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The U.S. Cosmeceuticals Market
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Aug 1, 1999
313 Pages - Pub ID: LA545
Attention: There is an updated edition available for this report.
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- Executive Summary
- The Products
- Defining Cosmeceuticals
- Two Product Categories: Skincare and Hair-Growth
- Ingredients Drive Cosmeceuticals Market
- Alpha-Hydroxy Acids Take Market by Storm
- Beta-Hydroxy Acids a Newer Alternative
- Newer Products Include Vitamins, Botanicals
- The Market
- U.S. Retail Sales to Reach $1.8 Billion by 2003
- Table 1-1: U.S. Cosmeceuticals Market Size and Growth, 1994-2003 (dollars)
- New Products Prompt Growth Spurts
- Skincare Cosmeceuticals Lead Sales
- Figure 1-1: Share of Cosmeceutical Sales by Product Category, 1998 (percent): Hair-Growth Cosmeceuticals and Skincare Cosmeceuticals
- Hair-Growth Products Boost Market
- Mass-Market Retailers Lead in Cosmeceutical Sales
- Market Growth Drivers
- The Marketers
- Cosmeceuticals Marketed by Wide Variety of Companies
- Two Companies Dominate Mass Market
- Estée Lauder Dominates Prestige Arena
- Alternative Marketers
- Cosmeceutical Field Highly Competitive
- Marketers Add, Extend Lines
- Cosmeceutical Ad Spending Tops $210 Million
- Distribution and Retail
- Mass, Prestige Marketers Tend Towards Direct Distribution
- Retailers Face Special Challenges with Cosmeceutical Market Growth
- Cosmeceuticals Experiencing Strong Sales in All Retail Sectors
- Class-to-Mass Shift Creates Mass-Market Challenge
- Markup and Price Vary by Retailer Type
- Private Label a Growing Factor
- The Consumer
- Overview
- Over 30 Million Heavy Users of Facial Moisturizers
- Factors Favoring Use
- Four Million Adults Use Hair Thinning/Loss Treatment Products
- Key Demographic Indicators
- Scope and Methodology
- Market Scope
- Report Methodology
- The Products
- Introduction
- Skin Structure and Behavior
- Overview
- Skin Consists of Three Layers
- Skin Replenishment and Aging
- Collagen and Elastin
- Skin Changes as It Ages
- Intrinsic Aging of the Skin
- Photo-aging of the Skin
- UV Rays and Free Radicals
- Cellulite
- Scalp Structure and Behavior: Three Phases of Hair Growth
- Follicle Structure Alters with Age
- Pattern Hair Loss
- Evolution of Modern Cosmeceuticals
- Early Skincare Products: Mostly Moisturizers
- Exfoliants Scrub Away Skincare Blues
- Advent of Therapeutic Ingredients in Skincare Products
- Growing Awareness of UV Radiation Danger
- Cell Renewal: The Marriage of Skincare and Science
- Retin-A Ushers in Age of Cosmeceuticals
- Retinoids Enter the Market
- Minoxidil Goes OTC in 1996
- Alpha-Hydroxy Acids Take Market by Storm in 1992
- Beta-Hydroxy Acids a Newer Alternative to AHAs
- Newer Products Include Vitamins, Botanicals
- Renova
- Delivery Systems Grow More Sophisticated
- Other Options for Better Skin
- Product Definition
- Defining Cosmeceuticals
- Two Product Categories: Skincare and Hair-Growth
- Skincare Cosmeceutical Market Segments
- Cosmeceuticals Found in Wide Variety of Forms
- More Cosmeceuticals Feature Sun Protection Ability
- Product Ingredients
- Ingredients Drive Cosmeceuticals Market
- Cosmeceutical Ingredients and FDA Regulations
- Alpha-Hydroxy Acids Take Over Market
- Types of Alpha-Hydroxy Acids
- AHAs Offer Visible Results
- Drawbacks of AHAs
