• Scope and Methodology
  • Market Parameters
  • Report Methodology
• The Products
  • Three Major Categories
  • Mass Market vs. Gourmet
  • Candy Before Chocolate
  • From Van Houten to Hershey
  • Modern Gum
  • Federal Regulation
• The Market
  • Retail Sales Approach $22 Billion
  • Table 1-1: Retail Sales of U.S. Candy and Gum Market, 1995-2004 (dollars): Chocolate, Non-Chocolate, Gum, Total
  • Mass-Market Sales at $8.7 Billion
  • Per Capita Consumption of Candy and Gum at 27 Pounds
  • Chocolate Candy at 55% of Retail Sales
  • Non-Seasonal Chocolates at 40% of Mass-Market Sales
  • Easter Candies at 39% of Specialty Product Sales
  • Sugar-Free Gum Claims Half of Gum Market
  • Bubble Gum at One-Fourth of Category
  • Room for Growth
  • A $27 Billion Market by 2004
• The Marketers
  • Hershey Stretches Lead Over Mars
  • Wrigley Claims Half of Gum Market
  • Figure 1-1: Top Candy Marketers by Mass-Market Share, 1999 (percent): 7 Marketers, Private Label, Other
  • Strategic Options
  • Godiva Leads in Gourmet Chocolates
  • Nabisco Claims the Non-Chocolate Spotlight
  • Wrigley Holds the Line
  • Something for Everyone
  • Nearly 1,700 New SKUs in 1999
  • The National Consumer Advertising Pie
  • Wrigley's Is Most Heavily Advertised Brand Line
• Distribution and Retail
  • Confectionery Is Most Widely Distributed Food
  • Virtually All Warehoused
  • Role of Wholesalers
  • Role of Brokers
  • A Hitch in Hershey Distribution
  • Market Shares by Retail Sector
  • Supermarkets Account for 46% of Mass Channel Big Three
  • Four Leading Outlets Vie for Share
  • Mass Merchandisers Growing Fastest in Sales
• The Consumer
  • 80% of Adults Use Candy
  • Index of 105 for Females
  • 61% of Adults Use Hard Candy/Breath Mints
  • Index of 119 for Blacks
  • 58% of Adults Use Gum
  • Index of 137 for 18-24 Year-Olds

• Introduction
  • Scope of Report
  • Product Categories
  • Mass Market vs. Gourmet
  • The Gourmet Spectrum
  • A Middle Path
  • International Traffic
• Historical Background
  • Definition of Candy
  • Candy Before Chocolate
  • Cocoa Before Chocolate Bars
  • From Van Houten to Hershey
  • The Evolution of Gum
  • Products with a Past
• Product Classifications and Characteristics
  • Chocolate and Non-Chocolate
  • Chocolate Candy
  • The Contents of Chocolate
  • Varieties of Chocolate
  • Defining Gourmet Chocolate Non-Chocolate Candy
  • Candy Sizes and Packages
  • Packaged vs. Bulk
  • Another Meaning of "Bulk"
  • Seasonal Candy vs. Seasonal Packaging
  • Sugar-Free, Low-Fat, and Organic Products
  • Shelf Life of Candy
  • Types of Gum
  • Chewing Gum vs. Bubble Gum
  • Regular vs. Sugar-Free
  • Packaging
  • Table 2-1: Types of Chocolate Candy (6 Types w/Description)
  • Table 2-2: Types of Non-Chocolate Candy (6 Types w/Description)
  • Table 2-3: Candy Sizes and Packages (8 Types w/Description)
• The Regulatory Environment
  • Federal Regulation
  • Chocolate Battles in Europe

• Figure 3-1: Estimated U.S. Retail Sales of Candy and Gum, 1995-1999 (dollars)
• Market Size and Growth
  • Retail Sales Approach $22 Billion
  • Chocolate Candy at $11.9 Billion
  • Mass-Market Sales at $8.7 Billion
  • A Mass-Market Spurt for Seasonal Candy
  • Per Capita Consumption of Candy and Gum at 27 Pounds
  • Per Capita Consumption of Chocolate Candy at 12+ Pounds
  • Table 3-1: Estimated U.S. Retail Sales of Candy and Gum, 1995-1999 (dollars)
