• Retail Sales Top $20 Billion in 2007
• Table 1-1: Total U.S. Retail Sales of Fresh Convenience Foods, 2003-2012 (in millions of dollars)
• Deli Foods Account for Over Half of Market
• Figure 1-1: Share of U.S. Retail Sales of Fresh Convenience Foods by Type, 2003 vs. 2007 (percent)
• Entrees Top Prepared Deli Foods Chart
• Packaged Sales Slip Despite Gains in Some Categories
• Food Retailers Realigning Around Fresh Prepared Foods
• Consumers Balancing Convenience and Health
• Competition from Restaurants, Fast Food and Take-Out

• Food Retailers Challenging Restaurants Head-On
• Range of Retailer-Prepared Foods Rapidly Proliferating
• Convenience Focus Spurs Shift to Smaller Stores
• Demographic and Regional Market Targeting
• Warehouse Clubs Ramping Up in Prepared Foods
• Drugstores: Underdeveloped in Fresh Foods But Likely to Expand
• C-Stores Also Getting Fresh
• Online Grocery Retailers Staging a Comeback

• Hundreds of Marketers
• Major Consumer Packaged Goods Marketers
• Produce Growers/Distributors and Meat Processors
• Key Niche Marketers
• Deli Prepared Foods Pose Growing Competitive Threat
• Advertising Trends
• Number of Entries Steady Across Most Categories
• Top Marketing Claims: Convenience, Fresh, Upscale and Natural
• Customize It!
• Adding Ethnic Flare
• Adding Gourmet Flare
• Innovative Packaging

Chapter 2: Market Trends

• Introduction
• Market Definition: Fresh Prepared Convenience Foods
• Exclusions

• Retail Sales Top $20 Billion in 2007
• Table 2-1: Total U.S. Retail Sales of Fresh Convenience Foods, 2003-2007 (in millions of dollars)
• Deli Foods Account for Over Half of Market
• Figure 2-1: Share of U.S. Retail Sales of Fresh Convenience Foods by Type, 2003 vs. 2007 (percent)
• Figure 2-2: Compound Annual Growth Rates in U.S. Retail Sales of Fresh Convenience Foods: By Type and Overall, 2003-2007 (percent)
• Entrees Top Prepared Deli Foods Chart
• Figure 2-3: Prepared Deli Foods: Share of Total U.S. Retail Sales by Type, 2006 (percent)
• Self-Service Deli Foods: Fruit, Sandwiches, Pasta and Entrees Make Healthy Gains
• Entrees and Sandwiches Account for Three-Fifths of Sales
• Table 2-2: Supermarket Sales of Self-Service Deli Prepared Foods: By Category, 2002-2006 (in millions of dollars)
• Table 2-3: Share of Supermarket Self-Service Deli Prepared Food Sales: By Category, 2002-2006 (percent)
• Packaged Sales Slip Despite Gains in Some Categories
• Table 2-4: IRI-Tracked Sales of Packaged Fresh Refrigerated Convenience Foods, 2003-2007 (in millions of dollars)
• Table 2-5: IRI-Tracked Sales of Packaged Fresh Refrigerated Convenience Foods: By Category, 2006 vs. 2007 (in millions of dollars)
• Table 2-6: IRI-Tracked Sales of Packaged Fresh Refrigerated Convenience Food: By Category, 2002-2006 (in millions of dollars)
• Figure 2-4: Share of IRI-Tracked Sales of Packaged Fresh Refrigerated Convenience Foods: By Category, 2006 vs. 2007
• Supermarkets the Primary Retail Channel
• Figure 2-5: Share of U.S. Retail Sales of Fresh Convenience Foods by Channel, 2007 (percent)