- AHAs and Skin Irritation
- AHAs and Sun Sensitivity
- Industry Conducts AHA Studies
- FDA Concerned about AHA Safety
- Beta-Hydroxy Acid: The Next Generation
- Ethocyn Increases Elastin Fibers
- Antioxidant Ingredients Hunt Down Free Radicals
- Vitamins "Hottest" Ingredient Trend
- How Vitamins Affect the Skin
- Vitamin A Derivatives, Retin-A, Other Retinoids
- Vitamin C Is Latest Ingredient Trend
- Vitamin C's Benefits
- Stability, Other Drawbacks to Vitamin C
- Some Experts Skeptical of Vitamin C's Topical Efficacy
- Vitamin E Also Popular
- Collagen and Elastin
- DHEA
- Enzymes
- Botanicals, Other Natural Substances Also Important New Ingredients
- Research on Trail of New Natural Ingredients
- Variety of Botanicals Used
- Problems with Botanical Ingredients
- Moisturizing Ingredients
- Increasing Use of Sun Protectants in Cosmeceuticals
- Topical Aminophylline Reputed to Fight Cellulite
- On Deck: New Ingredients in Sight
- Ingredient Cocktails Include AHAs, Vitamins, and Other Ingredients
- Minoxidil Heads Hair-Growth Ingredients
- Product Delivery Systems
- Potential to Affect Market Profoundly
- Multiple Active Ingredients Provide Delivery Challenge
- Delivery Systems Rely on Variety of Strategies
- Patches Are Popular
- Sophisticated New Delivery Systems Venturing into Regulatory Gray Area
- The Regulatory Environment
- The FDA and Regulation of Skincare Products
- FDA Policy Regarding Drugs, Cosmetics
- Regulatory Differences
- The Cosmeceutical Gray Area
- Labeling and Packaging Claims
- FDA Acknowledges Renova's Anti-Aging Claims
- FDA Clears Way for Minoxidil
- Packaging
- Cosmeceutical Packaging Adopts Several Forms
- Prestige Packaging Conveys Quality
- Multi-Product Regimens Packaged Together
- Special Ingredients Demand Special Packaging
- The Market
- Figure 3-1: Estimated U.S. Retail Sales of Cosmeceuticals, 1994-1998 (dollars)
- Market Size and Growth
- Lack of Data Hampers Sales Estimates
- Market Definition
- Methodology for Determining Sales Estimates
- U.S. Retail Sales Estimated at $875 Million in 1998
- Table 3-1: Estimated U.S. Retail Sales of Cosmeceuticals, 1994-1998 (dollars)
- New Products, OTC Availability Prompt Growth Spurts
- Market Composition
- Skincare Cosmeceuticals Lead Sales
- Table 3-2: Share of Cosmeceutical Sales by Product Category, 1995-1998 (percent): Skincare Cosmeceuticals and Hair-Growth Cosmeceuticals
- Within Skincare Category, Facial Products Lead Sales
- Figure 3-2: Share of U.S. Mass-Market Cosmeceutical Sales: 1997 vs. 1998 (percent): Facial and Hand & Body
- Hair-Growth Products Boost Market
- Table 3-3: Estimated U.S. Sales of Hair-Growth Products, 1995-1998 (dollars)
- But Rogaine Flourishes
- Table 3-4: Share of U.S. Hair-Growth Product Sales: Rogaine vs. Other, 1996-1998 (percent)
- Mass-Market Retailers Lead in Cosmeceutical Sales
- Figure 3-3: Share of U.S. Cosmeceutical Retail Sales by Distribution Channel, 1998 (percent): Mass, Alternative, Prestige
- Cosmeceutical Products Dominate Prestige Sales
- Department Stores Losing Ground
- Alternative Distribution
- Factors Affecting Market Growth
- Cosmeceuticals a Dynamic Field
- Aging Americans Primary Force Behind Cosmeceutical Market Boom
- Table 3-5: Share of U.S. Population by Age Segment, 1998 vs. 2010 (number and percent): Age 18 to 65 and Older
- Boomers Are Maturing
- Aging Boomers Seek "Ageless Body"
