The Kids' Market
Mar 1, 2000
259 Pages - Pub ID: LA573
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 I . EXECUTIVE SUMMARY (pp. 15 - 36)  $253.00
 II. DEMOGRAPHICS (pp. 37 - 72)  $514.00
 III. THE MARKET (pp. 73 - 92)  $301.00
 IV. KIDS AS CONSUMERS (pp. 93 - 124)  $520.00
 V. KID- ORIENTED MEDIA (pp. 125 - 176)  $827.00
 VI. MARKETING TO KIDS (pp. 177 - 210)  $490.00
 VII. EXAMPLES OF STRATEGIES AND CAMPAIGNS TARGETED TO KIDS (pp. 211 - 247)  $563.00
 APPENDIX II: ADDRESSES OF SELECTED MARKETERS (pp. 249 - 261)  $115.00
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