  • Table 3-2: Estimated U.S. Retail Sales of Candy and Gum by Product Category, 1995-1999 (dollars): Chocolate Candy, Non-Chocolate Candy, Gum
  • Table 3-3: U.S. Mass-Market Sales of Candy and Gum, 1995-1999 (dollars)
  • Table 3-4: U.S. Mass-Market Sales of Candy and Gum by Product Category, 1995-1999 (dollars): Non-Seasonal Chocolate Candy, Non-Seasonal Non-Chocolate Candy, Seasonal/Assorted Candy, Gum
  • Table 3-5: U.S. Per Capita Consumption of Candy and Gum, 1994-1998 (pounds)
  • Table 3-6: U.S. Per Capita Consumption of Chocolate Candy, Non-Chocolate Candy, and Gum, 1994-1998 (pounds)
• Market Composition
  • Chocolate Candy at 55% of Retail Sales
  • Figure 3-2: Estimated Share of U.S. Retail Sales of Candy and Gum by Product Category, 1995. vs. 1999 (percent): Chocolate Candy, Non-Chocolate Candy, Gum
  • Non-Seasonal Chocolates at 40% of Mass-Market Sales
  • Figure 3-3: Share of U.S. Mass-Market Sales of Candy and Gum by Product Category, 1999 (percent): Non-Seasonal Chocolate Candy, Non-Seasonal Non-Chocolate Candy, Seasonal/Assorted Candy, Gum
  • Specialty Seasonal Candies Ring Up 24% of Mass-Market Sales
  • Figure 3-4: Share of U.S. Mass-Market Sales of Candy by Product Category, 1999 (percent): Non-Seasonal Chocolate Candy, Non-Seasonal Non-Chocolate Candy, Seasonal/Assorted Candy
  • Boxed/Bagged Chocolates at 20% of Candy Sales
  • Figure 3-5: Share of U.S. Mass-Market Sales of Candy by Product Type, 1999 (percent): 9 Product Types
  • Boxed/Bagged Products at 45% of Chocolate Sales
  • Table 3-7: Share of U.S. Mass-Market Sales of Non-Seasonal Chocolate Candy by Product Type, 1995 vs. 1999 (percent): 5 Product Types
  • Boxed/Bagged Chewy Candy at One-Third of Non-Chocolate Sales
  • Table 3-8: Share of U.S. Mass-Market Sales of Non-Seasonal Non-Chocolate Candy by Product Type, 1995 vs. 1999 (percent): 5 Product Types
  • Candy Sales During Easter at $1.8 Billion
  • Easter Candies at 39% of Specialty Product Sales
  • Table 3-9: Share of U.S. Mass-Market Sales of Seasonal Candy by Product Type, 1999 (percent): 4 Product Types, Other
  • Sugar-Free Gum Claims Half of Gum Market
  • Figure 3-6: Share of U.S. Mass-Market Gum Sales by Product Type: Regular vs. Sugar-Free, 1995 vs. 1999 (percent)
  • Bubble Gum at One-Fourth of Category
  • Grocery Stores Corner 23% Retail Share
  • Table 3-10: Estimated Share of U.S. Candy and Gum Market by Retail Sector, 1999 (percent): 5 Retail Sectors, Other
  • Limited Regional Variance in Candy Consumption
  • Table 3-11: Regional Usage Indices by Product Type: Candy, Hard Roll Candy/Breath Mints, and Chewing/Bubble Gum, 1999 (index): 3 Product Types
  • Top Cities for Chocolate
  • Chocolate Consumption by Age Bracket
• Factors to Market Growth
  • Room for Growth
  • Facing an Aging Population
  • Table 3-12: Projected U.S. Population by Age Bracket, 2000-2010 (number): From Age Under 5 to Age 100 and Over
  • A Growing Market of Minority Consumers
  • Table 3-13: Population Projections for Selected U.S. Racial Populations, 2000-2020 (number): Non-Hispanic White, Non-Hispanic Black, Hispanic, Non-Hispanic Asian-American
  • Cleaning Up Candy's Image
  • Candy as Entree
  • The New Product Parade
  • Widening Channels for Candy
  • Going Online to Build Sales
  • Stable Prices for Raw Ingredients
  • Hershey vs. Mars
• Projected Market Growth
  • A $27 Billion Market by 2004
  • Table 3-14: Projected U.S. Retail Sales of Candy and Gum, 1999-2004 (dollars)