- Boomers Embrace Cosmeceuticals
- Boomers Attitudes Support Non-Traditional Marketing
- Maturing Women Likely Cosmeceutical Candidates
- Maturing Women Confident
and Concerned with Signs of Aging
- Women, Men Feel Differently about Anti-Aging Efforts
- Men Also Concerned with Appearance
- Aging Americans Seek to Repair Sun-Damaged Skin
- Trend Towards Prevention as Cancer, Photoaging Concerns Grow
- Thinning Ozone Layer Increases UV Dangers
- Younger Consumers Also Concerned with Anti-Aging, Prevention
- Consumer Independence Inspires Do-It-Yourself Attitude
- Drug Lab to Drugstore: New Ingredients, Delivery Systems Enter Market
- Rogaine's Marketing Exclusivity
- The FDA and Cosmeceutical Regulations
- Research May Establish Long-Term Efficacy of AHAs, Vitamins, Other Workhorse Ingredients
- Natural Products Retaining Popularity
- New and Extended Product Lines Crowd Retail Shelves
- Figure 3-4: Projected U.S. Retail Sales of Cosmeceuticals, 1998-2003 (dollars)
- Projected Market Growth
- U.S. Retail Sales Expected to Reach $1.8 Billion by 2003
- Table 3-6: Projected U.S. Retail Sales of Cosmeceuticals, 1998-2003 (dollars)
- The Marketers
- Marketer Overview
- Three Classes of Marketers
- Cosmeceuticals Marketed by Wide Variety of Companies
- Marketers Target Variety of Ethnic Consumer Types
- Table 4-1: U.S. Cosmeceuticals Market: Selected Marketers and Brands (103 Marketers and Their Brands)
- Marketer and Brand Shares
- Marketer and Brand Shares Difficult to Determine
- Methodology Used to Determine Marketer and Brand Shares
- Prestige, Alternative Methodology
- Two Companies Dominate Mass Market
- Table 4-2: Marketer Shares of Mass-Market Cosmeceutical Sales, 1996 vs. 1998 (percent): 10 Marketers/Brand, Private Label
- More Companies Gaining Market Share
- Pharmacia & Upjohn Leads Market
- Figure 4-1: Marketer Shares of Mass-Market Hair-Growth Product Sales: Pharmacia & Upjohn vs. Private Label/Other, 1998 (percent)
- Cosmair Remains a Market Leader
- Four Second-Tier Companies Close in Share
- Unilever Remains Competitive
- Revlon Enters Ranks of Market Leaders
- Alberto-Culver Debuts as Serious Marketer
- Proctor & Gamble Gains Share
- Scott's Liquid Gold Maintains Market Presence
- Beiersdorf Almost Tied with Scott's
- University Medical Edges Upward
- Estée Lauder Dominates Prestige Arena
- Prestige Treatments Generate Department Store Volume
- Alternative Marketers: Direct Sales
- Alternative Marketers: Retail
- The Competitive Situation
- Cosmeceutical Field Highly Competitive
- Line Extensions, New Products Crowd Field
- Lines Blur Between Mass and Class
- Larger Companies Maintain Control
- Table 4-3: Annual Sales of Leading U.S. Companies Marketing Cosmeceuticals, 1998 (dollars, ranking, marketer types)
- Table 4-4: Annual Sales of International Companies Marketing Cosmeceuticals in U.S., 1998 (dollars, ranking, marketer types)
- Acquisitions Help Major Marketers Stay on Top
- Research and Development Important
- Smaller Companies Face Uphill Climb
- Despite Challenges, Smaller Companies Find Competitive Niche
- Competition Increases Within Prestige Market
- Consumers Demand Product Performance
- Competitive Profile: Pharmacia & Upjohn, Inc.
- A Pharmaceutical Marketing Giant
- Rogaine Number-One Hair-Growth Cosmeceutical
- Rogaine Extra Strength For Men Invigorates Brand
- Propecia Challenges Rogaine
- Competitive Profile: Cosmair, Inc.
