The U.S. Market for Private-Label Credit Cards - 3rd Edition
Nov 1, 2002
222 Pages - Pub ID: LA762190
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 I. EXECUTIVE SUMMARY (pp. 19 - 46)  $500.00
 II. THE PRODUCTS (pp. 47 - 70)  $566.00
 III. THE MARKET (pp. 71 - 108)  $808.00
 IV. MARKETING OVERVIEW (pp. 109 - 134)  $603.00
 V. COMPETITIVE PROFILES (pp. 135 - 172)  $818.00
 VI. THE CONSUMER (pp. 173 - 199)  $836.00
 VII. LOOKING AHEAD (pp. 199 - 206)  $500.00
 APPENDIX I: EXAMPLES OF CONSUMER PROMOTIONS (pp. 207 - 216)  $48.00
 APPENDIX II: ADDRESSES OF SELECTED MARKETERS (pp. 217 - 224)  $67.00
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