• Introduction
  • Market Definition: Frozen Convenience Foods
  • Nine IRI Categories
  • Exclusions
  • Report Methodology
  
  
• The Market
  • Retail Sales Increase to $15.8 Billion in 2007
  • Breakfast Meals Grow Fast, Dinners/Entrees Move Slow
  • Single-Serve Dinners/Entrees Comprise Largest Category
  • Supermarkets the No. 1 Retail Channel
  • Figure 1-1: Share of U.S. Retail Sales of Frozen Convenience Foods by Channel, 2007 (percent)
  • Market Outlook
  
  
• The Marketers
  • Over 300 Frozen Convenience Food Players
  • Market Leaders
  • Important Niche Marketers
  • Marketers of Mexican-Style Specialties
  • Marketers of Asian and Other International Specialties
  • Natural and Vegetarian Marketers
  • Restaurant Spin-Offs
  • Regional Marketers Serve Regional Tastes
  • Competition from Restaurants
  • In-Store Competition
  • Marketer and Brand Shares
  • Number of Entries Steady Across Most Categories
  • Table 1-1: Number of Frozen Convenience Food Product Reports, 2005-2007
  • Top Marketing Claims: Convenience, Upscale, Natural and Health
  • Marketers Spend $254 Million on Advertising
  • Focus on Supermarkets
  
  
• The Consumer
  • Frozen Pizza Enjoys Deepest Household Penetration
  • Figure 1-2: Household Purchasing Rates for Selected Frozen Food Categories and Brands, 2007 (percent of U.S. households)

Chapter 2: The Market

• Introduction
  • Market Definition: Frozen Convenience Foods
  • Nine IRI Categories
  • Exclusions
  
  
• Market Size and Composition
  • Retail Sales Increase to $15.8 Billion in 2007
  • Table 2-1: U.S. Retail Sales of Frozen Convenience Foods, 2003-2007 (in millions of dollars)
  • Breakfast Meals Grow Fast, Dinners/Entrees Move Slow
  • Table 2-2: IRI-Tracked Sales of Frozen Convenience Foods by Category, 2006 vs. 2007 (in millions of dollars)
  • Table 2-3: IRI-Tracked Sales of Frozen Convenience Foods by Category, 2002-2006 (in millions of dollars)
  • Single-Serve Dinners/Entrees Comprise Largest Category
  • Figure 2-1: Share of IRI-Tracked Sales of Frozen Convenience Foods by Category, 2002 vs. 2007 (percent)
  • Supermarkets the No. 1 Retail Channel
  • Figure 2-2: Share of U.S. Retail Sales of Frozen Convenience Foods by Channel, 2007 (percent)
  • Winter Favors Sales of Frozen Convenience Foods
  
  
• Market Outlook
  • Overall Market Dynamics
  • Frozen Dinners/Entrees Require Constant Tweaking
  • Frozen Pizza Ups and Downs
  • Frozen Hand-Held Entrees Still a Solid Performer
  • Frozen Appetizers/Snacks Hold Dual Appeal
  • Frozen Breakfast Meals on the Ups
  • Convenience Remains a Driving Force
  • Convenience Today = Faster
  • Blurring Between Meals and Snacks
  • Consumers Balancing Convenience and Health
  • Figure 2-3: Consumer Attitudes About Healthy Foods and Time Constraints, 2007 (percent of U.S. adults)
  • Demographics Shifts Suggest Market Opportunities
  • Kids and Teenagers a Driving Force
  • Tapping into the Global Palate
  • Competition from Fast-Food/Take-Out Industry
  • Competition from Food Retailers Ramping Up in Fresh Prepared Deli Foods
  • Figure 2-4: Supermarket Shopper Interest in Ready-to-Eat Meal Solutions, 2007 (percent)
  • Growth of In-Store Foodservice
  • Consumer Demand for Fresh Foods at an All-Time High
  • Fighting the Frozen Foods Stigma
  
  
• Looking Ahead
  • Keep it Fast, Keep It Healthy
  • American Consumers: Busier and Busier
  • Growing Health Awareness, Ongoing Trends
  • Wealthy, Healthy Gourmets and the Obese Poor
  • Meals Blurring, Snacks Rising
  • Natural and Organic Foods Going Mainstream
  • Growth of the Green
  • Tesco’s U.S. Entry Heralds Seismic Market Shifts
  • Retail Sales Will Surpass $19 Billion by 2012
  • Table 2-4: Projected U.S. Retail Sales of Frozen Convenience Foods, 2007-2012 (in millions of dollars)