- Competes in Both Mass and Prestige Segments
- Plénitude Alters Mass Market
- Revitalift Launch Gives Renewed Boost to Plénitude
- Middle-Positioning Strategy Is Winner
- Futur-e and Turning Point Are Latest Plénitude Additions
- L'Oréal Acquires Maybelline
- Lancôme Scores Big with Cosmeceutical Entry, Bienfâit Total
- Lancôme Scores Again with Primordiale
- Lancôme Sets Sights on Overtaking Estée Lauder
- Plénitude Alters Mass Market
- Interbeauty Cosmetics, Inc. Offers Natural Sea Beauty
- Competitive Profile: Johnson & Johnson
- A Healthcare Powerhouse
- Second in Overall Skincare Sales—Aims for Number One
- Johnson & Johnson Acquires S.C. Johnson & Son
- Healthy Skin Places Neutrogena Among Brand Leaders
- Neutrogena Moves Into Therapeutic Cosmetics
- Emphasis on Research and Development
- Ortho's Renova Breaks Through FDA Barrier
- Ortho, NeoStrata Join Forces
- Competitive Profile: Unilever
- Family Includes Major Mass-Market Brands
- Unilever Targets Mass Market with Vaseline Cosmeceutical Products
- Pond's Products Are Mass-Market Leaders
- Pond's Offers Age Defying Line
- Pond's Also Offers Skin-Smoothing Capsules, Ultra-Silk Body Lotions
- Unilever Offers Elizabeth Arden Brand at Prestige Level
- Ceramide Is Elizabeth Arden's Anti-Aging Line
- Elizabeth Arden Also Offers Cellulite Cream, Other Anti-Aging Products
- Competitive Profile: Revlon, Inc.
- Revlon Competes Mainly in Mass-Market Arena
- Revlon Targets Aging Consumers with Age Defying Brand
- No Time Off for Almay
- Revlon Finds Radiance in Ultima II
- Competitive Profile: Alberto-Culver Co.
- International Powerhouse a Relative Newcomer to Cosmeceutical Scene
- St. Ives Offers Therapeutic Benefits
- Microsponges Add to Swiss Formula's Anti-Aging Luster
- Competitive Profile: Procter & Gamble Co.
- The Leading Mass Marketer
- Age-Defying Line Boasts "Kinder, Gentler" Formulation
- ProVital Targets Aging Boomers
- Oil of Olay Cosmeceutical Advertising and Promotion
- Competitive Profile: Scott's Liquid Gold, Inc.
- Cosmeceutical Pioneer Is Relative Newcomer to Skincare
- Alpha Hydrox First to Mass Market
- Alpha Hydrox Line
- Neoteric Cosmetics Adds Diabetic Line
- Latina Women Also Targeted
- Competitive Profile: Beiersdorf, Inc.
- Company Fields Several Successful Brands
- Eucerin Plus: Early Entry in Cosmeceuticals market
- Nivea Visage
- Basis Anti-Aging Products
- Beiersdorf Offers Prestige La Prairie, Juvena Brands
- La Prairie's Age Management Series
- Juvena
- Competitive Profile: University Medical Products/USA, Inc.
- University Medical Seeks Skin Regeneration
- Face Lift Takes Off
- University Medical at Forefront of Vitamin C Trend
- Shape and Slim Line Targets Tummy, Thighs
- Competitive Profile: Andrew Jergens Company (Kao Corporation)
- Jergens Lotions Target Mass-Market Consumers
- Jergens Offers Cosmeceutical Skincare Products
- Curel, Soft Sense Join Jergens Family
- Bioré Pores It On
- Bioré Fine Line Gel Patches Target Older Women
- Competitive Profile: The Estée Lauder Companies, Inc.
- Acquisition Fever
- Estée Lauder Dominates Prestige Market
- Estée Lauder Is Flagship Brand
- The Fruits of Success: Fruition Early Cosmeceutical Hit
- Estée Lauder Offers Variety of Cosmeceutical Products
- Body Smoothers Include Thigh Cream
- Veteran Aramis Brand Targets Men
- Clinique Brand Boasts Many Firsts
- Clinique Enters Anti-Aging Arena with Stop Signs
- Prescriptives
- Origins
- Aveda
- The Mystique of Crème de la Mer
- Competitive Profile: Avon Products, Inc.