• Food Retailers Realigning Around Fresh Prepared Foods
• Figure 2-6: Supermarket Shopper Interest in Ready-to-Eat Meal Solutions, 2007 (percent)
• Growth of In-Store Foodservice
• Consumers Balancing Convenience and Health
• Figure 2-7: Consumer Attitudes About Healthy Foods and Time Constraints, 2007 (percent of U.S. adults)
• Blurring Between Meals and Snacks
• Consumer Demand for Fresh Foods at an All-Time High
• What Is Fresh?
• Freshness + Convenience = Affluent Appeal
• Revised Food Pyramid Favors Fresh Foods
• The Global Palate
• Food Safety in the Spotlight
• Packaged Goods Manufacturers Fighting Back with Customizable Fare
• Competition from Restaurants, Fast Food and Take-Out
• Fast Food Meets Consumers’ Convenience Food Needs
• Restaurant Take-Out: All Systems Go

• Retailer-Prepared Deli Foods: Healthy Gains at Expense of Other Convenience Food Options
• Figure 2-8: Factors That Would Make Customers More Likely to Purchase from Supermarket Delis/Hot Food Stations, 2006
• Better Deli Packaging
• American Consumers: Busier and Busier
• Growing Health Awareness, Ongoing Trends
• Wealthy, Healthy Gourmets and the Obese Poor
• Meals Blurring, Snacks Rising
• Tesco’s U.S. Entry Heralds Seismic Market Shifts
• Channel Blurring
• Natural and Organic Foods Going Mainstream
• Growth of the Green
• Technological Advances
• The Return of the Automat?
• Projected Market Growth: Retail Sales to Top Sales to Top $28 Billion by 2012
• Table 2-7: Projected U.S. Retail Sales of Fresh Convenience Foods, 2007-2012 (in millions of dollars)

Chapter 3: Retailing Trends

• Competitive Overview
  • Food Retailers Challenging Restaurants Head-On
  • Range of Retailer-Prepared Foods Rapidly Proliferating
  • Convenience Focus Spurs Shift to Smaller Stores
  • Demographic and Regional Market Targeting
  • Hispanic Market Targeting
  • Warehouse Clubs Ramping Up in Prepared Foods
  • Drugstores: Underdeveloped in Fresh Foods But Likely to Expand
  
  
• Supermarkets and Supercenters
  • Supermarkets Leading Food Retailers’ Push into Fresh Prepared Foods
  • Fresh Format and Lifestyle Stores
  • Table 3-1: Percentage of Traditional Supermarkets Offering Meal Solutions: By Type, 2007 (percent)
  • Emphasizing Health
  • Eating On-Site
  • Supermarket Take-Out Poised to Explode
  • Emphasizing Dinner and Hot Foods
  • New Product Trends
  • Going Ethnic
  • Natural Foods Retailers Moving Mainstream
  • Supercenters Freshening Up
  
  
• Company Profile: Publix Super Markets, Inc.
  • Corporate Background
  • Driving Through, Eating In
  • Expanding on Deli
  • Customizing the Future
  
  
• Company Profile: Safeway, Inc.
  • Corporate Background
  • The Lifestyle Format
  • A New Sit-Down Experience: Citrine
  
  
• Company Profile: Whole Foods Market, Inc.
  • Corporate Background
  • Company Acquires Wild Oats
  • A Natural Leader
  • The Whole Foods “Experience”
  • Bigger and Bigger, and Smaller
  • Adrift Toward the Mainstream?
  
  
• Convenience Stores
  • C-Stores Also Getting Fresh
  • Emerging C-Store Competition
  
  
• Company Profile: 7-Eleven, Inc.
  • Corporate Overview
  • Focusing on Fresh
  • Company Acquires White Hen Pantry
  
  
• Company Profile: Tesco PLC
  • Corporate Overview
  • U.S. Expansion
  • Shopping Fresh, the Tesco Way
  • Filling the Ready-to-Eat Gap
  • Tesco’s Market Entry “A Wakeup Call”
  
  
• Online Grocery Retailers
  • Staging a Comeback
  • Amazon.Com Launches Grocery Delivery Service
  • Safeway and Other “Bricks-and-Clicks” Retailers
  
