The U.S. Tweens Market

Feb 1, 2001
197 Pages - Pub ID: LA587
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 EXECUTIVE SUMMARY (pp. 19 - 39)  $500.00
 OVERVIEW OF THE TWEEN POPULATION (pp. 40 - 66)  $549.00
 SURVEY OF THE MARKET (pp. 67 - 83)  $332.00
 TWEEN MEDIA (pp. 84 - 103)  $466.00
 MARKETING, PROMOTIONAL, AND ADVERTISING STRATEGIES FOR THE TWEEN MARKET (pp. 104 - 120)  $426.00
 CASE STUDIES OF COMPANIES MARKETING TO TWEENS (pp. 121 - 147)  $618.00
 YOUNGER TWEENS (pp. 148 - 165)  $282.00
 OLDER TWEENS (pp. 166 - 190)  $388.00
 APPENDIX II: ADDRESSES OF SELECTED TWEEN MARKET RESOURCES (pp. 191 - 197)  $76.00

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