Chapter 3: The Marketers

• Competitive Overview
  • Over 300 Frozen Convenience Food Players
  • Market Leaders
  • Important Niche Marketers
  • Marketers of Mexican-Style Specialties
  • Marketers of Asian and Other International Specialties
  • Natural and Vegetarian Marketers
  • Mergers, Acquisitions and Divestures
  • Premium vs. Value Positioning
  • Restaurant Spin-Offs
  • Regional Marketers Serve Regional Tastes
  • Some Marketers Focus on Non-Supermarket Channels
  • Some Items Retailed in Both Frozen and Refrigerated Formats
  • Private-Label Penetration Small
  • Competition from Restaurants
  • Competition in the Store
  • Table 3-1: Selected U.S. Marketers of Frozen Convenience Foods
  
  
• Marketer and Brand Shares
  • Methodology
  • Nestlé, ConAgra Control Over Half of Single-Serve Dinners Market
  • Kraft, Schwan Lead Frozen Pizza Category
  • Nestlé Controls Over Half of Hand-Held Non-Breakfast Entrees Market
  • Nestlé on Top in Multi-Serve Dinners
  • Heinz Takes First Place in Frozen Appetizers/Snacks
  • Sara Lee Leads Frozen Hand-Held Breakfast Category
  • Pinnacle, Sara Lee Lead in Frozen Breakfast Meals
  • ConAgra Dominates Pot Pies Category
  • General Mills’ Green Giant Looms Over Prepared Vegetables Category
  • Table 3-2: Top Marketers of Frozen Single-Serve Dinners by IRI-Tracked Sales and Market Share, 2006-2007 (in millions of dollars)
  • Table 3-3: Top Marketers of Frozen Pizza by IRI-Tracked Sales and Market Share, 2006-2007 (in millions of dollars)
  • Table 3-4: Top Marketers of Frozen Hand-Held Non-Breakfast Entrees by IRI-Tracked Sales and Market Share, 2006-2007 (in millions of dollars)
  • Table 3-5: Top Marketers of Frozen Multi-Serve Dinners/Entrees by IRI-Tracked Sales and Market Share, 2006-2007 (in millions)
  • Table 3-6: Top Marketers of Frozen Appetizers/Snack Rolls by IRI-Tracked Sales and Market Share, 2006-2007 (in millions of dollars)
  • Table 3-7: Top Marketers of Frozen Hand-Held Breakfast Entrees by IRI-Tracked Sales and Market Share, 2006-2007 (in millions of dollars)
  • Table 3-8: Top Marketers of Frozen Breakfast Meals by IRI-Tracked Sales and Market Share, 2006-2007 (in millions of dollars)
  • Table 3-9: Top Marketers of Frozen Pot Pies by IRI-Tracked Sales and Market Share, 2006-2007 (in millions of dollars)
  • Table 3-10: Top Marketers of Frozen Prepared Vegetables by IRI-Tracked Sales and Market Share, 2006-2007 (in millions of dollars)
  
  
• Marketing and New Product Trends
  • Number of Entries Steady Across Most Categories
  • Table 3-11: Number of Frozen Convenience Food Product Reports, 2005-2007
  • Table 3-12: Number of Frozen Convenience Food Product SKUs, 2005-2007
  • Top Marketing Claims: Convenience, Upscale, Natural and Health
  • Table 3-13: Number of Frozen Convenience Food Introductions by Package Tag/Claim, 2005-2007
  • Stagnito Survey of Manufacturers Documents Key Trends in Prepared Foods
  • Restaurant Quality at Home: Panini and More
  • Natural and Organic Options Proliferating
  • Blue Horizon Debuts “First Organic Skillet Meal”
  • Natural Foods for Kids
  • Going Green
  • Michelina’s Emphasizes Environmentally Responsible Packaging
  • Eat Local of Seattle Taps into Locally Grown Food Trend
  • Ethnic Flavors Going Further Afield
  • Tapping Latino Markets and Flavors
  • The Gourmet/Superpremium Thrust
  • Riding the Health Wave
  • Pizza That’s Good for You
  • Better-for-You Breakfasts
  • Functional Vegetables
  • Package Sizes Tailored to Every Sales Occasion
  • Meals for Two
  • Stouffer’s Offering Bigger Servings
  • Steaming Hot Bowl Meals
  
