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Convenience Store Foodservice Trends in the U.S.
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Sep 1, 2011
100 Pages - Pub ID: LA6498044
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- Chapter 1: Executive Summary
- Introduction
- Scope and Methodology
- Scope
- Methodology
- Consumer survey methodology
- Market size and forecast
- Definitions
- 2: Share of Stomach: Convenience Store Foodservice Market Size and Forecast
- Insight Capsule
- Fast Facts
- 3: Product Mix and Competitive Foodservice Rationales
- Insight Capsule
- Fast Facts
- 4: Laying a Healthful Foundation
- Insight Capsule
- 5: Guest Traffic Analysis
- Insight Capsule
- Fast Facts
- 6: The Consumer: “Quick Bite” Food Health Attributes
- Insight Capsule
- 7: The Consumer: Convenience Store Foodservice Purchase Considerations
- Insight Capsule
- 8: Purchase Intention v. Actual Purchase: The Foodservice Connection
- Insight Capsule
- 9: Convenience Store Chains: Competitive Foodservice Analysis
- Chapter 2: Share of Stomach: Convenience Store Foodservice Market Size and Forecast
- Introduction
- Foodservice is transforming the convenience store user experience
- Margins are too good to pass up
- Graph 2-1: Convenience Store Sales & Margins: Top Five In-Store Categories, 2009
- Convenience stores wave foodservice carrot with trip consolidation stick
- Segmentation structure
- Employment trends suggest growth in convenience store-gas station hybrids
- Table 2-1: Employment Trends, Convenience Stores and Gas Stations, 2006-11
- Packaged Facts convenience store foodservice market size
- 2011 momentum
- Graph 2-2: Convenience Store Foodservice Sales, 2006-13
- Foodservice category and food type sales
- 60% of foodservice sales generated by prepared foods
- Prepared food
- Graph 2-3: Prepared Food Sales, By Menu Category
- Coffee worth $5 billion?
- Graph 2-4: Hot Dispensed Beverages, By Menu Category
- Cold dispensed beverages
- Graph 2-5: Cold Dispensed Beverages, By Menu Category
- Daypart sales analysis
- Graph 2-6: Convenience Store Foodservice Sales, by Daypart
- Chapter 3: Product Mix and Competitive Foodservice Rationales
- Introduction
- Overview
- Helping consumers make more efficient use of their time
- Three minutes and counting
- Against the backdrop of limited leisure time
- Time-pressed women present convenience store foodservice opportunity
- Table 3-1: Time Spent in Leisure & Sports Activity, 2006-10
- Placing time in demographic perspective
- It’s all downhill after 18
- Have job, but no time
- Harried parents need help
- Table 3-2: Time Spent in Leisure & Sports Activity, Key Convenience Store Users, 2010
- Smokes on the ropes
- Table 3-3: Prevalence of cigarette smoking among U.S. adults aged 18 years and over, 2000-09
- Get off the gasoline yo-yo
- Graph 3-1: Motor Fuel Consumption, Pricing, and Revenue, 2004-10
- Competition from supermarkets and grocery stores
- Cross-channel usage is common
- Table 3-4: Convenience Store Prepared Foods Use & Mean Use Among Grocery Store Prepared
- Foods Users
- Table 3-5: Grocery Store Prepared Foods Use & Mean Use Among Convenience Store Prepared
- Foods Users
- Competition from restaurants
- Table 3-6: C-Store Usage Frequency Analysis, Key C-Store User Groups
- Table 3-7: Fast Food Usage Frequency Analysis, Key C-Store User Groups
- Table 3-8: Fast Food Brand Usage, Key C-Store User Groups
- If you can’t beat ‘em, join em
- Or build your own restaurant brand
- Or build your foodservice platform
- Speedway ratchets up prepared foods program
- Menu expansion
