• Partners and Programs
• Sizing the Co-Branded and Affinity Card Market
• Table 2-8 Co-Branded and Affinity Cards: Cardholders, Card in Force, Number of Transactions and Volume, 2006
• Reward and Rebate Cards Drive the Co-Brand and Affinity Card Market
• Table 2-9 Rewards Card Penetration, 2002-2005
• Table 2-10 Characteristics of Rewards Cardholders
• Co-Branded and Affinity Rewards
• Are Co-Branded Cards Losing Front-of-Wallet Appeal?
• Table 2-11 Consumers’ Preferred Credit Cards, 2000 vs. 2004 vs. 2006
• Co-Branded Card Growth Drivers
• Figure 2.1 Incidence of Co-Branded Credit Card Ownership and Co-Branded Credit Cards by Frequency of Credit Card Usage
• Co-Branded Card Growth Forecast
• Table 2-12 Co-Branded and Affinity Card Market, 2006-2011
• The Global Co-Branded and Affinity Card Market
• Private Label Conversions Fuel European Expansion

• About Simmons Data
• Data Presented for 12 Credit Card Categories
• Statistically Accurate Cross-Section of the U.S. Population
• Index System
• Ownership and Use of Affiliation and Sponsored Credit Cards
• One in Five U.S. Cardholders has an A/S Credit Card
• Table 3-1 Consumer Ownership and Use of A/S Credit Cards by Type, 2006
• A/S Cards Losing Share
• Table 3-2 Trends in A/S Credit Card Ownership and Use (2004-2006)
• A/S Credit Cardholders: Older, Well Educated, Financially Secure, Married Homeowners
• Non-Hispanic Whites and Asians Favor A/S Cards
• Blacks and Hispanics are Resisters
• Table 3-3 Demographic Characteristics Favoring Ownership and Use of A/S Credit Cards
• A/S Cardholders Better Educated, More Affluent Then Regular Credit Cardholders
• Table 3-4 Education—A/S vs. Regular Cardholders vs. U.S. Adults
• Table 3-5 Education—A/S Cardholders by Marketer
• Table 3-6 Household Income—U.S. Adults vs. All Cardholders vs. A/S
• Table 3-7 Household Income—A/S Cards By Marketer
• Table 3-8 Occupations—U.S. Adults vs. All Cardholders vs. A/S
• Table 3-9 Occupations—A/S Cardholders by Marketer
• A/S American Express Credit Cardholders
• Table 3-10 Demographic Characteristics Favoring Ownership and Use of American Express A/S Cards
• Factors Differentiating A/S American Express Cardholders
• Table 3-11 Demographic Characteristics Favoring Ownership and Use of American Express A/S Cards, by Type
• Travel Cardholders: Most Affluent, Concentrated in the Northeast
• Affinity (Organization) Cardholders: Well-Educated West Coast Professionals or Techies
• Automotive Cardholders: An Oddity
• A/S Discover Credit Cardholders
• A/S MasterCard Credit Cardholders
• Table 3-12 Demographic Characteristics Favoring Ownership and Use of A/S MasterCard Cards, Overall
• Factors Differentiating MasterCard A/S Cardholders
• Table 3-13 Demographic Characteristics Favoring Ownership and Use of A/S MasterCard Cards by Type
• Travel Card Users: The Most Affluent of All A/S Cardholders
• Automotive Card Users: Modestly Well Off, Retired Males
• Organization Cardholders: Comfortable Condo Owners
• A/S Visa Credit Cardholders
• Table 3-14 Demographic Characteristics Favoring Ownership and Use of A/S Visa Cards
• Travel Card Users: More Affluent, Younger, Concentrated on the West Coast
• Table 3-15 Demographic Characteristics Favoring Ownership and Use of A/S Visa Cards*, by Type
• Affinity (Organization) Cardholders: Female, Younger, Single Professionals and Techies
• Automotive Card Users: Older, Less Affluent, East Coast Professionals and Techies

