The Changing Face of Edible Fats and Cooking Oils : Packaged Facts

The Changing Face of Edible Fats and Cooking Oils

Mar 1, 2002
307 Pages - Pub ID: LA465303

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Abstract

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Executive Summary
Scope and Methodology
- Market Parameters
- Report Methodology
The Products Overview
- The Individual Categories
- The Chemical Composition of Fats
- Product Packaging Trends
- Regulatory Milieu
The Market Overview
- The Growth of U.S. Consumption of Corn Oil
- 73.8 Million Acres of U.S. Farmland Devoted to Soybeans
- New Use for U.S. Soybean Oil: Biodegradable Fuel
- Cottonseed Oil Ranks Third After Soybean and Corn Oil Production
- Butter’s New-Found Popularity
- Retail Sales of Margarine and Spreads Over $313 Million in 2001
- Lard Exports to Europe Continue a Decline That Started 10 Years Ago
- Late-Breaking News: 2001 4th Quarter Sales of Edible Fats and Oils
- Figure 1-1: Share of Mass-Market U.S. Retail Sales of Edible Fats and Cooking Oil, Q4 2001
- Edible Fats and Cooking Oil Growth: Past, Present, and Future
- Table 1-1: U.S. Retail Sales of Edible Fats and Cooking Oils, 1996-2006
- Market Composition by Retail Outlet
- Factors in Future Market Growth
The Marketers Overview
- Over One Hundred Companies Market Edible Fats and Cooking Oils Across the Country—and Around the Globe
- Merging Madness: Private Becomes Public in 2002
- J.M. Smucker Becomes a Major Player
- ConAgra: Going Strong—and Stronger
- Unilever/Best Foods: Where Olive Oil is King
- Private Label: Competitor or Champion?
- Secondary Players: Privately-Owned Prestige and Specialty Marketers
- Alternative Marketers: More Mainstream Than Ever
- Refining: The Hidden Partner of Marketers
Distribution and Retail Overview
- The Retail Picture is More Complex Than Ever
- Food Retailing in the 21st Century: The Power of the Consumer
- The “Bulk” Wars: Diversion
- Selling Both Private Labels and Brand Names—and Distributing Both
- Distributing to the Food Service Industry
- From Raw Material to the Shelf: Having It All
- Fat Replacers Create Joint Ventures with Marketers and Distributors
The Consumer Overview
- Explanatory Note on Compiling Consumer Data
- The Average Edible Fats and Oils Consumer
- Approximately 155 million Adults Users of Butter
- Approximately 138 million Adults Users of Cooking Sprays
- Approximately 156 million Adults Users of Margarine and Spreads
- Butter and Margarine Neck-in-Neck
- Approximately 183 million Adults Users of Salad and Cooking Oil
- Adult Use of the Different Types of Oil
- Approximately 181 million Adults Users of Peanut Butter
- Creamy Peanut Butter is Number One
- U.S. Adult Users of Shortening Prefer Crisco
- Lard Consumption
The Products
Composition Of Fats And Oils
- What Exactly are Fats and Oils—And Why Do They Make You “Fat?”
