The U.S. Market for Tweens and Young Teens: Attitudes, Aspirations and Consumer Behavior of 8 to 14 Year Olds, 3rd Edition
May 1, 2005
230 Pages - Pub ID: LA1079273
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 Chapter 1 Executive Summary (pp. 21 - 45)  $500.00
 Chapter 2 Demographic Profile (pp. 45 - 53)  $160.00
 Chapter 3 Family and Friends (pp. 53 - 65)  $237.00
 Chapter 4 Life at School (pp. 65 - 75)  $148.00
 Chapter 5 Leisure Activities (pp. 75 - 89)  $337.00
 Chapter 6 Using Media (pp. 89 - 107)  $564.00
 Chapter 7 Using Technology and the (pp. 107 - 119)  $382.00
 Chapter 8 Entertainment Choices (pp. 119 - 147)  $589.00
 Chapter 9 Financial Profile of Tweens and (pp. 147 - 159)  $255.00
 Chapter 10 Emerging Young Consumers (pp. 159 - 185)  $643.00
 Chapter 11 Size and Growth of the Market (pp. 185 - 197)  $488.00
 Chapter 12 Marketing and Advertising (pp. 197 - 213)  $516.00
 Chapter 13 Strategic Issues (pp. 213 - 225)  $336.00
 Appendix Addresses of Selected Tween (pp. 225 - 232)  $84.00
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