  
• Company Profile: FreshDirect LLC
  • Corporate Overview
  • Focus on Fresh
  • Vertical Expansion
  
  
• Vending
  • Sales Sluggish Despite Inherent Convenience Appeal
  • Vending Nutrition
  • School and Corporate Vending Leading Healthy Push
  • Get & Go Express
  
  
• Consumer Attitudes by Retail Channel
  • Methodology
  • Most Americans, Though Time-Pressed, Are Trying to Eat Healthier
  • Figure 3-1: Consumer Attitudes About Healthy Foods and Time Constraints, 2007 (percent of U.S. adults)
  • Supermarket Shoppers Middle of the Road in Food Health, Convenience Trends
  • Natural Food Store, Warehouse Club Shoppers Embracing Healthy Foods
  • Wal-Mart Clientele into Fast Food
  • Convenience Store Shoppers in a Rush
  • Drugstores and Dollar Stores at the Norm
  • Table 3-2a: Percent of Consumers by Retail Channel Who Agree with Selected Statements on Healthy Eating and Time Constraints, 2007 (U.S. adults)
  • Table 3-2b: Percent of Consumers by Retail Channel Who Agree with Selected Statements on Healthy Eating and Time Constraints, 2007 (U.S. adults)
  • Table 3-2c: Percent of Consumers by Retail Channel Who Agree with Selected Statements on Healthy Eating and Time Constraints, 2007 (U.S. adults)
  • Table 3-3: Shopper Indices by Retail Channel for Agreement with Statement: Try to Eat Healthier Foods These Days, 2007 (U.S. adults)
  • Table 3-4: Shopper Indices by Retail Channel for Agreement with Statement: Like Trend Toward Healthier Fast Food, 2007 (U.S. adults)
  • Table 3-5: Shopper Indices by Retail Channel for Agreement with Statement: Don’t Have Time to Prepare/Eat Healthy Meals, 2007 (U.S. adults)
  • Table 3-6: Shopper Indices by Retail Channel for Agreement with Statement: Fast Food Fits My Busy Lifestyle, 2007 (U.S. adults)
  • Table 3-7: Shopper Indices by Retail Channel for Agreement with Statement: Rarely Sit Down to a Meal Together at Home, 2007 (U.S. adults)
  • Table 3-8: Shopper Indices by Retail Channel for Agreement with Statement: Often Eat Store-Made, Pre-Cooked Meals, 2007 (U.S. adults)

Chapter 4: Trends in Packaged Fresh Convenience Foods

• Competitive Overview
• Market Definition
• Hundreds of Marketers
• Major Consumer Packaged Goods Marketers
• Produce Growers/Distributors and Meat Processors
• Key Niche Marketers
• Mergers and Acquisitions
• Deli Prepared Foods Pose Growing Competitive Threat
• Fresh Convenience Foods Add Value and Brand Cachet to Commodity Products
• Tapping Non-Supermarket Channels
• Advertising Trends
• Table 4-1: Selected U.S. Marketers of Packaged Fresh Convenience Foods

• Methodology
• Fresh Express Gains Amidst Fresh-Cut Salad Losses
• Hormel Leads in Refrigerated Dinner Entrees
• Oscar Mayer Lunchables Dominate Refrigerated Lunch Kits Business
• Refrigerated Salad/Fruit/Coleslaw Primarily Private Label
• Unilever, Northern Star Lead Refrigerated Side Dishes
• Asian Favorites Rule in Refrigerated Appetizers/Snack Rolls
• Private Label Almost Half of Refrigerated Hand-Held Entrees
• Fresh Soup Also a Private-Label Affair
• ConAgra’s Gilardi Is Top Brand of Refrigerated Pizza
• Bob Evans Farms Leads in Refrigerated Breakfast Entrees
• Table 4-2: Top Marketers of Fresh-Cut Salad by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
• Table 4-3: Top Marketers of Refrigerated Dinner Entrees by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
• Table 4-4: Top Marketers of Refrigerated Lunch Kits by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
• Table 4-5: Top Marketers of Refrigerated Salad/Fruit/Coleslaw by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
• Table 4-6: Top Marketers of Refrigerated Side Dishes by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
• Table 4-7: Top Marketers of Refrigerated Appetizers/Snacks by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
• Table 4-8: Top Marketers of Refrigerated Hand-Held Non-Breakfast Entrees by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
• Table 4-9: Top Marketers of Refrigerated Fresh Soup by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
• Table 4-10: Top Marketers of Refrigerated Pizza by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
• Table 4-11: Top Marketers of Refrigerated Breakfast Entrees by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)