  • 5% Growth Rates Projected for Chocolates and Non-Chocolates
  • Table 3-15: Projected U.S. Retail Sales of Candy and Gum by Product Category, 1999-2004 (dollars): Chocolate Candy, Non-Chocolate Candy, Gum

• Marketer Overview
  • A Crowded Arena
  • Seven Top Candy Marketers
  • Second-Echelon Candy Marketers
  • Hundreds of Niche Candy Marketers
  • Compact Field for Gum
  • Table 4-1: The U.S. Candy Market: Selected Marketers and Their Top Brands (116 Marketers and Their Brands)
• Marketer and Brand Shares
  • Note on IRI Data
  • Hershey Stretches Lead Over Mars
  • Nabisco Edges Out Nestlé
  • Figure 4-1: Top Candy Marketers by Mass-Market Share, 1999 (percent): 7 Marketers, Private Label, Other
  • Slipping Shares for Russell Stover and Brach's
  • Tootsie Roll in Seventh Place
  • Private-Label Share at 2%
  • Hershey Corners Two-Fifths of Non-Seasonal Chocolates
  • Figure 4-2: Top Non-Seasonal Chocolate Candy Marketers by Mass-Market Share, 1999 (percent): 5 Marketers, Other
  • Hershey and Mars in Boxed/Bagged Chocolates
  • Hershey, Mars, and Nestlé Divide Chocolate Bar Segment
  • Big Three in Snack-Size Chocolate
  • Hershey Challenges Russell Stover Gift in Box Chocolates
  • Sticks Catching Twix in Chocolate-Covered Cookie Segment
  • Nabisco Means Business in Non-Chocolate
  • Figure 4-3: Top Non-Seasonal Non-Chocolate Candy Marketers by Mass-Market Share, 1999 (percent): 5 Marketers, Other
  • Nabisco Takes First from Mars in Non-Chocolate Chewy Candy
  • Nabisco Takes First from Hershey in Sugar Candy
  • Nabisco Claims Half of Mint Segment
  • Hershey Leads with Two-Thirds of Licorice Sales
  • Gains and Losses in Non-Chocolate Candy Bars
  • Hershey at Top in Specialty Nut/Coconut Candy
  • Mars Claims Over Half of Chewy Snack-Size Candy Sales
  • Altoids Takes First in Breath Fresheners
  • Nestlé Tops Novelty Candy Segment
  • Specialist/Mainstreamer Split in Diet Candy
  • Hershey at 30% of Seasonal Candy Sales
  • Figure 4-4: Top Seasonal Candy Marketers by Mass-Market Share, 1999 (percent): 3 Marketers, Other
  • Hershey Gathers One-Third of Easter Sales
  • Hershey and Mars Pace Christmas Segment
  • Hershey Edges Out Russell Stover in Valentine's Candy
  • Hershey's Claims One-Fourth of Halloween Candy
  • Specialists in "All Other Seasonal" Segment
  • Wrigley Claims Half of Gum Market
  • Figure 4-5: Top Gum Marketers by Mass-Market Share, 1999 (percent): 3 Marketers/Brands
  • Three Players in Sugar-Free Gum
  • Wrigley Rules in Regular Gum
  • Table 4-2: Top Marketers and Brands by Mass-Market Share: Boxed/Bagged Chocolate Candy or Candy Bars, 1999 (percent): 9 Marketers/21 Brands, Others
  • Table 4-3: Top Marketers and Brands by Mass-Market Share: Chocolate Candy or Candy Bars, 1999 (percent): 4 Marketers/12 Brands, Others
  • Table 4-4: Top Marketers and Brands by Mass-Market Share: Snack-Size Chocolate Candy, 1999 (percent): 3 Marketers/12 Brands, Others
  • Table 4-5: Top Marketers and Brands by Mass-Market Share: Gift Box Chocolates, 1999 (percent): 4 Marketers/5 Brands, Others
  • Table 4-6: Top Marketers and Brands by Mass-Market Share: Chocolate-Covered Cookies/Wafers, 1999 (percent): 2 Marketers/5 Brands, Others
  • Table 4-7: Top Marketers and Brands by Mass-Market Share: Boxed/Bagged Non-Chocolate Chewy Candy, 1999 (percent): 5 Marketers/13 Brands, Others
  • Table 4-8: Top Marketers and Brands by Mass-Market Share: Hard Sugar Candy in Package/Roll, 1999 (percent): 4 Marketers/8 Brands, Others
