Advertising
  • Industry Trade Shows and Trade Advertising
  • Medical Community Relations Important to Marketers
  • Examples of Trade Advertising

• At the Distribution Level
  • Mass, Prestige Marketers Tend Towards Direct Distribution
  • Service Merchandisers Distribute for Smaller Retailers
  • Prestige Products Moved to Mass Outlets Via Diverters
  • Distribution Through Direct Sales
• At the Retail Level
  • Retailers Face Special Challenges with Cosmeceutical Market Growth
  • Cosmeceuticals Experiencing Strong Sales in All Retail Sectors
  • Mass-Market Outlets Constitute Nearly 60% of Sales
  • Table 5-1: Share of U.S. Cosmeceutical Retail Sales by Outlet Type, 1998 (percent): 5 Outlet Types
  • Alternative Channels Claim More Than One-Fourth of Retail Sales
  • Prestige Outlets Trail Mass and Alternative Sectors
  • Drugstores Lead in Hair-Growth Sales
  • Table 5-2: Share of U.S. Hair-Growth Cosmeceutical Mass-Market Retail Sales by Outlet Type, 1998 (dollars and percent): 3 Outlet Types
  • Competitive Retail Landscape Shifting
  • Class-to-Mass Shift Creates Mass-Market Challenge
  • Cosmeceutical Customers Seek Service
  • Other Service Substitutes Include Information, Interaction
  • So Many Products, So Little Space
  • Product Placement Challenges Retailers
  • Multiple Locations May Help Sales
  • Targeting Older Consumers—Carefully
  • Markup and Price Vary by Retailer Type
  • Older, Younger Boomers See Price, Brand Loyalty Differently
  • Private Label a Growing Factor
• At the Retail Level: Drugstores
  • Drugstores Leaders in Retail Cosmeceutical Sales
  • Walgreen's Leads in Sales, CVS Has Most Stores
  • Chain Drugstores Use Clout to Compete
  • Cosmeceutical Placement Can Be Confusing
  • Drugstores Strive to Create Cohesiveness
  • For CVS, Beauty Care Is Destination Category
  • Drugstores Projecting Upscale Image
  • Marketing Giants, Smaller Companies Vie for Drugstore Shelf Space
  • Pharmacists Support Therapeutic Image
  • Drugstores Leading Sellers of Hair-Growth Products
• At the Retail Level: Discount Stores
  • Discounters Compete on Price
  • Merchandising of Cosmeceutical Products in Discount Stores
  • Discount Stores Adopting Drugstore, Prestige Tactics
  • Kmart Moves Upscale, Presents Unified Beauty Departments
  • Kmart Goes High Tech
  • Target Takes Aim at Entire Beauty Regimen
  • Discount Outlets Second in Hair-Growth Sales
• At the Retail Level: Supermarkets
  • Supermarkets Lag Behind in Cosmeceutical Sales
  • Supermarket Shelves Host Smaller Selection of Cosmeceutical Products
  • Grocers Must Hasten to Embrace New Products
  • Supermarket Merchandise Placement
  • Hair-Growth Products Give Supermarkets Room to Grow
• At the Retail Level: Prestige Outlets
  • Department Stores Are Primary Prestige Retailers
  • Department Stores Losing Ground
  • Prestige Retailers Must Offer Service, Distinction to Compete
  • Prestige Products Receive Prime Locations
  • Retail Displays Convey Prestige Images
  • Department Stores Feature Variety of Lines
  • Promotions Often Marketer-Sponsored
  • Beauty Consultations and Clinics Boost Sales
  • Spa Experience Takes Makeovers One Step Further
  • Department Stores Compete Against Other Retailers
• At the Retail Level: Specialty and Alternative Retail Outlets
  • Alternative Marketers Vary Widely
  • Avon's Calling—At Retail Outlets
  • Spas and Salons Growing in Competitive Strength
  • Other Retail Chains Capitalize on Hot Market
  • Some National Specialty Stores Successful
  • …While Others Struggle
  • Boutiques, Smaller Retail Outlets Offer Quality Products
  • Health and Natural Food Stores
  • GNC Dominates Health Food Retailers
  • Health and Natural Food Retail Promotions, Advertising
  • Merchandising of Cosmeceuticals for Smaller Alternative Marketers
  • Online Sales Outlets Burgeoning