• Number of Entries Steady Across Most Categories
• Table 4-12: Number of Fresh Packaged Convenience Food Product Reports, 2005-2007
• Table 4-13: Number of Fresh Packaged Convenience Food Product SKUs, 2005-2007
• Top Marketing Claims: Convenience, Fresh, Upscale and Natural
• Table 4-14: Number of Fresh Packaged Convenience Food Introductions by Package Tag/Claim, 2005-2007
• Stagnito Survey of Manufacturers Documents Key Trends in Prepared Foods
• Customize It!
• Adding Ethnic Flare
• Figure 4-1: Trended Number of Foreign Food Enthusiasts, 2005-2007 (in millions)
• Adding Gourmet Flare
• Figure 4-2: Trended Number of U.S. Gourmet Food Enthusiasts, 2005-2007 (in millions of U.S. adults)
• Salad Category Expanding with New Varieties, Kits
• Ready-to-Cook Vegetables Use Advanced Packaging Technologies
• Produce Getting More Exotic
• Pre-Cut Fruit in Personal and Party Sizes
• Adding Value to Meat and Poultry
• Prepared Dinners and Entrees See New Ethnic Entries
• Lunch Kits Go Natural
• Refrigerated Sushi Is Hot
• Innovative Packaging
• Package Labels and Shelf Tags Facilitate Healthy Choices

• Corporate Overview
• Not Just Bananas
• Expanding in Fresh-Cut Fruits
• Growing Fresh Express

• Corporate Overview
• Fresh Salads a Fresh Focus
• Oscar Mayer Extending Lunch Kit Equity to Adults

Appendix: Addresses of Selected Marketers and Retailers

Convenience Foods in the U.S., Volume 2: Frozen Prepared Meals, Entrees, Appetizers and Snacks
Chapter 1: Executive Summary

• Introduction
  • Market Definition: Frozen Convenience Foods
  • Nine IRI Categories
  • Exclusions
  • Report Methodology
  
  
• The Market
  • Retail Sales Increase to $15.8 Billion in 2007
  • Breakfast Meals Grow Fast, Dinners/Entrees Move Slow
  • Single-Serve Dinners/Entrees Comprise Largest Category
  • Supermarkets the No. 1 Retail Channel
  • Figure 1-1: Share of U.S. Retail Sales of Frozen Convenience Foods by Channel, 2007 (percent)
  • Market Outlook
  
  
• The Marketers
  • Over 300 Frozen Convenience Food Players
  • Market Leaders
  • Important Niche Marketers
  • Marketers of Mexican-Style Specialties
  • Marketers of Asian and Other International Specialties
  • Natural and Vegetarian Marketers
  • Restaurant Spin-Offs
  • Regional Marketers Serve Regional Tastes
  • Competition from Restaurants
  • In-Store Competition
  • Marketer and Brand Shares
  • Number of Entries Steady Across Most Categories
  • Table 1-1: Number of Frozen Convenience Food Product Reports, 2005-2007
  • Top Marketing Claims: Convenience, Upscale, Natural and Health
  • Marketers Spend $254 Million on Advertising
  • Focus on Supermarkets
  
  
• The Consumer
  • Frozen Pizza Enjoys Deepest Household Penetration
  • Figure 1-2: Household Purchasing Rates for Selected Frozen Food Categories and Brands, 2007 (percent of U.S. households)