  • Table 4-9: Top Marketers and Brands by Mass-Market Share: Plain Mints, 1999 (percent): 3 Marketers/11 Brands, Others
  • Table 4-10: Top Marketers and Brands by Mass-Market Share: Licorice, 1999 (percent): 3 Marketers/5 Brands, Others
  • Table 4-11: Top Marketers and Brands by Mass-Market Share: Non-Chocolate Chewy Candy Bars, 1999 (percent): 4 Marketers/14 Brands, Others
  • Table 4-12: Top Marketers and Brands by Mass-Market Share: Specialty Nut/Coconut Candy, 1999 (percent): 5 Marketers/9 Brands, Others
  • Table 4-13: Top Marketers and Brands by Mass-Market Share: Non-Chocolate Chewy Snack-Size Candy, 1999 (percent): 4 Marketers/12 Brands, Others
  • Table 4-14: Top Marketers and Brands by Mass-Market Share: Breath Fresheners, 1999 (percent): 4 Marketers/4 Brands, Others
  • Table 4-15: Top Marketers and Brands by Mass-Market Share: Novelty Candy, 1999 (percent): 7 Marketers/12 Brands, Others
  • Table 4-16: Top Marketers and Brands by Mass-Market Share: Diet Candy, 1999 (percent): 7 Marketers/9 Brands, Others
  • Table 4-17: Top Marketers and Brands by Mass-Market Share: Easter Candy, 1999 (percent): 7 Marketers/12 Brands, Others
  • Table 4-18: Top Marketers and Brands by Mass-Market Share: Christmas Candy, 1999 (percent): 4 Marketers/8 Brands, Others
  • Table 4-19: Top Marketers and Brands by Mass-Market Share: Valentine Candy, 1999 (percent): 5 Marketers/9 Brands, Others
  • Table 4-20: Top Marketers and Brands by Mass-Market Share: Halloween Candy, 1999 (percent): 5 Marketers/19 Brands, Others
  • Table 4-21: Top Marketers and Brands by Mass-Market Share: All Other Seasonal Candy, 1999 (percent): 7 Marketers/7 Brands, Others
  • Table 4-22: Top Marketers and Brands by Mass-Market Share: Sugar-Free Gum, 1999 (percent): 3 Marketers/10 Brands, Others
  • Table 4-23: Top Marketers and Brands by Mass-Market Share: Regular Gum, 1999 (percent): 4 Marketers/16 Brands, Others
• The Competitive Situation
  • Strategic Options
  • The Hershey and Mars Rivalry
  • Godiva Leads in Gourmet Chocolates
  • Other Top Gourmet Marketers
  • Nabisco Claims the Non-Chocolate Spotlight
  • Altoids: A Blast from the Past
  • Competition in Gum
  • Picking Battles
  • Acquisitions at the Top
• Competitive Profile: Hershey Chocolate USA (Hershey Foods Corp.)
  • Corporate Overview
  • #1 U.S. Candy Marketer
  • Chocolate and Non-Chocolate Product Lines
  • Candy Shares and Sales
  • Golden but not Gourmet
  • Leaping into Non-Chocolates with Leaf
  • Kinks in the System
• Competitive Profile: M&M/Mars (Mars, Inc.)
  • Corporate Overview
  • At Home and Abroad
  • Candy and Candy-Branded Product Lines
  • Candy Shares and Sales
  • A Novel Strategy?
• Competitive Profile: Nabisco Holdings Corp.
  • Corporate Overview
  • A Non-Chocolates Sweep
  • Stretching Out LifeSavers
  • www.candystand.com
  • The Favorite Brands Line-Up
  • Candy and Gum Shares and Sales
• Competitive Profile: Nestlé Chocolates & Confections
  • (Nestlé S.A., Switzerland)
  • Corporate Overview
  • Candy Brands
  • Candy Shares and Sales
  • The Case for Treasures
  • From Bugs to Willy Wonka
  • Crunching into Internet Marketing
• Competitive Profile: Russell Stover Candies, Inc.
  • Corporate Overview
  • License for a New Generation
  • Candy Shares and Sales
  • Battle of the Boxes: Enter Hershey
  • The Candy Bar Challenge: Enter Russell Stover
• Competitive Profile: Brach's Confections, Inc.
