• Scope and Methodology
  • Market Scope
  • Report Methodology
  
  
• Introduction
  • What Are Asian and Indian Foods?
  • Measured Product Categories
  • Unmeasured Product Categories
  • Americanized vs. Authentic Products
  • Asian-American Population Rises 72% During Last Decade
  • Growing Competition from Restaurant Chains
  
  
• The Market
  • Total Asian/Indian Food Retail Sales at $3.3 Billion
  • IRI-Tracked Sales Down 4%
  • Ramen Accounts for 30% of Mass-Market Sales
  • Figure 1-1: Share of IRI-Tracked Mass-Market Retail Dollar Sales of Asian and Indian Foods by Product Category, 2000 vs. 2004 (percent)
  • Retail Distribution
  
  
• The Marketers
  • Mainstream vs. Specialist
  • Leading Players Include Both Mainstream Marketers and Specialists
  • Maruchan, AFC Sushi, and Nissin Control 40% of $1.1 Billion Market
  • Figure 1-2: Leading Marketers of Asian and Indian Foods by Share of IRI-Tracked Sales, 2004
  
  
• Marketing and New Product Trends
  • Asian and Indian Cuisines—Leading The Way in 2005
  • Two Main Directions: Regional and Pan-Asian/Fusion
  • Asian Products Targeting Hispanics
  • Advertising Trends
  • Umami: The Fifth Flavor Sensation
  
  
• The Consumer
  • 47% of Adults Use Asian Sauces or Dressings
  • Tastes Straddle Authentic/American Divide
  • Hispanics at Index of 140 for Authentic Products
  • Figure 1-3: Usage Rates for Selected Asian/Oriental Food Brand Lines, 2004 (% of U.S. adults)
  
  
• Looking Ahead
  • Trends & Opportunities

Chapter 2: Introduction

• Product Types and Breakouts
  • Scope of Report
  • What Are Asian and Indian Foods?
    • Seasonings/Spices
    • Seasoning Blends/Sauces
    • Fruits and Vegetables
    • Noodles and Wrappers
    • Rice
    • Other Ingredients
    
    
  • Measured Product Categories
    • Ramen
    • Refrigerated “Supermarket Sushi”
    • Oriental Sauces
    • Oriental Foods (Shelf-Stable)
    • Asian and Indian Frozen Entrees
    • Asian and Indian Frozen Appetizers
    • Asian and Indian Rice and Rice Mixes
    • Refrigerated and Frozen Egg Roll/Wonton Wrappers
    
    
  • Unmeasured Product Categories
  • Americanized vs. Authentic Products
    • Consumers Also Asian American or Mainstream
    
    
  • The Mainstreaming of Asian and Indian Foods
  • Popular Asian Cuisines
    • Chinese
    • Japanese
    • Thai
    • Indian
    • Vietnamese
    
    
  • Fusion and Pan-Asian Foods
  • A Note About Nomenclature
  
  
• Asian-American Population Trends
  • Asian-Americans Nearing 5% of U.S. Population
  • Asian-American Population Rises 72% During Last Decade
  • Table 2-1: U.S. Population by Ethnic Segment, 2000-2020 (in thousands, as of July 1)
  • Asian Immigration to the United States
  • National Origins Very Diverse
  • Table 2-2: Largest U.S. Asian-American Ethnic Groups, 2000 (number)
  • Language Differences Pose Marketing Challenge
  • Regional Distribution of Asian Americans
  • Figure 2-1: Regional Distribution of U.S. Asian-American Population, 2000 (percent)
  • Asian-American Concentration in Metropolitan Areas
  • $363 Billion in Asian-American Purchasing Power
  • Are Asian Americans Undergoing the Melting Pot Experience?
  • Asian-American Shopping Preferences
  
  
• Restaurant/Foodservice Trends
  • Growing Competition from Restaurant Chains
  • Sushi Crossing Over to Mainstream
  • Asia-Based Restaurant Chains Target American Market
  
  
• Retail Trends
  • Trends in Mainstream Supermarkets
    • Catering to Ethnic and Mainstream Consumers a Challenge
    • Some Supermarkets Offer Private-Label Asian Foods
    
    
  • “Supermarket Sushi”
  • Natural Food Stores Have Long Association with Asian and Indian Foods
  • Gourmet/Specialty Store Strategies Vary
  • Wal-Mart’s Asian-American Initiatives
  • Convenience Stores Aim to Bring Japanese Fast Foods to the American Masses
  • Ethnic Grocery Stores Popular with Immigrants
  • Ethnic Supermarkets Booming
  • Online Retailers
    • AsianFoodGrocer.com
    • EthnicGrocer.com
    • ImportFood.com
    • MingsPantry.com
    • Namaste.com
    
