The U.S. Market for Ice Cream, Related Frozen Desserts, and Frozen Novelties

Aug 1, 2002
330 Pages - Pub ID: LA734843
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 I. EXECUTIVE SUMMARY (pp. 29 - 52)  $500.00
 II. THE PRODUCTS (pp. 53 - 92)  $656.00
 III. THE MARKET (pp. 93 - 136)  $495.00
 IV. THE MARKETERS (pp. 137 - 246)  $1,945.00
 V. DISTRIBUTION AND SALES (pp. 247 - 278)  $483.00
 VI. THE CONSUMER (pp. 279 - 300)  $500.00
 APPENDIX I: EXAMPLES OF CONSUMER AND TRADE ADVERTISING AND PROMOTIONS (pp. 301 - 322)  $48.00
 APPENDIX II: ADDRESESSES OF SELECTED MARKETERS (pp. 323 - 332)  $75.00
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