The U.S. Hispanic Market, 6th Edition
Oct 1, 2005
262 Pages - Pub ID: LA1079261
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 Chapter 1 Executive Summary (pp. 25 - 49)  $500.00
 Chapter 2 Profile of the Hispanic Population (pp. 49 - 65)  $317.00
 Chapter 3 The Role of Latinos in the Economy (pp. 65 - 89)  $442.00
 Chapter 4 The Latino Family Environment (pp. 89 - 105)  $346.00
 Chapter 5 The Latino Family as a Consumer Unit (pp. 105 - 127)  $449.00
 Chapter 6 Highlights of Consumer Behavior (pp. 127 - 145)  $411.00
 Chapter 7 Use of Leisure Time (pp. 145 - 179)  $658.00
 Chapter 8 Media Trends (pp. 179 - 193)  $421.00
 Chapter 9 Marketing and Advertising Trends (pp. 193 - 205)  $317.00
 Chapter 10 Size and Growth of the Market (pp. 205 - 217)  $246.00
 Chapter 11 Assimilation and the Hispanic Market (pp. 217 - 245)  $643.00
 Chapter 12 Strategic Trends and Opportunities (pp. 245 - 257)  $314.00
 Appendix Selected US Hispanic Market Resources (pp. 257 - 264)  $105.00
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