The U.S. College Market
Apr 1, 2001
238 Pages - Pub ID: LA261605
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 I. EXECUTIVE SUMMARY (pp. 21 - 38)  $500.00
 II. DEMOGRAPHIC OVERVIEW (pp. 39 - 109)  $1,281.00
 III. SURVEY OF THE MARKET (pp. 110 - 135)  $481.00
 IV. CONSUMER BEHAVIOR (pp. 136 - 160)  $463.00
 V. COLLEGE MEDIA (pp. 161 - 176)  $262.00
 VI. MARKETING, PROMOTIONAL, AND ADVERTISING STRATEGIES FOR THE COLLEGE MARKET (pp. 177 - 191)  $312.00
 VII. CASE STUDIES OF COMPANIES MARKETING TO COLLEGE STUDENTS (pp. 192 - 215)  $462.00
 APPENDIX I: EXAMPLES OF COLLEGE MARKET ADVERTISING (pp. 216 - 233)  $48.00
 APPENDIX II: ADDRESSES OF SELECTED COLLEGE MARKET RESOURCES (pp. 234 - 240)  $69.00
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