  • Corporate Overview
  • Product Lines
  • Product and Retail Diversification
  • Co-Branding and Licensing
  • Candy Sales and Shares
• Competitive Profile: Tootsie Roll Industries, Inc.
  • Corporate Overview
  • Strong Brand Portfolio
  • A High-History, Low-Fat Advantage
  • Candy Shares and Sales
  • Distance from Wall Street
• Competitive Profile: Godiva Chocolatier, Inc. (Campbell Soup Co.)
  • Company Overview
  • Godiva Chocolates for U.S. Consumers
  • Keeping Up with the Scharffen Bergers
  • Product Line
  • Godiva in the Grocery Store
  • Godiva Boutiques
  • Packaging Focus
  • Investment in Direct Marketing
  • Investment in Advertising
• Competitive Profile: Wm. Wrigley Jr. Co., Inc.
  • Corporate Overview
  • Stable of Brands
  • Tradition Under Attack
  • New Age Gums
  • Gum Sales and Shares
  • William Wrigley GenX
• Competitive Profile: Warner-Lambert Co.
  • Corporate Overview
  • Product Line-Up
  • Gum/Mint Synergy
  • Confectionery Sales and Shares
  • Slipping on the Cutting Edge
• Marketing and New Product Trends
  • Something for Everyone
  • Nearly 1,700 New SKUs in 1999
  • Going to Extremes in Flavor
  • Chilling Times for Gums and Mints
  • Darker Days for Chocolate
  • Less Is More
  • Churning the Product
  • Loaded Not Skimmed
  • Falling Sales for Reduced-Fat
  • Mixed Messages on Sugar-Free
  • The Natural Movement
  • New Wave of Nutraceuticals
  • Novelty Candies
  • Interactive Candies
  • License to Sell
  • Table 4-24: The U.S. Candy and Gum Market: Selected New Product Introductions, 1998 - Winter 1999
• Consumer Advertising and Promotion
  • National Consumer Advertising Estimated at $750 Million
  • Three Marketers Account for Three-Fifths of Advertising
  • M&M's Is Most Heavily Advertised Chocolate Brand
  • Starburst and LifeSavers Lead in Non-Chocolates
  • Certs the Most Heavily Promoted Mint
  • Wrigley Is Top Advertiser in Gum Market
  • Advertising Positioning: Several Themes, Different Audiences
  • Flavor and Fun
  • Rewards and Romance
  • Low-Fat and High-Nutrition Positionings
  • Good Reasons for Sugar-Free Gums
  • Making the Point with Humor
  • Nostalgia Old and New
  • Coupons, Samples, and Recipes
  • Gifts, Games, and Sweepstakes
  • Examples of Consumer Advertising and Promotion
• Trade Advertising and Promotion
  • Marketers and Trade Advertising
  • Trade Ad Formats
  • Promotions Are Standard
  • Co-Op Offers
  • Trade Shows Are Vital

• At the Distribution Level
  • Candy Is Most Widely Distributed Food
  • Virtually All Warehoused
  • Role of Wholesalers
  • Role of Brokers
  • A Hitch in Hershey Distribution
• At the Retail Level
  • Market Shares by Retail Sector
  • Figure 5-1: Estimated Share of U.S. Candy and Gum Market by Retail Sector, 1999 (percent): 5 Types of Retail Outlet, Other
  • Supermarkets Account for 46% of Mass Channel Big Three
  • Figure 5-2: Share of U.S. Candy and Gum Sales by Mass-Market Sector, 1999 (percent): Supermarkets, Mass Merchandisers, Drugstores
  • Four Leading Outlets Vie for Share
  • Mass Merchandisers Growing Fastest in Sales
  • Wal-Mart's Foray into Food
  • Rethinking the Checkstand
  • Impulse Purchases: M&M/Mars Research
  • Triple Profits: The LifeSavers Study
  • Top Candy Segments for Private Label
  • Table 5-1: Top Private-Label Candy Segments by Mass-Market Dollar Sales and Market Share, 1999 (dollars and percent): 7 Segments
  • Private-Label Performance by Sector