• Consumer Indebtedness Up, Savings Down (Again), Income Flat
• Figure 3-1 Consumer Saving Rate, Saving as a Percentage of Personal Income, 1995-Q3 3006
• Table 3-16 Household Debt Outstanding (billions of dollars; seasonally adjusted)
• Credit Card Debt
• Credit Card and the Financial Obligations Ratio (FOR)
• Figure 3-2 Selected Components of the Financial Obligations Ratio (FOR), 1989-2005:Q2
• Delinquencies
• Table 3-17 Past-Due Payment Patterns
• Table 3-18 Delinquency Rates, All U.S. Banks, Quarterly 1999-2006
• Bankruptcy Filings
• Table 3-18 Annual Non-Business Bankruptcy Filings by Chapter—1995-2005
• Table 3-19 Quarterly Non-Business Bankruptcy Filings by Chapter—2002 (Q4)-2006 (Q2)

Chapter 4 The Competitive Arena

• Overview
• Network/Brand Size and Share
• Table 4-1 U.S. Credit Card Market Network/Brand Shares as of June 30, 2006
• Table 4-2 U.S. Credit Card Purchase Volume, First Six Months of 2006 vs. First Six Months of 2005
• Figure 4-1 Brand/Network Compound Annual Growth Rate in Purchase Volumes, 2002-2005
• Table 4-3 Share of Credit Card Outstandings Mid-year 2006 vs. Mid-year 2005
• Table 4-4 U.S. General Purpose Credit Cards in Circulation and Card Accounts by Brand, Mid-2006 vs. Mid-2005
• Bank Issuers
• Table 4-5 Top U.S. Bank Visa and MasterCard Credit Card Issuers by Payments Volume and Outstandings, Plus American Express, Mid-year 2006
• Table 4-6 Top Retailer Co-branded Visa and MasterCard Credit Card Issuers by Payments Volume and Outstandings, Mid-2006
• Industry Consolidation
• Table 4-7 Consolidation in the Credit Card Industry: Top 10 Credit Card Issuers by Outstanding Loans 1995 vs. 2005
• Table 4-8 Consolidation in the Credit Card Industry: Top 10 Credit Card Issuers by Outstanding Managed Loans 2006
• Industry Performance
• Table 4-9 2006 Operating ROA by Product Type
• Table 4-10 Return on Managed Loans Select Co-brand Issuers

• MasterCard Worldwide: Rebranded and Restructured
• Table 4-11 MasterCard Worldwide, U.S. Results Mid 2006
• Table 4-12 Processed Transactions (in millions)
• MasterCard’s Co-Branding Differentiators
• A New Relationship Rewards Construct for 2007
• Visa USA: Signature Platform Hosts Co-brand Programs
• Table 4-13 Visa USA Quarterly Performance Data
• Table 4-14 Visa’s Co-branded and Affinity Accounts
• Co-Branded and Affinity Cards
• Structuring Co-Branding Programs
• Visa Differentiators
• 4-15 Examples of Visa Co-Branded Credit Card Programs
• American Express: Network, Franchisor, Issuer, Partner
• Table 4-16 American Express, Results Year-end 2006
• Discover: Back in the Game, but About to Be Spun Off
• Table 4-17 Discover, Selected 2006 Financials
• Bank of America/MBNA: New Affinity Model
• Table 4-18 Selected Bank of America Card Services Financials, 2005-2006 1
• Table 4-19 Bank of America’s New Affinity Banking Model
• JPMorgan Chase: Emphasis on Major Co-brand Partnerships
• Table 4-20 Chase Card Services, Selected Financials, 2005 & 2006
• Table 4-21 Sample of Chase Co-Branded and Affinity Card Categories
• Choosing, Pricing and Promotion
• Citigroup, Re-weighting Towards the International Consumer
• Table 4-22 Citigroup Card Services, Select Financials, 2005-2006
• Table 4-23 Citigroup Card Services, Key Indicators - Managed Basis (2) (in $ billions)
• Juniper Bank/Barclaycard US: An Up-and-Comer
• GE Money: Targeting Retail Conversions
• Table 4-24 Dual Card Launches and Assets, 2003-2006
• HSBC: Moving into Retail
• U.S. Bancorp: A Strategy of Customization

