Convenience Foods Packaging and Serving Size Trends, Volume 3 in the Series, The U.S. Market for Convenience Foods

May 1, 2004
108 Pages - Pub ID: LA928716
Attention: There is an updated edition available for this report.
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Chapter 1: Executive Summary
  • Scope and Methodology
    • Scope of Report
    • Report Methodology

  • Market Trends and Drivers
    • Kids and Teenagers a Driving Force
    • Cooking Trends
    • Meals or Snacks?
    • Consumers Paying More for Convenience
    • Expanding Distribution

  • Competitive Trends
    • Competing on Convenience
    • Large Companies Have the Edge
    • The Importance of Being Smaller
    • Marketing as Childs Play
    • Marketers Spend More Than $350 Million on Advertising

  • Packaging and Serving Size Trends
    • Portable Cups for Eating On-the-Go
    • Squeezable Tubes
    • Retort Pouches Beginning to Go Mainstream
    • Aseptic Food Packages Coming of Age
    • Easy-Open Cans
    • Resealable Packaging
    • Stand-Up Pouches
    • Serving Size Trends

  • Consumer Trends
    • Overview of Purchasing Patterns

Chapter 2: Market Trends

  • Market Definition
    • Focus on Retail Market
    • Trends Cross Product Categories

  • Market Trends and Drivers
    • Kids and Teenagers a Driving Force
    • Table 2-1: Projected U.S. Population by Age Bracket, 2000-2010 (in thousands)
    • Cooking Trends
    • Time-Pressed Parents Have Less Time to Cook
    • Fewer Meals Being Eaten at Home
    • More Ready-to-Use Foods on Hand
    • Parameters for Convenience
    • Meals or Snacks?
    • Consumers Paying More for Convenience
    • Packaging and Technological Advances Fueling Growth
    • The Case for Case-Ready Meats
    • Expanding Distribution
    • Package Sizes Accommodate Different Family Situations and Retail Channels
    • Convenience Store Trends
    • Warehouse Club Trends
    • Vending Machine Trends
    • Natural Food Store Trends

Chapter 3: Competitive Trends

  • Overview
    • Competing on Convenience
    • Large Companies Have the Edge
    • The Importance of Being Smaller
    • Marketing as Childs Play
    • Meals and Side Dishes
    • Prepared Meal Components
    • Dairy and Deli Products
    • Condiments
    • Cereal and Cereal Bars
    • Snacks and Desserts
    • Beverages
    • Coffee Pods

  • Advertising and Promotion Trends
    • Marketers Spend More Than $350 Million on Advertising
    • Nestl and Kraft Lead Advertisers
    • Advertising Positioning
    • Advertising Linked to Marketing and Promotions

  • Competitor Focus: Campbell Soup Co.
    • Corporate Background
    • Soup Business Shifts from Condensed to Ready-to-Serve
    • Mm! Mm! Good! To Go
    • Campbells Line and Swanson Broths Go Convenient
    • Pepperidge Farm Minis Driving Cookie Growth

  • Competitor Focus: ConAgra Foods, Inc.
    • Corporate Background
    • Homestyle Bakes Dinner Kits Face Competition
    • Chef Boyardee Deep Dish Meals
    • Hunts Pioneers Pudding Snacks in Single Cups, Squeeze Tubes

  • Competitor Focus: Del Monte Foods Co.
    • Corporate Background
    • StarKist Pioneers Tuna in a Pouch
    • Tuna Creations Expands Tuna Franchise

  • Competitor Focus: General Mills, Inc.
    • Corporate Background
    • An Innovative Packager
    • Go-Gurt and Nouriche Redefine Yogurt Category
    • Raising the Bar
    • Pillsbury Freezer-to-Oven Buscuits in Pouches

  • Competitor Focus: Mars, Inc.
    • Corporate Background
    • Uncle Bens Bowls Em Over
    • Uncle Bens Ready Rice Ready in 90 Seconds

