The U.S. Youth Market : Deciphering the Diverse Life Stages and Subcultures of 15- to 24-Year-Olds
Jul 1, 2003
200 Pages - Pub ID: LA853274
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 Chapter 1 Executive Summary (pp. 25 - 46)  $500.00
 Chapter 2 Demographic Overview (pp. 47 - 92)  $853.00
 Chapter 3 Size and Growth of the Market (pp. 93 - 106)  $377.00
 Chapter 4 Consumer Behavior (pp. 107 - 148)  $870.00
 Chapter 5 Media (pp. 149 - 160)  $230.00
 Chapter 6 Marketing and Advertising Strategies (pp. 161 - 182)  $520.00
 Chapter 7 The College Segment (pp. 183 - 224)  $859.00
 Chapter 8 The Urban Youth Segment (pp. 225 - 258)  $896.00
 Chapter 9 Trends and Opportunities (pp. 259 - 268)  $300.00
 Appendix Addresses of Youth Market Resources (pp. 269 - 275)  $88.00
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