Chapter 5 Market Developments and Product Strategies

• Rethinking Under-Penetrated Consumer Segments
• Capturing Affluent Consumers
• Barclaycard (Juniper) and UBS Team with Rivals American Express and Visa to Get High Net Worth Consumers
• Merrill+ Visa Issued by MBNA Bank of America Targets High Net Worth Consumers with a Tiered Benefits Program and Low APRs
• Luxury Auto Makers Co-brand for their Customers
• Table 5-1 Co-branded Luxury and Other Auto Cards
• Barclaycard Also Goes After Boat Owners
• U.S. Bank Targets the Corporate Jet Market
• Casting a Wider Net
• Diamond Financial Products Launches Two MasterCard Debit Cards
• Affinity Introduced Secure Payroll Fund Debit Card
• Los Angeles Grocery Chain “Super A Foods” Offers MasterCard Pre-Paid Debit Cards
• American Dream Card LLC and HSBC Group PLC Offers Monthly Lottery as Cardholder Incentive
• Ethnic Marketing
• Lifestyles and Life Stages
• Partnering with Olivia, Bank of America/MBNA Launches Co-Branded Affinity Card for the Lesbian Community
• New Aetna Healthy Living™ Affinity Card Created with Bank of America, Targets the Health Conscious and Aetna’s 30 Million Members
• Coalition Co-Branding for Would Be Insiders
• Tying the Knot and Feathering the Nest
• Targeting Teens and Students Causes Controversy
• Alumni Cards Develop Reward Programs
• Sports Enthusiasts and Supporters: “Fan Experience” Rewards
• Bank of America Card Links Up With Pro Sports
• Chase Card Services Multi-Sport Strategy
• “ESPN Total Access Rewards VISA” Card Program: Grown by More Than 50,000 Members Since Its Launch
• Canadian Football Gets its Own Card Set
• Discover Aligns with WNBA
• Airlines: Mature Category Looks to Stay Fresh
• Co-Branding Goes Cruising
• Co-Branded MasterCard for Cinema Enthusiasts
• The Changing Retail Space
• The Problems for Private Label
• Table 5-2 Private Label Cards Declining Share of the Card Market, 2000-2005
• The Co-Branding Pitch
• GE Money Sets Dual Card Deals with Dillard’s, Meijer Stores
• HSBC Teams with Boscov’s Department Stores to Launch Dual Card Programs
• Alliance Data Systems Expands into Retailer Co-branding
• Citigroup’s Been Active on the Retailer Co-branding Front
• HSBC and MasterCard Win the Prized Saks Fifth Avenue Program
• The HSBC/MasterCard Duo also Win Consumer Electronics Giant Best Buy’s Program
• Barclaycard U.S. and Barnes & Noble Issue Member MasterCard
• Petroleum Companies Offer a Portfolio of Choices
• Co-Branding in the Workplace
• Co-Branded Cross Selling
• Global Initiatives
• MasterCard Worldwide, a Leading Actor on the Global Co-branding Stage
• American Express Expands into New Overseas Territories
• Citicorp Eyes the International Consumer
• Bank of America’s Overseas Strategies are Simple, and Include a Long-Term Interest in China
• Home Grown Co-Brands

Chapter 6 Advertising, Promotion and Acquisition Channels

• Direct Mail: Offers Increase as Response Rates Continue to Decline
• Table 6-1 Number of Mailed Credit Solicitations and Response Rate (1990-2006)
• Direct Mail: Growing or Shrinking?
• Promoting Proprietary Rewards vs. Co-Branded Rewards Cards
• Table 6-2 Percentage of Mailed Credit Card Solicitations Containing Rebate or Reward Offers (2001-2006)
• Table 6-3 Consumer Attitudes Towards Solicitations and Consumer Financial Discipline
• Table 6-4 Attitudes Regarding Opt-Out Law and Government Prohibition of Credit Card Solicitations, 2004
• Telemarketing
• The Search for Alternate Channels
• Bank of America Restructures Channels, Cuts Origination Costs
• Table 6-5 Bank of America’s Card Sales Mix By Channel
• Chase Leverages Co-Branding Partners’ Channels
• Table 6-6 JPMorgan Chase’s Card Sales Mix By Channel
• Table 6-7 New Accounts, Chase Brand vs. Partner Cards
• Citibank Pilots Branch Program
• American Express Embraces a “Powerful and Emerging Channel—
• the Web”
• AmEx is into Events as Well as the Internet
• Media Spending
• Table 6-8 Advertising Spending in Measured Media by Top 5 Credit Card Issuers 2005)
• Television Advertising
• Table 6-9 Advertising Spending in Measured Media by Top 5 Credit Card Issuers (by Share of U.S. Market in 2005)
• Print Advertising
• Table 6-10 Top 2005 Card Ad Spenders by Media: Print
• Co-Branded Credit Card Ad Spending
• American Express
• Table 6-11 AmEx Co-branded Ad Spending in Measured Media* (2003-2005)
• Citigroup
• Table 6-12 Citigroup’s Co-Branded Ad Spending in Measured Media* (2003-2005)
• JPMorgan Chase
• Table 6-13 JPMorgan Chase Co-branded Ad Spending in Measured Media* (2003-2005)
• MBNA
• Table 6-14 MBNA Co-branded Ad Spending in Measured Media* (2003-2005)
• Advertising Intiatives
• ESPN’s Media Splash Plus Attainable Rewards Draws 50,000
• Customers
• Bank of America Promote MLB Partnership with PR Blitz
• Visa Takes “Life,” While MasterCard Became “Priceless”

