The U.S. Mature Market: New Perspectives on the 55+ Consumer, 4th Edition
Feb 1, 2003
286 Pages - Pub ID: LA799271
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 I. EXECUTIVE SUMMARY (pp. 29 - 50)  $500.00
 II. DEMOGRAPHIC OVERVIEW (pp. 51 - 104)  $971.00
 III. SURVEY OF THE MATURE MARKET (pp. 105 - 134)  $594.00
 IV. CONSUMER BEHAVIOR (pp. 135 - 208)  $1,570.00
 V. MEDIA (pp. 209 - 230)  $504.00
 VI. MARKETING, PROMOTIONAL, AND ADVERTISING STRATEGIES (pp. 231 - 248)  $338.00
 VII. CASE STUDIES OF COMPANIES MARKETING TO MATURE CONSUMERS (pp. 249 - 268)  $405.00
 VIII. LOOKING AHEAD: TRENDS AND OPPORTUNITIES (pp. 269 - 280)  $249.00
 APPENDIX: ADDRESSES OF MATURE MARKET RESOURCES (pp. 281 - 288)  $75.00
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