  • Table 5-2: Top Private-Label Candy Segments: Market Share by Retail Sector, 1999 (percent): 7 Segments/3 Types of Retail Outlet
• Retail Focus: Supermarkets
  • Sector Overview
  • Candy and Gum at $4.7 Billion in Grocery Stores
  • Losing Ground Against Mass Merchandisers
  • Supermarkets Step Up Merchandising Efforts
• Retail Focus: Mass Merchandisers
  • Sector Overview
  • $3.6 Billion in Candy and Gum Sales
  • Supercenters Shake Up Grocery Sector
  • Candy Merchandising Similar to Supermarkets'
• Retail Focus: Convenience Stores
  • Sector Overview
  • Candy at 5% of In-Store Sales
  • Sizing Up Against the Competition
  • The Fix at the Front End
• Retail Focus: Drugstores
  • Sector Overview
  • Candy Ranks Second Among Drugstore Consumables
  • Slight Sag in Candy Sales
  • Seasonal Candy No Longer a Hot Spot
  • Larger Formats Step on Drugstore Sales
  • Drugstores vs. Convenience Stores
  • Candy Merchandising and CVS
• Other Outlets
  • Vending Sales of Candy Bars on the Rebound
  • Warehouse Clubs
  • Gourmet Outlets
  • Natural Supermarkets

• Overview of Consumer Data
  • The Simmons Survey System
  • Demographic Data on Candy and Gum
  • Overall Penetration by Product Type
  • Table 6-1: U.S. Adult Usage Levels for Selected Candy and Gum Classifications (% adults): 8 Classifications
• Use of Candy
  • 80% of U.S. Adults Use Candy
  • Index of 105 for Females
  • Usage Heaviest at Bottom of Age Bracket Ladder
  • The Female and Minority Skew: Examples and Exceptions
  • Never or No Longer Marrieds as Candy Fans
  • Blue-Collar Slant to Mass-Market Brands
  • Rugged Individualism in the Midwest
  • Table 6-2a: U.S. Adult Usage Levels for Candy: Overall and by Brand/Variety, 1999 (% adults): 74 Classifications
  • Table 6-2b: Selected Indices for U.S. Adult Usage of Candy: Users vs. Heavy Users, 1999 (U.S. Adults)
  • Table 6-2c: Demographic Characteristics Favoring Use of Candy: Users vs. Heavy Users, 1999 (U.S. Adults)
  • Table 6-3a: Demographic Characteristics Favoring Use of Hershey's Reese's Candy: Reese's Peanut Butter Cup, Reese's Crunchy Peanut Butter Cup, and Reese's Pieces, 1999 (U.S. Adults)
  • Table 6-3b: Demographic Characteristics Favoring Use of Hershey Candy: Hershey's Kisses, Hershey's Hugs, and Hershey's Nuggets, 1999 (U.S. Adults)
  • Table 6-3c: Demographic Characteristics Favoring Use of Hershey Candy: Hershey's Almond, Hershey's Milk Chocolate, and Hershey's Special Dark, 1999 (U.S. Adults)
  • Table 6-3d: Demographic Characteristics Favoring Use of Hershey Candy: Kit Kat, Almond Joy, and Mounds, 1999 (U.S. Adults)
  • Table 6-3e: Demographic Characteristics Favoring Use of Hershey Candy: York Peppermint Patties, Whoppers, and Milk Duds, 1999 (U.S. Adults)
  • Table 6-3f: Demographic Characteristics Favoring Use of Hershey Candy: Twizzlers vs. Good & Plenty, 1999 (U.S. Adults)
  • Table 6-3g: Demographic Characteristics Favoring Use of Hershey Candy: Mr. Goodbar, Krackel, and Heath Bar, 1999 (U.S. Adults)
  • Table 6-3h: Demographic Characteristics Favoring Use of Hershey Candy: Rolo, 5th Avenue, and Bar None, 1999 (U.S. Adults)
  • Table 6-3i: Demographic Characteristics Favoring Use of Hershey Candy: NutRageous, Cadbury, and Whatchamacallit, 1999 (U.S. Adults)
  • Table 6-3j: Demographic Characteristics Favoring Use of Hershey Candy: Zero, Symphony, and Skor, 1999 (U.S. Adults)
