The Asian American Market
Mar 1, 2000
236 Pages - Pub ID: LA585
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 I . EXECUTIVE SUMMARY (pp. 18 - 38)  $321.00
 II. DEMOGRAPHICS (pp. 38 - 118)  $1,255.00
 III. THE MARKET (pp. 118 - 142)  $373.00
 IV. ASIAN AMERICANS AS CONSUMERS (pp. 142 - 164)  $370.00
 V. ASIAN AMERICAN MEDIA (pp. 164 - 184)  $316.00
 VI. MARKETING TO ASIAN AMERICANS (pp. 184 - 210)  $471.00
 VI I . EXAMPLES OF ADVERTISING TARGETED TO ASIAN AMERICANS (pp. 210 - 229)  $387.00
 APPENDIX: EXAMPLES OF CONSUMER ADVERTISING (pp. 230 - 231)  $48.00
 APPENDIX II: ADDRESSES OF SELECTED ASIAN AMERICAN MARKET RESOURCES (pp. 231 - 238)  $87.00
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