The U.S. Market for Chocolate: Chocolate Bars, Bagged/Boxed Chocolates and Gourmet/Premium Chocolate

Feb 1, 2005
222 Pages - Pub ID: LA1037709
Attention: There is an updated edition available for this report.
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Chapter 1: Executive Summary
  • Scope and Methodology
  • Market Scope
  • Report Methodology

  • The Competitive Situation
    • Wholesale Dollar Shipments Top $9 Billion
    • Overall Retail Sales at $14.6 Billion
    • Figure 1-1: U.S. Retail Sales of Chocolate Candy, 2000-2004 (in millions of dollars)
    • Factors to Market Growth
    • The Top Marketers
    • Figure 1-2: Top Four Marketers of Chocolate Candy by IRI-Tracked Share, 2004 (percent)
    • The Dollar Gain Leaders
    • 358 New Product Lines in 2004
    • Three Key Trends: Gourmet, Low-Carb, and Natural
    • Figure 1-3: Key Chocolate Candy Trends by Number of New Product Introduction Package Tags, 2000 vs. 2004
    • Grab-and-Go Chocolates
    • Extending into Snacks
    • Sea Legs for Sugar-Free?

  • The Consumer
    • 67% of Adults Eat Chocolate Candy
    • Homemakers and Part-Timers as Heavy Users
    • 51% of Adults Eat Hershey Chocolate Candy
    • M&M’s the Top Brand at 19% Usage Rate

  • Spotlight on Premium Chocolates
    • Premium Market Approaches $1.5 Billion in 2004
    • 36% Growth Rate for Lindt
    • Godiva Goes Diva
    • Overview of Flavor Trends
    • Pushing the Dark Chocolate Envelope
    • Growth in Organics
    • Frontiers in Flavor: Raiding the Pantry
    • The Holy Grail: Frequency of Consumption
    • Premium Consumer Demographics

  • Looking Ahead
    • Brand Churning
    • Candy with a Conscience
    • Beyond the Caste System
    • The Future of the Past

    Chapter 2: Competitive Situation

    • Market Size and Growth
      • Note on Information Resources, Inc. Market Share Data
      • Wholesale Dollar Shipments Top $9 Billion
      • Wholesale Per Capita Consumption at $32
      • Overall Retail Sales at $14.6 Billion
      • Figure 2-1: U.S. Retail Sales of Chocolate Candy, 2000-2004 (in millions of dollars)
      • IRI-Tracked Sales at $4.4 Billion
      • Standard Assortment Chocolates at 70% of Mass Market
      • Solid Chocolate at 13% of Market
      • Figure 2-2: Share of Wholesale Dollar Value of Chocolate Confectionery by Product Type, 2003 (percent)
      • Supermarkets and Grocery Stores at 29% of Market
      • Factors to Market Growth
      • Figure 2-3: Share of U.S. Population Growth for Selected Racial/Ethnic Populations, 2005-2010 (percent)
      • Figure 2-4: Share of Selected U.S. Racial/Ethnic Populations Who Frequently Eat Sweets, 2004 (percent)
      • Figure 2-5: Share of Selected U.S. Racial/Ethnic Populations Who Frequently Snack, 2004 (percent)
      • Figure 2-6: Share of U.S. Population Growth for Selected Age Brackets, 2005-2010 (percent)
      • Sales Projected at $17.8 Billion in 2009
      • Table 2-1: U.S. Manufacturers’ Pound and Dollar Shipments of Chocolate Confectionery, 1999-2003 (in millions of pounds and dollars)
      • Table 2-2: Manufacturers’ Pound and Dollar Shipments of Chocolate Confectionery by Product Type, 1999-2003 (in millions of pounds and dollars)
      • Table 2-3: U.S. Per Capita Consumption of Chocolate Confectionery: Pounds and Wholesale Dollar Value, 1999-2003
      • Table 2-4: Per Capita Consumption of Chocolate Confectionery in Selected Countries, 2000 vs. 2002 (in pounds)
      • Table 2-5: U.S. Retail Sales of Chocolate Candy, 2000-2004 (in millions of dollars)
      • Table 2-6: IRI-Tracked Sales of Chocolate Candy, 2000-2004 (in millions of dollars)
      • Table 2-7: IRI-Tracked Sales of Standard Assortment Chocolate Candy, 2000-2004 (in millions of dollars)
      • Table 2-8: IRI-Tracked Sales of Seasonal Chocolate Candy, 2000-2004 (in millions of dollars)
      • Table 2-9: IRI-Tracked Sales of Gift Box Candy, 2000-2004 (in millions of dollars)
      • Table 2-10: Share of Chocolate Candy Sales Through IRI-Tracked Outlets: By Category, 2000 vs. 2004 (percent)
      • Table 2-11: Share of Standard Assortment Chocolate Candy Sales Through IRI-Tracked Outlets: By Segment, 2004 (percent)
      • Table 2-12: Population Projections for Selected U.S. Racial/Ethnic Populations, 2000-2020 (in thousands)
      • Table 2-13: Projected U.S. Population by Age Bracket, 2000-2010 (in thousands)
      • Table 2-14: Share of U.S. Population Growth for Selected Age Brackets, 2005-2010 (percent)
      • Table 2-15: Projected U.S. Retail Sales of Chocolate Candy, 2004-2009 (in millions of dollars)