  • Table 6-3k: Demographic Characteristics Favoring Use of Hershey Candy: Hershey's Sweet Escapes vs. Hershey's TasteTations, 1999 (U.S. Adults)
  • Table 6-4a: Demographic Characteristics Favoring Use of Mars Candy: Snickers, 3 Musketeers, and Mars, 1999 (U.S. Adults)
  • Table 6-4b: Demographic Characteristics Favoring Use of Mars Candy: M&M's Peanut vs. M&M's Plain, 1999 (U.S. Adults)
  • Table 6-4c: Demographic Characteristics Favoring Use of Mars Candy: M&M's Almond vs. M&M's Peanut Butter, 1999 (U.S. Adults)
  • Table 6-4d: Demographic Characteristics Favoring Use of Mars Candy: Milky Way, Milky Way Lite, and Milky Way Dark, 1999 (U.S. Adults)
  • Table 6-4e: Demographic Characteristics Favoring Use of Mars Candy: Twix Caramel, Twix Peanut Butter, Dove Chocolate Promises, 1999 (U.S. Adults)
  • Table 6-4f: Demographic Characteristics Favoring Use of Mars Candy: Skittles vs. Starburst, 1999 (U.S. Adults)
  • Table 6-5a: Demographic Characteristics Favoring Use of Nestlé Candy: Butterfinger vs. Baby Ruth, 1999 (U.S. Adults)
  • Table 6-5b: Demographic Characteristics Favoring Use of Nestlé Candy: Nestlé Crunch, Nestlé Milk Chocolate, and Nestlé Almond, 1999 (U.S. Adults)
  • Table 6-5c: Demographic Characteristics Favoring Use of Nestlé Candy: Nestlé Chunky vs. Nestlé Alpine White, 1999 (U.S. Adults)
  • Table 6-5d: Demographic Characteristics Favoring Use of Nestlé Candy: Raisinets, Bit-O-Honey, and Sweet Tarts, 1999 (U.S. Adults)
  • Table 6-5e: Demographic Characteristics Favoring Use of Nestlé Candy: Laffy Taffy vs. After Eight Mints, 1999 (U.S. Adults)
  • Table 6-6a: Demographic Characteristics Favoring Use of Brach's Candy: Brach's vs. Andes, 1999 (U.S. Adults)
  • Table 6-6b: Demographic Characteristics Favoring Use of Tootsie Roll Candy: Tootsie Roll vs. Junior Mints, 1999 (U.S. Adults)
  • Table 6-6c: Demographic Characteristics Favoring Use of Tootsie Roll Candy: Sugar Babies, Sugar Daddy, and Charleston Chew, 1999 (U.S. Adults)
  • Table 6-6d: Demographic Characteristics Favoring Use of Storck Candy: Werther's vs. Reisen, 1999 (U.S. Adults)
  • Table 6-6e: Demographic Characteristics Favoring Use of Candy: Clark, Goobers, and Pearson's Mint Patties, 1999 (U.S. Adults)
  • Table 6-6f: Demographic Characteristics Favoring Use of Candy: Toblerone vs. Mon Cheri, 1999 (U.S. Adults)
• Use of Boxed Chocolates
  • 43% of Adults Use Boxed Chocolates
  • Demographics for Boxed Chocolates
  • Russell Stover and Whitman
  • Downscale Demographics for Cadbury
  • The Special Case of See's
  • The Gift of Godiva
  • Table 6-7a: Demographic Overview of Users of Boxed Chocolates by Brand: Overall, for Gift-Giving, or for Self, 1998 (% adults, median age, median household income): 28 Classifications
  • Table 6-7b: Demographic Characteristics Favoring Use of Boxed Chocolates: Gift-Giving vs. for Self, 1998 (U.S. Adults)
  • Table 6-7c: Demographic Characteristics Favoring Use of Boxed Chocolates by Brand: Usage of Russell Stover for Gift-Giving and for Self, 1998 (U.S. Adults)
  • Table 6-7d: Demographic Characteristics Favoring Use of Boxed Chocolates by Brand: Usage of Whitman's for Gift-Giving and for Self, 1998 (U.S. Adults)
  • Table 6-7e: Demographic Characteristics Favoring Use of Boxed Chocolates by Brand: Usage of Cadbury for Gift-Giving and for Self, 1998 (U.S. Adults)
  • Table 6-7f: Demographic Characteristics Favoring Use of Boxed Chocolates by Brand: Usage of See's for Gift-Giving and for Self, 1998 (U.S. Adults)