- A Major Force in Direct Sales
- Anew: Avon's Big Anti-Aging Cosmeceutical Seller
- Avon Continues to Expand Anew Line
- New Products Feature Vitamin C
- Moisture Therapy Line, Other Products with Cosmeceutical Ingredients
- Parsol a Successful Sun Protectant Ingredient
- Competitive Briefs: Selected Other Marketers
- Abkit, Inc.
- Allergan, Inc. (M.D. Formulations)
- CCA Industries, Inc.
- Freeman Cosmetic Corporation
- Jason Natural Cosmetics
- Medi-Cell Laboratories
- NeoStrata Company, Inc.
- Osmotics Corporation
- Marketing and New Product Trends
- Marketers Add, Extend Lines
- New Products Target Hands, Body—Even Teeth
- "Class-to-Mass" Movement Expected to Continue
- Mass Marketers Adopt Prestige Tactics
- But Prestige Products Remain Popular
- Niche Marketing a Successful Strategy
- Performance vs. Convenience: Opposing Trends Towards Regimens, Single Products
- Consumers Want Results Safely
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And They Want Them Now
- Natural Positioning a Major Trend
- Therapeutic Positioning: Just What the Doctor Ordered
- Marketers Seek Medical, Scientific Tie-ins
- Move from Medical Arena to Mass Market
- Advanced Delivery Systems
- Transdermal Patches Latest Delivery Trend
- Prevention and Repair
- Marketing to Older Women
- Alternative Marketing Strategies Prove Successful
- The Spa Experience: Marketers See Opportunity
- Cosmeceutical Positioning in Other Skincare, Cosmetic Products
- Cellulite Reducers Gain Respect
- Table 4-5: U.S. Cosmeceuticals Market: Selected New Product Introductions, 1998-1999
- Ingredient Trends
- The "Next Big Thing"
- Vitamins, Botanicals, Other Natural Ingredients Considered "Supertrend"
- AHAs: Here to Stay or Old News?
- Retinols Continue to Thrive
- Trend Towards Multiple-Ingredient Cocktails
- Consumer Advertising Expenditures
- Methodology for Ad Spending Estimates
- Cosmeceutical Ad Spending Tops $210 Million
- Procter & Gamble Leads Spending
- Estée Lauder, Johnson & Johnson Make Up Second Tier
- Nivea Visage, Alpha Hydrox, and Avon Anew Among Third-Tier Advertisers
- Consumer Advertising Positioning
- Younger, Older Women Targeted by Mass and Prestige Advertising
- Mature Women Reject "Older" Image
- Visuals Very Effective
- Product Uniqueness Important
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As Is Effectiveness
- Clinical Data Outweigh Slick Ad Copy
- Rogaine's Money-Back Guarantee
- Use of Celebrities in Cosmeceutical Advertising
- Latest Celebrity: Your Local Pharmacist
- Marketers Must Use Care in Advertising and Labeling Claims
- Examples of Cosmeceutical Advertising
- Consumer Promotions
- Promotions Important to Marketing Efforts
- Coupons and Trial Sizes Encourage Experimentation
- Marketers Focus on Consumer Education
- Prestige Promotions Include PWPs, GWPs, Education
- GWPs Under Consideration by Prestige Marketers
- Direct Mail, Other Strategies
- Shaklee, Others Use Web Sites for Promotion
- Trade Advertising and Promotion
- Promotions Are Standard Marketing Tools
- In-Store Display Materials Are Standard Promotion
- In-Store Promotions Especially Important to Prestige Marketers
- Invoice Discounting and Co-Op Advertising
- Industry Trade Shows and Trade Advertising
- Medical Community Relations Important to Marketers
- Examples of Trade Advertising
- Distribution and Retail
- At the Distribution Level
- Mass, Prestige Marketers Tend Towards Direct Distribution
- Service Merchandisers Distribute for Smaller Retailers
- Prestige Products Moved to Mass Outlets Via Diverters
- Distribution Through Direct Sales
- At the Retail Level