  • Competitor Focus: Procter & Gamble Co.
    • Corporate Background
    • Home Caf Aiming to Replace Drip Coffeemakers
    • Switching to Plastic Coffee Cans
    • Pringles Potato Crisps

Chapter 4: Packaging and Serving Size Trends

  • Packaging Trends
    • Portable Cups for Eating On-the-Go
    • Squeezable Tubes
    • Vacuum Packs and Cook-in-Package Films for Fresh Foods
    • Retort Pouches Beginning to Go Mainstream
    • Aseptic Food Packages Coming of Age
    • Easy-Open Cans
    • Resealable Packaging
    • Reusable Decorative Packaging
    • Stand-Up Pouches
    • New Gallon Milk Packaging
    • Versatile Cooking Trays
    • Environmentally Friendly Packaging

  • Serving Size Trends
    • Bite-Sizes and Minis
    • Downsizing
    • Supersize Me!
    • Single-Serve, Couples, and Family Sizes
    • Portionability
    • Multi-Pack Packaging
    • Table 4-1: Selected Marketers and Brands of Convenience Foods and Key New Packaging Introductions, 2002-2004

Chapter 5: Consumer Trends

  • Consumer Purchasing Patterns
    • Note on Simmons Survey Data and Figures
    • Overview of Purchasing
    • Table 5-1: Adult Purchasing of Convenience Foods with Special Packaging or Portion Size Attributes, 2003 (% of U.S. households)
    • Age Patterns
    • Table 5-2a: Purchasing Indices for Convenience Foods with Special Packaging or Portion Size Attributes: By Age Bracket of Purchaser, 2003 (U.S. adults)
    • Table 5-2b: Purchasing Indices for Convenience Foods with Special Packaging or Portion Size Attributes: By Age Bracket of Purchaser, 2003 (U.S. adults)
    • Blacks a Top Demographic
    • Table 5-3: Purchasing Indices for Convenience Foods with Special Packaging or Portion Size Attributes: By Ethnic Group, 2003 (U.S. adults)
    • Regional Preferences Depend on Product and Brand
    • Table 5-4: Purchasing Indices for Convenience Foods with Special Packaging or Portion Size Attributes: By Region, 2003 (U.S. adults)
    • Socioeconomic Levels Also Vary
    • Table 5-5: Purchasing Indices for Convenience Foods with Special Packaging or Portion Size Attributes: By Educational Attainment, 2003 (U.S. adults)
    • Table 5-6: Purchasing Indices for Convenience Foods with Special Packaging or Portion Size Attributes: By Employment Status, 2003 (U.S. adults)
    • Table 5-7a: Purchasing Indices for Convenience Foods with Special Packaging or Portion Size Attributes: By Household Income Bracket, 2003 (U.S. adults)
    • Table 5-7b: Purchasing Indices for Convenience Foods with Special Packaging or Portion Size Attributes: By Household Income Bracket, 2003 (U.S. adults)
    • Larger Households More Likely to Use Pringles, Singles and Divorced People More Likely to Use Frozen Foods and Lunch Kits
    • Table 5-8: Purchasing Indices for Convenience Foods with Special Packaging or Portion Size Attributes: By Marital Status, 2003 (U.S. adults)
    • Table 5-9: Purchasing Indices for Convenience Foods with Special Packaging or Portion Size Attributes: By Household Size, 2003 (U.S. adults)
    • Table 5-10: Purchasing Indices for Convenience Foods with Special Packaging or Portion Size Attributes: By Presence of Children by Age, 2003 (U.S. adults)

  • Consumer Trends
    • What Consumers Want

Chapter 6: Looking Ahead

  • Trends and Opportunities
    • Packaging Innovations Require Commitment
    • Needs Improvement: Easy-Open and Reclosability
    • Retort Pouches with Resealable Zipper Closings
    • The FlexiBowl Stand-Up Pouch
    • Cooler Packs
    • Looking Abroad
    • Reaching the Untapped Hispanic Market

Appendix: Addresses of Selected Marketers

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Int'l: +1.240.747.3095
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