- Figure 2-1: Saturated and Unsaturated Fat: A Molecular Look
- HDL vs. LDL Cholesterol
- Trans Fatty Acids: The Next Worst Thing
- The Next Best Thing: Fat Substitutes
A Brief History Of Fats And Oils
- Ancient Uses of Fats and Oils in Cooking and Eating
- Oil as an Integral Part of the Global Village in the Middle Ages and Beyond
- Refined Oils and Butters Help Usher in the Industrial Revolution
- Refining: Moving Fats and Oils into an Edible State
- Table 2-1: Edible Fats and Oils: Direct Food Additives
- Not Requiring Removal
- Table 2-2: Edible Fats and Oils: Manufacturing Processing Aids Requiring Removal Before Use
- Health in Fats and Oils in the Information Age
- Product Characteristics And Ingredients
- Olive Oil: A Rising Star
- Other Specialty Oils: Seed Oils, Nut Oils, Truffle Oils, and Infused Oils
- Commercial Oils: Sunflower Seed Oil, Canola Oil, Soybean Oil, and newer Hemp Oil and Tea Seed Oil
- Butter Bits: Facts About the Classic and Enduring Staple
- A Short History of Margarine: It’s Not Butter
- Crisco: A Vegetable Oil Shortening
- Peanut Butter: The “Other” Spread
- The Types of Animal Fat
- The Types of Unsaturated Oil
Product Packaging
- Types and Sizes of Product Packaging
Regulatory Milieu
- Fats and Oils Under FDA Jurisdiction: The USFDA Food Label
- Regulatory Distinctions on Labels
- Fats and Oils Industry, the FDA, and the Consumer: Creating a Balance
- Figure 2-2: Standard USFDA Required Food Label
The Market
The Market
- Scope of Report
- Facts and Figures Focusing on Sales
- Table 3-1: U.S. Retail Sales of Edible Fats and Cooking Oils, 1996-2006
- Figure 3-1: Share of Total U.S. Edible Fats and Oils Retail Market by Product Category, 2001
- Methodology of Sales Estimates
- The Global View: A Glut in Oilseeds
- On the Domestic Front: United States and Edible Oil Consumption
- Table 3-2 U.S. Domestic Shipments of Edible Fats and Oils, 1986-2000
Market Composition By Product Type
- Corn Oil: A Unique U.S. Rise Amidst Global Decline
- Soybean Oil: Another American Treasure
- Figure 3-2: U.S. Soybean Production, 1974-1999
- Figure 3-3: U.S. Edible Fats & Oils Consumption, 1999
- The U.S. Oilseed Market Today: Refining and Processing
- Table 3-3: U.S. Exports of Edible Fats and Oils,1999
- Cottonseed Oil: A New Outlook on an Old Oil
- Better Days for Butter
- Margarine and Spreads: Coming Back from the Trans Fatty Acid Abyss
- Lard Exports and Sales Still A Steady Drop, But Not a Dramatic One
Market Composition By Retail Outlet
- Supermarkets Have an Edge…
- Table 3-4: Share of U.S. Retail Edible Fats and Oils Sales, The Big Five Supermarket Chains, 1999
- …But specialty stores hold their own
Market Composition By Region And Season
- Shopping Patterns: Regional, Class, Ethnicity, and Seasonal Change
Factors In Future Market Growth
- Salad Dressings are Hot, Hot, Hot!
- Table 3-5: U.S. Food & Mass Merchandiser Sales of Liquid Salad Dressings By Flavor
- Olive Oil: Turning Olives Into Gold
- No “Buts” in Butter: A Surge in the Rich, Creamy Stuff
- Table 3-6: U.S. Unit Sales of Top Five Butter Brands, 1999 - 2000
- Healthy Spreads and Blends: A Trend That Will Become a Mainstay
- Low-Calorie and Fat-Free Fats and Oils: The Bottom Line is Less Calories
- Peanut Butter: An All-Time Favorite
- Packaging is King
Projected Growth Of Market
- Food Inflation Stays Steady
- Projected Forecasts for Fats and Oils: 2001-2006
The Marketers
Marketer Overview
- Well Over 100 Companies Market Fats and Oils Nationally
- Company Crossover: A Fat By Any Other Name
- Mass Marketers: The Major League
- Secondary Players: Privately-Owned Prestige and Specialty Marketers
- Alternative Marketers: A Force to be Reckoned With
- Table 4-1: U.S. Edible Fats and Oils: Selected Marketers, Brands, and Products, 2002
Marketer and Brand Shares
- The Giants Restructure as the Edible Oil Market Stays Flat
- The Top Public Companies in Prepared Foods
- Table 4-2: Prepared Foods' Top 60 Public U.S./Canadian Food & Beverage Companies, 1998-1999 Comparative Financials
- The Dairy Farmers of America and Sodiaal?