- Retailers Face Special Challenges with Cosmeceutical Market Growth
- Cosmeceuticals Experiencing Strong Sales in All Retail Sectors
- Mass-Market Outlets Constitute Nearly 60% of Sales
- Table 5-1: Share of U.S. Cosmeceutical Retail Sales by Outlet Type, 1998 (percent): 5 Outlet Types
- Alternative Channels Claim More Than One-Fourth of Retail Sales
- Prestige Outlets Trail Mass and Alternative Sectors
- Drugstores Lead in Hair-Growth Sales
- Table 5-2: Share of U.S. Hair-Growth Cosmeceutical Mass-Market Retail Sales by Outlet Type, 1998 (dollars and percent): 3 Outlet Types
- Competitive Retail Landscape Shifting
- Class-to-Mass Shift Creates Mass-Market Challenge
- Cosmeceutical Customers Seek Service
- Other Service Substitutes Include Information, Interaction
- So Many Products, So Little Space
- Product Placement Challenges Retailers
- Multiple Locations May Help Sales
- Targeting Older Consumers—Carefully
- Markup and Price Vary by Retailer Type
- Older, Younger Boomers See Price, Brand Loyalty Differently
- Private Label a Growing Factor
- At the Retail Level: Drugstores
- Drugstores Leaders in Retail Cosmeceutical Sales
- Walgreen's Leads in Sales, CVS Has Most Stores
- Chain Drugstores Use Clout to Compete
- Cosmeceutical Placement Can Be Confusing
- Drugstores Strive to Create Cohesiveness
- For CVS, Beauty Care Is Destination Category
- Drugstores Projecting Upscale Image
- Marketing Giants, Smaller Companies Vie for Drugstore Shelf Space
- Pharmacists Support Therapeutic Image
- Drugstores Leading Sellers of Hair-Growth Products
- At the Retail Level: Discount Stores
- Discounters Compete on Price
- Merchandising of Cosmeceutical Products in Discount Stores
- Discount Stores Adopting Drugstore, Prestige Tactics
- Kmart Moves Upscale, Presents Unified Beauty Departments
- Kmart Goes High Tech
- Target Takes Aim at Entire Beauty Regimen
- Discount Outlets Second in Hair-Growth Sales
- At the Retail Level: Supermarkets
- Supermarkets Lag Behind in Cosmeceutical Sales
- Supermarket Shelves Host Smaller Selection of Cosmeceutical Products
- Grocers Must Hasten to Embrace New Products
- Supermarket Merchandise Placement
- Hair-Growth Products Give Supermarkets Room to Grow
- At the Retail Level: Prestige Outlets
- Department Stores Are Primary Prestige Retailers
- Department Stores Losing Ground
- Prestige Retailers Must Offer Service, Distinction to Compete
- Prestige Products Receive Prime Locations
- Retail Displays Convey Prestige Images
- Department Stores Feature Variety of Lines
- Promotions Often Marketer-Sponsored
- Beauty Consultations and Clinics Boost Sales
- Spa Experience Takes Makeovers One Step Further
- Department Stores Compete Against Other Retailers
- At the Retail Level: Specialty and Alternative Retail Outlets
- Alternative Marketers Vary Widely
- Avon's Calling—At Retail Outlets
- Spas and Salons Growing in Competitive Strength
- Other Retail Chains Capitalize on Hot Market
- Some National Specialty Stores Successful
-
While Others Struggle
- Boutiques, Smaller Retail Outlets Offer Quality Products
- Health and Natural Food Stores
- GNC Dominates Health Food Retailers
- Health and Natural Food Retail Promotions, Advertising
- Merchandising of Cosmeceuticals for Smaller Alternative Marketers
- Online Sales Outlets Burgeoning
- The Consumer
- The Consumer: Skincare Cosmeceuticals
- Overview
- Note on Simmons Market Research Bureau Data
- Comparison with Heavy Users of Facial Moisturizers
- Over 30 Million Women Are Heavy Users of Facial Moisturizers
- Factors Favoring Use
- Table 6-1: Demographic Characteristics Favoring Heavy Use of Facial Moisturizers, 1998 (U.S. Female Population)