    
  • GotEthnicFoods.com

Chapter 3: The Market

• Market Size and Growth
  • Methodology for Sales Estimates
  • Total Asian/Indian Food Retail Sales at $3.3 Billion
  • Figure 3-1: Total U.S. Retail Sales of Asian and Indian Foods, 2000-2004 (in millions of dollars)
  • IRI-Tracked Sales Down 4%
  • Ramen Noodles Category Declines to $324 Million
  • Good Growth in Refrigerated “Supermarket Sushi”
  • Oriental Sauces Edge Up to $194 Million
  • Shelf-Stable Oriental Foods Flat
  • Sales of Asian and Indian Frozen Entrees Plunge
  • Asian and Indian Frozen Appetizers
  • Asian and Indian Rice and Rice Mixes
  • Refrigerated and Frozen Egg Roll/Wonton Wrappers Post Healthy Growth
  • Mainstream Asian and Indian Foods Also Include Unmeasured Items
  • Sales of Authentic Asian and Indian Products Harder to Track
  • Table 3-1: Total U.S. Retail Sales of Asian and Indian Foods, 2000-2004 (in millions of dollars)
  • Table 3-2: IRI-Tracked Mass-Market Retail Sales of Asian and Indian Foods, 2000-2004 (in millions of dollars)
  • Table 3-3: IRI-Tracked Mass-Market Retail Sales of Ramen, 2000-2004 (in millions of dollars)
  • Table 3-4: IRI-Tracked Mass-Market Retail Sales of Refrigerated “Supermarket Sushi,” 2000-2004 (in millions of dollars)
  • Table 3-5: IRI-Tracked Mass-Market Retail Sales of Oriental Sauces, 2000-2004 (in millions of dollars)
  • Table 3-6: IRI-Tracked Mass-Market Retail Sales of Shelf-Stable Oriental Food, 2000-2004 (in millions of dollars)
  • Table 3-7: IRI-Tracked Mass-Market Retail Sales of Asian and Indian Frozen Entrees, 2000-2004 (in millions of dollars)
  • Table 3-8: IRI-Tracked Mass-Market Retail Sales of Asian and Indian Frozen Appetizers, 2000-2004 (in millions of dollars)
  • Table 3-9: IRI-Tracked Mass-Market Retail Sales of Asian and Indian Rice and Rice Mixes, 2000-2004 (in millions of dollars)
  • Table 3-10: IRI-Tracked Mass-Market Retail Sales of Refrigerated and Frozen Egg Roll/Wonton Wrappers, 2000-2004 (in millions of dollars)
  
  
• Market Composition
  • Ramen Accounts for 30% of Mass-Market Sales
  • Figure 3-2: Share of IRI-Tracked Mass-Market Retail Dollar Sales of Asian and Indian Foods by Product Category, 2000 vs. 2004 (percent)
  • Retail Distribution
  • Figure 3-3: Share of U.S. Retail Dollar Sales of Asian and Indian Foods by Retail Channel, 2004 (percent)
  
  
• Factors to Market Growth
  • Asian-American Population Trends
  • Mainstream Consumers Seek New Tastes
  • Table 3-11: Consumers’ Most Ordered Ethnic Cuisines in Restaurants (percent)
  • Broader Exposure Through TV and Other Media
  • Table 3-12: Ethnic Cuisines Highlighted by Consumer Media, December 2004 (number)
  • Retail Distribution Expanding
  • Age Demographics Have a Positive Impact
  • Asian-American Restaurant Trends
  • Synergy with Natural Foods and Healthy Foods
  • Convenience at a Premium
  
  
• Market Forecasts
• Projected Market Growth
  • Sales to Approach $4.0 Billion by 2009
  • Table 3-13: Projected U.S. Retail Sales of Asian and Indian Foods, 2004-2009 (In millions of dollars)

Chapter 4: The Marketers

• The Competitive Situation
  • Marketer Types: Mainstream vs. Specialist
  • Leading Players Include Both Mainstream Marketers and Specialists
  • Smaller Mainstream Players
  • Asian and Indian Specialists
    • Frozen Foods
    • Shelf-Stable Foods
    