- Private Companies: Going for the Unique
- The Top Private Companies in Prepared Foods
- Table 4-3: Prepared Foods Top 60 Public U.S./Canadian Food & Beverage Companies, 1998
- Refining: The Hidden Partner of Marketers
- An Exciting Future for Oil Processing and Refining Marketers
- Butter Marketers: Dairy Farmers Unite
- And the Winner Is…. The Top 10 in Edible Fats and Oils in 2000-2001
- Table 4-4: Shares of U.S. Mass-Market Top 10 Butter Brands, 3rd quarter 2001
- Table 4-5: Shares of U.S. Mass-Market Top 10 Cooking/Vegetable Oil Brands, 3rd quarter 2001
- Table 4-6: Shares of U.S. Mass-Market Top 10 Olive Oil Brands, 3rd quarter 2001
- Table 4-7: Shares of U.S. Mass-Market Top 10 Margarine/Spread Brands, 3rd quarter 2001
- Table 4-8: Shares of U.S. Mass-Market Top 10 Salad Dressing Brands, 3rd quarter 2001
- Table 4-9: Shares of U.S. Mass-Market Top 10 Peanut Butter Brands: 3rd quarter 2001
Competitive Overview
- Merging Madness: Private Becomes Public in 2002
- Private Label: Competitor or Champion?
- Philip Morris A Fluctuating Superpower
- ConAgra: Going Strong—and Stronger
- Unilever/Best Foods: Where Olive Oil is King
- Edible Fats and Oils Around the Globe: The United Kingdom
- Edible Fats and Oils Around the Globe: Europe
- Edible Fats and Oils Around the Globe: India and Australia
Company Profile: Cargill, Inc.
- Corporate Overview
- Cargill in the News: 2001-2002
- The Sound of Soy
Company Profile: The Clorox Company
- The Clorox Company and Its HV Food Products
- Corporate Overview
- The HV Food Company: History
- Hidden Valley Products
Company Profile: Colavita USA
- A Company Steeped in Tradition
- Corporate Growth
- A Competitor to Watch
Company Profile: ConAgra Foods
- Corporate Overview
- Corporate History: A Parade of Famous Names
- Money Matters: Profit, Growth, and Projections
- Parkay: An Innovation in Margarine
- ConAgra’s Other Famous Brand Spreads: Fleischmann’s, Blue Bonnet, and Move Over Butter
- Beatrice Foods Knows Margarine
- Peter Pan Peanut Butter: An Old Favorite with a New Twist
- The Wesson Family of Oils
Company Profile: Dairy Farmers of America
- Corporate Overview: A Giant Cooperative
- Company History
- DFA and Soldiaal: A Controversial Joint Venture
Company Profile: Johnson & Johnson
- Corporate Overview
- Company History
- 2001 Growth Despite Negative Currency
- Benecol: The Best Selling Cholesterol-Reducing Spread
Company Profile: Land O’Lakes
- Corporate Overview: A Number One Best-Seller
- Company History
- Money Matters: Profit and Loss
- The Land O’Lakes Purchase of Purina Mills: Facts and Questions
- Ultra Creamy Butter: Catering to the Ultra-Indulgent Craze
Company Profile: Newman’s Own
- Corporate Overview
- Company History
- Where Salad Dressing is King
Company Profile: Philip Morris
- Corporate Overview
- Corporate Mission: 2000 and Beyond
- Money Matters: Profit, Growth, and Projections
- Salad Dressing is My Middle Name
- Kraft Taste of Life: A Nutriceutical First
Company Profile: Procter & Gamble
- Company History
- A Familiar Face Throughout the Years
- Moving Away From Food to Personal Care
- A New Company in 2002: Selling Off Its Edible Fats and Oils
- Olestra: The Fat Substitute That Was
- A New Market for P & G: Gourmet Oils
Company Profile: The J.M. Smucker Company
- Company History
- A Major Stock Deal with Procter & Gamble
- The New Smucker’s Family: Jif Peanut Butter Products
- The New Smucker’s Family: Crisco Oil Products
Company Profile: Unilever/BestFoods, Inc.
