The U.S. Mature Market
Jun 1, 2000
290 Pages - Pub ID: LA568
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 I . EXECUTIVE SUMMARY (pp. 17 - 45)  $341.00
 II. DEMOGRAPHICS (pp. 45 - 113)  $951.00
 III. THE MARKET (pp. 113 - 131)  $188.00
 IV. MATURE AMERICANS AS CONSUMERS (pp. 131 - 205)  $993.00
 V. MATURE AMERICANS' USE OF MEDIA (pp. 205 - 237)  $427.00
 VI. MARKETING TO MATURE AMERICANS (pp. 237 - 285)  $645.00
 APPENDIX II: ADDRESSES OF SELECTED MARKETERS (pp. 285 - 292)  $48.00
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