Chapter 3 The Marketers

• Table 3-1 IRI-Tracked Retail Sales of Top Manufacturers in the Total Bread Market, 2001-2005 (in million $)
• Figure 3-1 IRI-Tracked Retail Market Shares of Top U.S. Bread Manufacturers, 2005 (%)

• George Weston Bakeries Inc.
• Interstate Bakeries Corp. Sara Lee
• Flowers Foods
• Bimbo Bakeries
• Pepperidge Farm
• Performance Analysis of the Top Brands
• Table 3-2 IRI-Tracked Retail Sales of Top Brands in the Total Bread Market*, 2001-2005 (in $ million)
• Table 3-3 IRI-Tracked Retail Share of Top Brands in the Total Bread Market*, 2005 (%)

• Marketers
• Table 3-4 IRI-Tracked Retail Sales of Top Fresh Bread Manufacturers, 2001-2005 (in $ million)
• Brands
• Table 3-5 IRI-Tracked Retail Sales of Top Fresh Bread Brands, 2001-2005 (in $ million)

• Marketers
• Table 3-6 IRI-Tracked Retail Sales of Top Bagels/Bialys Manufacturers, 2001-2005 (in $ million) Table 3-7 IRI-Tracked Retail Sales of Top Bagels/Bialys Brands, 2001-2005 (in $ million)

• Marketers
• Table 3-8 IRI-Tracked Retail Sales of Top Fresh Rolls/Buns/Croissants Manufacturers, 2001-2005 (in $ million)
• Brands
• Table 3-9 IRI-Tracked Retail Sales of Top Fresh Rolls/Buns/Croissants Brands, 2001-2005 (in $ million)

• George Weston Bakeries Inc.
• Interstate Bakeries Corp.
• Sara Lee
• Flowers Foods
• Bimbo Bakeries USA
• Pepperidge Farm
• Action in Natural and Organic

Chapter 4 Marketing Dynamics

• Selected Advertising and Promotional Highlights
• Interstate Bakeries
• Super Premium Bread — A Brand to Watch
• Wonder Bread for Kids, Parents
• George Weston Bakeries
• Arnold The “Better Bread”
• Bimbo Bakeries
• To Football Fans With “Loaves”
• Oroweat and the Olympics
• Oroweat Partners with Grain Foods Foundation for GRAINS FOR LIFE
• “Dead Breads”

• New Brand Introductions
• Table 4-1 Top Marketers Based on the Number of Brands Introduced, January 2005-January 2006
• New SKUs
• Table 4-2 Top Marketers Based on the Number of SKUs Introduced, January 2005-January 2006
• New Product Introductions by Package Tag
• Table 4-3 New Product Introductions in the Bread Category by Select Package Tags, January 2005-January 2006
• Table 4-4 New Product Introductions with “No Trans Fat” Package Tags, January 2005-January 2006
• Table 4-5 New Product Introductions with “High Fiber” Package Tags, January 2005-January 2006
• Table 4-6 New Product Introductions with “Upscale” Package Tags, January 2005-January 2006
• Table 4-7 New Product Introductions with “Fresh” Package Tags, January 2005-January 2006
• Table 4-8 New Product Introductions with “Natural” Package Tags, January 2005-January 2006
• New Product Introductions, by Flavor
• Table 4-9 New Product Introductions by Select Flavors, January 2005-January 2006
• Table 4-10 New Bread Product Introductions in “Blends” Flavor, January 2005-January 2006
• Table 4-11 New Bread Product Introductions in “Wheat” Flavor, January 2005-January 2006
• Table 4-12 New Bread Product Introductions in “Cinnamon” Flavor, January 2005-January 2006
• Table 4-13 New Bread Product Introductions in “Raisin” Flavor, January 2005-January 2006
• Table 4-14 New Product Introductions in “Whole Wheat” Flavor, January 2005-January 2006
• Innovative Products
• Table 4-15 New Product Introductions by Innovations, January 2005-January 2006

Chapter 5 Consumers

• Note on Simmons Survey Data and Figures
• Fresh Breads
  • Figure 5-1 Bread Type Preferences of U.S. Adult Consumers, 2005 (%)
  • White Bread
  • Whole Wheat Bread
  • Multi-Grain Bread
  • French/Italian Bread
  • Potato Bread
  • Table 5-1 Demographic Profiles of U.S. Adult Bread Consumers by Type of Bread: White, Whole Wheat and Multi-Grain, 2005
  • Table 5-2 Demographic Profiles of U.S. Adult Bread Consumers by Type of Bread: Potato, and French Italian, 2005
  
  
• Brands
  • Store Brands
  • Wonder Bread
  • Sara Lee
  • Pepperidge Farm
  • Figure 5-2 Brand Preferences of U.S. Bread Consumers, 2005 (%)
  • Table 5-3 Demographic Profiles of U.S. Adult Bread Consumers by Brand: Store Brand, 2005
  • Table 5-4 Demographic Profiles of U.S. Adult Bread Consumers by Brand of Bread: Wonder, Sara Lee, and Pepperidge Farm, 2005
  • Bread Usage
  • Table 5-5 Usage Frequency of Bread Loaves Among U.S. Adult Consumers in a Week, 2005 (%)
  • Young People Show Higher Usage
  • Table 5-6 Demographic Profiles of Frequency of Bread Loaf Consumption per Week, 2005
  
  
• Bagels
  • Table 5-7 Demographic Profile of U.S. Adult Bagel Consumers, 2005
  • Types of Bagels Consumed by U.S. Adults
  • Fresh Bagels
  • Frozen Bagels
  • Table 5-8 Demographic Profile of U.S. Adult Bagel Consumers by Type of Bagel: Fresh and Frozen, 2005
  • Bagel Brands
  • Figure 5-3 Brand Preferences of U.S. Adult Bagel Consumers, 2005 (%)
  • Table 5-9 Comparison of Demographic Profiles of U.S. Adult Bagel Consumers by Brand: Lender’s, Sara Lee, and Thomas, 2005
  
  
• Croissants
  • Table 5-10 Demographic Profile of U.S. Adult Croissant Consumers, 2005
  • Table 5-10 [cont.] Demographic Profile of U.S. Adult Croissant Consumers, 2005
  • Types of Croissants
  • Fresh Croissants
  • Frozen Croissants
  • Table 5-11 Demographic Profile of U.S. Adult Croissant Consumers by Type of Croissant: Fresh, and Frozen, 2005
  • Croissant Brands
  • Figure 5-3 Brand Preferences of U.S. Adult Croissant Consumers, 2005 (%)
  • Table 5-12 Demographic Profiles of U.S. Adult Croissant Consumers by Brand: Pillsbury, and Sara Lee, 2005
  
  
• Attitudinal Statements
  • Diet and Health Consciousness
  • Table 5-13 Attitudes of U.S. Bread Consumers toward Diet and Health by Type of Bread, 2005

Chapter 6 Trends

• Overview
• Low Carb Fizzles
• Growing Preference for Whole Wheat Breads
• Whole Grain Breads Tastier
• High Fiber Plays Important Role in Healthy Breads
• American Nutritional Guidelines
• Marketers Tout Multiple Health Claims
• Breads with ‘No Trans-Fats’
• Organic Has Meaning, Natural May Not
• High Omega-3 Breads
• Breads Go Upscale
• Specialty Breads/Artisan Breads Retain Niche Audience
• Bakery Cafes Emphasize Health
• Brands Target Kids
• Flavor Profiles
• Cinnamon and Raisins Still Popular
• Garlic Features on Popular List

Appendix: Selected Addresses