- Chapter 4: Laying a Healthful Foundation
- Introduction
- Overview
- Health conundrum: do as I say, not say as I do
- Health not a top-of-mind purchase rationale
- Healthful connotations
- Targeting the base
- More produce produces results
- Portability, meet health; health, meet portability
- Packaging innovation helps drive growth
- Fresh is the word: “Program Fresh”
- Fresh program philosophy
- A trip consolidation strategy
- Table 4-1: The Pantry, Inc.: Fresh Program Highlights, 2011
- Enhancing quality
- Coffee: ubiquitous and a foodservice growth lever
- Convenience Store Foodservice Trends in the U.S. Table of Contents
- September 2011 iii
- Fiercely competitive
- Generating coffee loyalty
- Chapter 5: Guest Traffic Analysis
- Introduction
- Overview
- QSR foodservice footprint dwarfs convenience store foodservice footprint
- Upside potential
- Graph 5-1: Foodservice Usage, by Restaurant Type and Daypart, 2011
- Foodservice usage, by foodservice establishment type
- Fast food and convenience store foodservice share youth appeal
- Usage among 55+s plummets
- Table 5-1: Foodservice in Past Month, by Foodservice Outlet: Gender, Age & HH Income
- Convenience store foodservice usage varies by race/ethnicity
- More of an urban phenomenon
- Table 5-2: Foodservice in Past Month, by Foodservice Outlet: Race/Ethnicity, Region & Population
- Density
- Foodservice usage, by daypart
- Lunch and dinner exhibit widest usage
- Target female snackers
- Table 5-3: Foodservice in Past Month, by Daypart: Gender, Age & HH Income
- Hispanics a breakfast opportunity?
- Urban versus rural
- Table 5-4: Foodservice in Past Month, by Daypart: Race/Ethnicity, Region & Population Density
- Convenience store usage
- Overview
- Enviable traffic trends
- Trip consolidation strategies have strong potential
- Graph 5-2: Convenience Store Use: Population Assessment, by Usage Frequency, 2011
- No gender equality here
- Graph 5-3: Convenience Store Use: Population Assessment, by Usage Frequency, Gender, 2011
- But such potential!
- Incentivizing older consumers a different story
- Graph 5-4: Convenience Store Use: Population Assessment, by Usage Frequency, Age, 2011
- Working America: convenience store fans
- A locational nexus between work and c-store purchasing
- Table 5-5: Location Prior to Convenience Store Purchase, Work Relationship, 2010
- And limited leisure time
- Table 5-6: Time Spent in Leisure & Sports Activity, Key Convenience Store Users, 2010
- Graph 5-5: Convenience Store Use: Population Assessment, by Usage Frequency Employed People
- in HH, 2011,
- Drilling into convenience store foodservice usage & mean use
- Let them eat snacks
- Wooing women
- Table 5-7: C-store Foodservice Use & Mean Use, by Daypart: Gender & Age
- Racial/ethnic groups exhibit varied usage
- Urban appeal
- Table 5-8: C-store Foodservice Use & Mean Use, by Daypart: Race/Ethnicity & Population
- Density
- Convenience store foodservice users: mean usage trends
- Female users close frequency gap
- HH income not a strong determinant
- Table 5-9: C-store Foodservice Use & Mean Use, by Daypart: Gender, Generation & HH Income
- Chapter 6: The Consumer: “Quick Bite” Food Health Attributes
- Introduction
- Overview: Food health attributes that determine choice of a “quick bite”
- A guide with many uses
- And the survey says
- Graph 6-1: Food Health Attributes, Degree of Importance When Getting a Quick Bite
- Food health attributes: gender analysis
- Graph 6-2: Food Health Attributes, Degree of Importance When Getting a Quick Bite, Gender
- Salt, fat and trans fat, oh my!