    • Marketer and Brand Shares
      • The Top Marketers
      • Figure 2-7: Top Four Marketers of Chocolate Candy by IRI-Tracked Share, 2004 (percent)
      • At Marketer Level, Hershey Leads in Dollar Gains
      • M&M’s Brand at 11.6% Market Share
      • Figure 2-8: Top Ten Brands of Chocolate Candy by IRI-Tracked Share, 2004 (percent)
      • By Product Line, Russell Stover Diet Leads in Dollar Gains
      • Table 2-16: Top Marketers of Chocolate Candy by IRI-Tracked Share, 2000-2004 (percent)
      • Table 2-17: Top Marketers of Chocolate Candy by IRI-Tracked Share: Standard Assortment, Seasonal, Gift Box, and Overall, 2004 (percent)
      • Table 2-18: IRI-Tracked Sales of Top Chocolate Candy Mass Marketers, 2000-2004 (millions of dollars)
      • Table 2-19: Increase/Decline in IRI-Tracked Sales of Top Chocolate Candy Mass Marketers, 2000-2004 (millions of dollars)
      • Table 2-20: Top Brands of Chocolate Candy by IRI-Tracked Share, 2000-2004 (percent)
      • Table 2-21: IRI-Tracked Sales of Top Mass-Market Chocolate Candy Brands, 2000-2004 (millions of dollars)
      • Table 2-22: Top Mass-Market Chocolate Candy Brands by 4-Year Dollar Growth, 2000-2004 (millions of dollars)

    • Marketing and New Product Trends
      • $415 Million in Advertising for Mars
      • 358 New Product Lines in 2004
      • The Key Trends: Gourmet, Low-Carb, and Natural
      • Figure 2-9: Key Chocolate Candy Trends by Number of New Product Introduction Package Tags, 2000 vs. 2004
      • Grab-and-Go Chocolates
      • Extending into Snacks
      • Sea Legs for Sugar-Free?
      • Chocolate as Health and Beauty Care
      • Marketing to Women: It’s the Emotions
      • Targeting Hispanics: Flavors and Packaging
      • Targeting Children: Long-Term Licenses
      • Newness and Name Brands for Seasonal Chocolates
      • Table 2-23: Number of New Chocolate Candy Introductions by Package Tags, 2000-2004
      • Table 2-24: Top Mass-Market Chocolate Product Lines by 52-Week Increase in IRI-Tracked Sales, 2004 (millions of dollars)
      • Table 2-25: Selected Chocolate Candy New Product Introductions, 2004 - January 2005

      Chapter 3: The Consumer

      • Consumer Overview
        • Note on Simmons Market Research Bureau Consumer Data
        • 67% of Adults Eat Chocolate Candy
        • Figure 3-1: Candy Usage Rates: Overall, Chocolate Candy, and Non-Chocolate Candy, 2004 (U.S. adults)
        • Homemakers and Part-Timers as Heavy Users
        • Attitude Variations in Users and Heavy Users
        • Table 3-1: Purchasing Indexes by Demographic Breakout: Consumers of Chocolate Candy Brands vs. Consumers of Non-Chocolate Candy Brands, 2004 (U.S. adults)
        • Table 3-2: Purchasing Indexes by Demographic Breakout: Consumers of Chocolate Candy Brands vs. Heavy Users of Chocolate Candy Brands, 2004 (U.S. adults)
        • Table 3-3: Indexes for Food- and Diet-Related Attitudes and Behaviors: Consumers of Chocolate Candy Brands, Consumers of Non-Chocolate Candy Brands, and Heavy Users of Chocolate Candy Brands, 2004 (U.S. adults)