- Corporate Overview
- Corporate History: Spanning More Than 70 Years
- Money Matters: Mazola Oil Up For Sale
- Money Matters: Profits and Projections
- The Big A: Acquiring BestFoods
- Bertolli: The Number One Olive Oil in the U.S. Market
- Wishbone Salad Dressings: A Widespread Choice
- Skippy Peanut Butter Joins Forces with Nestlé
- Brummel & Brown: Now in a Large Family Size
Company Briefs
- Filippo Berio, S.A.L.O.V.
- Brickstone Fine Foods
- Challenge Dairy Products, Inc.
- Marina Colonna s.r.l.
- Del Monte
- A.G. Ferrari Foods
- Fresh Hemp Foods, Ltd.
- Hormel Foods Corporation
- Imperial-Sensus, LLC
- Ken’s Foods, Inc.
- Lesley Elizabeth, Inc.
- Michael Foods, Inc.
- Northwest Dairy Association/WestFarm Foods
- O Olive Oil
- Patsy’s Restaurant, Inc.
- Riceland Foods, Inc.
- Spectrum Naturals Inc.
- Vermont Specialty Food Association
Marketing and New Product Trends
- Promoting Olive Oil: The Hottest Edible Oil on the Market
- The Comfort Zone
- New Trends: Lean and Mean—and Good-Tasting, Too
- A New Look at Peanut Butter
- New Hope for the Heavy: DAG
- The Ethnic Marketplace: Growing Stronger Every Day
- Nutriceuticals: A Boon for Aging Baby Boomers
- The Future of Function
- Table 4-10: U.S. Edible Fats and Cooking Oils Market: Selected New Product Introductions and Line Extensions, 2000-2001
Consumer Promotion And Advertising
- The Importance of Advertising
- Mass Market Subdivided into Specialty and Commodity
- Added Benefits Drive Competition
- Going For the Soy : In The United States and Overseas
- Promoting With Self-Liquidating Offers
- Brands “New” On The Web
- In-Store Wireless Advertising: A New Promotional Tool
- Research: An Important Tool in Advertising
- $100 Billion in Advertising Expenditures in 2001
- Table 4-11: Advertising Expenditures by U.S. Marketers 1991-2001
Trade Advertising And Promotion
- Standard Promotions
- Co-Op Advertising Allowances
- Trade Shows and Trade Advertising
Distribution and Retail
Distribution
- A Wide Variety of Suppliers and Retailers Makes for Complex Distribution Paths
- Smaller Marketers Rely on Service Merchandisers
- The “Bulk” Wars: Diversion
- Selling Both Private Labels and Brand Names—and Distributing Both
- Distributing to the Food Service Industry
- From Raw Material to the Shelf: Having It All
- Fat Replacers Create Joint Ventures with Marketers and Distributors
- Gourmet Oils and Spread Sales Substantial for Alternative Marketers
- At the Retail Level: Overview
- The Retail Picture is More Complex Than Ever
- Food Retailing in the 21st Century: The Power of the Consumer
- Figure 5-1: The Changing Competitive Dynamics in the Business of Feeding America
- Food Retailing In the 21st Century: The Changes in Population and Inflation
- Figure 5-2: Food as a percentage of U.S. Family Income
- Food Retailing in the Twenty-first Century: Management Strategies
- The Top Twelve Retail Food Outlets
- Table 5-1: Grocery Industry Market Share by Format
Retail Focus: Mass-Market Outlets
- Supermarket Sector Overview
- The Top Supermarkets 1999—2000
- Table 5-2: The Top 10 Supermarket Companies
- The Cost of Running a Supermarket
- Wal-Mart: The King of Discount Branches Out
- Figure 5-3: What a Dollar Spent for Food Paid in 1999
- The Three Trends That Are Squeezing Food Distributors
- K-Mart’s Bankruptcy
- The Power of Private Labeling
- Kroger: Making Private Labels Work