Chapter 2: The Market

• Introduction
  • Market Definition: Frozen Convenience Foods
  • Nine IRI Categories
  • Exclusions
  
  
• Market Size and Composition
  • Retail Sales Increase to $15.8 Billion in 2007
  • Table 2-1: U.S. Retail Sales of Frozen Convenience Foods, 2003-2007 (in millions of dollars)
  • Breakfast Meals Grow Fast, Dinners/Entrees Move Slow
  • Table 2-2: IRI-Tracked Sales of Frozen Convenience Foods by Category, 2006 vs. 2007 (in millions of dollars)
  • Table 2-3: IRI-Tracked Sales of Frozen Convenience Foods by Category, 2002-2006 (in millions of dollars)
  • Single-Serve Dinners/Entrees Comprise Largest Category
  • Figure 2-1: Share of IRI-Tracked Sales of Frozen Convenience Foods by Category, 2002 vs. 2007 (percent)
  • Supermarkets the No. 1 Retail Channel
  • Figure 2-2: Share of U.S. Retail Sales of Frozen Convenience Foods by Channel, 2007 (percent)
  • Winter Favors Sales of Frozen Convenience Foods
  
  
• Market Outlook
  • Overall Market Dynamics
  • Frozen Dinners/Entrees Require Constant Tweaking
  • Frozen Pizza Ups and Downs
  • Frozen Hand-Held Entrees Still a Solid Performer
  • Frozen Appetizers/Snacks Hold Dual Appeal
  • Frozen Breakfast Meals on the Ups
  • Convenience Remains a Driving Force
  • Convenience Today = Faster
  • Blurring Between Meals and Snacks
  • Consumers Balancing Convenience and Health
  • Figure 2-3: Consumer Attitudes About Healthy Foods and Time Constraints, 2007 (percent of U.S. adults)
  • Demographics Shifts Suggest Market Opportunities
  • Kids and Teenagers a Driving Force
  • Tapping into the Global Palate
  • Competition from Fast-Food/Take-Out Industry
  • Competition from Food Retailers Ramping Up in Fresh Prepared Deli Foods
  • Figure 2-4: Supermarket Shopper Interest in Ready-to-Eat Meal Solutions, 2007 (percent)
  • Growth of In-Store Foodservice
  • Consumer Demand for Fresh Foods at an All-Time High
  • Fighting the Frozen Foods Stigma
  
  
• Looking Ahead
  • Keep it Fast, Keep It Healthy
  • American Consumers: Busier and Busier
  • Growing Health Awareness, Ongoing Trends
  • Wealthy, Healthy Gourmets and the Obese Poor
  • Meals Blurring, Snacks Rising
  • Natural and Organic Foods Going Mainstream
  • Growth of the Green
  • Tesco’s U.S. Entry Heralds Seismic Market Shifts
  • Retail Sales Will Surpass $19 Billion by 2012
  • Table 2-4: Projected U.S. Retail Sales of Frozen Convenience Foods, 2007-2012 (in millions of dollars)

Chapter 3: The Marketers

• Competitive Overview
  • Over 300 Frozen Convenience Food Players
  • Market Leaders
  • Important Niche Marketers
  • Marketers of Mexican-Style Specialties
  • Marketers of Asian and Other International Specialties
  • Natural and Vegetarian Marketers
  • Mergers, Acquisitions and Divestures
  • Premium vs. Value Positioning
  • Restaurant Spin-Offs
  • Regional Marketers Serve Regional Tastes
  • Some Marketers Focus on Non-Supermarket Channels
  • Some Items Retailed in Both Frozen and Refrigerated Formats
  • Private-Label Penetration Small
  • Competition from Restaurants
  • Competition in the Store
  • Table 3-1: Selected U.S. Marketers of Frozen Convenience Foods
  
