The U.S. Hispanic Market
Sep 1, 2001
306 Pages - Pub ID: LA234615
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 I. EXECUTIVE SUMMARY (pp. 25 - 44)  $500.00
 II. DEMOGRAPHIC OVERVIEW OF THE HISPANIC POPULATION (pp. 45 - 118)  $1,162.00
 III. SURVEY OF THE HISPANIC MARKET (pp. 119 - 148)  $455.00
 IV. CONSUMER BEHAVIOR (pp. 149 - 182)  $586.00
 V. HISPANIC MEDIA (pp. 183 - 208)  $455.00
 VI. OVERVIEW OF MARKETING, PROMOTIONAL, AND ADVERTISING STRATEGIES (pp. 209 - 234)  $434.00
 VII. CASE STUDIES OF COMPANIES MARKETING TO HISPANICS (pp. 235 - 259)  $377.00
 APPENDIX I: EXAMPLES OF U.S. HISPANIC MARKET ADVERTISING (pp. 259 - 294)  $48.00
 APPENDIX II: ADDRESSES OF SELECTED U. S. HISPANIC MARKET RESOURCES (pp. 295 - 308)  $170.00
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