  
• Advertising and Promotion Trends
  • Marketers Spend $254 Million on Consumer Advertising
  • Advertising Positioning
  • Consumer Promotions
  
  
• Retail and Internet Trends
  • Focus on Supermarkets
  • Focus on Supercenters/Mass Merchandisers
  • Focus on Warehouse Clubs
  • Focus on Convenience Stores
  • Focus on Natural Food Stores
  • Focus on Vending
  • Focus on the Web: E-Commerce

Chapter 4: Competitor Profiles

• Competitor Profile: ConAgra Foods, Inc.
  • Corporate Background
  • No. 2 in Frozen Convenience Foods
  • Banquet a Family-Oriented Mainstay
  • ConAgra Recasts Healthy Choice, Again
  • Marie Callender’s Positioned as Homestyle, Premium
  • Kid Cuisine Offers Winning Combinations
  • ConAgra Lax in Frozen Pizza Aisle
  
  
• Competitor Profile: H.J. Heinz Co.
  • Corporate Background
  • Frozen Business Built on Acquisitions
  • Goodbye Weight Watchers, Hello Smart Ones
  • Boston Market Recovers from Slump
  • A Leader in Snacks
  
  
• Competitor Profile: Kraft Foods, Inc.
  • Corporate Background
  • South Beach Diet Widens Reach
  • On Top in Frozen Pizza
  • Premium DiGiorno Is America’s Leading Frozen Pizza
  
  
• Competitor Profile: Nestlé USA, Inc.
  • Corporate Background
  • No. 1 in Frozen Convenience Foods
  • Stouffer’s and Stouffer’s Lean Cuisine
  • Corner Bistro Competes with Restaurant Quality
  • Hand-Held Is Hot Acquisition
  
  
• Competitor Profile: The Schwan Food Company
  • Corporate Background
  • No. 2 in Frozen Pizza and Moving Forward
  • Red Baron the Nation’s Second-Largest Pizza Brand
  • Schwan’s Takes Freschetta to a New Level
  • Asian Sensations Pan-Asian Foods

Chapter 5: The Consumer

• Demographics
  • Note on Simmons Survey Data and Tables
  • Frozen Pizza Enjoys Deepest Household Penetration
  • Figure 5-1: Household Purchasing Rates for Selected Frozen Food Categories and Brands, 2007 (percent of U.S. households)
  • Usage of Most Products Even Across Age Groups
  • Marketers Missing Out on Hispanics
  • Regional Distribution Shapes Brand Preferences
  • Socioeconomic Levels Vary by Product and Brand
  • Larger Households Go for Frozen Pizza; Singles for Dinners and Entrees
  • Product Preferences by Food/Nutrition Attitudes: Convenience Trumps Health
  • Table 5-1: Household Purchasing Rates for Selected Frozen Food Categories and Brands, 2007 (percent of U.S. households)
  • Table 5-2: Household Purchasing Indices for Selected Frozen Food Categories and Brands: By Age Bracket of Respondent, 2007 (U.S. households)
  • Table 5-3: Household Purchasing Indices for Selected Frozen Food Categories and Brands: By Race/Ethnicity of Respondent, 2007 (U.S. households)
  • Table 5-4: Household Purchasing Indices for Selected Frozen Food Categories and Brands: By Marketing Region, 2007 (U.S. households)
  • Table 5-5: Household Purchasing Indices for Selected Frozen Food Categories and Brands: By Educational Attainment of Respondent, 2007 (U.S. households)
  • Table 5-6: Household Purchasing Indices for Selected Frozen Food Categories and Brands: By Employment Status of Respondent, 2007 (U.S. households)
  • Table 5-7: Household Purchasing Indices for Selected Frozen Food Categories and Brands: By Household Income Bracket, 2007 (U.S. households)
  • Table 5-8: Household Purchasing Indices for Selected Frozen Food Categories and Brands: By Marital Status of Respondent, 2007 (U.S. households)
  • Table 5-9: Household Purchasing Indices for Selected Frozen Food Categories and Brands: By Number of Persons in Household, 2007 (U.S. households)
  • Table 5-10: Household Purchasing Indices for Selected Frozen Food Categories and Brands: By Age of Children in Household, 2007 (U.S. households)
  • Table 5-11: Household Purchasing Indices for Selected Frozen Food Categories: By Food and Nutrition Attitudes of Respondent, 2007 (U.S. households)

Appendix: Addresses of Selected Marketers