Chapter 7 Legal Issues

• Issuers Move to Counteract Identity Theft Epidemic
• Table 7-1 Top Identity Theft Targets (Total Incidents, 2001-2003)
• Bankruptcy Abuse Prevention and Consumer Protection Act of 2005
• Table 7-2 Annual Non-Business Bankruptcy Filings by Chapter, 1995-2005
• Key Provisions
• Means Test
• Write Off and Recovery
• Debt on Secured Personal Property:
• Payment Plan Period
• Debtor Obligations:
• Filing Fees:
• Collection
• Credit Counselor Liability and Audits
• Consumer Protection
• Table 7-3 Definitions of Bankruptcy
• Anticipated Impact
• Impact of the BAPCPA as of Q4 2006
• Table 7-4 Quarterly Non-Business Bankruptcy Filings by Chapter—2005- Q2, 2006
• Federal Reserve Report on Act’s Impact
• Bottom Line for the Credit Card Industry
• What Consumer Know and Think of Mandatory Disclosure
• Requirement
• Costs and Correctness Most Important on Periodic Statements
• Consumers Rank Interest Rates Info Most Helpful on Credit Card Solicitations
• Table 7-5 Credit Card Solicitations: Opinions on Helpfulness of Disclosure Information, 2004
• Supreme Court Rules that Over the Limit Fees are Not Finance
• Charges
• Going Forward
• 110th Congress Likely to Renew the Debate on Credit Card Reform
• States Expected to Attack Universal Default Clauses
• Merchant Antitrust Litigation on Interchange

Chapter 8 The Future of Co-Branding

• Where is Co-Branding Going?
• New Co-Branding Frontiers: Healthcare, Virtually Virgin Territory
• Blue Cross/Blue Shield Co-branding Visa Debit Card
• Blue Healthcare Bank
• Bank of America and MedImpact—Co-branding & Affinity Banking Meet Healthcare
• UnitedHealth Group’s Exante Bank and Debit Card
• WellChoice of New York and American Express Issue Debit Card
• In India, Citibank Pioneers Co-branded Insurance Card with Healthcare Benefits
• Co-Branded Rewards for Managing Prescription Drug Costs
• Small Business
• Co-Branded Debit Cards
• Contactless Technologies—The Great Enabler
• An Assortment of Contactless Cards
• Payments Industry Promotes Contactless
• Contactless Co-branding Sports Leads the Way
• Merchants Embrace RF and POS
• Figure 8-1 Spending at Quick Service Restaurants, Cash versus Plastic
• JPMorgan Chase Commits to Contactless
• Promising Future for Contactless Signature Visa
• Enhanced Card Technology
• Directions and Projected Trends in Digital Display Technology
• Developing Technologies for Smart Card Display
• A Variety of Smart Card Developers
• Next: Contactless Payment via Mobile Phone
• Birth of the Credit-cum-Membership Card: Technology Enables Automatic Affinity Discounts
• On-Line Fraud and Identity Protection
• Small Payments…and Smaller Payments
• Table 8-1 Small Payment Market Potential
• Wither Rewards Programs?
• Rewards, Less Bank for the Buck
• Costs of Reward Programs Are Soaring
• New Rewards Constructs
• Soft Benefits
• Experiential and Other Unique Rewards
• Merchant Discounts
• New Rewards
• Proprietary Bank Programs versus Co-branded and Affinity Programs
• Integrating Proprietary Bank Rewards and Co-branding
• Best Practices