Marketing to the Internet Generation
Sep 1, 2000
192 Pages - Pub ID: LA593
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 EXECUTIVE SUMMARY (pp. 16 - 34)  $371.00
 II. OVERVIEW OF THE INTERNET GENERATION (pp. 35 - 55)  $434.00
 III. SURVEY OF THE MARKET (pp. 56 - 79)  $503.00
 IV. MARKETING AND ADVERTISING STRATEGIES (pp. 80 - 95)  $371.00
 V. THE KIDS SEGMENT OF THE INTERNET GENERATION (pp. 96 - 117)  $429.00
 VI. THE TWEENS SEGMENT OF THE INTERNET GENERATION (pp. 118 - 135)  $323.00
 VII. THE TEENS SEGMENT OF THE INTERNET GENERATION (pp. 136 - 158)  $431.00
 VIII. THE COLLEGE SEGMENT OF THE INTERNET GENERATION (pp. 159 - 186)  $616.00
 APPENDIX: ADDRESSES OF SELECTED INTERNET GENERATION MARKET RESOURCES (pp. 187 - 194)  $107.00
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