- Use Skews Heavily Towards Aging Boomers
- Table 6-2: Heavy Use of Facial Moisturizers by Age, 1998 (percent and index): From Age 18 to Age 65 or More
- Asian Americans, Hispanics More Likely Users
- Table 6-3: Heavy Use of Facial Moisturizers by Racial/Ethnic Background, 1998 (percent and index): White, Black, Not White or Black, Asian, Hispanic,
- No Clear Tendencies by Region
- Better Educated Women Are More Likely Users
- Table 6-4: Heavy Use of Facial Moisturizers by Region, 1998 (percent and index): Northeast, East Central, West Central, Southeast, Southwest, Pacific
- Table 6-5: Heavy Use of Facial Moisturizers by Educational Attainment, 1998 (percent and index): 6 Levels of Educational Attainment
- Working Women Tend to Be Heavy Users
- Table 6-6: Heavy Use of Facial Moisturizers by Employment Status, 1998 (percent and index): Full-Time, Part-Time, Not Employed
- Heavy Use Spans More Occupational Categories
- Table 6-7: Heavy Use of Facial Moisturizers by Occupation, 1998 (percent and index): 11 Occupations and Not Employed
- Heavy Users More Likely to Be Higher Earners
- Table 6-8: Heavy Use of Facial Moisturizers by Household Income, 1998 (percent and index): From Less than $10,000 to $100,000+
- Marital Status Affects Usage Tendencies
- Table 6-9: Heavy Use of Facial Moisturizers by Marital Status, 1998 (percent and index): 4 Types of Marital Status
- Other Household Factors Not Too Determinant
- Use of Facial Moisturizers: By Brand
- Table 6-10: Consumer Use of Facial Moisturizers by Brand, 1998 (number and percent): 9 Brands
- Age Is Dominant Factor Favoring Use
- Non-Whites Above Average Users of Some Brands
- Pacific Region Residents Stand Out for Some Brands
- Clinique, Estée Lauder Users More Upscale
- Education a Defining Factor to Brand Use
- Employment Factors to Brand Use
- Occupation as Factor Determining Brand Use
- Income a Strong Brand Indicator
- Household Factors Favoring Use by Brand
- Table 6-11a: Demographic Characteristics Favoring Use of Facial Moisturizers by Brand: Almay vs. Avon, 1998 (U.S. Female Population)
- Table 6-11b: Demographic Characteristics Favoring Use of Facial Moisturizers by Brand: Clinique vs. Estée Lauder 1998 (U.S. Female Population)
- Table 6-11c: Demographic Characteristics Favoring Use of Facial Moisturizers by Brand: Keri vs. Neutrogena, 1998 (U.S. Female Population)
- Table 6-11d: Demographic Characteristics Favoring Use of Facial Moisturizers by Brand: Oil of Olay vs. Pond's 1998 (U.S. Female Population)
- Table 6-11e: Demographic Characteristics Favoring Use of Facial Moisturizers by Brand: Revlon, 1998 (U.S. Female Population)
- The Consumer: Hair-Growth Cosmeceuticals
- Note on Simmons Market Research Bureau Data
- Four Million Adults Use Hair Thinning/Loss Treatment Products
- Use Highest During Middle Age
- Table 6-12: Use of Hair Thinning/Loss Treatment Products by Age, 1998 (percent and index): From Age 18 to 65+
- African Americans More Apt to Use Hair Thinning/Loss Products
- Table 6-13: Use of Hair Thinning/Loss Treatment Products by Racial/Ethnic Background, 1998 (percent and index): Black, White, Other
- Key Demographic Indicators
- Table 6-14: Demographic Characteristics Favoring Use of Hair Thinning/Loss Treatment Products by User Group, 1998 (U.S. Adults): All Users, Users for More Than Six Months, Rogaine Users
- Educational Level, Employment, Income Key Indicators of Product Use
- Household Factors Favoring Use
Appendix I: Advertisements. This appendix appears in bound editions only.
Appendix II: Addresses of Selected Marketers
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