The Kids Market : Packaged Facts

The Kids Market
Nov 1, 1998
277 Pages - Pub ID: LA524
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 I. EXECUTIVE SUMMARY (pp. 16 - 36)  $134.00
 II. DEMOGRAPHICS (pp. 37 - 69)  $225.00
 III. THE MARKET (pp. 70 - 91)  $162.00
 IV. KIDS AS CONSUMERS (pp. 92 - 116)  $190.00
 V. KID- ORIENTED MEDIA (pp. 117 - 167)  $427.00
 VI. MARKETING TO KIDS (pp. 168 - 208)  $329.00
 VII. EXAMPLES OF STRATEGIES AND CAMPAIGNS TARGETED TO KIDS (pp. 209 - 245)  $293.00
 APPENDIX II: ADDRESSES OF SELECTED MARKETERS (pp. 247 - 261)  $48.00
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