      • Consumer Patterns by Marketer and Brand
        • 51% of Adults Eat Hershey Chocolate Candy
        • M&M’s the Top Brand at 19% Usage Rate
        • Snickers Claims 2.5 Million Loyalists
        • Bite-Sized Brands Draw Heavy Users
        • Attitude and Behavior Variations by Brand
        • Table 3-4: Purchasing Indexes by Demographic Breakout: Chocolate Candy Overall vs. Hershey, Mars, and Nestlé as Marketers, 2004 (U.S. adults)
        • Table 3-5: Purchasing Rates for Selected Chocolate Candy Brands, 2004 (U.S. adults)
        • Table 3-6: Top Ten Chocolate Candy Brands by Number and Percent of Sole Users, 2004 (U.S. adults)
        • Table 3-7: Heavy Usage Indexes by Chocolate Candy Brand, 2004 (U.S. adults)
        • Table 3-8: Indexes by Chocolate Candy Brand for Agreement with Statement: I Often Snack Between Meals, 2004 (U.S. adults)
        • Table 3-9: Indexes by Chocolate Candy Brand for Agreement with Statement: I Frequently Eat Sweets, 2004 (U.S. adults)
        • Table 3-10: Indexes by Chocolate Candy Brand for Agreement with Statement: I Feel Guilty When I Eat Sweets, 2004 (U.S. adults)
        • Table 3-11: Indexes by Chocolate Candy Brand for Agreement with Statement: Fattening Food Makes Me Feel Guilty, 2004 (U.S. adults)
        • Table 3-12: Indexes by Chocolate Candy Brand for Agreement with Statement: I Normally Count Calories in the Foods I Eat, 2004 (U.S. adults)
        • Table 3-13: Indexes by Chocolate Candy Brand for Agreement with Statement: I Usually Only Snack on Healthy Foods, 2004 (U.S. adults)
        • Table 3-14: Indexes by Chocolate Candy Brand for Agreement with Statement: I Like to Try Out New Food Products, 2004 (U.S. adults)
        • Table 3-15: Indexes by Chocolate Candy Brand for Agreement with Statement: I’m Often Swayed by Coupons to Try New Food, 2004 (U.S. adults)

      • Brand Demographics
        • Women Index High for Chocolate Mints
        • Senior Skew to Classic, Boxed, and Bite-Sized Chocolates
        • Hershey Catching Up to Hispanics
        • Brand Strengths by Region
        • Dove as Exception to Lower-Education Skew
        • Patterns by Household Income and Value of Housing
        • Crunch vs. Creme in Households with Kids
        • Figure 3-2: Purchasing Indexes for Selected Chocolate Candy Brands Among Households With Children Age 12-17, 2004 (U.S. adults)
        • Table 3-16: Purchasing Indexes for Selected Chocolate Candy Brands: By Gender, 2004 (U.S. adults)
        • Table 3-17a: Purchasing Indexes for Selected Chocolate Candy Brands: By Age Bracket, 2004 (U.S. adults)
        • Table 3-17b: Purchasing Indexes for Selected Chocolate Candy Brands: By Age Bracket, 2004 (U.S. adults)
        • Table 3-18: Purchasing Indexes for Selected Chocolate Candy Brands: By Race/Ethnicity, 2004 (U.S. adults)
        • Table 3-19a: Purchasing Indexes for Selected Chocolate Candy Brands: By Region, 2004 (U.S. adults)
        • Table 3-19b: Purchasing Indexes for Selected Chocolate Candy Brands: By Region, 2004 (U.S. adults)
        • Table 3-20: Purchasing Indexes for Selected Chocolate Candy Brands: By Highest Degree of Educational Attainment, 2004 (U.S. adults)
        • Table 3-21: Purchasing Indexes for Selected Chocolate Candy Brands: By Household Income, 2004 (U.S. adults)
        • Table 3-22: Purchasing Indexes for Selected Chocolate Candy Brands: By Type of Residence, 2004 (U.S. adults)
        • Table 3-23: Purchasing Indexes for Selected Chocolate Candy Brands: By Value of Residence, 2004 (U.S. adults)
        • Table 3-24: Purchasing Indexes for Selected Chocolate Candy Brands: By Employment Status, 2004 (U.S. adults)
        • Table 3-25: Purchasing Indexes for Selected Chocolate Candy Brands: By Number in Household, 2004 (U.S. adults)
        • Table 3-26: Purchasing Indexes for Selected Chocolate Candy Brands: Households Without Children vs. Households With Children, 2004 (U.S. adults)
        • Table 3-27: Purchasing Indexes for Selected Chocolate Candy Brands: By Number of Children in Household, 2004 (U.S. adults)
        • Table 3-28: Purchasing Indexes for Selected Chocolate Candy Brands: By Age of Children in Household, 2004 (U.S. adults)