• The Consumer: Skincare Cosmeceuticals
  • Overview
  • Note on Simmons Market Research Bureau Data
  • Comparison with Heavy Users of Facial Moisturizers
  • Over 30 Million Women Are Heavy Users of Facial Moisturizers
  • Factors Favoring Use
  • Table 6-1: Demographic Characteristics Favoring Heavy Use of Facial Moisturizers, 1998 (U.S. Female Population)
  • Use Skews Heavily Towards Aging Boomers
  • Table 6-2: Heavy Use of Facial Moisturizers by Age, 1998 (percent and index): From Age 18 to Age 65 or More
  • Asian Americans, Hispanics More Likely Users
  • Table 6-3: Heavy Use of Facial Moisturizers by Racial/Ethnic Background, 1998 (percent and index): White, Black, Not White or Black, Asian, Hispanic,
  • No Clear Tendencies by Region
  • Better Educated Women Are More Likely Users
  • Table 6-4: Heavy Use of Facial Moisturizers by Region, 1998 (percent and index): Northeast, East Central, West Central, Southeast, Southwest, Pacific
  • Table 6-5: Heavy Use of Facial Moisturizers by Educational Attainment, 1998 (percent and index): 6 Levels of Educational Attainment
  • Working Women Tend to Be Heavy Users
  • Table 6-6: Heavy Use of Facial Moisturizers by Employment Status, 1998 (percent and index): Full-Time, Part-Time, Not Employed
  • Heavy Use Spans More Occupational Categories
  • Table 6-7: Heavy Use of Facial Moisturizers by Occupation, 1998 (percent and index): 11 Occupations and Not Employed
  • Heavy Users More Likely to Be Higher Earners
  • Table 6-8: Heavy Use of Facial Moisturizers by Household Income, 1998 (percent and index): From Less than $10,000 to $100,000+
  • Marital Status Affects Usage Tendencies
  • Table 6-9: Heavy Use of Facial Moisturizers by Marital Status, 1998 (percent and index): 4 Types of Marital Status
  • Other Household Factors Not Too Determinant
  • Use of Facial Moisturizers: By Brand
  • Table 6-10: Consumer Use of Facial Moisturizers by Brand, 1998 (number and percent): 9 Brands
  • Age Is Dominant Factor Favoring Use
  • Non-Whites Above Average Users of Some Brands
  • Pacific Region Residents Stand Out for Some Brands
  • Clinique, Estée Lauder Users More Upscale
  • Education a Defining Factor to Brand Use
  • Employment Factors to Brand Use
  • Occupation as Factor Determining Brand Use
  • Income a Strong Brand Indicator
  • Household Factors Favoring Use by Brand
  • Table 6-11a: Demographic Characteristics Favoring Use of Facial Moisturizers by Brand: Almay vs. Avon, 1998 (U.S. Female Population)
  • Table 6-11b: Demographic Characteristics Favoring Use of Facial Moisturizers by Brand: Clinique vs. Estée Lauder 1998 (U.S. Female Population)
  • Table 6-11c: Demographic Characteristics Favoring Use of Facial Moisturizers by Brand: Keri vs. Neutrogena, 1998 (U.S. Female Population)
  • Table 6-11d: Demographic Characteristics Favoring Use of Facial Moisturizers by Brand: Oil of Olay vs. Pond's 1998 (U.S. Female Population)
  • Table 6-11e: Demographic Characteristics Favoring Use of Facial Moisturizers by Brand: Revlon, 1998 (U.S. Female Population)
• The Consumer: Hair-Growth Cosmeceuticals
  • Note on Simmons Market Research Bureau Data
  • Four Million Adults Use Hair Thinning/Loss Treatment Products
  • Use Highest During Middle Age
  • Table 6-12: Use of Hair Thinning/Loss Treatment Products by Age, 1998 (percent and index): From Age 18 to 65+
  • African Americans More Apt to Use Hair Thinning/Loss Products
  • Table 6-13: Use of Hair Thinning/Loss Treatment Products by Racial/Ethnic Background, 1998 (percent and index): Black, White, Other
  • Key Demographic Indicators
  • Table 6-14: Demographic Characteristics Favoring Use of Hair Thinning/Loss Treatment Products by User Group, 1998 (U.S. Adults): All Users, Users for More Than Six Months, Rogaine Users
  • Educational Level, Employment, Income Key Indicators of Product Use
  • Household Factors Favoring Use

Appendix I: Advertisements. This appendix appears in bound editions only.
Appendix II: Addresses of Selected Marketers