- Supermarket Savvy: Using Space to Sell Better
- Supermarket Savvy: Shopping Patterns of Consumers
- Supermarket Savvy: Five Types of Shoppers
- Supermarket Savvy: Female Consumer Habits in a Tight Economy
Retail Focus: Prestige, Natural Foods, and Specialty Outlets
- The Growth of Natural Food Stores
- Mass-Market Retailers Take Their Cue From Natural Foods and Prestige Products
- Kroger’s Push Into Natural Foods
- Prestige Retail: Department Stores
- Prestige Retail: Gourmet Shops
- Prestige Retail: Specialty Stores
- Prestige Retail: Small Business Marketing
- Retail Focus: Alternative Retail
- Old and New Answers to Conventional Sales Channels
- Mastering the Web
- On-Line Grocery Shopping
- The Six Basic Types of Web Operations
- The Cutting Edge of Retailing: The Auto-ID Center
Alternate Retail: Using Edible Oil to Clean Up the Environment
The Consumer
Users of Edible Fats and Cooking Oils
- Explanatory Note on SMRB Data
- General Characteristics
- The Individual Categories
The Butter Consumer
- Approximately 155 million Adults Users of Butter
- Profile: The Butter Consumer
- U.S. Adult Users of Butter Prefer Land O’Lakes
- U.S. Adult Butter Users Weekly Consumption
- Butter Blends: The Sweet Creams of Yellow Fat
- U.S. Adult Butter Users Demographics
The Cooking Spray Consumer
- Approximately 138 million Adults Users of Cooking Sprays
- Profile: The Cooking Spray Consumer
- U.S. Adult Users of Cooking Sprays Prefer Pam
- U.S. Adult Cooking Spray Users Demographics
The Margarine and Spreads Consumer
- Approximately 156 million Adults Users of Margarine and Spreads
- Butter and Margarine Neck-in-Neck
- Profile: The Margarine and Spread Consumer
- U.S. Adult Users of Margarine and Spreads Favor Blue Bonnet
- U.S. Adult Margarine Users Weekly Consumption
- The Different Types of Margarines and Spreads—and What Consumers Prefer
- U.S. Adult Margarine Users Demographics
The Salad And Cooking Oil Consumer
- Approximately 183 million Adults Users of Salad and Cooking Oil
- Adult Use of the Different Types of Oil
- Profile: The Salad and Cooking Oil Consumer
- U.S. Adult Users of Salad and Cooking Oil Prefer Store Brands
- U.S. Adult Salad and Cooking Oil Users Demographics
The Peanut Butter Consumer
- Approximately 181 million Adults Users of Peanut Butter
- Creamy Peanut Butter is Number One
- Profile: The Peanut Butter Consumer
- U.S. Adult Users of Peanut Butter Prefer Jif
- U.S. Adult Peanut Butter Users Demographics
The Shortening/Lard Consumer
- Approximately 115 million Adults Users of Shortening
- Profile: The Shortening Consumer
- U.S. Adult Users of Shortening Prefer Crisco
- Lard Consumption
- U.S. Adult Shortening Users Demographics
No-Fat Butter Sprinkles
- A Brief Look at Sprinkles
- Approximately 21 million Adults Users of Sprinkles
- Profile: The No-Fat Butter Sprinkle Consumer
- Butter Sprinkles: Consumers Prefer Molly McButter
The Different Types of Consumers
- The Ethnic Consumer: Opportunities to Grow
- The Teenaged Consumer: A Powerful Force
- The Basic No-Nonsense Consumer
- The “Ultra Luxury, Ultra Creamy” Consumer
- The Gourmet Oil and Organic Consumer: Fusion Forever
- The Health and Weight Conscious Consumer
Appendix I: Eamples of Consumer and Trade Advertising Promotions
Appendix II: Addresses of Selected Marketers

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