  • Table 6-7g: Demographic Characteristics Favoring Use of Boxed Chocolates by Brand: Usage of Godiva for Gift-Giving and for Self, 1998 (U.S. Adults)
• Use of Hard Roll Candy and Breath Mints
  • 61% of Adults Use Hard Candy/Breath Mints
  • Index of 119 for Blacks
  • Consumer Patterns: Regular Varieties
  • Consumer Patterns: Sugar-Free Varieties
  • Variations by Brand
  • Table 6-8a: U.S. Adult Usage Levels for Hard Candy/Breath Mints: Overall and by Brand/Variety, 1999 (% adults): 15 Classifications
  • Table 6-8b: Selected Indices for U.S. Adult Usage of Hard Candy/Breath Mints: Overall, Regular, and Sugar-Free, 1999 (U.S. Adults)
  • Table 6-8c: Demographic Characteristics Favoring Use of Hard Candy/Breath Mints: Overall, Regular, and Sugar-Free, 1999 (U.S. Adults)
  • Table 6-8d: Demographic Characteristics Favoring Use of Nabisco Hard Candy/Breath Mints: BreathSavers, LifeSavers Fruit Flavors, and LifeSavers Mint Flavors, 1999 (U.S. Adults)
  • Table 6-8e: Demographic Characteristics Favoring Use of Nabisco Hard Candy/Breath Mints: LifeSavers Holes vs. LifeSavers Fruit Juicers, 1999 (U.S. Adults)
  • Table 6-8f: Demographic Characteristics Favoring Use of Ferrero Hard Candy/Breath Mints: Tic Tac Mint Flavors vs. Tic Tac Fruit Flavors, 1999 (U.S. Adults)
  • Table 6-8g: Demographic Characteristics Favoring Use of Warner-Lambert Hard Candy/Breath Mints: Certs Regular Mint, Certs Cool Mint, and Certs Sugar-Free, 1999 (U.S. Adults)
  • Table 6-8h: Demographic Characteristics Favoring Use of Hard Candy/Breath Mints: Mentos Mint vs. Mentos Mixed Fruit, 1999 (U.S. Adults)
• Use of Chewing and Bubble Gum
  • 58% of Adults Use Gum
  • Index of 137 for 18- to 24-Year-Olds
  • Variations by Brand
  • Table 6-9a: U.S. Adult Usage Levels for Chewing/Bubble Gum: Overall and by Brand/Variety, 1999 (% adults): 28 Classifications
  • Table 6-9b: Selected Indices for U.S. Adult Usage of Chewing/Bubble Gum: Users vs. Heavy Users, 1999 (U.S. Adults)
  • Table 6-9c: Demographic Characteristics Favoring Use of Chewing/Bubble Gum: Users vs. Heavy Users, 1999 (U.S. Adults)
  • Table 6-9d: Demographic Characteristics Favoring Use of Wrigley Gum: Doublemint, Spearmint, and Winterfresh, 1999 (U.S. Adults)
  • Table 6-9e: Demographic Characteristics Favoring Use of Wrigley Gum: Juicy Fruit vs. Big Red, 1999 (U.S. Adults)
  • Table 6-9f: Demographic Characteristics Favoring Use of Wrigley Gum: Extra Chewing Gum, Extra Bubble Gum, and Freedent, 1999 (U.S. Adults)
  • Table 6-9g: Demographic Characteristics Favoring Use of Warner-Lambert Gum: Trident Chewing Gum vs. Trident Soft Bubble Gum, 1999 (U.S. Adults)
  • Table 6-9h: Demographic Characteristics Favoring Use of Warner-Lambert Gum: Dentyne Cinnamon, Dentyne Spearmint, and Dentyne Sugar-Free, 1999 (U.S. Adults)
  • Table 6-9i: Demographic Characteristics Favoring Use of Warner-Lambert Gum: Bubblicious vs. Clorets, 1999 (U.S. Adults)
  • Table 6-9j: Demographic Characteristics Favoring Use of Nabisco Gum: Carefree Chewing Gum vs. Carefree Bubble Gum, 1999 (U.S. Adults)
  • Table 6-9k: Demographic Characteristics Favoring Use of Nabisco Gum: Bazooka Regular vs. Bazooka Sugar-Free, 1999 (U.S. Adults)
  • Table 6-9l: Demographic Characteristics Favoring Use of Nabisco Gum: Bubble Yum Regular vs. Bubble Yum Sugar-Free, 1999 (U.S. Adults)

Appendix I: Advertisements. This appendix appears in bound editions only.
Appendix II: Addresses of Selected Marketers