  
• Marketer and Brand Shares
  • Methodology
  • Nestlé, ConAgra Control Over Half of Single-Serve Dinners Market
  • Kraft, Schwan Lead Frozen Pizza Category
  • Nestlé Controls Over Half of Hand-Held Non-Breakfast Entrees Market
  • Nestlé on Top in Multi-Serve Dinners
  • Heinz Takes First Place in Frozen Appetizers/Snacks
  • Sara Lee Leads Frozen Hand-Held Breakfast Category
  • Pinnacle, Sara Lee Lead in Frozen Breakfast Meals
  • ConAgra Dominates Pot Pies Category
  • General Mills’ Green Giant Looms Over Prepared Vegetables Category
  • Table 3-2: Top Marketers of Frozen Single-Serve Dinners by IRI-Tracked Sales and Market Share, 2006-2007 (in millions of dollars)
  • Table 3-3: Top Marketers of Frozen Pizza by IRI-Tracked Sales and Market Share, 2006-2007 (in millions of dollars)
  • Table 3-4: Top Marketers of Frozen Hand-Held Non-Breakfast Entrees by IRI-Tracked Sales and Market Share, 2006-2007 (in millions of dollars)
  • Table 3-5: Top Marketers of Frozen Multi-Serve Dinners/Entrees by IRI-Tracked Sales and Market Share, 2006-2007 (in millions)
  • Table 3-6: Top Marketers of Frozen Appetizers/Snack Rolls by IRI-Tracked Sales and Market Share, 2006-2007 (in millions of dollars)
  • Table 3-7: Top Marketers of Frozen Hand-Held Breakfast Entrees by IRI-Tracked Sales and Market Share, 2006-2007 (in millions of dollars)
  • Table 3-8: Top Marketers of Frozen Breakfast Meals by IRI-Tracked Sales and Market Share, 2006-2007 (in millions of dollars)
  • Table 3-9: Top Marketers of Frozen Pot Pies by IRI-Tracked Sales and Market Share, 2006-2007 (in millions of dollars)
  • Table 3-10: Top Marketers of Frozen Prepared Vegetables by IRI-Tracked Sales and Market Share, 2006-2007 (in millions of dollars)
  
  
• Marketing and New Product Trends
  • Number of Entries Steady Across Most Categories
  • Table 3-11: Number of Frozen Convenience Food Product Reports, 2005-2007
  • Table 3-12: Number of Frozen Convenience Food Product SKUs, 2005-2007
  • Top Marketing Claims: Convenience, Upscale, Natural and Health
  • Table 3-13: Number of Frozen Convenience Food Introductions by Package Tag/Claim, 2005-2007
  • Stagnito Survey of Manufacturers Documents Key Trends in Prepared Foods
  • Restaurant Quality at Home: Panini and More
  • Natural and Organic Options Proliferating
  • Blue Horizon Debuts “First Organic Skillet Meal”
  • Natural Foods for Kids
  • Going Green
  • Michelina’s Emphasizes Environmentally Responsible Packaging
  • Eat Local of Seattle Taps into Locally Grown Food Trend
  • Ethnic Flavors Going Further Afield
  • Tapping Latino Markets and Flavors
  • The Gourmet/Superpremium Thrust
  • Riding the Health Wave
  • Pizza That’s Good for You
  • Better-for-You Breakfasts
  • Functional Vegetables
  • Package Sizes Tailored to Every Sales Occasion
  • Meals for Two
  • Stouffer’s Offering Bigger Servings
  • Steaming Hot Bowl Meals
  
  
• Advertising and Promotion Trends
  • Marketers Spend $254 Million on Consumer Advertising
  • Advertising Positioning
  • Consumer Promotions
  
  
• Retail and Internet Trends
  • Focus on Supermarkets
  • Focus on Supercenters/Mass Merchandisers
  • Focus on Warehouse Clubs
  • Focus on Convenience Stores
  • Focus on Natural Food Stores
  • Focus on Vending
  • Focus on the Web: E-Commerce

