The U.S. Market for Men's Grooming Products: Putting a New Face on Men's Personal Care Products, 3rd Edition
Jan 1, 2004
306 Pages - Pub ID: LA904609
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Chapter 1 Executive Summary (pp. 18 - 37)
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Chapter 2 The Products (pp. 38 - 67)
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Chapter 3 The Market (pp. 68 - 101)
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Chapter 4 The Marketers (pp. 102 - 157)
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Chapter 5 Competitive Profiles (pp. 158 - 191)
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Chapter 6 Marketing and Retail Trends (pp. 192 - 249)
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Chapter 7 The Consumer (pp. 250 - 292)
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Chapter 8 Looking Ahead (pp. 292 - 297)
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Appendix (pp. 297 - 308)
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