The U.S. Market for 55+ Consumers: Attitudes and Lifestyles in the New Retirement Paradigm
Nov 22, 2004
233 Pages - Pub ID: LA1006028
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 Chapter 1 Executive Summary (pp. 19 - 43)  $562.00
 Chapter 2 The 55 Population Today (pp. 43 - 55)  $271.00
 Chapter 3 Economic and Social Profile (pp. 55 - 77)  $446.00
 Chapter 4 Demographic and Economic (pp. 77 - 97)  $397.00
 Chapter 5 New Perspectives on Aging (pp. 97 - 113)  $388.00
 Chapter 6 Consumer Expenditure Patterns (pp. 113 - 129)  $357.00
 Chapter 7 Key Consumer Segments (pp. 129 - 181)  $1,236.00
 Chapter 8 Media (pp. 181 - 197)  $473.00
 Chapter 9 Marketing and Advertising (pp. 197 - 209)  $310.00
 Chapter 10 Size and Growth of the Market (pp. 209 - 221)  $281.00
 Chapter 11 Strategic Trends and (pp. 221 - 229)  $253.00
 Appendix: Market Resources (pp. 229 - 235)  $109.00
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