The U.S. Baby Boomer Market: From The Beatles to Botox - 3rd Edition

Nov 1, 2002
252 Pages - Pub ID: LA764604
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 I . EXECUTIVE SUMMARY (pp. 21 - 50)  $500.00
 II. BOOMER DEMOGRAPHICS (pp. 51 - 96)  $740.00
 III. THE BOOMER MARKET (pp. 97 - 110)  $475.00
 IV. BOOMERS AS CONSUMERS (pp. 111 - 160)  $870.00
 V. BOOMER USE OF MEDIA (pp. 161 - 182)  $755.00
 VI. MARKETING TO BOOMERS (pp. 183 - 198)  $501.00
 VII. EXAMPLES OF CAMPAIGNS AND STRATEGIES TARGETED TO BOOMERS (pp. 199 - 222)  $678.00
 APPENDIX I: EXAMPLES OF CONSUMER ADVERTISING (pp. 223 - 244)  $48.00
 APPENDIX II: ADDRESSES OF SELECTED MARKETERS (pp. 245 - 254)  $101.00
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