    
  • Table 4-1: U.S. Asian and Indian Foods: Leading Marketers and Brands, 2005
  
  
• Marketer Shares
  • Methodology
  • Maruchan, AFC Sushi, and Nissin Control 40% of IRI-Tracked Sales of Asian Foods
  • Figure 4-1: Leading Marketers of Asian and Indian Foods by Share of IRI-Tracked Sales, 2004 (percent)
  • Two Marketers Control 90% of $324 Million Ramen Category
  • Advanced Fresh Concepts Dominates $233 Million Refrigerated “Supermarket Sushi” Market
  • Kikkoman Leads $194 Million “Oriental Sauce” Category
  • La Choy Leads $122 Million “Oriental Food” Category
  • Asian/Indian Food Impact on Frozen Dinners/Entrees Market
  • Schwan’s Pagoda Brand Tops $63 Million Frozen Asian Appetizers Category
  • Lipton Leads $31 Million Asian/Indian Rice/Rice Mixes Category
  • Vitasoy Dominates $12 Million Refrigerated/Frozen Egg Roll/Wonton Wrappers Category
  • Table 4-2: Top Marketers of Asian and Indian Foods by Dollar Sales and Share of IRI-Tracked Sales, 2004 (in dollars)
  • Table 4-3: U.S. Asian and Indian Foods Market: IRI-Tracked Sales and Share of Ramen, 2003 vs. 2004 (in dollars)
  • Table 4-4: U.S. Asian and Indian Foods Market: IRI-Tracked Sales and Share of Refrigerated “Supermarket Sushi,” 2003 vs. 2004 (in millions of dollars)
  • Table 4-5: U.S. Asian and Indian Foods Market: IRI-Tracked Sales and Share of Oriental Sauce Category, 2003 vs. 2004 (in dollars)
  • Table 4-6: U.S. Asian and Indian Foods Market: IRI-Tracked Sales and Share of Oriental Food Category, 2003 vs. 2004 (in dollars)
  • Table 4-7: U.S. Asian and Indian Foods Market: IRI-Tracked Sales and Share of Asian and Indian Frozen Entrees, 2003 vs. 2004 (in dollars)
  • Table 4-8: U.S. Asian and Indian Foods Market: IRI-Tracked Sales and Share of Asian and Indian Frozen Appetizers, 2003 vs. 2004 (in dollars)
  • Table 4-9: U.S. Asian and Indian Foods Market: IRI-Tracked Sales and Share of Asian and Indian Rice and Rice Mixes, 2003 vs. 2004 (in dollars)
  • Table 4-10: U.S. Asian and Indian Foods Market: IRI-Tracked Sales and Share of Refrigerated and Frozen Egg Roll/Wonton Wrappers, 2003 vs. 2004 (in dollars)

Chapter 5: Competitor Profiles

• Competitor Profile: AFC Corp.—Southern Tsunami Sushi
  • Company Overview
  • An Evolving Menu of Sushi and More
  • Competitive Advantage: A Winning Formula
  
  
• Competitor Profile: Ajinomoto USA, Inc.
  • Company Overview
  • Products for Mainstream and Ethnic Markets
  • Competitive Advantage
  
  
• Competitor Profile: ConAgra Foods, Inc.
  • Company Overview
  • La Choy and Chun King
  • A Meek Marketer in Asian Foods
  • Competitive Advantage: Venerable Names
  
  
• Competitor Profile: The Hain Celestial Group, Inc.
  • Company Overview
  • Celestial Seasonings
  • Ethnic Gourmet Foods
  • Competitive Advantages: Wide Distribution and Aggressive New Product Strategy
  • Competitor Profile: JFC International, Inc.
    • Company Overview
    • Mainstream and Specialty Brands
    • Competitive Advantage: Broad Line and Wide Distribution
    
    
  • Competitor Profile: Kahiki Foods, Inc.
    • Company Overview
    • A Broad-Based Product Line
    • Competitive Advantage: Solid Marketing Strategy
    
    
  • Competitor Profile: Kikkoman Corp.
    • Company Overview
    • A Sophisticated Marketer
    • Expanding Beyond Soy Sauce
    • Competitive Advantages: Large Advertising Budget and Reputation for Quality
    
    
  • Competitor Profile: Maruchan, Inc.
    • Company Overview
    • New Product Introductions
    • Competitive Advantages: Low Prices and Hispanic Appeal
    
    
  • Competitor Profile: Nissin Foods (USA) Co., Inc.
    • Company Overview
    • Top Ramen and Cup Noodles
    • New Product Introductions
    • Competitive Advantage: The Global Leader in Ramen, Aiming Up
    • Competitor Profile: Schwan Food Co.
      • Company Overview
      • Pagoda Pan-Asian Foods
      • Competitive Advantage: Spotting a Niche
      • Competitor Profile: Thai Kitchen and Simply Asia
        • Company Overview
        • Thai Kitchen Products
        • Epicurean International Introduces Simply Asia
        • Competitive Advantage: Accessible Exotic Food

Chapter 6: Marketing and New Product Trends

• Marketing Trends
  • Asian and Indian Cuisines—Leading The Way in 2005
  • Two Main Directions: Regional and Pan-Asian/Fusion
  • Table 6-1: Asian Recipes on The Food Network, by Nationality (number)
  • Asian Foods Migrate onto Non-Asian Restaurant Menus
  • Asian Products Targeting Hispanics
  • Expansion of Asian Flavors into Other Cuisines
  • Mainstream Asian Foods Still Popular
  • The Convenience Trend
  
  
• Advertising and Promotion
  • Advertising Trends
  • Advertising Positioning: Practical or Exotic
  • Happy (Lunar) New Year!
  • Consumer Promotions
  
  
• Flavor Trends
  • The Concept of Umami: The Fifth Flavor Sensation
  • Flavor and Ingredient Trends from the Culinary Trend Mapping Report
  • Cutting-Edge Flavors and Ingredients
    • Exotic Asian Fruit Flavors Poised for Growth
    • Tamarind’s Unique Flavor Spreading
    • Yuzu Continues Growing in Upscale Restaurants
    • Kaffir Lime Growing Steadily
    • Lychees on the Horizon
    • Pomelos
    
    
  • Table 6-2: Exotic Fruits Highlighted by Consumer Media (number)
    • Lemongrass: Another Ingredient to Watch in 2005
    
    
  • Wasabi Goes Mainstream
  • Teriyaki Assimilates
  • Teas: Moving from a Beverage to an Ingredient