Chapter 4: Competitor Profiles

• Competitor Profile: ConAgra Foods, Inc.
  • Corporate Background
  • No. 2 in Frozen Convenience Foods
  • Banquet a Family-Oriented Mainstay
  • ConAgra Recasts Healthy Choice, Again
  • Marie Callender’s Positioned as Homestyle, Premium
  • Kid Cuisine Offers Winning Combinations
  • ConAgra Lax in Frozen Pizza Aisle
  
  
• Competitor Profile: H.J. Heinz Co.
  • Corporate Background
  • Frozen Business Built on Acquisitions
  • Goodbye Weight Watchers, Hello Smart Ones
  • Boston Market Recovers from Slump
  • A Leader in Snacks
  
  
• Competitor Profile: Kraft Foods, Inc.
  • Corporate Background
  • South Beach Diet Widens Reach
  • On Top in Frozen Pizza
  • Premium DiGiorno Is America’s Leading Frozen Pizza
  
  
• Competitor Profile: Nestlé USA, Inc.
  • Corporate Background
  • No. 1 in Frozen Convenience Foods
  • Stouffer’s and Stouffer’s Lean Cuisine
  • Corner Bistro Competes with Restaurant Quality
  • Hand-Held Is Hot Acquisition
  
  
• Competitor Profile: The Schwan Food Company
  • Corporate Background
  • No. 2 in Frozen Pizza and Moving Forward
  • Red Baron the Nation’s Second-Largest Pizza Brand
  • Schwan’s Takes Freschetta to a New Level
  • Asian Sensations Pan-Asian Foods

Chapter 5: The Consumer

• Demographics
  • Note on Simmons Survey Data and Tables
  • Frozen Pizza Enjoys Deepest Household Penetration
  • Figure 5-1: Household Purchasing Rates for Selected Frozen Food Categories and Brands, 2007 (percent of U.S. households)
  • Usage of Most Products Even Across Age Groups
  • Marketers Missing Out on Hispanics
  • Regional Distribution Shapes Brand Preferences
  • Socioeconomic Levels Vary by Product and Brand
  • Larger Households Go for Frozen Pizza; Singles for Dinners and Entrees
  • Product Preferences by Food/Nutrition Attitudes: Convenience Trumps Health
  • Table 5-1: Household Purchasing Rates for Selected Frozen Food Categories and Brands, 2007 (percent of U.S. households)
  • Table 5-2: Household Purchasing Indices for Selected Frozen Food Categories and Brands: By Age Bracket of Respondent, 2007 (U.S. households)
  • Table 5-3: Household Purchasing Indices for Selected Frozen Food Categories and Brands: By Race/Ethnicity of Respondent, 2007 (U.S. households)
  • Table 5-4: Household Purchasing Indices for Selected Frozen Food Categories and Brands: By Marketing Region, 2007 (U.S. households)
  • Table 5-5: Household Purchasing Indices for Selected Frozen Food Categories and Brands: By Educational Attainment of Respondent, 2007 (U.S. households)
  • Table 5-6: Household Purchasing Indices for Selected Frozen Food Categories and Brands: By Employment Status of Respondent, 2007 (U.S. households)
  • Table 5-7: Household Purchasing Indices for Selected Frozen Food Categories and Brands: By Household Income Bracket, 2007 (U.S. households)
  • Table 5-8: Household Purchasing Indices for Selected Frozen Food Categories and Brands: By Marital Status of Respondent, 2007 (U.S. households)
  • Table 5-9: Household Purchasing Indices for Selected Frozen Food Categories and Brands: By Number of Persons in Household, 2007 (U.S. households)
  • Table 5-10: Household Purchasing Indices for Selected Frozen Food Categories and Brands: By Age of Children in Household, 2007 (U.S. households)
  • Table 5-11: Household Purchasing Indices for Selected Frozen Food Categories: By Food and Nutrition Attitudes of Respondent, 2007 (U.S. households)

Appendix: Addresses of Selected Marketers