The Teens Market
Apr 1, 2000
271 Pages - Pub ID: LA569
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 I . EXECUTIVE SUMMARY (pp. 15 - 36)  $258.00
 II. DEMOGRAPHICS (pp. 37 - 80)  $597.00
 III. THE MARKET (pp. 81 - 94)  $158.00
 IV. TEENS AS CONSUMERS (pp. 95 - 158)  $933.00
 V. TEEN USE OF MEDIA (pp. 159 - 192)  $496.00
 VI. MARKETING TO TEENS (pp. 193 - 240)  $738.00
 VII. EXAMPLES OF CAMPAIGNS AND STRATEGIES TARGETED TO TEENS (pp. 241 - 266)  $369.00
 APPENDIX II: ADDRESSES OF SELECTED MARKETERS AND RETAILERS (pp. 267 - 273)  $48.00
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