College Market
Jun 1, 1995
156 Pages - Pub ID: LA389
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Abstract Table of Contents Search Inside Report Related Reports

  1. Market Overview And Demographics
    • Population
    • Household Status and Living Arrangements
    • Political and Social Issues
  2. Market Size And Growth
    • Spending On Small Indulgences
    • Phone Services
  3. College Students As Consumers
    • Shopping Patterns
    • Spending on Consumer Products and Services
  4. College Students And Media
  5. Marketing To College Students
  6. Examples Of Campaigns And Strategies Targeted To College Students
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