    Chapter 4: Spotlight on Premium Chocolate

    • Competitive Situation
      • Premium Market Approaches $1.5 Billion in 2004
      • Gourmet Market Estimated at $1.1 Billion
      • Projected Market Growth
      • Figure 4-1: Projected U.S. Retail Sales of Gourmet Chocolates, 2004-2009 (in billions of dollars)
      • The Top Marketers
      • 16% Annual Growth for Premium Chocolates in Mass Market
      • Table 4-1: IRI-Tracked Sales of Selected Premium Chocolate Brands, 2000-2004 (in millions of dollars)
      • 36% Growth Rate for Lindt
      • Figure 4-2: IRI-Tracked Sales of Seasonally Packaged Lindt and Ghirardelli Chocolate Candy, 2000-2004 (in millions of dollars)
      • Godiva Goes Diva

    • New Product Trends
      • Overview of Flavor Trends
      • 35%-40% Prefer Dark Chocolate
      • Pushing the Envelope: Cocoa Content, Varietals, and Origins
      • Growth in Organics
      • 27% of Americans Eating More Organic Foods
      • The Case for Organic Chocolate
      • The Case for Fair Trade
      • The Organic Chocolate Line-Up
      • Figure 4-3: Number of New Chocolate Candy Introductions by Package Tags: Natural and Organic, 2000 vs. 2004
      • Frontiers in Flavor: Raiding the Pantry
      • The Holy Grail: Frequency of Consumption
      • Table 4-2: Premium Chocolate Candy Trends by Number of New Product Package Tags Among Selected Products, 2004
      • Table 4-3: Selected Premium Dark Chocolate Candy New Product Introductions: 2004 - January 2005
      • Table 4-4: Selected Premium Chocolate Candy New Product Introductions with Cocoa Content or Cocoa Bean Varietal/Origin Specified: 2004 - January 2005
      • Table 4-5: Categories of Organic Food Purchases by Those Who Buy Organic, 2004 (percent)
      • Table 4-6: Category Share of Consumer Sales of Organic Foods, 2004 (percent)
      • Table 4-7: Average Annual Growth Forecast by Organic Food Category, 2004-2008 (percent)
      • Table 4-8: Selected Organic Chocolate Candy New Product Introductions, 2004 - January 2005
      • Table 4-9: Selected Premium Chocolate Candy New Product Introductions with Innovative Flavors: 2004 - January 2005
      • Table 4-10: Selected Premium Single-Serve Chocolate Candy New Product Introductions: 2004 - January 2005

    • The Consumer
      • Premium Consumers Are 10% Less Likely to Eat Non-Healthy Treats
      • Women Are 24% More Likely to Choose Premium Chocolate
      • Table 4-11: Indexes for Food- and Diet-Related Attitudes and Behaviors: Consumers of Chocolate Candy Brands vs. Consumers of Premium Chocolate Brands, 2004 (U.S. adults)
      • Table 4-12: Purchasing Indexes by Demographic Breakout: Consumers of Chocolate Candy Brands vs. Consumers of Premium Chocolate Candy Brands, 2004 (U.S. adults)

    Chapter 5: Looking Ahead

    • Brand Churning
      • Table 5-1: IRI-Tracked Sales of Hershey’s Kit Kat Brand Product Lines, 2000-2004 (in millions of dollars)
      • Candy with a Conscience
      • Table 5-2: IRI-Tracked Sales of Russell Stover Brand Product Lines, 2000-2004 (in millions of dollars)
      • Beyond the Caste System
      • Table 5-3: Mass-Market Price Per Pound of Selected Premium Chocolate Brands, 2004 (in dollars)
      • Table 5-4: Indexes by Chocolate Candy Brand for Agreement with Statement: I Try to Eat Gourmet Food Whenever I Can, 2004 (U.S. adults)
      • The Future of the Past

    Appendix: Addresses of Selected Marketers

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