- Graph 6-3: Food Attributes, Degree of Importance When Getting a Quick Bite, Gender II
- Catering to food education and food portioning
- Graph 6-4: Food Health Attributes, Degree of Importance When Getting a Quick Bite, Age
- Complementing the menu
- Graph 6-5: Food Attributes, Degree of Importance When Getting a Quick Bite, Age II
- Chapter 7: The Consumer: Convenience Store Foodservice Purchase
- Considerations
- Introduction
- Convenience stores live up to their name
- Product differentiation an issue
- Graph 7-1: Convenience Store Foodservice Purchase Considerations
- Satisfying hunger
- Graph 7-2: C-Store Foodservice Purchase Considerations, Hunger: Gender & Generation
- Competitive leverage: Purchase non-food items along with foodservice ones
- Graph 7-3: C-Store Foodservice Purchase Considerations, Non-Food: Gender & Generation
- Chapter 8: Purchase Intention v. Actual Purchase: The Foodservice Connection
- Introduction
- Intention versus action: An overview
- And the survey says!
- Purchase intention
- Purchase result
- Graph 8-1: Purchase Intention v. Actual Purchase, by Product Type
- Problems closing the deal?
- Graph 8-2: C-Store Prepared Food Purchase Intention v. Actual Purchase
- I went to get prepared food, but I got . . .
- Table 8-1: C-Store—Foodservice Intention: Products Purchased; Foodservice Purchased: Product
- Purchase Intention
- Chapter 9: Foodservice Operations of Leading Companies and Brands
- Introduction
- Top 5 convenience store brands
- Table 9-1: Top 5 Convenience Store Chains: Foot Traffic Analysis, by Gender & Age
- Second 5 convenience store brands
- Table 9-2: Second 5 Convenience Store Chains: Foot Traffic Analysis, by Gender & Age
- 7Eleven, Inc.
- Strategic direction
- Aggressive expansion
- Private label to differentiate and drive margins
- Going Digital to connect and promote
- Food & foodservice strategy
- Aggressive food sales growth target
- “We want our food to be better than restaurant quality”
- Remodeling to emphasize prepared foods and beverages
- Retrofitting coffee to court Millennials
- Ramping up fresh produce to differentiate
- New menu introductions
- Table 9-3: 7-Eleven, On the Menu, 2011
- 7-Eleven Consumer Universe
- A more urban footprint; key convenience store user groups accounted for
- Table 9-4: 7-Eleven Consumer Demographic Profile, 2011
- 7-Eleven by the numbers
- Merchandise sales share: fresh foods ring up $1.6 billion
- Table 9-5: 7-Eleven Inc., Sales by Product Category, 2011
- U.S. existing same-store sales rise modestly
- Table 9-6: 7-Eleven Inc., Selected Metrics, 2008-2011
- Sheetz
- Not just a convenience store, but a convenience restaurant
- Food first; convenience products second
- Sheetz Bros. Kitchen
- Sheetz Bros. Coffeez
- Sheetz Bros. Creamery
- Sheetza Pizza: round 4
- Produce aplenty
- Sheetz menu analysis
- Table 9-7: Sheetz, On the Menu, 2011
- Sheetz by the numbers
- Table 9-8: Sheetz, Selected Metrics, 2010
- Wawa
- Aggressive expansion planned for 2011
- Fresh food, home meal replacement, and own-branded flair
- Coffee is the foodservice foundation—goes thermal
- Wawa Consumer Universe
- Table 9-9: Wawa Consumer Demographic Profile, 2011
- Wawa by the numbers
- Casey’s General Stores, Inc.
- Takeover tug-of-war
- Growth and acquisitions
- Products offered
- Prepared foods growth
- Prepared food growth reflects strategy to promote high-margin products
- New store format makes room for foodservice
- Current momentum
- Casey’s store menu
- Casey’s by the numbers
- Foodservice sales growth outstrips merchandise sales growth
- Table 9-10: Casey’s by the numbers
- Alimentation CoucheTard
- Inc.
- Growth and acquisition strategy
- Notable acquisitions
- Foodservice strategy
- Circle K Consumer Universe
- Table 9-11: Circle K Consumer Demographic Profile, 2011
- Couche Tard by the numbers
- Table 9-12: Couche Tard by the numbers
- QuikTrip Corporation
- Placing foodservice front and center: new store format analysis
- Food enhancements
- Beverage enhancements
- A food-centric experience
- QuikTrip Consumer Universe
- Table 9-13: Quick Trip Consumer Demographic Profile, 2011
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